210h×888w (297/297/294)mm h4 h1 1 5,206 - イオン株 … aeon group is a comprehensive group...
TRANSCRIPT
2012 GROUP PROFILE
AEON CO., LTD. Head Office: 1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8515, Japan
Website: http://www.aeon.info/en/
H4 H1 1
Sales of Topvalu-branded productsWe have increased the number of our Topvalu products to 6,000 items.The brand has grown into the largest private brand in Japan.
¥5,206.1billion
¥530 billion
29.76 million
Number of shopping centers (SC)
222 SCs
Number of general merchandise stores (GMS)
Number of supermarkets (SM)
Annual total transaction volume made by WAON e-money card
¥1trillion
At a Glance
Total number of Aeon Credit Service card members
(As of end of February 2012)
*Including equity-method af�liates
590 stores*
1,537stores*
The Aeon Group is a comprehensive group comprising competitive companies and businesses.
Through the strength and synergies of the Group,
we earned the highest operating revenue in Japan’s retail industry in �scal 2011.
Earning the highest operating revenue in Japan’s retail industry
210h×888w (297/297/294)mm
2012 GROUP PROFILE
AEON CO., LTD. Head Office: 1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8515, Japan
Website: http://www.aeon.info/en/
H4 H1 1
Sales of Topvalu-branded productsWe have increased the number of our Topvalu products to 6,000 items.The brand has grown into the largest private brand in Japan.
¥5,206.1billion
¥530 billion
29.76 million
Number of shopping centers (SC)
222 SCs
Number of general merchandise stores (GMS)
Number of supermarkets (SM)
Annual total transaction volume made by WAON e-money card
¥1trillion
At a Glance
Total number of Aeon Credit Service card members
(As of end of February 2012)
*Including equity-method af�liates
590 stores*
1,537stores*
The Aeon Group is a comprehensive group comprising competitive companies and businesses.
Through the strength and synergies of the Group,
we earned the highest operating revenue in Japan’s retail industry in �scal 2011.
Earning the highest operating revenue in Japan’s retail industry
210h×888w (297/297/294)mm
3 4 2
■Aeon’s Operations ■AEON CO., LTD.: Pure holding company Establishment: September 1926 Capital Stock: ¥199.054 billion (as of end of February 2012)
¥5,206.1 billion ¥195.6 billion
48%
22%
4%2%2%
6%
6%
3%3%
4%
■Operating Revenue by Segment (FY2011)
■GMS Business■SM Business■Strategic Small Size Store Business■Financial Services Business■Shopping Center Development Business■Service Business■Specialty Store Business■ASEAN Business■China Business■Others
30%
12%
11%
12%
22%
2%4%3%
4%
■Operating Income by Segment (FY2011)
■GMS Business■SM Business■Strategic Small Size Store Business■Financial Services Business■Shopping Center Development Business■Service Business■Specialty Store Business■ASEAN Business■China Business
■Operating Revenue (billion yen) ■Operating Income (billion yen)
■Ordinary Income (billion yen) ■Net Income (billion yen)
5,230.7
5,167.3
5,054.3
5,206.1
5,096.5
4,800 4,900 5,000 5,100 5,200
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
0 100 200
156.0
124.3
130.1
172.3
195.6
126.0
130.1
182.0
2 12.2
166.3
0 100 200
−2.7
6020 400
Consolidated Business Results
*The graph was created based on values simply totaled without consolidated adjustments. * The graph was created based on values simply totaled without consolidated adjustments.
31.1
59.6
43.9
66.7
In 2011, we faced a range of social and economic issues,
including insecurity caused by the Great East Japan Earthquake,
the sovereign debt crisis in Europe, and natural disasters that
occurred across the world. Amid the dramatically changed
environment, the Aeon Group earned the highest operating
revenue among Japanese retailers in the previous �scal year by
adhering to “Customer-First” philosophy and responding
promptly to these changes. For us, however, this represents just
one of the milestones toward achieving the ultimate goal, which is
to become the No.1 retail group in Asia that contributes to the
peace and prosperity for the bene�t of all our customers. As the
�rst step to attaining this goal, we formulated the Aeon Group
Medium-term Management Plan (�scal 2011 through �scal 2013)
and allocated our management resources to areas with growth
potential, in line with our strategy of shifting the focus of our
business to the Asian markets, urban markets, senior markets,
and to the digital markets.
Since 2008, we have been implementing structural reforms
across the Group. Speci�cally, we have established a new
management system under a pure holding company, consoli-
dated the common functions that used to be ful�lled individually
by Group companies, such as product procurement, distribution,
and IT functions, and promoted the specialization of Group
companies through the reduction of intra-Group business
duplication and business function dispersion. In the previous
�scal year, we restructured our GMS Business. For example, the
Discount Store Business, Strategic Small Size Store Business,
and Neighborhood Shopping Center (NSC) business of Aeon
Retail Co., Ltd. were spun off to Aeon Group companies leading
these respective business areas, and Aeon Retail Co., Ltd., Mycal
Corporation, and Aeon Marché Co., Ltd. were integrated into a
single company. At the same time, we improved our brand
recognition based on the “one brand for one format” policy,
which means using a single brand name for each retail format; for
example, “Aeon” for all our GMS, and “Aeon Mall” for all our
shopping malls. We also enhanced our competitiveness by
promoting economy of scale. In addition, we fostered a locally-
rooted management of Group companies to win more support
from local customers. Through these initiatives, the Aeon Group
aims to become a group of competitive companies and
businesses and achieve further growth in the future through its
integrated Group strength.
Working to Become the No.1 Super-Regional Retailer in Asia
In order to implement “glocal management,” which combines
overarching global management practices with locally rooted
management, not only in Japan but also in China and ASEAN, we
are establishing a management system based on three headquar-
ters for Japan, China, and ASEAN. The headquarters for China
started operations in March 2012 and the headquarters for ASEAN
will also start operations within this �scal year. We will accelerate
the expansion of our business in Asia based on this three
headquarters-based structure, making full use of the integrated
power of the Group and mobilizing a concerted effort across the
retail, Shopping Senter Development, Financial Services, and
Service Businesses.
In every country and region where we operate, we are committed
to “pursuing peace, respecting humanity, and contributing to local
communities, always with the customer’s point of view as its core”
as our unchanging principles, which have been followed since the
establishment of the company, while at the same time embracing
our “Customer-First” philosophy. Aiming to serve as a “lifeline”
provider for local communities, the Aeon Group will strive to truly
become the No. 1 super-regional retailer in Asia by gathering all
the strength of Group companies and individual employees.
Motoya OkadaPresident of Aeon Co., Ltd.
Business Overview
Aeon store in Guangzhou TEEM PLAZA (China) Aeon Credit Service (Indonesia)
AEON CO., LTD.
• Taiwan
•12
•1
• The Philippines
•327
•
South Korea
•1,675
•
Cambodia
•1
•
Vietnam
•29
•1
•Thailand
•29
•174
•1
•Indonesia
•5
•
Japan
•536
•1,493
•134
•124
•2,105
•393
•3,387
•224
•1,359
•2,795
•
China (Hong Kong)
•30 (5)
•11 (6)
•29
•27 (27)
•25 (5)
•23 (17)
•5
•Malaysia
•24
•4
•31
•20
•
India
•1
Headquarters for Japan
Headquarters for China
Headquarters for ASEAN
Three headquarters-based structure
•General Merchandise Stores 590
•Supermarkets 1,537
•Discount Stores 134
•Home Centers 124
•Convenience Stores 4,138
•Other Retail Stores 420
•Specialty Stores 3,424
•Financial Services 460
•Service Business 1,384
•Drugstores* 2,795
•Liaison Of�ces 2
Total 15,008
The number of stores and liaison of�ces, including consolidated subsidiaries and equity-method af�liates, as of the end of February 2012*Including af�liated companies
We are currently operating in 12 countries, regarding Japan
and other Asian countries as a single market. In the Asian
region, which is demonstrating remarkable economic growth,
we are accelerating the opening of shopping centers, in
which GMS are located as core stores. Based on the
Shopping Center Business, we are pursuing an integrated
Group approach to Asian business development, through the
linkage of multiple forms of business, such as the credit
card, services, and Specialty Store Businesses. Also in order
to implement “glocal management” which combines
overarching global management practices with local,
community-based management, we are pushing forward to
set up three headquarters responsible for Japan, China, and
ASEAN, respectively. In the Asian region including China,
Thailand, and Vietnam, we are developing and manufacturing
our Topvalu private brand products, while creating employ-
ment and improving the skills of local people to contribute to
the revitalization of the local economy.
210h×888w(294/297/297)mm
3 4 2
■Aeon’s Operations ■AEON CO., LTD.: Pure holding company Establishment: September 1926 Capital Stock: ¥199.054 billion (as of end of February 2012)
¥5,206.1 billion ¥195.6 billion
48%
22%
4%2%2%
6%
6%
3%3%
4%
■Operating Revenue by Segment (FY2011)
■GMS Business■SM Business■Strategic Small Size Store Business■Financial Services Business■Shopping Center Development Business■Service Business■Specialty Store Business■ASEAN Business■China Business■Others
30%
12%
11%
12%
22%
2%4%3%
4%
■Operating Income by Segment (FY2011)
■GMS Business■SM Business■Strategic Small Size Store Business■Financial Services Business■Shopping Center Development Business■Service Business■Specialty Store Business■ASEAN Business■China Business
■Operating Revenue (billion yen) ■Operating Income (billion yen)
■Ordinary Income (billion yen) ■Net Income (billion yen)
5,230.7
5,167.3
5,054.3
5,206.1
5,096.5
4,800 4,900 5,000 5,100 5,200
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
0 100 200
156.0
124.3
130.1
172.3
195.6
126.0
130.1
182.0
2 12.2
166.3
0 100 200
−2.7
6020 400
Consolidated Business Results
*The graph was created based on values simply totaled without consolidated adjustments. * The graph was created based on values simply totaled without consolidated adjustments.
31.1
59.6
43.9
66.7
In 2011, we faced a range of social and economic issues,
including insecurity caused by the Great East Japan Earthquake,
the sovereign debt crisis in Europe, and natural disasters that
occurred across the world. Amid the dramatically changed
environment, the Aeon Group earned the highest operating
revenue among Japanese retailers in the previous �scal year by
adhering to “Customer-First” philosophy and responding
promptly to these changes. For us, however, this represents just
one of the milestones toward achieving the ultimate goal, which is
to become the No.1 retail group in Asia that contributes to the
peace and prosperity for the bene�t of all our customers. As the
�rst step to attaining this goal, we formulated the Aeon Group
Medium-term Management Plan (�scal 2011 through �scal 2013)
and allocated our management resources to areas with growth
potential, in line with our strategy of shifting the focus of our
business to the Asian markets, urban markets, senior markets,
and to the digital markets.
Since 2008, we have been implementing structural reforms
across the Group. Speci�cally, we have established a new
management system under a pure holding company, consoli-
dated the common functions that used to be ful�lled individually
by Group companies, such as product procurement, distribution,
and IT functions, and promoted the specialization of Group
companies through the reduction of intra-Group business
duplication and business function dispersion. In the previous
�scal year, we restructured our GMS Business. For example, the
Discount Store Business, Strategic Small Size Store Business,
and Neighborhood Shopping Center (NSC) business of Aeon
Retail Co., Ltd. were spun off to Aeon Group companies leading
these respective business areas, and Aeon Retail Co., Ltd., Mycal
Corporation, and Aeon Marché Co., Ltd. were integrated into a
single company. At the same time, we improved our brand
recognition based on the “one brand for one format” policy,
which means using a single brand name for each retail format; for
example, “Aeon” for all our GMS, and “Aeon Mall” for all our
shopping malls. We also enhanced our competitiveness by
promoting economy of scale. In addition, we fostered a locally-
rooted management of Group companies to win more support
from local customers. Through these initiatives, the Aeon Group
aims to become a group of competitive companies and
businesses and achieve further growth in the future through its
integrated Group strength.
Working to Become the No.1 Super-Regional Retailer in Asia
In order to implement “glocal management,” which combines
overarching global management practices with locally rooted
management, not only in Japan but also in China and ASEAN, we
are establishing a management system based on three headquar-
ters for Japan, China, and ASEAN. The headquarters for China
started operations in March 2012 and the headquarters for
ASEAN will also start operations within this �scal year. We will
accelerate the expansion of our business in Asia based on this
three headquarters-based structure, making full use of the
integrated power of the Group and mobilizing a concerted effort
across the retail, Shopping Senter Development, Financial
Services, and Service Businesses.
In every country and region where we operate, we are committed
to “pursuing peace, respecting humanity, and contributing to
local communities, always with the customer’s point of view as its
core” as our unchanging principles, which have been followed
since the establishment of the company, while at the same time
embracing our “Customer-First” philosophy. Aiming to serve as a
“lifeline” provider for local communities, the Aeon Group will
strive to truly become the No. 1 super-regional retailer in Asia by
gathering all the strength of Group companies and individual
employees.
Motoya OkadaPresident of Aeon Co., Ltd.
Business Overview
Aeon store in Guangzhou TEEM PLAZA (China) Aeon Credit Service (Indonesia)
AEON CO., LTD.
• Taiwan
•12
•1
• The Philippines
•327
•
South Korea
•1,675
•
Cambodia
•1
•
Vietnam
•29
•1
•Thailand
•29
•174
•1
•Indonesia
•5
•
Japan
•536
•1,493
•134
•124
•2,105
•393
•3,387
•224
•1,359
•2,795
•
China (Hong Kong)
•30 (5)
•11 (6)
•29
•27 (27)
•25 (5)
•23 (17)
•5
•Malaysia
•24
•4
•31
•20
•
India
•1
Headquarters for Japan
Headquarters for China
Headquarters for ASEAN
Three headquarters-based structure
•General Merchandise Stores 590
•Supermarkets 1,537
•Discount Stores 134
•Home Centers 124
•Convenience Stores 4,138
•Other Retail Stores 420
•Specialty Stores 3,424
•Financial Services 460
•Service Business 1,384
•Drugstores* 2,795
•Liaison Of�ces 2
Total 15,008
The number of stores and liaison of�ces, including consolidated subsidiaries and equity-method af�liates, as of the end of February 2012*Including af�liated companies
We are currently operating in 12 countries, regarding Japan
and other Asian countries as a single market. In the Asian
region, which is demonstrating remarkable economic growth,
we are accelerating the opening of shopping centers, in
which GMS are located as core stores. Based on the
Shopping Center Business, we are pursuing an integrated
Group approach to Asian business development, through the
linkage of multiple forms of business, such as the credit
card, services, and Specialty Store Businesses. Also in order
to implement “glocal management” which combines
overarching global management practices with local,
community-based management, we are pushing forward to
set up three headquarters responsible for Japan, China, and
ASEAN, respectively. In the Asian region including China,
Thailand, and Vietnam, we are developing and manufacturing
our Topvalu private brand products, while creating employ-
ment and improving the skills of local people to contribute to
the revitalization of the local economy.
210h×888w(294/297/297)mm
3 4 2
■Aeon’s Operations ■AEON CO., LTD.: Pure holding company Establishment: September 1926 Capital Stock: ¥199.054 billion (as of end of February 2012)
¥5,206.1 billion ¥195.6 billion
48%
22%
4%2%2%
6%
6%
3%3%
4%
■Operating Revenue by Segment (FY2011)
■GMS Business■SM Business■Strategic Small Size Store Business■Financial Services Business■Shopping Center Development Business■Service Business■Specialty Store Business■ASEAN Business■China Business■Others
30%
12%
11%
12%
22%
2%4%3%
4%
■Operating Income by Segment (FY2011)
■GMS Business■SM Business■Strategic Small Size Store Business■Financial Services Business■Shopping Center Development Business■Service Business■Specialty Store Business■ASEAN Business■China Business
■Operating Revenue (billion yen) ■Operating Income (billion yen)
■Ordinary Income (billion yen) ■Net Income (billion yen)
5,230.7
5,167.3
5,054.3
5,206.1
5,096.5
4,800 4,900 5,000 5,100 5,200
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
FY2008
FY2011
FY2007
FY2009
FY2010
0 100 200
156.0
124.3
130.1
172.3
195.6
126.0
130.1
182.0
2 12.2
166.3
0 100 200
−2.7
6020 400
Consolidated Business Results
*The graph was created based on values simply totaled without consolidated adjustments. * The graph was created based on values simply totaled without consolidated adjustments.
31.1
59.6
43.9
66.7
In 2011, we faced a range of social and economic issues,
including insecurity caused by the Great East Japan Earthquake,
the sovereign debt crisis in Europe, and natural disasters that
occurred across the world. Amid the dramatically changed
environment, the Aeon Group earned the highest operating
revenue among Japanese retailers in the previous �scal year by
adhering to “Customer-First” philosophy and responding
promptly to these changes. For us, however, this represents just
one of the milestones toward achieving the ultimate goal, which is
to become the No.1 retail group in Asia that contributes to the
peace and prosperity for the bene�t of all our customers. As the
�rst step to attaining this goal, we formulated the Aeon Group
Medium-term Management Plan (�scal 2011 through �scal 2013)
and allocated our management resources to areas with growth
potential, in line with our strategy of shifting the focus of our
business to the Asian markets, urban markets, senior markets,
and to the digital markets.
Since 2008, we have been implementing structural reforms
across the Group. Speci�cally, we have established a new
management system under a pure holding company, consoli-
dated the common functions that used to be ful�lled individually
by Group companies, such as product procurement, distribution,
and IT functions, and promoted the specialization of Group
companies through the reduction of intra-Group business
duplication and business function dispersion. In the previous
�scal year, we restructured our GMS Business. For example, the
Discount Store Business, Strategic Small Size Store Business,
and Neighborhood Shopping Center (NSC) business of Aeon
Retail Co., Ltd. were spun off to Aeon Group companies leading
these respective business areas, and Aeon Retail Co., Ltd., Mycal
Corporation, and Aeon Marché Co., Ltd. were integrated into a
single company. At the same time, we improved our brand
recognition based on the “one brand for one format” policy,
which means using a single brand name for each retail format; for
example, “Aeon” for all our GMS, and “Aeon Mall” for all our
shopping malls. We also enhanced our competitiveness by
promoting economy of scale. In addition, we fostered a locally-
rooted management of Group companies to win more support
from local customers. Through these initiatives, the Aeon Group
aims to become a group of competitive companies and
businesses and achieve further growth in the future through its
integrated Group strength.
Working to Become the No.1 Super-Regional Retailer in Asia
In order to implement “glocal management,” which combines
overarching global management practices with locally rooted
management, not only in Japan but also in China and ASEAN, we
are establishing a management system based on three headquar-
ters for Japan, China, and ASEAN. The headquarters for China
started operations in March 2012 and the headquarters for
ASEAN will also start operations within this �scal year. We will
accelerate the expansion of our business in Asia based on this
three headquarters-based structure, making full use of the
integrated power of the Group and mobilizing a concerted effort
across the retail, Shopping Senter Development, Financial
Services, and Service Businesses.
In every country and region where we operate, we are committed
to “pursuing peace, respecting humanity, and contributing to
local communities, always with the customer’s point of view as its
core” as our unchanging principles, which have been followed
since the establishment of the company, while at the same time
embracing our “Customer-First” philosophy. Aiming to serve as a
“lifeline” provider for local communities, the Aeon Group will
strive to truly become the No. 1 super-regional retailer in Asia by
gathering all the strength of Group companies and individual
employees.
Motoya OkadaPresident of Aeon Co., Ltd.
Business Overview
Aeon store in Guangzhou TEEM PLAZA (China) Aeon Credit Service (Indonesia)
AEON CO., LTD.
• Taiwan
•12
•1
• The Philippines
•327
•
South Korea
•1,675
•
Cambodia
•1
•
Vietnam
•29
•1
•Thailand
•29
•174
•1
•Indonesia
•5
•
Japan
•536
•1,493
•134
•124
•2,105
•393
•3,387
•224
•1,359
•2,795
•
China (Hong Kong)
•30 (5)
•11 (6)
•29
•27 (27)
•25 (5)
•23 (17)
•5
•Malaysia
•24
•4
•31
•20
•
India
•1
Headquarters for Japan
Headquarters for China
Headquarters for ASEAN
Three headquarters-based structure
•General Merchandise Stores 590
•Supermarkets 1,537
•Discount Stores 134
•Home Centers 124
•Convenience Stores 4,138
•Other Retail Stores 420
•Specialty Stores 3,424
•Financial Services 460
•Service Business 1,384
•Drugstores* 2,795
•Liaison Of�ces 2
Total 15,008
The number of stores and liaison of�ces, including consolidated subsidiaries and equity-method af�liates, as of the end of February 2012*Including af�liated companies
We are currently operating in 12 countries, regarding Japan
and other Asian countries as a single market. In the Asian
region, which is demonstrating remarkable economic growth,
we are accelerating the opening of shopping centers, in
which GMS are located as core stores. Based on the
Shopping Center Business, we are pursuing an integrated
Group approach to Asian business development, through the
linkage of multiple forms of business, such as the credit
card, services, and Specialty Store Businesses. Also in order
to implement “glocal management” which combines
overarching global management practices with local,
community-based management, we are pushing forward to
set up three headquarters responsible for Japan, China, and
ASEAN, respectively. In the Asian region including China,
Thailand, and Vietnam, we are developing and manufacturing
our Topvalu private brand products, while creating employ-
ment and improving the skills of local people to contribute to
the revitalization of the local economy.
210h×888w(294/297/297)mm
Peace
Peace
CommunityPeople
Customers
P•P•C
5 6
Community
Principle
We are Aeon.Okadaya, one of the forebears of Aeon, was founded in 1758.
Throughout the generations since its establishment, the philoso-
phy of listening to customers and looking at business from the
customers’ perspective has continuously guided Aeon’s efforts
toward innovation. In 1970, Jusco Co., Ltd. was established
through a business partnership between three local companies—
Okadaya, Futagi, and Shiro. Subsequently on August 21, 2001,
Jusco Co., Ltd. changed its name to Aeon Co., Ltd. Then on
August 21, 2008, Aeon Co., Ltd. transformed itself into a pure
holding company to increase the corporate value of the entire
Aeon Group as the core company of the Group. We will continue
to contribute to the peace and prosperity of Asia, embracing our
“Customer-First” philosophy.
The Retail Business is a Symbol of Peace
Although the company store was burned down in an air raid
during World War II, Okadaya resumed its operation in the March
of the following year after the end of the war in 1945. In July of
the same year, Okadaya issued a lea�et with the slogan,
“Developing out of the ashes” to announce its �rst major postwar
sale, marking the company’s fresh new start. Some customers
held the lea�et in their hands and tearfully exclaimed, “This tells
me that peaceful times have �nally arrived.” Seeing this, Takuya
Okada, President of Okadaya (present Honorary Chairman and
Advisor of Aeon Co., Ltd.) was convinced that “without peace,
people cannot shop and businesses cannot survive,” a notion
that gave rise to one of Aeon’s principles—“The retail business
is a symbol of peace.” Based on this principle, we are conduct-
ing a range of activities, including giving support to disaster-
affected areas in Japan and around the world and supporting
projects to build schools in Asia.
Education is Vital to Well-BeingThe retail business is a people’s business that values the
development of personal relationships through daily interactions
with customers. Aeon believes that enhancing employee skills
and knowledge leads to higher customer satisfaction while the
growth of employees as professionals and individuals that
education can unlock is of the utmost importance to promoting
employee well-being. Since the establishment of the “Okadaya
Management College” in 1964, Aeon has expanded its education
system to include in-house certi�cation programs such as the
“Fresh Fish Master” and “Bicycle Advisor” to develop specialized
personnel, and training programs such as the “Supporters of
People Who Suffer from Dementia” and “Service Care Workers”
to ensure a comfortable shopping environment for all of its
customers. Moreover, we host a joint career open house of Aeon
Group companies in various countries to foster globalization in
employment and promote the development of human resources
of international caliber. We are also promoting the locally-rooted
management practices by our staff across the world.
Serving as a “Lifeline” Provider for Local Communities
The retail business is rooted in and grows together with the local
community. Aeon shopping centers support and enhance the
everyday lives of people in the community by offering not only
products but also the services of government facilities, banks,
clinics, movie theaters, and more. Aeon also works as a member
of the community to revitalize the local economy and culture
through social contribution initiatives, including the “Aeon Happy
Yellow Receipt Campaign” and local cleanup activities and by
participating in and hosting local festivals. In the face of the Great
East Japan Earthquake, we reaf�rmed the mission that retailers
must ful�ll as an industry, namely, the important role of social
infrastructure: we should help consumers continue to lead
ordinary lives by ensuring that they can
buy what they need easily. Based on
this recognition, Aeon will continue to
support the recovery of the disaster-
af�icted areas on a long-term basis,
serving as a “lifeline” provider for local
communities.
Pursuing peace, respecting humanity, and contributing to localcommunities-with the customer’ s point of view as its core.
Joint welcoming ceremony for new Aeon employees in Malaysia, Thailand, and Vietnam
Aeon is a corporate group whose operations are dedicated to the pursuit of peace through prosperity.
Aeon is a corporate group that respects human dignity and values personal relationships.
Aeon is a corporate group rooted in local community life and dedicated to making a continuing contribution to the community.
People
“Ganbaro Fukushima” sale held to support Fukushima
Donating disaster relief funds to the Cambodian Red Cross
The lea�et announcing Okadaya’s resumption of business in a 132.23 m2 complex in 1946
Peace People Community
210h×594w (297/297)mm
Peace
Peace
CommunityPeople
Customers
P•P•C
5 6
Community
Principle
We are AeonOkadaya, one of the forebears of Aeon, was founded in 1758.
Throughout the generations since its establishment, the philoso-
phy of listening to customers and looking at business from the
customers’ perspective has continuously guided Aeon’s efforts
toward innovation. In 1970, Jusco Co., Ltd. was established
through a business partnership between three local companies—
Okadaya, Futagi, and Shiro. Subsequently on August 21, 2001,
Jusco Co., Ltd. changed its name to Aeon Co., Ltd. Then on
August 21, 2008, Aeon Co., Ltd. transformed itself into a pure
holding company to increase the corporate value of the entire
Aeon Group as the core company of the Group. We will continue
to contribute to the peace and prosperity of Asia, embracing our
“Customer-First” philosophy.
The Retail Business is a Symbol of Peace
Although the company store was burned down in an air raid
during World War II, Okadaya resumed its operation in the March
of the following year after the end of the war in 1945. In July of
the same year, Okadaya issued a lea�et with the slogan,
“Developing out of the ashes” to announce its �rst major postwar
sale, marking the company’s fresh new start. Some customers
held the lea�et in their hands and tearfully exclaimed, “This tells
me that peaceful times have �nally arrived.” Seeing this, Takuya
Okada, President of Okadaya (present Honorary Chairman and
Advisor of Aeon Co., Ltd.) was convinced that “without peace,
people cannot shop and businesses cannot survive,” a notion
that gave rise to one of Aeon’s principles—“The retail business
is a symbol of peace.” Based on this principle, we are conduct-
ing a range of activities, including giving support to disaster-
affected areas in Japan and around the world and supporting
projects to build schools in Asia.
Education is Vital to Well-BeingThe retail business is a people’s business that values the
development of personal relationships through daily interactions
with customers. Aeon believes that enhancing employee skills
and knowledge leads to higher customer satisfaction while the
growth of employees as professionals and individuals that
education can unlock is of the utmost importance to promoting
employee well-being. Since the establishment of the “Okadaya
Management College” in 1964, Aeon has expanded its education
system to include in-house certi�cation programs such as the
“Fresh Fish Master” and “Bicycle Advisor” to develop specialized
personnel, and training programs such as the “Supporters of
People Who Suffer from Dementia” and “Service Care Workers”
to ensure a comfortable shopping environment for all of its
customers. Moreover, we host a joint career open house of Aeon
Group companies in various countries to foster globalization in
employment and promote the development of human resources
of international caliber. We are also promoting the locally-rooted
management practices by our staff across the world.
Serving as a “Lifeline” Provider for Local Communities
The retail business is rooted in and grows together with the local
community. Aeon shopping centers support and enhance the
everyday lives of people in the community by offering not only
products but also the services of government facilities, banks,
clinics, movie theaters, and more. Aeon also works as a member
of the community to revitalize the local economy and culture
through social contribution initiatives, including the “Aeon Happy
Yellow Receipt Campaign” and local cleanup activities and by
participating in and hosting local festivals. In the face of the Great
East Japan Earthquake, we reaf�rmed the mission that retailers
must ful�ll as an industry, namely, the important role of social
infrastructure: we should help consumers continue to lead
ordinary lives by ensuring that they can
buy what they need easily. Based on
this recognition, Aeon will continue to
support the recovery of the disaster-
af�icted areas on a long-term basis,
serving as a “lifeline” provider for local
communities.
Pursuing peace, respecting humanity, and contributing to localcommunities-with the customer’s point of view as its core.
Joint welcoming ceremony for new Aeon employees in Malaysia, Thailand, and Vietnam
Aeon is a corporate group whose operations are dedicated to the pursuit of peace through prosperity.
Aeon is a corporate group that respects human dignity and values personal relationships.
Aeon is a corporate group rooted in local community life and dedicated to making a continuing contribution to the community.
People
“Ganbaro Fukushima” sale held to support Fukushima
Donating disaster relief funds to the Cambodian Red Cross
The leaflet announcing Okadaya’s resumption of business in a 132.23 m2 complex in 1946
Peace People Community
210h×594w (297/297)mm
The Aeon Group is composed of about 200
companies with the pure holding company,
Aeon Co., Ltd., as its core. Since the shift to
the pure holding company system in August
2008, we have been restructuring the Group
and reforming its management system. While
enhancing our competitiveness in each
business in line with the policies of “one brand
for one format,” “specialization,” and “locally-
rooted management,” we are endeavoring to
increase the corporate value as a strong
group comprising competitive companies and
businesses through synergies created by the
use of the shared function companies that
support the operating companies in the
Group.
AIC Inc. Aeon Integrated Business Service Co., Ltd. AEON AGRI CREATE Co., Ltd. AEON GLOBAL SCM CO., LTD. AEON GLOBAL MERCHANDISING CO., LTD. AEON TOPVALU CO., LTD. AEON FOOD SUPPLY Co., Ltd. AEON Bakery Co., Ltd. AEON MARKETING CO., LTD. Cordon Vert CO., LTD. Research Institute For Quality Living Co., Ltd. Tasmania Feedlot Pty. Ltd. * YAMAYA CORPORATION
7 8
Shared Function Companies
Listed companies are shown in bold print. * Equity-method affiliates • Affiliated companies
Business Segment
We operate General Merchandise Stores (GMS) throughout Japan from Hokkaido to Okinawa as the core stores of our shopping centers. GMS offer overall support for people’s daily lives, providing customers with a wide lineup of clothing, food, and household goods selected with wide-ranging expertise, and also related services.
General Merchandise Store (GMS) BusinessWith more than 1,500 stores operated by 20 Group companies throughout Japan, our sales from supermarket operations exceed 2 trillion yen. In the Supermarket Business, we are striving to earn even greater support from customers and root our business in the local community.
Supermarket (SM) BusinessOur Discount Store Business rises to the challenge of improving the quality, price, and lineup of everyday essentials and achieving low-cost operations to provide customers with genuinely low prices and high levels of convenience.
Discount Store (DS) BusinessThrough this Business we are supporting the daily lives of people, particularly, those living in metropolitan areas. Speci�cally, we are operating over 4,000 convenience stores in Japan and other Asian countries and are also developing small-scale supermarkets and specialty stores selling boxed lunches and ready-made meals.
Strategic Small Size Store Business
Through alliances with drugstores and dispensing pharmacies, we are developing new healthcare products and services and supporting the training of pharmacists who will play an important role in community healthcare services.
Drugstore & Pharmacy BusinessWe provide �nancial services centered on the credit card business in Japan and other Asian countries. In Japan, we provide unique �nancial services as a retailer, such as convenient banking and WAON e-money services.
Financial Services BusinessIn Japan and other Asian countries, we are developing shopping centers that harmonize with local communi-ties. We are making efforts to improve services and facilities in response to the changing times and diversi�cation of customer needs.
Shopping Center Development BusinessWe are providing customers of our shopping centers with a range of services to make their visit a pleasant one, including the improvement of the facilities to ensure their safety and comfort.
Service Business
This Business operates specialty stores dealing in a wide range of products, such as fashion, sporting goods, and books. These stores are stand-alone or tenants housed in shopping centers, station buildings, etc.
Specialty Store BusinessIn this Business, based on the common E-commerce infrastructure built and provided across the Group, we are making efforts to establish business models unique to the Aeon Group by combining services provided at actual stores with those provided online.
The shared function companies are companies in which the common functions that used to be fulfilled individually by Group operating companies, such as product procurement, distribution, and IT, are consolidated to maximize group synergies and reduce costs.
E-commerce BusinessWe are operating a total of 28 shopping centers and other outlets in Malaysia and 29 supermarkets in Thailand, mainly in the center of Bangkok. We have also begun conducting surveys and other preparations for the launch of stores in Vietnam, Cambodia, and Indonesia.
ASEAN BusinessUtilizing our know-how in store development and management gained in Japan, we are developing a range of businesses in China, including the core Shopping Center and General Merchandise Store Businesses, and also Financial Services, Service Business, and Specialty Store Business in the country.
China Business
AEON Retail Co, Ltd.AEON Hokkaido CorporationSUNDAY CO., LTD.AEON KYUSHU CO., LTD. AEON RYUKYU CO., LTD.JOY Co., Ltd.TOPVALU COLLECTION CO., LTD.Bon Belta Co., Ltd.*The Daiei, Inc.
Maxvalu Chubu Co., Ltd. Maxvalu Nishinihon Co., Ltd. Maxvalu Tohoku Co., Ltd.Maxvalu Tokai Co., Ltd. Maxvalu Hokkaido Co, Ltd. Maxvalu Kyushu Co., Ltd.AEON KIMISAWA CO., LTD. KOHYO CO., LTD. SANYO MARUNAKA CO., LTD. MAXVALU KANTO CO., LTD.MAXVALU KITA TOHOKU CO., LTD.MAXVALU CHUKYO CO., LTD.MAXVALU NAGANO CO., LTD.MAXVALU HOKURIKU CO., LTD.MAXVALU MINAMI TOHOKU CO., LTD.marunaka CO., LTD.*The Maruetsu, Inc.*KASUMI CO., LTD.*Belc CO., LTD.•Inageya Co., Ltd.
AEON SUPERCENTER Co., Ltd.
AEON BIG CO., LTD.
MINISTOP CO., LTD.ORIGIN TOSHU CO., LTD.
My Basket CO., LTD.
RECODS. Co., Ltd.
CFS CorporationCosmeme Co., Ltd.TAKIYA Co., Ltd.*GROWELL HOLDINGS CO., LTD.*Medical Ikkou Co., Ltd.*Welpark Co., Ltd.*Shimizu Drug Co., Ltd.•TSURUHA HOLDINGS Inc.•KUSURI NO AOKI CO., LTD.
AEON CREDIT SERVICE CO., LTD.AEON CREDIT SERVICE (ASIA) CO., LTD.AEON THANA SINSAP (THAILAND) PLC.AEON CREDIT SERVICE (M) BERHAD*AEON BANK, LTD.
*AEON INSURANCE SERVICE CO., LTD.
AEON Mall Co., Ltd.AEON TOWN Co., Ltd.
AEON DELIGHT CO., LTD.AEON Fantasy Co., Ltd.ZWEI CO., LTD.AEON Eaheart Co., LTD.
AEON CINEMAS CO., LTD.
KAJITAKU Co., Ltd.
JUSVEL CO., LTD.
Reform Studio Co., Ltd.
*Warner Mycal Corporation
GFOOT CO., LTD. COX CO., LTD. Abilities JUSCO CO., Ltd. AEON FOREST CO., LTD.AEON PET CO., LTD. AEON BODY Co., Ltd. Claire’s Nippon Co., Ltd.Talbots Japan Co., Ltd.Branshes Co., LtdMIRAIYA SHOTEN CO., LTD.Mega Sports Co., Ltd.MEGA PETRO Co., Ltd.LAURA ASHLEY JAPAN CO., LTD.AT Japan Co., Ltd.*Taka: Q Co., Ltd.
Aeon Link Co., Ltd.
Digital Direct Corporation
AEON Co., (M) Bhd.AEON (Thailand) CO., LTD.
AEON VIETNAM Co., Ltd
AEON (CHINA) CO., LTD.
AEON Stores (Hong Kong) Co., Ltd.AEON South China Co., Ltd.
Beijing AEON Co., Ltd.
Guangdong JUSCO Teem Stores Co., Ltd.
Qingdao AEON Dongtai Co., Ltd.
China Business
ASEAN Business
Shared Function Companies
General Merchandise Store (GMS) Business
Supermarket (SM) Business
Strategic Small Size Store Business
Drugstore & Pharmacy Business
Financial Services Business
Discount Store (DS) Business
Shopping Center Development Business
Service Business
Specialty Store Business
E-commerce Business
AE
ON
CO
., LT
D.
Generating synergies from competitive companies and businesses and using our integrated strength for customers
210h×594w (297/297)mm
The Aeon Group is composed of about 200
companies with the pure holding company,
Aeon Co., Ltd., as its core. Since the shift to
the pure holding company system in August
2008, we have been restructuring the Group
and reforming its management system. While
enhancing our competitiveness in each
business in line with the policies of “one brand
for one format,” “specialization,” and “locally-
rooted management,” we are endeavoring to
increase the corporate value as a strong
group comprising competitive companies and
businesses through synergies created by the
use of the shared function companies that
support the operating companies in the
Group.
AIC Inc. Aeon Integrated Business Service Co., Ltd. AEON AGRI CREATE Co., Ltd. AEON GLOBAL SCM CO., LTD. AEON GLOBAL MERCHANDISING CO., LTD. AEON TOPVALU CO., LTD. AEON FOOD SUPPLY Co., Ltd. AEON Bakery Co., Ltd. AEON MARKETING CO., LTD. Cordon Vert CO., LTD. Research Institute For Quality Living Co., Ltd. Tasmania Feedlot Pty. Ltd. * YAMAYA CORPORATION
7 8
Shared Function Companies
Listed companies are shown in bold print. * Equity-method affiliates • Affiliated companies
Business Segment
We operate General Merchandise Stores (GMS) throughout Japan from Hokkaido to Okinawa as the core stores of our shopping centers. GMS offer overall support for people’s daily lives, providing customers with a wide lineup of clothing, food, and household goods selected with wide-ranging expertise, and also related services.
General Merchandise Store (GMS) BusinessWith more than 1,500 stores operated by 20 Group companies throughout Japan, our sales from supermarket operations exceed 2 trillion yen. In the Supermarket Business, we are striving to earn even greater support from customers and root our business in the local community.
Supermarket (SM) BusinessOur Discount Store Business rises to the challenge of improving the quality, price, and lineup of everyday essentials and achieving low-cost operations to provide customers with genuinely low prices and high levels of convenience.
Discount Store (DS) BusinessThrough this Business we are supporting the daily lives of people, particularly, those living in metropolitan areas. Speci�cally, we are operating over 4,000 convenience stores in Japan and other Asian countries and are also developing small-scale supermarkets and specialty stores selling boxed lunches and ready-made meals.
Strategic Small Size Store Business
Through alliances with drugstores and dispensing pharmacies, we are developing new healthcare products and services and supporting the training of pharmacists who will play an important role in community healthcare services.
Drugstore & Pharmacy BusinessWe provide �nancial services centered on the credit card business in Japan and other Asian countries. In Japan, we provide unique �nancial services as a retailer, such as convenient banking and WAON e-money services.
Financial Services BusinessIn Japan and other Asian countries, we are developing shopping centers that harmonize with local communi-ties. We are making efforts to improve services and facilities in response to the changing times and diversi�cation of customer needs.
Shopping Center Development BusinessWe are providing customers of our shopping centers with a range of services to make their visit a pleasant one, including the improvement of the facilities to ensure their safety and comfort.
Service Business
This Business operates specialty stores dealing in a wide range of products, such as fashion, sporting goods, and books. These stores are stand-alone or tenants housed in shopping centers, station buildings, etc.
Specialty Store BusinessIn this Business, based on the common E-commerce infrastructure built and provided across the Group, we are making efforts to establish business models unique to the Aeon Group by combining services provided at actual stores with those provided online.
The shared function companies are companies in which the common functions that used to be fulfilled individually by Group operating companies, such as product procurement, distribution, and IT, are consolidated to maximize group synergies and reduce costs.
E-commerce BusinessWe are operating a total of 28 shopping centers and other outlets in Malaysia and 29 supermarkets in Thailand, mainly in the center of Bangkok. We have also begun conducting surveys and other preparations for the launch of stores in Vietnam, Cambodia, and Indonesia.
ASEAN BusinessUtilizing our know-how in store development and management gained in Japan, we are developing a range of businesses in China, including the core Shopping Center and General Merchandise Store Businesses, and also Financial Services, Service Business, and Specialty Store Business in the country.
China Business
AEON Retail Co, Ltd.AEON Hokkaido CorporationSUNDAY CO., LTD.AEON KYUSHU CO., LTD. AEON RYUKYU CO., LTD.JOY Co., Ltd.TOPVALU COLLECTION CO., LTD.Bon Belta Co., Ltd.*The Daiei, Inc.
Maxvalu Chubu Co., Ltd. Maxvalu Nishinihon Co., Ltd. Maxvalu Tohoku Co., Ltd.Maxvalu Tokai Co., Ltd. Maxvalu Hokkaido Co, Ltd. Maxvalu Kyushu Co., Ltd.AEON KIMISAWA CO., LTD. KOHYO CO., LTD. SANYO MARUNAKA CO., LTD. MAXVALU KANTO CO., LTD.MAXVALU KITA TOHOKU CO., LTD.MAXVALU CHUKYO CO., LTD.MAXVALU NAGANO CO., LTD.MAXVALU HOKURIKU CO., LTD.MAXVALU MINAMI TOHOKU CO., LTD.marunaka CO., LTD.*The Maruetsu, Inc.*KASUMI CO., LTD.*Belc CO., LTD.•Inageya Co., Ltd.
AEON SUPERCENTER Co., Ltd.
AEON BIG CO., LTD.
MINISTOP CO., LTD.ORIGIN TOSHU CO., LTD.
My Basket CO., LTD.
RECODS. Co., Ltd.
CFS CorporationCosmeme Co., Ltd.TAKIYA Co., Ltd.*GROWELL HOLDINGS CO., LTD.*Medical Ikkou Co., Ltd.*Welpark Co., Ltd.*Shimizu Drug Co., Ltd.•TSURUHA HOLDINGS Inc.•KUSURI NO AOKI CO., LTD.
AEON CREDIT SERVICE CO., LTD.AEON CREDIT SERVICE (ASIA) CO., LTD.AEON THANA SINSAP (THAILAND) PLC.AEON CREDIT SERVICE (M) BERHAD*AEON BANK, LTD.
*AEON INSURANCE SERVICE CO., LTD.
AEON Mall Co., Ltd.AEON TOWN Co., Ltd.
AEON DELIGHT CO., LTD.AEON Fantasy Co., Ltd.ZWEI CO., LTD.AEON Eaheart Co., LTD.
AEON CINEMAS CO., LTD.
KAJITAKU Co., Ltd.
JUSVEL CO., LTD.
Reform Studio Co., Ltd.
*Warner Mycal Corporation
GFOOT CO., LTD. COX CO., LTD. Abilities JUSCO CO., Ltd. AEON FOREST CO., LTD.AEON PET CO., LTD. AEON BODY Co., Ltd. Claire’s Nippon Co., Ltd.Talbots Japan Co., Ltd.Branshes Co., LtdMIRAIYA SHOTEN CO., LTD.Mega Sports Co., Ltd.MEGA PETRO Co., Ltd.LAURA ASHLEY JAPAN CO., LTD.AT Japan Co., Ltd.*Taka: Q Co., Ltd.
Aeon Link Co., Ltd.
Digital Direct Corporation
AEON Co., (M) Bhd.AEON (Thailand) CO., LTD.
AEON VIETNAM Co., Ltd
AEON (CHINA) CO., LTD.
AEON Stores (Hong Kong) Co., Ltd.AEON South China Co., Ltd.
Beijing AEON Co., Ltd.
Guangdong JUSCO Teem Stores Co., Ltd.
Qingdao AEON Dongtai Co., Ltd.
China Business
ASEAN Business
Shared Function Companies
General Merchandise Store (GMS) Business
Supermarket (SM) Business
Strategic Small Size Store Business
Drugstore & Pharmacy Business
Financial Services Business
Discount Store (DS) Business
Shopping Center Development Business
Service Business
Specialty Store Business
E-commerce Business
Aeo
n C
o., L
td.
Generating synergies from competitive companies and businesses and using our integrated strength for customers
210h×594w (297/297)mm
9 10
Group Infrastructure
“Quality and Trust”
“Forest” symbol Mother Forest
The forest of quality living
A wide assortment of products (leaves and tress) that enhance our standard of living
Research Institute For Quality Living Co., Ltd.
Topvalu domestic black-haired Japanese beef
=
Topvalu Premium is the brand that offers products using high quality materials and
manufacturing methods that support the changes in body shape and lifestyle
that occur with aging.
Topvalu Gurinai is the brand for processed foods of produce, marine and livestock that are cultivated, raised or grown with special
care using less agricultural chemicals, antibiotics or other chemical additives.
Topvalu Healthy Ai is the well-being brand that helps customers achieve
healthy and beautiful lifestyles.
Topvalu Best Price is the brand that offers daily essential items with good
quality at competitive prices.
Topvalu Ready Meal is the brand that offers safe and delicious prepared
meals that are simple and convenient to make.
Topvalu Select is the superior quality brand that offers products using superior
ingredients, identifiable place of origin, unique manufacturing methods and/or
functional benefits.
Topvalu Kyokan Sengen is an environmentally friendly brand
developed based upon the concepts of the 4R’s: Reduce, Recycle, Reuse,
and Returnable.
Topvalu is the brand that offers everyday items with reliable quality at
affordable prices.
Aeon’s Topvalu brandAeon designs and develops the Topvalu brand as its private
brand, aiming to make its customers’ everyday lives even
better. We are developing the brand items by incorporating
the opinions of customers and adhering to the Five Topvalu
Commitments.
We presently have about 6,000 items in our Topvalu range,
to meet the diversified needs of customers who have
different lifestyles. Among these items, the number of
megahit items (items with annual sales exceeding one billion
yen) reached 200 in fiscal 2011. Now, in response to
increases in customers’ concerns about safety, we are
developing new Topvalu items in fresh food and prepared
meals, such as green vegetables grown by our directly
managed farms, fresh yellowtail fish products from
contracted farms, and beef croquettes among others.
Safe and Secure ProductionAeon oversees the entire process—from material
procurement through production, distribution, and quality
inspection—for all Topvalu products, and strives to disclose
related information in an appropriate manner. We also expect
much more than just quality management from our
outsourced manufacturers. We request that our suppliers
comply with the Aeon Supplier Code of Conduct, to ensure
their compliance with standards related to human rights,
working environments, and corporate ethics. Moreover, in
quick response to increasing concerns about radioactive
contamination, we began a blanket testing system for all
domestic black-haired Japanese beef sold under the Topvalu
brand and are enhancing our independent testing system to
reduce the radioactive substances contained in agricultural
products sold at our stores to zero.
The shared function companies help the Group’s
operating companies conduct their business more
efficiently and systematically by fulfilling the
common functions that used to be fulfilled
individually by the companies and provide them
with a common business infrastructure.
Specifically, Aeon Topvalu Co., Ltd. controls the
entire process, from development through materials
procurement, production, and marketing for Aeon
Topvalu private brand products; Aeon Global
Merchandising Co., Ltd. oversees procurement for
the Group; and Aeon Global SCM Co., Ltd.
supervises Group-wide distribution and inventory
management. These shared function companies
have contributed to cost reduction across the Group
by promoting the economy of scale. In 1986,
Research Institute for Quality Living Co., Ltd. was
established as an independent testing laboratory
within the Group, which helps the Group take full
responsibility for the products it delivers to
customers, including ensuring the safety of its
products.
The Five Topvalu Commitments:
1
2
3
4
5
We shall reflect the voices of customers in our products.
We shall offer safe, reliable and environ-mentally friendly products.
We shall present product information in an easily understandable way.
We shall offer products at affordable prices.
We shall guarantee our customers’ satisfaction.
Giving first priority to safety and security to helppeople lead more convenient and comfortable lives
Topvalu Barreal Lager BeerReceived a gold medal in the 2012 Monde Selection
Megahit Topvalu Barreal SeriesAs many as 300 million cans sold in total (350-ml cans)
In the online supermarket service, goods are delivered to the customer from a nearby store.
Shared Function Companies Support the Group’s Operating Companies
We are developing services unique to the Aeon
Group also in the rapidly growing online market.
The WAON e-money service has shown steady
growth, with the total number of WAON cards
issued now exceeding 24.1 million. The WAON
e-money transaction volume in the fiscal year
ended February 29, 2012 totaled 1,002.6 billion
yen. We are endeavoring to make the card more
convenient for consumers so that it can be used
easily by anyone at anytime and anywhere.
Moreover we are increasing the number of actual
stores that provide online supermarket services and
thus combining the merits of new online services
and actual stores to build business models unique
to Aeon.
Providing New Services by Making Full Use of Group Resources
210h×594w (297/297)mm
9 10
Group Infrastructure
“Quality and Trust”
“Forest” symbol Mother Forest
The forest of quality living
A wide assortment of products (leaves and tress) that enhance our standard of living
Research Institute For Quality Living Co., Ltd.
Topvalu domestic black-haired Japanese beef
=
Topvalu Premium is the brand that offers products using high quality materials and
manufacturing methods that support the changes in body shape and lifestyle
that occur with aging.
Topvalu Gurinai is the brand for processed foods of produce, marine and livestock that are cultivated, raised or grown with special
care using less agricultural chemicals, antibiotics or other chemical additives.
Topvalu Healthy Ai is the well-being brand that helps customers achieve
healthy and beautiful lifestyles.
Topvalu Best Price is the brand that offers daily essential items with good
quality at competitive prices.
Topvalu Ready Meal is the brand that offers safe and delicious prepared
meals that are simple and convenient to make.
Topvalu Select is the superior quality brand that offers products using superior
ingredients, identifiable place of origin, unique manufacturing methods and/or
functional benefits.
Topvalu Kyokan Sengen is an environmentally friendly brand
developed based upon the concepts of the 4R’s: Reduce, Recycle, Reuse,
and Returnable.
Topvalu is the brand that offers everyday items with reliable quality at
affordable prices.
Aeon’s Topvalu brandAeon designs and develops the Topvalu brand as its private
brand, aiming to make its customers’ everyday lives even
better. We are developing the brand items by incorporating
the opinions of customers and adhering to the Five Topvalu
Commitments.
We presently have about 6,000 items in our Topvalu range,
to meet the diversified needs of customers who have
different lifestyles. Among these items, the number of
megahit items (items with annual sales exceeding one billion
yen) reached 200 in fiscal 2011. Now, in response to
increases in customers’ concerns about safety, we are
developing new Topvalu items in fresh food and prepared
meals, such as green vegetables grown by our directly
managed farms, fresh yellowtail fish products from
contracted farms, and beef croquettes among others.
Safe and Secure ProductionAeon oversees the entire process—from material
procurement through production, distribution, and quality
inspection—for all Topvalu products, and strives to disclose
related information in an appropriate manner. We also expect
much more than just quality management from our
outsourced manufacturers. We request that our suppliers
comply with the Aeon Supplier Code of Conduct, to ensure
their compliance with standards related to human rights,
working environments, and corporate ethics. Moreover, in
quick response to increasing concerns about radioactive
contamination, we began a blanket testing system for all
domestic black-haired Japanese beef sold under the Topvalu
brand and are enhancing our independent testing system to
reduce the radioactive substances contained in agricultural
products sold at our stores to zero.
The shared function companies help the Group’s
operating companies conduct their business more
efficiently and systematically by fulfilling the
common functions that used to be fulfilled
individually by the companies and provide them
with a common business infrastructure.
Specifically, Aeon Topvalu Co., Ltd. controls the
entire process, from development through materials
procurement, production, and marketing for Aeon
Topvalu private brand products; Aeon Global
Merchandising Co., Ltd. oversees procurement for
the Group; and Aeon Global SCM Co., Ltd.
supervises Group-wide distribution and inventory
management. These shared function companies
have contributed to cost reduction across the Group
by promoting the economy of scale. In 1986,
Research Institute for Quality Living Co., Ltd. was
established as an independent testing laboratory
within the Group, which helps the Group take full
responsibility for the products it delivers to
customers, including ensuring the safety of its
products.
The Five Topvalu Commitments:
1
2
3
4
5
We shall reflect the voices of customers in our products.
We shall offer safe, reliable and environ-mentally friendly products.
We shall present product information in an easily understandable way.
We shall offer products at affordable prices.
We shall guarantee our customers’ satisfaction.
Giving first priority to safety and security to helppeople lead more convenient and comfortable lives
Topvalu Barreal Lager BeerReceived a gold medal in the 2012 Monde Selection
Megahit Topvalu Barreal SeriesAs many as 300 million cans sold in total (350-ml cans)
In the online supermarket service, goods are delivered to the customer from a nearby store.
Shared Function Companies Support the Group’s Operating Companies
We are developing services unique to the Aeon Group
also in the rapidly growing online market. The WAON
e-money service has shown steady growth, with the
total number of WAON cards issued now exceeding
24.1 million. The WAON e-money transaction volume
in the fiscal year ended February 29, 2012 totaled
1,002.6 billion yen. We are endeavoring to make the
card more convenient for consumers so that it can
be used easily by anyone at anytime and anywhere.
Moreover we are increasing the number of actual
stores that provide online supermarket services and
thus combining the merits of new online services
and actual stores to build business models unique
to Aeon.
Providing New Services by Making Full Use of Group Resources
210h×594w (297/297)mm
School Construction Support ProjectSince 2000, Aeon has been supporting the construction of schools in Asian
countries where there is a shortage of educational facilities in collaboration
with customers and other
organizations. To date, 336
elementary schools have been
built in Cambodia, Nepal, Laos,
and Vietnam with the support of
donations from customers, Aeon
employees, and contribution
from the Aeon 1% Club.
Concluding Comprehensive Partnership Agree-ments with Local AuthoritiesThe Aeon Group is concluding comprehensive partnership agreements with
many local governments. Based on these agreements, we will cooperate with
the governments in a range of fields to help revitalize local communities and
improve the living standards of local citizens by such activities as fostering
environmental conservation, crime
prevention, and disaster management,
and by promoting commerce and tourism
through the use of WAON e-money cards.
As of the end of February 2012, we have
concluded such agreements with 37
prefectures as well as with nine cities.
AeonSustainability
Principle
Aeon Manifesto on the Prevention of
Global Warming
AeonBiodiversity
Principle
Creating the future with customers, rooted in local communities
Aeon Sustainability PrincipleAeon aims to realize a sustainable society with stakeholders based on our
basic principle of “pursuing peace, respecting humanity and contributing
to local communities-with the customer’s point of view as its core.” With
“realization of a low-carbon society,” “conservation of biodiversity,”
“better use of resources” and “dealing with social matters” as pillars, we
will think globally and actively advance activities in each local area.
Aeon Eco StoresAeon Eco Stores aim to reduce CO2 emissions by at least 20-30% compared
with other shopping centers of similar size. As of the end of February 2012,
there are 11 Aeon Eco Stores across Japan, each equipped with features to
help reduce CO2 emissions, such as solar power generating systems,
energy-saving equipment, and wall and rooftop-greening.
Aeon Happy Yellow Receipt CampaignAeon has designated the 11th of every month “Aeon Day,” on which all
employees engage in social contribution activities. On this day, Aeon issues
yellow receipts, which customers drop into designated boxes individually
labeled with the description of volunteer
groups. Aeon donates requested goods
to an amount equivalent to 1% of the
total value of the receipts to the
respective volunteer groups to support
their activities, thereby connecting local
volunteer groups with customers who
want to support their activities.
Aeon’s Tree PlantingAt the opening of new shopping centers and other facilities, Aeon has been
planting and nurturing indigenous saplings with customers under the “Aeon
Hometown Forests Program” since 1991. The Aeon Environmental
Foundation also engages in tree
planting in Japan and overseas to
help restore forests that have been
devastated by natural disasters and
other factors. To date, we have
planted a cumulative total of about
9,670,000 trees through these tree
planting activities.
Aeon Happy Yellow Receipt Campaign
Teenage Ambassador ProgramThis program was launched in 1990 with the goal of enhancing international
friendship and mutual understanding among the youth who will lead the next
generation. To date, 803 high
school students from 15
countries have participated in the
program. Since 2006, Japanese
high school students have also
been visiting these countries as
part of the program.Teenage ambassadors visiting Japan from Indonesia
CSR Activities
Supporting the construction of schools in Vietnam
As many as 66 types of Regional WAON cards have been issued.
Aeon Hometown Forests Program
11 12210h×594w (297/297)mm
School Construction Support ProjectSince 2000, Aeon has been supporting the construction of schools in Asian
countries where there is a shortage of educational facilities in collaboration
with customers and other
organizations. To date, 336
elementary schools have been
built in Cambodia, Nepal, Laos,
and Vietnam with the support of
donations from customers, Aeon
employees, and contribution
from the Aeon 1% Club.
Concluding Comprehensive Partnership Agreements with Local AuthoritiesThe Aeon Group is concluding comprehensive partnership agreements with
many local governments. Based on these agreements, we will cooperate with
the governments in a range of fields to help revitalize local communities and
improve the living standards of local citizens by such activities as fostering
environmental conservation, crime
prevention, and disaster management,
and by promoting commerce and tourism
through the use of WAON e-money cards.
As of the end of February 2012, we have
concluded such agreements with 37
prefectures as well as with nine cities.
AeonSustainability
Principle
Aeon Manifesto on the Prevention of
Global Warming
AeonBiodiversity
Principle
Creating the future with customers, rooted in local communities
Aeon Sustainability PrincipleAeon aims to realize a sustainable society with stakeholders based on our
basic principle of “pursuing peace, respecting humanity and contributing
to local communities-with the customer’s point of view as its core.” With
“realization of a low-carbon society,” “conservation of biodiversity,”
“better use of resources” and “dealing with social matters” as pillars, we
will think globally and actively advance activities in each local area.
Aeon Eco StoresAeon Eco Stores aim to reduce CO2 emissions by at least 20-30% compared
with other shopping centers of similar size. As of the end of February 2012,
there are 11 Aeon Eco Stores across Japan, each equipped with features to
help reduce CO2 emissions, such as solar power generating systems,
energy-saving equipment, and wall and rooftop-greening.
Aeon Happy Yellow Receipt CampaignAeon has designated the 11th of every month “Aeon Day,” on which all
employees engage in social contribution activities. On this day, Aeon issues
yellow receipts, which customers drop into designated boxes individually
labeled with the description of volunteer
groups. Aeon donates requested goods
to an amount equivalent to 1% of the
total value of the receipts to the
respective volunteer groups to support
their activities, thereby connecting local
volunteer groups with customers who
want to support their activities.
Aeon’s Tree PlantingAt the opening of new shopping centers and other facilities, Aeon has been
planting and nurturing indigenous saplings with customers under the “Aeon
Hometown Forests Program” since 1991. The Aeon Environmental
Foundation also engages in tree
planting in Japan and overseas to
help restore forests that have been
devastated by natural disasters and
other factors. To date, we have
planted a cumulative total of about
9,670,000 trees through these tree
planting activities.
Aeon Happy Yellow Receipt Campaign
Teenage Ambassador ProgramThis program was launched in 1990 with the goal of enhancing international
friendship and mutual understanding among the youth who will lead the next
generation. To date, 803 high
school students from 15
countries have participated in the
program. Since 2006, Japanese
high school students have also
been visiting these countries as
part of the program.Teenage ambassadors visiting Japan from Indonesia
CSR Activities
Supporting the construction of schools in Vietnam
As many as 66 types of Regional WAON cards have been issued.
Aeon Hometown Forests Program
11 12210h×594w (297/297)mm
2012 GROUP PROFILE
AEON CO., LTD. Head Office: 1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba 261-8515, Japan
Website: http://www.aeon.info/en/
H4 H1 1
Sales of Topvalu-branded productsWe have increased the number of our Topvalu products to 6,000 items.The brand has grown into the largest private brand in Japan.
¥5,206.1billion
¥530 billion
29.76 million
Number of shopping centers (SC)
222 SCs
Number of general merchandise stores (GMS)
Number of supermarkets (SM)
Annual total transaction volume made by WAON e-money card
¥1trillion
At a Glance
Total number of Aeon Credit Service card members
(As of end of February 2012)
*Including equity-method af�liates
590 stores*
1,537stores*
The Aeon Group is a comprehensive group comprising competitive companies and businesses.
Through the strength and synergies of the Group,
we earned the highest operating revenue in Japan’s retail industry in �scal 2011.
Earning the highest operating revenue in Japan’s retail industry
210h×888w (297/297/294)mm