22695421 maruthi suzuki.pptx auto saved]

8/2/2019 22695421 Maruthi Suzuki.pptx Auto Saved]

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MARUTI SUZUKICount On Us.


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Maruti Suzuki limited

3/27/2012 DNV INTERNATIONAL EDUCATION ACADEMY GDHAM . 3

PRESENTTED TO:-MISS.ABHA KALAIYA.

PRESENTTED By :-

RAJENDRA.K.PRAJAPATI.

STD:- S.Y.BBA.

ROLL NO:-10 BBA 27.

YEARS:-2010-22011.


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Maruti Udyog Ltd is one of India's leadingautomobile manufacturers and the marketleader in the car segment, both in terms of

volume of vehicles sold and revenue earned.Until recently, 18.28% of the company wasowned by the Indian government, and 54.2% bySuzuki of Japan. The Indian government held an

initial public offering of 25% of the company inJune 2003. As of May 10, 2007, Govt. of India

sold its complete share to Indian financialinstitutions. With this, Govt. of India no longer

has stake in Maruti Udyog.
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/May_10http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/May_10http://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/India


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Maruti Udyog Limited (MUL) was

established in February 1981, though theactual production commenced in 1983.Through 2004, Maruti has produced over5 Million vehicles. Marutis are sold in

India and various several other countries,depending upon export orders. Carssimilar to Marutis (but not manufacturedby Maruti Udyog) are sold by Suzuki inPakistan and other South Asiancountries.
http://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Pakistan


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MARKETING MIX

PRODUCTPRICE PLACE PROMOTION


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These 4Ps includes some factors which thecompanies marketing activity. So that theMaruti company use its own marketing mixwhich is the set of marketing tool that theyuses to pursue its marketing objective inthe target market.

According to Maruti UdyogLimited they define and decide differentfactors under 4Ps are as follows:


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They define different factors: They shows the quality of product.

They select the product variety from differentcategories.

They decide the size of the car according to currentor future market conditions.

They define the car features to the customer

like, car looking very good.

They provide different model and different

colour.


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The price of the Maruti car is betweenRs. 210000 to Rs. 1500000. Maruti 800

is the lowest price car of this company.

Alto, Omni, Wagonr, are also the low pricecar of the company, Zen & Esteem are themid price car of the company. But GrandVitara is the high price modle of the

company . The price of car are decidedaccording to its product varity, quality,design etc.


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In price case:

They provide a list of different types of model of cars.

They give a discount in range of 20% to 25%


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Main promotion of car is done by theAdvertising. The advertising is mainly done

in the form of different T.V. channels,different newspaper, holdings etc. Nowdays the main promotion is done by thebrand ambassadors such as film stars,

celebrities, sportsmen, etc. And in this casethey decide his actual or required salesforces for selling its car. And they maintaincustomer relationship. And they do directmarketing.


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The place of the car is in the whole world.Maruti Udyog Limited decides its

distribution channels for selling car, like

use some time one level or some time twolevel marketing channels. They decide areasin which they deal with customers. Theyshow the permanent location for selling thecar. They provide the many usefulinventory. they define the transport facilityof the company for company to market andmarket to consumers. Many showroom ofMaruti udyog limited is in our India.


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(SEGMENTATION,TARGETING,POSITION)

The business or the organization can notmeet the needs of each and every individualin the market, the market is divided intomeaningful, relatively similar and

identifiable groups, the purpose of which isto enable to the marketer to meet the needsof one or more specific groups.


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Firm often use market segmentation-dividing the market into subsets a customerthat behave similarly.The development of target market strategy

consists of three general phases:analyzing consumer demand, targeting themarket and developing the market strategy.the company determines demand of a

patterns, establishes bases of segments.

the company than positions its offeringrelative to competitors and outlines theappropriate marketing mix.


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Level of marketing:They use segmentation level in market. Amarket segment consists of a group ofcustomers who shares a similar set of

wants.Thus we would distinguish betweencar buyers who are primarily seeking lowcast basic transportation and those seekinga luxurious driving experience.


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Matching of the customer needs:Different customers have different needs. Tomatch their needs,Maruti Udyog Limitedcreates different offers for eachsegmentation. segmentation makes senseand provides

customer with a better solution.


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Better opportunities for growth:Market segmentation can build sales. Forexample, customer can be encouraged toTrade up after being introduced to aparticular product with an introductory, lowerprice product.


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More than half the cars sold in India are Maruti cars.The company is a subsidiary of Suzuki MotorCorporation, Japan, which owns 54.2 per cent ofMaruti. The rest is owned by the public andfinancial institutions. We are listed on the BombayStock Exchange and National Stock Exchange in

India.During 2006-07, Maruti Suzuki sold about675,000 cars, of which 39,000 were exported. Inall, over six million Maruti cars are on Indian roadssince the first car was rolled out on December 14,1983.

Maruti Suzuki offers 10 models, ranging from thepeoples car, Maruti 800, for less than Rs 200,000($ 5000) ex-showroom to the premium sedan SX 4and luxury SUV, Grand Vitara.


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There are five patterns of target marketselection--------1. Single-segment concentration.2. Selective specialization.

3. Product specialization.4. Market specialization.5. Full market coverage.


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In 2001 Maruti-Suzuki India Ltd became ofthe first automobile companies in the worldto get an ISO 9001-2000 certification. A VBelgium global auditor for international

organization for standardization (ISO),certified maruti after a four day long audit,covering varied parameters like customerfocus organization, leadership, involvement

of people, process approach, systemapproach to management, continualimprovement etc


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