2018 tourism summit - gulfshores.com tourism summit- destination...* smith travel research, inc. -...
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2018 TOURISM SUMMITHerb Malone, President/CEO
© Copyright 2018 Gulf Shores & Orange Beach Tourism. All rights reserved.©Copyright 2016 Gulf Shores & Orange Beach Tourism. All rights reserved.
Tourism’s Impact in 2016
2017
Economic Impact – Annual Travel Industry 2016
6.3MGuests
$4.2B Visitor Spending
49,681Travel Related Jobs
$1.4B Wages & Salaries
© Copyright 2018 Gulf Shores & Orange Beach Tourism. All rights reserved.
Taxable Lodging Revenue
2017
$281
$325 $351
$381
$433 $465
$490
$-
$100
$200
$300
$400
$500
$600
2011 2012 2013 2014 2015 2016 2017
Mill
ions
0
Source: Alabama Department of Revenue
© Copyright 2018 Gulf Shores & Orange Beach Tourism. All rights reserved.2017
Taxable Retail Sales
Source: Cities’ Department of Revenue
$586 $632
$675 $727
$791 $852 $865
$-
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
2011 2012 2013 2014 2015 2016 2017
Mill
ions
0
© Copyright 2018 Gulf Shores & Orange Beach Tourism. All rights reserved.2017
Lodging Revenue (millions)3 Year Average Rate of Growth
Source: Alabama Department of Revenue
$26.
5
$91
$213
.4
$50.
6
$31
$103
$235
.6
$63.
8
$34.
1
$113
.2
$244
.8
$73.
6
$38.
5
$125
.6
$250
.1
$76.
1
WINTER SPRING SUMMER FALL
'13-'14 '14-'15 '15-'16 '16-17
15% 12.7% 5.7% 16.8%
© Copyright 2018 Gulf Shores & Orange Beach Tourism. All rights reserved.2017
Lodging Revenue - 2017(New Paradigm)
Source: Alabama Department of Revenue
$92.9$53.1 $37.6 $34.7
$12.4
$113.7
$43.4$34.8 $28
$8.4$12.0$18.0
$0
$50
$100
$150
$200
$250
June, July May, Aug Mar, April Sept, Oct Nov, Dec, Jan, Feb
Mill
ions
42.3%
19.7%
14.8%10.4%
12.8%
Source: State of Alabama Department of Revenue
© Copyright 2018 Gulf Shores & Orange Beach Tourism. All rights reserved.
Destination Growth IndicatorsSummary Page
* Smith Travel Research, Inc. - Republication or other re-use of this data without the express written permission of STR is strictly prohibited.** Inntopia fka DestiMetrics
JANUARY 2018 2017 % Var.
Hotel Occupancy Rate* 32% 39.2% -18.2%
Hotel Average Daily Rate* $81.78 $86.49 -5.5%
Hotel RevPAR* $26.19 $33.88 -22.7%
Vacation Rentals Occupancy Rate** 50% 44.9% 11.3%
Vacation Rentals Average Daily Rate** $54.00 $54.00 0.1%
Vacation Rentals RevPAU** $27.00 $24.00 11.4%
