2019 illinois soybean association corporate …€¦ · a publication of the illinois soybean...
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2019 ILLINOIS SOYBEAN ASSOCIATIONCORPORATE PARTNERSHIP PROGRAM
OVERVIEW
The Illinois Soybean Association (ISA)
represents the interests of more than
43,000 soybean producers in Illinois. The
ISA is the umbrella organization where the
checkoff and non-checkoff meet to serve
the needs of soybean producers in Illinois.
The organization works to maximize the
profitability of Illinois soybean producers
in two separate and distinct ways: The
non-checkoff side provides advocacy in
Springfield, Illinois, and Washington, D.C.,
while the soybean checkoff focuses on
market development, research, promotion,
education and issues analysis.
ISA values the opportunity to connect with
industry leaders and provides our corporate
partners networking opportunities in the
areas of soybean value chain development,
research and legislation. Corporate
partnership levels and benefits are
determined by contributions to ISA from the
previous year. These contributions can come
through partnership opportunities such
as the Soybean Summit, the Better Bean
Series, Soy Perspectives advertisements,
Soy Partner Pledge, editorial placements
on ILSoyAdvisor.com and customizable
offerings to ISA.
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EXECUTIVE - $45,000 OR MORE • ISA boardroom signage• One-page ad in Soy Perspectives
(two times)• Banner ad in weekly e-newsletter
(six times)• Recognition in newsletter, magazine
and on the website• Press release
PRINCIPAL - $30,000 TO $44,999 • ISA boardroom signage• One-page ad in Soy Perspectives• Banner ad in weekly e-newsletter
(four times)• Recognition in newsletter, magazine
and on the website• Press release
CORE - $20,000 TO $29,999
• ISA boardroom signage• One page-ad in Soy Perspectives• Banner ad in weekly e-newsletter
(three times)• Recognition in newsletter, magazine
and on the website• Press release
ASSOCIATE - $15,000 TO $19,999
• ISA boardroom signage• 1/2-page ad in Soy Perspectives• Banner ad in weekly e-newsletter
(two times)• Recognition in newsletter, magazine
and on the website• Press release
AFFILIATE - $7,500 TO $14,999
• ISA boardroom signage• 1/3-page ad in Soy Perspectives• Banner ad in weekly e-newsletter• Recognition in newsletter, magazine
and on the website• Press release
SUPPORT - $2,500 TO $7,499
• ISA boardroom signage• 1/4-page ad in Soy Perspectives• Recognition in newsletter, magazine
and on the website• Press release
Achievement of each level can include the sum total of your partnerships with ISA such as Soybean Summit sponsorships, Soy Partner Pledge, paid advertising and other contributions. Photos courtesy of the United Soybean Board and the soybean checkoff.
2019 SPONSORSHIP LEVELS AND DELIVERABLES
A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019
SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology JANUARY Risk Management FEBRUARY Operational Efficiency MARCH Innovation
MAY Influence JULY Global Competition SEPTEMBER Business Climate
SOY PERSPECTIVES
Soy Perspectives is published eight times a
year on behalf of the ISA, reaching more
than 43,000 of Illinois’ most progressive
soybean producers and key influencers. Soy
Perspectives provides a focused editorial
package of cutting-edge information on
soybean production, farmer profitability,
industry issues and leadership. In 2018, a
survey of readers revealed that 68 percent
of participants find Soy Perspectives useful,
and 86 percent find it contains relevant
information.
An average of three people read each copy
of the magazine, more than half of readers
have saved an article for future use, one-
third said they visited an advertiser’s website
as a result of seeing an ad or article and
more than 90 percent agree the magazine
makes them think about important issues
facing agriculture. Advertising options, in
affiliation with the association, provide a
cost-effective means of comprehensively
reaching Illinois soybean producers. You
will find the 2019 editorial calendar below.
We are always open to ideas regarding
special inserts, advertorials, story ideas,
etc. to help share information with our
producers, so please reach out if you are
interested.
3PARTNERSHIP OPPORTUNITIES
PARTNERSHIP OPPORTUNITIES
This year’s Soybean Summit will focus
on marketing in times of tariffs and low
commodity prices, while also focusing
on the race to gain efficiency through
technology and innovation. ISA will host
the 2019 Soybean Summit in Springfield,
Illinois, on February 5, 2019. Participants
will leave with new insights into how to
maximize production, effectively market
their soybeans and maximize ROI through
new technologies that may create
efficiencies on their farms. Corporate
partners have the opportunity to display
their newest tools and technology to
participants during the trade show portion
of the event. The 2019 Soybean Summit
is free to Illinois producers, and we expect
more than 300 attendees at this year’s
event. A wide range of sponsorships are
available, all of which include a vendor
table.
ILLINOIS SOYBEAN SUMMIT
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PARTNERSHIP OPPORTUNITIES
BETTER BEAN SERIES
The 2019 Better Bean Series involves
five half-day educational events
designed to engage Illinois producers
and influencers at a local level. They
bring the latest research and advice on
soybean management practices to more
Illinois communities through face-to-
face interaction with experts dedicated
to helping producers make smarter
management decisions to improve their
bottom line. Partnership opportunities are
available for this event.
ILSOYADVISOR.COM
The ILSoyAdvisor.com website supports
Illinois soybean producers in their pursuit
of a competitive edge by providing timely,
actionable advice. Local management
content and recommendations to increase
yields and profitability, while promoting
smarter farm management and more
sustainable production practices. There are
many opportunities for your organization
to partner with ILSoyAdvisor. com whether
that be through contributing blog content,
recommendations, webinars and more.
Please reach out if you are interested.
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PARTNERSHIP OPPORTUNITIES
CCA SOY ENVOY PROGRAM
ISA believes adopting the best soybean
management practices and new
technologies gives growers the opportunity
to increase their soybean yields. Certified
Crop Advisers (CCAs) engaging directly
with producers can influence their
customers and clients to adopt new
behaviors and high-yield management
strategies, enabling them to discover
the profit potential of soybeans. ISA
partners with the Illinois CCAs as part of
the CCA Soy Envoy Program to provide in-
season agronomic updates and advice on
soybean management practices. For more
information on the CCA Soy Envoy program
or to learn how you can engage with our
CCA Soy Envoys, please reach out to the
ISA Corporate Partner team.
YIELD CHALLENGE
ISA continues its Yield Challenge for
the 10th straight year in 2019 and the
100-Bushel Challenge for a seventh year.
The Yield Challenge and 100-Bushel
Challenge are designed to inspire
producers to try new soybean production
practices and technologies to advance
yields. These competitions provide an
opportunity for corporate sponsors,
working through their distribution and retail
channels, to promote some of their newest
technologies to growers in Illinois and help
recruit participants for the Yield Challenge.
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FARM PROGRESS SHOW
The 2019 Farm Progress Show, the
nation’s largest outdoor farm show,
will be held in Decatur, Illinois. ISA will
have a presence at this year’s show and
sponsorship opportunities are available.
The sponsorships will include pre-show
promotion and show signage in the ISA tent.
ISA TECH CONNECT
New in 2019, ISA Tech Connect connects
farmers with knowledge and insights to help
them adopt and make profitable use of
technologies on their operations. This event
incorporates information, demonstrations
and hands-on experiences with innovative
solutions from technology providers.
PARTNERSHIP OPPORTUNITIES 7
SOY PARTNER PLEDGE
With our state and nation’s failing
infrastructure, increasing regulatory
policies and a need for a better business
environment, more advocacy for Illinois
agriculture is critical. However, the ISA,
by federal law, is not allowed to utilize
soybean checkoff dollars for advocacy
efforts. For ISA to continue these critical
efforts, we need additional financial
commitments. In order to do this, ISA has
created the Soy Partner Pledge to give
Illinois first purchasers the opportunity to
influence legislative decisions imperative to
your business. We’re asking you to reinvest
the 2 percent credit against the quarterly
soybean checkoff into the Soy Partner
Pledge program and put those dollars
back to work for you and the rest of Illinois
agriculture.This means Illinois soybean
producers’ dollars go back to work for
them to help secure and grow markets for
soybean products. Half of what is collected
in the state soybean checkoff goes to the
national soybean checkoff program so it is
important to have as much support as we
can in Illinois to continue supporting our
producers. If you are interested in learning
more about the benefits of this program or
taking the pledge, please let us know.
PARTNERSHIP OPPORTUNITIES 8
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KEY EVENTS TO BE AWARE OF:
INSIGHTS SUMMIT
Formerly known as Soy 2020, the ISA
Insights Summit is an event that offers our
industry partners and board members a
unique opportunity to hear from industry
thought leaders as they address challenging
topics facing agriculture. We invite you
and your colleagues to join us for this year’s
events. Please reach out to the Corporate
Partner team for more information on dates
and locations.
COMMODITY CLASSIC RECEPTION
ISA will host a reception to thank our
industry partners at the 2019 Commodity
Classic. This reception will be held at the
Hyatt Regency Orlando on Thursday,
February 28, 2019, from 4:30 p.m. – 6:00
p.m. Formal invitations to follow. Please
feel free to bring other colleagues in your
organization who may be interested in
attending.
PARTNERSHIP OPPORTUNITIES
2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE PARTNER AGREEMENT 10
Executive $45,000 or more
Principal $30,000 to $44,999
Core $20,000 to $29,999
Principal $30,000 to $44,999
Affiliate $7,500 to $14,999
Support $2,500 to $7,499
Water Bottle Sponsor $2,000
Webinar $5,000
Lunch Ticket Sponsor $5,500
Blog on ILSoyAdvisor.com $2,000
GENERAL ISA CONTRIBUTIONS CORPORATE PARTNERSHIP LEVEL – SELECT ONE
SOYBEAN SUMMIT SPONSORSHIP OPPORTUNITIES
FARM PROGRESS SHOW SPONSORSHIP OPPORTUNITIES
ILSOYADVISOR.COM SPONSORSHIP OPPORTUNITIES
AUTHORIZATION
Upon receiving a signature on this document, ISA will invoice the amount of $__________________________________ as instructed below.
Authorized Signer: Please send the invoice to:Name: ________________________ Name: ________________________Organization: _________________ Organization: _________________Address: ______________________ Address: ______________________Phone: ________________________ Phone: ________________________Email: ________________________ Email:_________________________Signature: ____________________Date: _________________________
Lunch - $7,000 -Optional exhibit space -Recognition on all promotional materials - Advertising in Soy Perspectives Full-page spread ad, a $5,000 value
Breakfast - $4,500 -Optional exhibit space -Recognition on all promotional
materials - Advertising in Soy Perspectives Half-page ad, a $2,500 value
Breakout Session - $2,500 -Optional exhibit space -Recognition on all promotional
materials - Advertising in Soy Perspectives 1/3 page ad, a $2,000 value
Coffee Break - $1,500 -Optional exhibit space -Recognition on all promotional
materials - Advertising in Soy Perspectives 1/4 page ad, a $1,000 value
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To learn more about ISA and each of our key focus areas,
visit us at ilsoy.org for more information.
INTERESTED IN LEARNING MORE ABOUT THE STORY OF ILLINOIS SOYBEANS AND THE PRODUCERS WHO STAND BEHIND THEM?
include economic growth, quality products,
sustainability, efficient delivery and social
responsibility. These drivers allow ISA to
expand in areas of water, biodiesel, animal
ag, transportation, infrastructure and many
other important areas across the industry.
Illinois soybeans are a powerful commodity
driving powerful commerce with a footprint
covering roughly a quarter of the state.
They play a critical role for more than
43,000 Illinois producers who consistently
lead the nation in soybean production, year
after year. The five key drivers for ISA