2021 - bassmaster
TRANSCRIPT
2021PRINT MEDIA KIT
All orders are noncancelable after closing date. No penalty for ads that bleed.
RATE BASE: 500,000 FREQUENCY: 9x/year
Frequency 3x 6x 9x
Discounts 3% 6% 9%
2021 Bassmaster National Advertising Rates
Bassmaster® Magazine Launched in 1968 as the membership magazine of the Bass Anglers Sportsman Society, Bassmaster is the ultimate authority on bass fishing for anglers of every skill level. Each issue is a must-read for a broad community of fishing enthusiasts covering topics
such as:• How-to fishing techniques• The latest new gear options
and gear overviews• Suggestions of the best
places to fish• Interviews with pro anglers• The science behind fishing
and more
PREMIUM P OSITIONS
Cover 2 Spread $106,570
Cover 3 $54,530
Cover 4 $59,480
4-COLOR
Full Page $49,5702⁄3 $37,1901⁄2 $32,2301⁄3 $22,320
BL ACK & WHITE
Full Page $33,8802⁄3 $25,4101⁄2 $22,0201⁄3 $15,260
1971 2020
◗ Legends Look Back◗ Fan-a-palooza◗ Favorite Moments
Who Will Win On The Big G?
Breaking Down Guntersville
The Worldwide Authority On Bass Fishing Classic Preview 2020
RATE BASE
FREQUENCY
515,000
9x/year
Gatefold/Gimmick
Confirmation
Advertising Closing
Ad Material Due
Inserts Due
Begin Mailing
Estimated In-Home (Start)
Jan/Feb 10/20/20 11/19/20 11/23/20 12/04/20 12/20/20 1/05/21
Classic Preview 12/01/20 1/05/21 1/07/21 1/15/21 1/31/21 2/13/21
March 12/22/20 1/26/21 1/29/21 2/05/21 2/21/21 3/06/21
April 1/12/21 2/16/21 2/19/21 2/26/21 3/14/21 3/27/21
May 2/16/21 3/16/21 3/24/21 4/02/21 4/18/21 5/01/21
June 3/16/21 4/15/21 4/19/21 4/30/21 5/16/21 5/29/21
July/Aug 4/13/21 5/13/21 5/17/21 5/28/21 6/13/21 6/26/21
Sept/Oct 6/15/21 7/15/21 7/19/21 7/30/21 8/15/21 8/28/21
Nov/Dec 8/17/21 9/16/21 9/20/21 10/01/21 10/17/21 10/30/21
2021Bassmaster Advertising Due Dates
Bleed Ads No penalty for ads that bleed.
Non-Bleed Ads
Publication Trim Size: 7.875" X 10.5" | Perfect Bound / Inserts Jog to the Foot
*Live areas include total area + .5" gutter (applies to full and ¹⁄2 horizontal spreads.)
Bleed: 16" x 10.75"Trim: 15.75" x 10.5"Live Area: 15.25" x 10"Non-Bleed: 15.25" x 10"
Trim: 4.625" x 7.375"
Bleed: 5.25" x 10.75"Trim: 5" x 10.5"Live Area: 4.625" x 9.75"Non-Bleed: 4.625" x 9.75"
Bleed: 16" x 5.5"Trim: 15.75" x 5.25"Live Area: 15.25" x 5.5"Non-Bleed: 15.25" x 5.5"
Trim: 7" x 3.25"
Bleed: 8.125" x 5.5"Trim: 7.875" x 5.25"Live Area: 7" x 4.875"Non-Bleed: 7" x 4.875"
Bleed: 8.125" x 10.75"Trim: 7.875" x 10.5"Live Area: 7.375" x 10"Non-Bleed: 7.375" x 10"
Trim: 4.625" x 4.875"
Bleed: 2.75" x 10.75"Trim: 2.5" x 10.5"Live Area: 2.125" x 9.75"Non-Bleed: 2.125" x 9.75"
SPREAD*
1⁄2 PAGE ISLAND
2⁄3 VERTICAL PAGE
1⁄2 HORIZONTAL SPREAD*
1⁄3 PAGE HORIZONTAL
1⁄2 HORIZONTAL PAGE
FULL PAGE
1⁄3 SQUARE PAGE
1⁄3 VERTICAL PAGE
2021 Bassmaster Editorial Calendar
JANUARY/FEBRUARY
Editorial focus: Hot Winter Tactics; Tactical Clothing For Cold Weather
CL ASSIC PREVIEW
Editorial focus: The Bassmaster Classic Will Be Bigger In Texas; Recap Of The 2020 Elite Series Season
Special section: Bassmaster Classic Preview
MARCH
Editorial focus: Best Baits And Best Bets For Spring Bass
APRIL
Editorial focus: In Search Of Your Personal Best; Where, When And How To Catch A Giant
MAY
Editorial focus: Bassmaster Classic Recap
JUNE
Editorial focus: The Hottest Baits And Patterns For Warming Weather
Special section: No-Motor Bassing (By Kayak, Bank, Waders Or Tube)
JULY/AUGUST
Editorial focus: Bassmaster’s 100 Best Bass Lakes And Other Destinations For Bass Anglers
SEPTEMBER/OCTOBER
Editorial focus: What Makes A Great Fall Fishery And The Lures That Dominate Autumn
NOVEMBER/DECEMBER
Editorial focus: Buyer’s Guide From ICAST 2021 (Just In Time For Christmas)
Special section: 2021 Elite Series Angler Of The Year And Elite Series Season Recap
Please Note: Our editorial calendar is subject to change.
All orders are noncancelable after closing date. No penalty for ads that bleed.
RATE BASE: 500,000 FREQUENCY: 9x/year
Frequency Discounts
3x 3%
6x 6%
9x 9%
12x 12%
2021 B.A.S.S. Times National Advertising Rates
B.A.S.S. Times® Magazine
First published in 1989,
B.A.S.S. Times offers news
and information written
and edited for serious bass
anglers. Each monthly issue
contains a mixture of how-
to articles and news about
tournaments, B.A.S.S. Nation
and conservation issues.
4-COLOR
Tabloid Page $18,290
Tabloid 1⁄2 $13,550
Tabloid 1⁄3 $10,580
Magazine Page $13,550
Magazine 2⁄3 $10,160
Magazine 1⁄2 $8,820
Magazine 1⁄3 $6,100
BL ACK & WHITE
Tabloid Page $14,750
Tabloid 1⁄2 $10,920
Tabloid 1⁄3 $8,570
Magazine Page $10,920
Magazine 2⁄3 $8,200
Magazine 1⁄2 $7,100
Magazine 1⁄3 $4,920
Carolina rigadvice from the pros
GrossEufaula
charges backat
SUBSCRIBERS
FREQUENCY
100,000
12x/year
PREMIUM P OSITIONS
Cover 2 Tabloid Page $18,940
Cover 3 Tabloid Page $18,940
Cover 4 Tabloid Page $20,300
Gatefold/Gimmick
Confirmation
Advertising Closing
Ad Material Due
Begin Mailing
Estimated In-Home (Start)
Jan 10/13/20 11/20/20 11/22/20 12/20/20 1/05/21
Feb 11/17/20 12/22/20 12/29/20 1/24/21 2/06/21
March 12/15/20 1/22/21 1/26/21 2/21/21 3/06/21
April 1/12/21 2/19/21 2/23/21 3/21/21 4/03/21
May 2/09/21 3/23/21 3/25/21 4/18/21 5/01/21
June 3/09/21 4/16/21 4/20/21 5/16/21 5/29/21
July 4/06/21 5/14/21 5/18/21 6/13/21 6/26/21
Aug 5/11/21 6/18/21 6/22/21 7/18/21 7/31/21
Sept 6/08/21 7/16/21 7/20/21 8/15/21 8/28/21
Oct 7/13/21 8/20/21 8/24/21 9/19/21 10/02/21
Nov 8/10/21 9/17/21 9/21/21 10/17/21 10/30/21
Dec 9/07/21 10/15/21 10/19/21 11/14/21 11/27/21
2021B.A.S.S. Times Advertising Due Dates
Bleed Ads No penalty for ads that bleed.
Non-Bleed Ads
Publication Trim Size: 10.5" X 13.75" Saddle Stitch | Inserts Jog to the Foot | Self Cover
*Live areas include total area + .5" gutter (applies to Tabloid Spread, Tabloid 1/2 Spread Horizontal and Magazine Spreads.)
Bleed: 21.25" x 14"Trim: 21" x 13.75"Live Area: 20.5" x 13.25"Non-Bleed: 20.5" x 13.25"
Trim: 9.75" x 4.375"
Trim: 4.625" x 9.75"
Trim: 7" x 3.25"
Bleed: 10.75" x 14"Trim: 10.5" x 13.75"Live Area: 10" x 13.25"Non-Bleed: 10" x 13.25"
Trim: 3.125" x 12.875"
Trim: 4.625" x 7.375"
Trim: 4.625" x 4.875"
Trim: 20.25" x 6.5"
Trim: 15.75" x 10.5"
Trim: 7" x 4.875"
Trim: 9.75" x 6.5"
Trim: 7.875" x 10.5"
Trim: 2.125" x 9.75"
TABLOID SPREAD
TABLOID 1⁄3 PAGE HORIZONTAL
MAGAZINE 2⁄3 PAGE VERTICAL
MAGAZINE 1⁄3 PAGE HORIZONTAL
TABLOID 1⁄2 SPREAD HORIZONTAL*
MAGAZINE SPREAD*
MAGAZINE 1⁄2 PAGE HORIZONTAL
TABLOID
TABLOID 1⁄3 PAGE VERTICAL
MAGAZINE 1⁄2 PAGE ISLAND
MAGAZINE 1⁄3 PAGE SQUARE
TABLOID 1⁄2 PAGE HORIZONTAL
MAGAZINE PAGE
MAGAZINE 1⁄3 PAGE VERTICAL
2021 B.A.S.S. Times Editorial Calendar
JANUARY
Savvy Strategies For The Post-Front Funk
FEBRUARY
Nonrandom Junk Fishing
MARCH (PRE-CL ASSIC)*
A Finesse Approach To Sight Fishing
APRIL
Strategies For The Coming Shad Spawn
MAY
Matching The Hatch With Topwater
JUNE
Humps, Roadbeds And Ledges
JULY
Night Fishing For Spotted Bass
AUGUST
The One-Hour Sunrise Window For A Giant
SEPTEMBER
Following The Fall Migration
OCTOBER
Dirt-Shallow Tactics For Fall
NOVEMBER
Bassmaster High School All-Americans
DECEMBER
Super-Slow Tactics For Super-Cold Days
Please Note: Our editorial calendar is subject to change.
AD GUIDELINES■ CMYK (no spot color or RGB)
■ 300 dpi
■ Hi-res PDF files with images and fonts embedded
■ Contain crop marks and bleeds set to .125” offset
■ Preflight all PDFs
■ B.A.S.S. no longer accepts: Quark files, tiffs, jpegs,font files
■ Spread Ads: Keep live matter .25” away from eitherside of center or .5” total across the gutter.
AD SUBMISSIONBassmaster and B.A.S.S. Times utilize AdShuttle, an online ad preflight portal for all print advertisements. Emailed files will not be accepted. AdShuttle will allow you to see your advertisement in the exact positioning it will appear on one of the pages of our magazine. It will also help us ensure quality reproduction of your ad. On the AdShuttle site, you will find downloadable versions of an ad creation guide, downloadable PDF presets for both InDesign and Quark and downloadable Adobe InDesign Preflight settings. Most importantly, please make note of the 24/7 help and support line for any questions you may have. Since AdShuttle is among the industry standards for accepting print advertising, many clients may already have registered and used this system. Your current username and password will also work for our site. If you have not used AdShuttle, please take the time to create a username and password. You’ll then receive an activation email and be ready to submit advertising files. Please bookmark this link for your ad submissions.http://www.adshuttle.com/bassmaster
2021 Bassmaster & B.A.S.S. Times Ad Specifications
BLEEDAn additional .125" of artwork used for trimming
TRIMFinal size of page
LIVE AREA GUIDEKeep live matter .25" inside trim dimensions on all sides
NON-BLEED An ad that fits inside the Live Area and is surrounded by space
A GUIDE TO BASSMASTER AND B.A.S.S. TIMES MEASUREMENTS
For technical and uploading material help, please contact AdShuttle using the Help/Support button once you have logged into the system.
TIM SULLIVANChief Revenue Officer
205-313-0939
WILL FLOWERSDirector of Sales Development & Marketing
205-313-0938
BILL SYRETTSales Director, Endemics
770-367-6622
TIM CARINISales Director, Endemics
631-807-6309
JOHN BRITTONVP of Sales, Central & West
949-374-9214
JOHN HUDSONSales Executive & Manager of Sponsor Relations
205-313-0928
MARY KATHRYN THOMASAccount Manager, Southwest & West
205-313-0958
APRIL PHILLIPSProduction & Senior Marketing Manager
205-313-0947
The Power Of The Bassmaster Brand:Reaching 27MM consumers — from the novice angler to the avid pro — Bassmaster is the source for bass fishing across the globe. Rich in legacy, Bassmaster advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through our 360º media outlets — magazines, television, radio, website and social media. Offering real-time coverage of the events in a variety of platforms, Bassmaster hosts an expansive tournament circuit for all ages and abilities which culminates with the annual Bassmaster Classic® — the world championship of bass fishing. More than fifty years of bass fishing expertise has positioned Bassmaster as the leader of all things bass fishing — the places, the tools, the techniques, the fish, the tournaments and conservation.
2021 B.A.S.S. Contacts
MARKETPLACE: Our shopper section in every issue of Bassmaster and B.A.S.S. Times is an opportunity to promote your brand to avid fishermen at a rate you can afford.
For details, contact:
KATIE HAGANMarketPlace Manager 251-802-4994 [email protected]