2.3 Use of ICT in AdvertisingMomina

1. Websites

Types of Advertisi

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2. Business

Advertising

3. Online Directory

Methods of

Advertising

3. Service Advertising

1. Product Advertising

4. Multimedia Presentatio

ns5. Flyers

6. Posters

2. Other peoples’ websites

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Product Advertising This is when one particular item is advertised. What are the steps involved?1) Target audience is identified2) Advertising campaign that will appeal to a type of

audience is created3) Media is decided upon.

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Business Advertising The purpose of business advertising is to

make the company name familiar.In contrast to produce advertising; which

needs to identify the type of audience first, business advertising as it names suggests advertises a business.

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Service Advertising This type of advertising, as its name suggests

advertises services. Insurance Government Tourism Banking Education- universities or private schools Social Services- child abuse or woman abuse Profit making organisations: will spend a lot of money on

advertising in order to increase profits. Non-profit organisations (Governments, social services and

some parts of education) advertise to ensure that people know that these organisations exist.

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Websites It is a cheap form of advertising + allows

organisations to advertise within the country as well as outside it.

One way of advertising: Organisations have their own website.

Web designers use a web authoring package to produce a website to the organisations specification

Devices used to create a website:i. Scanners – input hard copy picturesii. Microphones – input voice over's iii. Speakers – for checking the sound qualityiv. Video cameras – to upload videosv. Digital cameras- to upload photos

Factors to be considered

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Websites- Factors to be considered1. Cost: this is a limiting factor. Designers

tend to charge a large fee.2. The amount of features available on the

website.3. How easy it is to navigate through the

website- usage of hyper linking.4. Things that are essential on a website:

i. Name of the organisationii. Product/service it offersiii. Contact details

5. Power of the search engine

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Advertising on other people’s websiteCheaper alternative than making your own

website. Methods: Adding a banner on top of the screen Pop-up advertising

Advantage: instantly grabs attention Disadvantages:

a) Discontented customer may make a conscious decision to avoid that particular organisation/website in the future.

b) There is now pop-up blocking software available

Pop-under’s: placed underneath the web page that is opened. Advantage: it is not removed by the pop-up blocking

software

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Online Directory

The company name is alphabetically ordered and is placed in the correct business/service section.

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Multimedia PresentationsWhat are the features of a multimedia presentation? sound/music Video Animation Text Images Hyperlinks Transition effects Text effects Image transitionAdvantage: i. advertising is on at all times in a mallii. Cannot be switched off by a remote controliii. Quick + easy to update

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Flyers

What is a flyer?It is a single-page leaflet. These are usually used by individuals

or small business Used to advertise in the local

community Doesn’t take very long to produce Can be made using a desktop

publishing packages.

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Posters

What is a poster?It is a large printed piece of paper used

to advertise products/services. Can be produced using :

a) Word-processingb) Desktop publishingc) Presentation software

- Advertise a local event or can be used by national organisations to advertise a product or service.