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FIRST LOOK FIRST LOOK 2018 Chicago Events + Partnerships Resource 1

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Page 1: 2018 First Look Book - Chicago · 2020-03-14 · an opportune time to engage visitors with brand activations. • Each summer features about a dozen ilms and a dozen concerts, each

FIRSTLOOKFIRST LOOK

2018

Chicago Events + Partnerships Resource

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

Chicago is an powerhouseArts and a global cultural destination.

At the Chicago Department of Cultural Affairs and Special Events (DCASE), with a small­but-mighty staff of just 58, we accomplish big things—including international publicity and a social media reach of nearly 500,000 people. Our large-scale summer festivals and events contribute more than $246 million in total business activity to the Chicago economy. And by the end of this year, DCASE will present more than 2,000 programs, services and events for well over 25 million residents and visitors alike.

Mayor Emanuel and DCASE have designated 2018 the “Year of Creative Youth” with a new Creative Youth Festival across the Millennium Park Campus on September 22—and more activities throughout the year. The initiative will shine a spotlight on Chicago’s creative youth and the incredible organizations and educators inspiring the next generation through the arts.

In addition: • Millennium Park is now the #1 attraction in the Midwest and Chicago’s town

square—buzzing with free festivals, concerts, movies and more. We will showcase the best of Chicago’s cultural landscape in collaboration with film festivals, music presenters, dance companies and other arts organizations— throughout the summer and year-round.

• World Music Festival will continue to deliver global grooves to multiple venues throughout Chicago in its 20th year.

• Our 40th Annual Jazz Festival will expand with longer dates, more stages downtown and more neighborhood venues.

• We will bring new energy to the Taste of Chicago. An estimated 1.6 million people attended last year’s event, the highest on record since the Taste moved to a five-day format in 2012.

• Our popular SummerDance series will expand—featuring House, steppin’, footwork and more at Grant Park, embedded in our festivals and throughout the city in even more neighborhood parks.

• We will celebrate Maxwell Street Market, Chicago’s Latino market and the oldest open-air market in the U.S.—part of our rebranded City Markets program, which brings some 70 markets to neighborhoods across the city.

• We will present feats of aerial acrobatics at the 60th Annual Chicago Air and Water Show.

• And our new, year-round Professional Development Program Series for creatives will convene arts industry partners to support emerging artists.

Arts and culture define the character of great cities, great states, great civilizations. And that’s true for this great city. We are the birthplace of storefront theater, modern architecture, footwork, improv, Gospel music, House music, the urban Blues and more. Chicago is an arts powerhouse and a global cultural destination.

We look forward to working with you in 2018.

—Commissioner Mark Kelly Chicago Department of Cultural Affairs and Special Events

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM 5

DCASE Partnerships Division

Erin Roberts Deputy Commissioner

Dan Hines Director 312.744.7834 [email protected]

Christine Jacob 312.744.2160 [email protected]

Neal Heitz 312.744.9215 [email protected]

Melissa Thomfohrda 312.744.9536 [email protected]

General 312.744.9217 [email protected]

The Partnerships Division within the City of Chicago’s Department of Cultural

Affairs and Special Events is a marketing solutions powerhouse that helps

the world’s biggest brands take their activation strategy to the next level by

connecting them with Chicago’s most iconic venues and largest free festivals

and events.

Our goal is to engage companies, agencies and other partners to add value to

the City’s events while bringing brands directly to consumers to increase brand

awareness, generate valuable press exposure, drive traffic and sales and build

customer loyalty.

Areas of Expertise:

Connecting to world-renowned artists, festivals and events in unique, meaningful and authentic ways

• Customizing event partnership packages to fit the needs and goals of

individual brands

• Accessing world-class venues such as Millennium Park,

Chicago Cultural Center and Daley Plaza year-round

• Launching new products and campaigns

• Navigating the complexities of an urban market

The Partnerships Division has over 60 years of combined experience in strategic

marketing, event planning & logistics, experiential strategy and brand-building

which enables us to create and deliver partnerships that engage, influence and

motivate consumers.

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

New

Year of Creative Youth Chicago

September 22

Creative Youth Festival in Millennium Park

Partnership Opportunities Presenting $125,000

Space Only $5,000

2018 has been designated as the Year of Creative Youth (YOCY), a city-wide

initiative celebrating the creativity and talent of young local artists and the

incredible organizations and educators helping to inspire them. YOCY will include

collaborative programming among the city’s 100+ organizations working with

youth across a range of disciplines, from visual to performing arts, fashion and film,

spoken word and more.

The cornerstone of the Year of Creative Youth will be a CREATIVE YOUTH

FESTIVAL on Saturday, September 22, that will bring tens of thousands of youth

and families to Millennium Park. The event will showcase exciting, youth-centered

performances, programs and entertainment. Exciting activities across Millennium

Park, the Chicago Cultural Center, the Art Institute of Chicago and Maggie Daley

Park are planned.

YOCY offers an ideal opportunity for brands to directly support and engage the

youth community or amplify their own youth initiatives.

Community Programs

• June - Educator Night Reception to celebrate Chicago arts teachers and educators for their

valued work with youth.

• July - Youth Professional Development Event Interactive event to encourage youth interns as they explore career

pathways and applications of creative work.

• August - Rising Star Program Annual recognition program for teens nominated by arts organizations for

their creative leadership, skill and passion in the arts.

• October - Teen Council Convening Event to connect teams of highly engaged teen leaders working with

leading community arts organizations across the city, for a day of peer

learning, celebration and civic engagement.

Chicago City Markets and Maxwell Street Market The Chicago City Markets sell fresh fruits, vegetables, plants and flowers from

more than 170 vendors at locations including Chicago’s longest running farmers

market at Daley Plaza, the historic year-round Maxwell Street Market and seasonal

community markets in neighborhoods across Chicago.

• The popular downtown Daley Plaza Farmers Market is held every

Thursday (May-October) and offers an impressive 25 days of promotional

opportunities. Health-related products and services that promote a

healthy lifestyle are a natural sponsorship tie-in.

• For more than 100 years, the Maxwell Street Market has thrived as one

of the oldest open air markets in the nation. The legendary market

continues to offer an eclectic mix of foods and finds as well as some of

the city’s tastiest Mexican and Latin street food. Live entertainment and

special programming are additional opportunities for visitor engagement.

Open every Sunday, year-round.

Chicago Kids & Kites Festival Up, up and away – kids of all ages will get swept up in the fun at this spring tradition

at Montrose Harbor’s Cricket Hill.

• Free kite kits are distributed to children, with tented areas for building and

decorating. Branding opportunities are available.

• Additional family activities include professional kite flying demonstrations,

face painting, balloon artists, DJ music and more.

• This wholesome family event offers endless opportunities for creative

partnerships.

6 7

City Markets Year-Round

Various City Locations

Partnership Opportunities Presenting $125,000 SOLD

Space Only Starting at $5,000/day

Media $75,000 (in-kind trade value)

Expected Cumulative Attendance 300,000

Audience Profile This event appeals to all ages, ethnic

and economic levels.

20th Annual

Chicago Kids & Kites Festival May 5

Montrose Harbor

Partnership Opportunities Presenting $15,000 SOLD

Space Only Starting at $5,000

Media $30,000 (in-kind trade value)

Expected Attendance 15,000

Audience Profile Families with children under 12

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

New

Millennium Park Year-Round

Partnership Opportunities Space Only Starting at $5,000

Opportunities customized based on

the date(s), footprint, logistical needs

and activation details. Activations that

promote the park’s artistic vibrancy

and cultural qualities will be given

preference.

8 9

Millennium Park is now available for activations YEAR-ROUND, offering brands

increased scheduling flexibility and additional footprint options. The park can host

activations up to 15,000 square feet.

In Millennium Park, you’ll find a new kind of town square – a lively, spectacular

gathering spot located in the heart of the city. As the #1 tourist attraction, Millennium

Park draws extensive foot traffic throughout the year and makes it the ideal location

for high-profile brand activations and high-volume sampling. Let the artistic nature

and aesthetic beauty of this international icon be the backdrop for your creative

consumer experiences!

To increase brand visibility, maximize budget and extend audience reach, consider

partnering with a DCASE–produced event that already takes place in Millennium

Park. Integrate your brand with the considerable marketing and promotions that

support these events:

May 26 Chicago House Music Festival

June 5–August 21 Millennium Park Music & Film Series

June–August Millennium Park Workouts

June 1–2 Chicago Gospel Music Festival

June 8–10 Chicago Blues Festival

August 30–September 2 Chicago Jazz Festival

September 7–23 Chicago World Music Festival

September 22 Creative Youth Festival

November & December Chicago Holidays

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

Millennium Park Film Series June 5 to August 21 Tuesdays

Partnership Opportunities Series $100,000

Space Only $5,000/night

Millennium Park Music Series June to August Mondays & Thursdays

Partnership Opportunities Concert $15,000

Space Only $5,000/night

Media $90,000 (in-kind trade value)

The popular summer program attracts thousands to spread out a picnic and enjoy

the free outdoor film and music at Chicago’s architectural gem, the Jay Pritzker

Pavilion in Millennium Park.

• Millennium Park draws extensive foot traffic on event dates. Crowds

frequently near capacity in the park and arrive as early as 3pm to set up –

an opportune time to engage visitors with brand activations.

• Each summer features about a dozen films and a dozen concerts, each

curated to appeal to a wide audience and starting at 6:30pm.

• New this year, the film series is collaborating with several local film

festivals to select this year’s movies and highlight the many film

events that happen throughout the year in Chicago. The Chicago Film

Office’s Chicago Shorts will continue to feature a short film by a local

filmmaker before each evening’s featured selection.

• The Music Series features music across genres from indie rock to world

music and jazz to R&B, appealing to a wide audience of music lovers.

This event is high energy, fast paced and a Chicago original! The Chicago House

Music Festival brings Millennium Park alive with DJs and live performances that

showcase the sounds and styles of house, the Chicago-born music that has

revolutionized dance music internationally. A dance tent featuring DJ sets, house

dance lessons, workshops and panel discussions complete the house experience.

• A House Music Conference is scheduled on Thursday, May 24 and

Friday, May 25 at the Chicago Cultural Center for musicians, DJs and

industry participants.

• These events celebrate Chicago house music – a truly original genre

created in the city during the 1980s. The form takes its name from an

old Chicago night club called The Warehouse, where resident DJ Frankie

Knuckles mixed old disco classics, Euro-pop and electronic beats into a

high-energy amalgamation.

• This is the first of three consecutive weekend festivals in Millennium Park

that spotlight Chicago’s music legacy, starting with the Chicago House

Music Festival, followed by the Chicago Gospel Music Festival and the

Chicago Blues Festival.

3rd Annual

Chicago House Music Festival

May 26

Millennium Park & Chicago Cultural Center

Partnership Opportunities Presenting $25,000

Space Only Starting at $5,000

Media $50,000 (in-kind trade value)

Expected Attendance 20,000

Audience Profile 20-50 years of age, varying in

education, income and ethnic

backgrounds

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

33rd Annual

Chicago Gospel Music Festival June 1 & 2

Millennium Park & Chicago Cultural Center

Partnership Opportunities Presenting $30,000

Space Only Starting at $5,000

Media $75,000 (in-kind trade value)

Expected Attendance 20,000

Audience Profile Chicagoans, 26–34 years old,

majority single female and

African-American

Celebrating the great influence of the music genre born in this city 80 years ago, the

Chicago Gospel Music Festival features two days of local and national artists from

traditional choirs to contemporary urban styles at the largest free, outdoor gospel

music festival of its kind.

• Concerts at both Millennium Park and the Chicago Cultural Center

ensure extensive foot traffic at Michigan Avenue and throughout

Millennium Park – one of Chicago’s most iconic venues and the #1 tourist

attraction in the Midwest.

• The festival partners with several community organizations to build a

year-long schedule of programs and activities throughout Chicago’s

diverse neighborhoods.

• This is the second of three consecutive weekend festivals in Millennium

Park that spotlight Chicago’s music legacy, starting with the Chicago

House Party and concluding with the Chicago Blues Festival.

Now in Millennium Park, one of Chicago’s most iconic venues, the Chicago Blues

Festival features the live music performances of over 100 national, international

and local artists celebrating the city’s rich Blues tradition while shining a spotlight

on the genre’s contributions to soul, R&B, gospel, rock, hip hop, rap and more.

• The 2017 move to Millennium Park received rave reviews for the

exceptional visitor experience and state-of-the-art sound system and

gave visitors a fresh way to experience this classic event.

• As the “Blues Capital of the World,” Chicago attracts world-class artists

such as the 2017 headliners including Billy Branch and the Sons of Blues,

William Bell, Gary Clark Jr. and the centennial celebration of acclaimed

guitarist John Lee Hooker. The three days of music on several stages

draw an international audience and continues to be a hometown favorite

as the city’s largest music festival.

• This is the third of three consecutive weekend festivals in Millennium Park

that spotlight Chicago’s music legacy, starting with the Chicago House

Party and the Chicago Gospel Music Festival.

35th Annual

Chicago Blues Festival June 8 -10

Millennium Park

Partnership Opportunities Presenting $125,000

Crossroads Stage $60,000

Rhythm & Blues Stage $60,000

Front Porch Stage $45,000

Participating $15,000

Space Only Starting at $10,000

Media $60,000 (in-kind trade value)

Expected Attendance 500,000

Audience Profile Chicagoans, 26–34 years old,

majority single males and Caucasian

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

38th Annual

Taste of Chicago July 11-15

Grant Park

Partnership Opportunities Presenting $250,000

Official $125,000

Participating $35,000

Space Only $7,500/day or

$20,000/5 days

Media $140,000 (in-kind trade value)

Expected Cumulative Attendance 1.6 Million

Audience Profile Chicagoans, 35–54 years old,

majority single and female

A cultural experience for all your senses, Taste of Chicago is the nation’s premier

free outdoor food festival showcasing the diversity of Chicago’s dining scene,

alongside a smorgasbord of cooking demonstrations, music concerts, dance

performances, art activations, family fun and more in Grant Park.

• This five-day event is THE promotional destination for brands looking

to do high-volume activations to grow brand visibility or launch a new

product in the lucrative Chicago market. Several Title Sponsorship

opportunities are also available for popular programming destinations

within the festival to increase visibility.

• Foodies and families alike sample a world of flavors from over 60

restaurants and food vendors from neighborhood favorites to James

Beard Award-winning chefs. Cooking demonstration areas offer a full

schedule of local and national celebrity chefs.

• The main stage has hosted a “Who’s Who” of international music talent

including Stevie Wonder, Santana, Sheryl Crow, John Mayer, Tom Jones,

Robin Thicke, Robert Plant, fun., Jill Scott, Janelle Monae, The Roots,

Emmy Lou Harris and Café Tacvba, among many others.

• Also new last year, the very popular Stomping Ground tent and Street Art

& Graffiti Alley highlighted Chicago’s dance and visual arts . The festival

plans to continue to expand the artistic offerings and family fun areas.

• Stay tuned for some exciting changes to the Taste.

Title Opportunities

Taste Dining Rooms— five (5) separate 20’ x 40’ tents throughout the event provide multiple touch points to engage captive audiences as they rest and enjoy festival cuisine at these popular gathering areas.

Taste Stage—showcases the best of up-and-coming and well-known local Chicago area bands. Its high profile location at the south end of the festival draws a record number of music lovers.

Taste Wine Garden—located on beautiful Buckingham Fountain Plaza, with Lake Michigan as a backdrop, this property offers many customizable options for a brand to enhance the consumer’s experience as they enjoy the event with a glass of wine.

Taste Spirit Lounge—spirits will be exclusively poured in this exciting space strategically positioned on Buckingham Fountain Plaza.

Taste Concerts—this opportunity provides maximum brand exposure! Many companies have successfully used concert tickets to entertain C-Level decision makers, host dignitaries, celebrate a company anniversary/milestone, and as customer loyalty programs and employee incentives.

Taste Trolleys—fully branded trolleys provide FREE transportation to and from the Taste of Chicago with stops throughout the Central Business District.

Taste Kitchen—noted chefs prepare their signature dishes at an intimate on-site kitchen and share industry secrets to help consumers create their own culinary masterpieces at home.

Title Partnership Opportunities Taste Dining Rooms $100,000

Taste Stage $100,000 SOLD

Taste Wine Garden $60,000

Taste Spirit Lounge $60,000 SOLD

Taste Concerts $50,000/per night

Taste Trolleys $50,000

Taste Kitchen $50,000

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

New

22nd Annual

Chicago SummerDance June 28-August 26 Thursdays-Sundays

Grant Park, Millennium Park and other City Venues

Partnership Opportunities Presenting $50,000

Space Only $5,000/day or

$7,500/Friday-Sunday

Media $100,000 (in-kind trade value)

Expected Cumulative Attendance 60,000

Audience Profile Chicagoans, 35-44 years old,

majority single females and

Caucasian

Swing, waltz, cha-cha...or simply enjoy the music at the largest annual outdoor live

music and dancing series in the United States. Dancers of all ages and skill levels

are invited to take part in introductory, one-hour dance lessons by professional

instructors followed by live music and dancing.

• An impressive 35 days of promotional opportunities feature over 40

live bands and DJs that attract capacity crowds for evenings dedicated

to salsa, steppin’, swing and house music among the diverse music and

dance styles from all corners of the globe.

• The eight-week series sets up in the picturesque Spirit of Music Garden

of Grant Park. Brand activations have opportunities to engage with the

diverse audience of all ages as they not only dance but also enjoy the

music and picnicking spaces on the lawn.

• The summer event culminates on August 25 at Millennium Park with

the SummerDance Celebration – a full day of interactive programs and

professional performances that highlight Chicago’s diverse dance

community.

In 2018, DCASE will activate a new, free Professional Development Program Series

that will provide workshops, panels and unique showcasing opportunities for

Chicago’s emerging creative community. The program will be directly connected

to many of DCASE’s most visible festivals, programs and special events including

Year of Creative Youth 2018, Chicago House Party, Chicago Gospel Music Festival,

Chicago Jazz Festival and more.

The Professional Development Program Series aims to increase the vitality,

connectedness and exposure of Chicago’s emerging community and to build clear

roadmaps and pathways for participation and professional development.

A Presenting Sponsorship provides 10 months of exposure during bi-monthly

programs at the Chicago Cultural Center and at select programs throughout the

City.

Program Schedule:

• February: Grants Resources for Small-Midsize Organizations

• March: Neighborhood Programs

• April: Film

• May: Music Series

• June: Music Series

• July: Youth Professional Development

• August: Music Programs

• September: Music Programs

• October: Individual Artist Resources

• November: Public Art

Professional Development Program Series February - November

Chicago Cultural Center and other City Venues

Partnership Opportunities Presenting $35,000

Partner Program $10,000

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

60th Annual

Chicago Air and Water Show August 18 & 19

North Avenue Beach

Partnership Opportunities Presenting $300,000 SOLD

Official Product $100,000

Participating $20,000

Space Only Starting at $15,000

Hospitality Starting at $13,000

Media $100,000 (in-kind trade value)

Expected Attendance 1 Million

Audience Profile Chicagoans, 26-34 years old, majority

single males and Caucasian

Featuring military and civilian flight aerobatics, historic aircraft, simulated water

rescues and parachute teams, the Chicago Air and Water Show is one of the largest

and longest-running free admission events of its kind. Expected to attract over 1

million people to North Avenue Beach, the 2018 show will feature the U.S. Air Force

Thunderbirds as well as the U.S. Army Parachute Team Golden Knights and the U.S.

Navy Leapfrogs.

Event Highlights:

• Ideal event for high-volume sampling

• A full run rehearsal show on August 17 draws a sizable crowd and

provides an additional day for sponsor activation

• Unique to this event is the Corporate Hospitality Area, featuring private

tents for sponsors to exclusively entertain guests as they enjoy the show

with a front-and-center view of the action

• Boasting an extensive footprint along Chicago’s famed lakefront, the

beach based event can easily accommodate large tour displays

About the Venue North Avenue Beach is “show central.” Sponsor displays are on sand, with level,

paved and grassy sections available in certain areas. Standard household electricity

and limited truck storage are available if prearranged.

Corporate Hospitality Area Impress your guests with the best way to enjoy the Chicago Air and Water Show.

The Corporate Hospitality Area offers companies a chance to entertain groups of all

sizes and put them “front and center” at Chicago’s favorite event. The area provides

a professional check-in entrance, private tents for each company and an exclusive

flight line seating area at show center, providing a truly first-class experience.

Performers and celebrities often “make the rounds” in the area.

The Corporate Hospitality Area is ideal for:

• Entertaining C-Level decision makers

• Hosting dignitaries

• Employee incentives

• Celebrating a company anniversary, milestone, etc.

• Customer loyalty programs

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

40th Annual

Chicago Jazz Festival

August 30-September 2

Millennium Park & Chicago Cultural Center

Partnership Opportunities Presenting $100,000

Von Freeman Stage $25,000

Jazz & Heritage Stage $25,000

Participating $12,500

Space Only Starting at $8,500

Media $50,000 (in-kind trade value)

Expected Attendance 150,000

Audience Profile Chicagoland Residents, 35–44 years

old, majority single males and

Caucasian

A favorite Labor Day weekend tradition, the world-class Chicago Jazz Festival

showcases four stages of live performances by Chicago’s vast jazz talent alongside

national and international jazz legends and artists at the free-admission event in

Millennium Park.

In the spirit of its 40th year celebration, DCASE has dedicated the 6 days leading up

to the Chicago Jazz Festival to promoting the City’s robust Jazz scene. Numerous

clubs and organizations throughout Chicago have planned special programs,

activities and after-sets that will keep Jazz fans entertained all night.....and all week

long. The additional days of club programs provide a Presenting Partner with

extensive brand reach and visibility!

Known for its artistic creativity, the festival attracts renowned international artists

such as Gregory Porter, Dee Dee Bridgewater, Jason Moran, Dianne Reeves,

Roy Haynes, Cécile McLorin Salvant, Terence Blanchard, Roy Hargrove, Herbie

Hanckock, Miguel Zenón and many more, while maintaining a focus on Chicago’s

contributions to the international jazz scene.

2018 Highlights

• Commissioned world premieres, residences and special collaborations

• Jazz programs that encourage youth and engage a younger audience

• FREE public programs (workshops, discussions, presentations and films)

throughout the City

• Brass band parades

The thirteen-day, multi-venue World Music Festival Chicago has attracted over

800,000 concertgoers and presented more than 800 artists and ensembles from

over 80 countries since it began in 1998 - making it the largest world music festival

in the United States

• Headline performances are presented at special day-time concerts at the

Jay Pritzker Pavilion at Millennium Park that engage the abundant foot

traffic of the park.

• The signature Ragamala concert at the Chicago Cultural Center

showcases some of the greatest practitioners of Indian classical music

and dance in an all-night performance rarely presented in the United

States.

• Concerts throughout the city attract audiences eager to celebrate global

cultures and ethnic communities.

• New digital assets and tech savvy promotions enhance brand reach and

exposure

20th Annual

World Music Festival Chicago

September 7-23

Millennium Park, Chicago Cultural Center and other City Venues

Partnership Opportunities Presenting $30,000

Space Only at Millennium Park Starting at $5,000

Expected Cumulative Attendance 20,500

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Department of Cultural Affairs and Special Events CHICAGOPARTNERSHIPS.COM

               

        

 

   

 

 

       

 

   

   

 

 

 

 

 

2018 Market Research

Chicago Holidays

November & December

Millennium Park & Chicago Cultural Center

Partnership Opportunities Tree Lighting Ceremony Presenting $50,000

Space Only Starting at $5,000

McCormick Tribune Ice Rink Presenting $100,000

Space Only Starting at $10,000

Seasonal Space Only Starting at $5,000

Expected Cumulative Attendance 200,000

The holiday season in Chicago is nothing short of magical. Tourists and locals

alike flock to Millennium Park to experience the many FREE holiday activities that

offer over 3 months of possible brand exposure!

• The Christmas Tree Lighting Ceremony is a beloved Chicago tradition

that marks the beginning of Chicago’s holiday season and receives

extensive media coverage as the Mayor and special guests “flip the switch.”

• Located along famed Michigan Avenue, the McCormick/Tribune Ice Rink is a highly visible attraction that draws more than 100,000

skaters annually and is open to the public from mid-November to early

March.

• Local Chicago choral groups lead hundreds of celebrants in song during

Caroling at Cloud Gate.

• Aspiring sugarplum fairies and mouse kings participate in free dance

lessons with professional ballerinas before each performance of Dance-Along Nutcracker.

• Additional programs at the Chicago Cultural Center, Maggie Daley Park,

Art Institute of Chicago, Harris Theater of Music and Dance, Lurie Garden

and Park Grill make the Millennium Park Campus the epicenter for holiday

fun in Chicago.

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LOCATION

RESIDENCY

ESTIMATED ATTENDANCE

Chicago

Suburb

Illinois

US (Outside IL)

International

AGE

18­20

21­25

26­34

35­44

45­54

55­64

over 65

No Answer

CHILDREN UNDER 18 AT HOME

0

1

2

3

4

5

6

MARITAL STATUS

Single

Married

Divorced

Seperated

Widowed

No Answer

INCOME

less than $20,000

$20,000­39,000

$40,000­59,000

$60,000­79,000

$80,000­99,000

$100,000­119,999

$120,000­139,999

$140,000­159,999

$160,000 or more

No Answer

GENDER

Male

Female

ETHNICITY

Black/African American

White

Hispanic/Latino

Asian/pacific Islander

Other

Market Research 2017

Taste of Chicago

Chicago Blues 

Festival

Chicago Gospel Music 

Festival

Millennium Park

Programming

Chicago Air & Water 

Show

World Music 

Festival Chicago

Chicago Jazz 

Festival

Grant Park Millennium Park Millennium Park Millennium Park North Ave. Beach Multi­venue Millennium Park

1.6 Million 500,000 20,000 Varies by Event 1 Million 20,500 180,000

55% 48% 54% 54% 64% 63% 52%

25% 24% 13% 13% 22% 19% 21%

4% 3% 2% 2% 3% 1% 2%

15% 21% 20% 20% 10% 10% 20%

1% 6% 11% 11% 3% 7% 5%

4% 2% 4% 4% 7% 3% 4%

16% 18% 16% 16% 16% 7% 13%

20% 20% 28% 28% 25% 19% 19%

21% 17% 20% 20% 22% 25% 21%

21% 17% 16% 16% 15% 19% 17%

11% 20% 9% 9% 10% 14% 16%

7% 6% 4% 4% 3% 13% 8%

0% 1% 1% 1% 3% 0% 2%

71% 83% 75% 75% 75% 83% 77%

14% 7% 11% 11% 13% 7% 11%

9% 4% 9% 9% 8% 6% 7%

3% 3% 2% 2% 4% 2% 3%

2% 2% 2% 2% 0% 1% 3%

1% 1% 1% 1% 0% 0% 0%

0% 0% 2% 2% 0% 0% 0%

58% 62% 52% 52% 54% 42% 41%

35% 25% 30% 30% 30% 42% 42%

4% 4% 6% 6% 8% 10% 9%

1% 2% 3% 3% 3% 0% 2%

2% 4% 2% 2% 1% 1% 1%

0% 2% 6% 6% 3% 4% 6%

14% 10% 16% 16% 13% 10% 8%

17% 10% 17% 17% 11% 6% 6%

22% 15% 19% 19% 15% 7% 13%

22% 12% 12% 12% 9% 10% 9%

11% 4% 4% 4% 9% 10% 7%

5% 6% 6% 6% 5% 2% 5%

5% 2% 2% 2% 1% 4% 2%

2% 1% 1% 1% 1% 3% 1%

3% 6% 4% 4% 4% 10% 4%

0% 34% 20% 20% 32% 37% 45%

45% 60% 46% 46% 53% 39% 54%

55% 41% 54% 54% 47% 61% 46%

47% 31% 53% 31% 35% 8% 35%

37% 53% 32% 43% 41% 69% 46%

10% 8% 8% 11% 15% 11% 11%

4% 5% 6% 6% 3% 8% 4%

3% 7% 3% 8% 5% 4% 5%

Page 13: 2018 First Look Book - Chicago · 2020-03-14 · an opportune time to engage visitors with brand activations. • Each summer features about a dozen ilms and a dozen concerts, each

Everything else is approved for now except that we're going to change Summer Dance and Fifth Star Honors from:

22nd AnnualChicago SummerdanceFridays-SundaysJune 22-September 9 Grant Park

TO

22nd AnnualChicago SummerdanceThursday-SundaysJune 28-August 26

AND

5th AnnualFifth Star HonorsAugust 27 Millennium Park

TO

5th AnnualFifth Star HonorsLate Summer Millennium Park

DCASE Calendar of Events

highlights

2018

CHICAGO CITY MARKETS Year-Round Citywide

PROFESSIONAL DEVELOPMENT PROGRAM SERIES February-November Chicago Cultural Center & more

20TH ANNUAL CHICAGO KIDS AND KITES FESTIVAL May 5 Montrose Harbor

3RD ANNUAL CHICAGO HOUSE MUSIC FESTIVAL May 26 Millennium Park

MILLENNIUM PARK MUSIC AND FILM SERIES Mondays, Tuesdays & Thursdays June to August Millennium Park

33RD CHICAGO GOSPEL MUSIC FESTIVAL June 1 & 2 Millennium Park

35TH ANNUAL CHICAGO BLUES FESTIVAL June 8-10 Millennium Park

22ND ANNUAL CHICAGO SUMMERDANCE Thursdays-Sundays June 28-August 26 Grant Park, Millennium Park and more

38TH ANNUAL TASTE OF CHICAGO July 11-15 Grant Park

60TH ANNUAL CHICAGO AIR AND WATER SHOW August 18 & 19 North Avenue Beach

40TH ANNUAL CHICAGO JAZZ FESTIVAL August 30-September 2 Millennium Park

20TH ANNUAL WORLD MUSIC FESTIVAL CHICAGO September 7-23 Millennium Park, Chicago Cultural Center & more

CREATIVE YOUTH FESTIVAL September 22 Millennium Park

CHICAGO HOLIDAYS November & December Millennium Park

CHICAGOPARTNERSHIPS.COM Festival/Event highlights only, dates subject to change

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