210 000 physicians 12/20 world’s top pharma as clients
TRANSCRIPT
![Page 1: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/1.jpg)
210 000 physicians12/20 world’s top pharma as
clients
![Page 2: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/2.jpg)
verified Russian-speaking physicians
210 000
106 500 studentsat medcampus.ru
monthlyaudiencegrowth
5%
apr ’12 oct ’12 apr ’13
60 000iPhone & Androidmobile appsinstalls3 100
pharmacistsat smartpharma.ru
connecting physicians online
Every8 seconds
new login
every16 seconds
new clinical material
Every2 minutes
new member
![Page 3: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/3.jpg)
How many packages
Will be prescribed?
![Page 4: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/4.jpg)
Who knows…
![Page 5: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/5.jpg)
So what we do?
![Page 6: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/6.jpg)
![Page 7: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/7.jpg)
![Page 8: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/8.jpg)
![Page 9: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/9.jpg)
![Page 10: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/10.jpg)
How?
![Page 11: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/11.jpg)
Key message
• Article• Presentation• Slides• Video
Attraction
• Mailing• Personal messaging
• Fixation• Visualization
Engagement
• Reading• Recommending• Discussion
![Page 12: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/12.jpg)
![Page 13: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/13.jpg)
KPI’s?
![Page 14: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/14.jpg)
![Page 15: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/15.jpg)
![Page 16: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/16.jpg)
![Page 17: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/17.jpg)
![Page 18: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/18.jpg)
![Page 19: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/19.jpg)
How to choose?
![Page 20: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/20.jpg)
![Page 21: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/21.jpg)
Look at your target
![Page 22: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/22.jpg)
- only verified physicians
- only verified students
- only verified pharmacists
![Page 23: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/23.jpg)
![Page 24: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/24.jpg)
Look at law
![Page 25: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/25.jpg)
![Page 26: 210 000 physicians 12/20 world’s top pharma as clients](https://reader030.vdocuments.site/reader030/viewer/2022032604/56649e595503460f94b530f2/html5/thumbnails/26.jpg)