developing community engagement strategies
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What did Practical Action do well?
What could we have done better?
What can you learn for your organisation?
Engagement strategies – Some Pointers Understand needs/concerns/interest/motivation of
your stakeholders Clear objectives Emotional trigger points Conversation not broadcast Banish dissonance Be aware of ROI Trial and error – learn don’t adhere strictly to a
strategy that can be improved or is failing Competition Differentiation Touch points plus
LISTEN
How?
How would you build an engagement strategy?
What would it look like? What are the steps you would take
and the things you would consider?