21 content & engagement strategies (part 2 of 2)
DESCRIPTION
Part 4 of the Facebook series. Copy & paste the following into your browser to view: http://social4biz.com/2012/secrets-to-facebook-success-video-4-content-and-engagement/TRANSCRIPT
Video 4:
21 Content & Engagement Strategies (Part 2 of 2)
Good content
Engagement
Visibility
SALES
Happy Days!
Trust
Educate, inform, entertain & be helpful
Have a conversation (not promotion) strategy
Respond promptly & appreciatively to likes, comments & shares
Ask for feedback, suggestions & solutions
EARN the right to promote (80:20 rule)
Me!
Ask direct questions on opinions & experiences
“Click like/share if…”
“Share your thoughts in the comments”
“Click the link to learn…”
“Who can you tag?”
Fill in the blanks: “A dream come true for me would be ___”
Strategy 13: Use Applications Ref: wchingya.com
Options: Like-gated Welcome tabs, Competitions/contests/sweepstakes, E-mail sign-up forms, Contact forms, Product lists etc
Can pull a webpage within Facebook using an iFrame – need SSL cert.
Free options for templates/widget (no coding or SSL cert)
www.wchingya.com/2012/01/facebook-applications-2012.html
Day Date Time Topic Narrative to post
Image/Video/Link/Question
URL to post
Monday May 30 08:00 Topic A Great photo – click like if you agree!
Image N/A
Monday May 30 20:00 Topic B Click the link for a great article!
Link www.example.com
Tuesday May 31 12:00 Topic C Nice demo – what do you think?
Video N/A
Use to seek feedback, gain key insights on products/service
People love to weigh in
Gives great visibility
Ask about topical events
Could offer an incentive
Questions answered go to friends newsfeeds
Don’t delete negative comments - customer service golden opportunities.
But delete spam, insults and unsavory comments.
Never react! Always be friendly & err on the side of caution!
Nothing negative about your business
Don’t say anything which may offend; sexual, political, religious
No politically incorrect jokes
No constant sales pitches
Me! Me!
Fantastic for visibility/engagement
Must use a third-party Application
https://www.facebook.com/promotions_guidelines.php
Make it easy to enter
Have an appealing, relevant prize
Lots of promotion!
Free Third-party Apps:
fanpagecompetitions.com
shortstackapp.com (mobile), Easypromos, Offerpop (free for <100 fans)
Paid Third-party Apps:
Wildfire, Northsocial, woobox, involver, widgetbox (mobile)
Goal?
Information?
Tools?
surveymonkey.com
polldaddy.com
Facebook Application
Blogging Platform
SEO benefit of Facebook notes!
A) Research what others are posting & resulting PTAT
B) When do you typically feel inspired & productive?
C) Schedule in some research for inspiration
2 options:
1) Have a Place Page with recommendations area or
2) Have an app. For testimonials
Place Page is good for local businesses
App. For testimonials is good for online businesses or businesses where you don’t want location to be obvious, such as a preschool.
Example of a FREE application for this is shortstackapp.com.
