2018 edition - pizzavillage.it · “pizza and mandolino: a stereotype or a cultural challenge?”...
TRANSCRIPT
2018 EDITION
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LUNGOMARE CARACCIOLO | JUNE 1ST – 10TH, 2018
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Over 1.000.000 visitors in 10 days. This is the figure recorded at the Napoli Pizza Village 8th edition. The edition was hosted again in the gorgeous scenario of the Lungomare Caracciolo from June 1-10, and was rich in changes and initiatives. The event, which is among the greatest folk festivals in Europe, is a complex and ambitious project. It is growing year after year, and acting more and more as an effective opportunity of global promotion of our territory, our tradition and our economy through one of the symbols of the Italian spirit in the world, Pizza.
CLAUDIO SEBILLOfounder
From the Guinnes World Record (World’s longest pizza) to the celebration of pizza making added to UNESCO “Intangible cultural heritage” list, but also including the launch of “Pizza Pascalina”, the first pizza able to prevent tumors; Napoli Pizza Village has become an initiative of great relevance, in terms of media and tourism flows, and it has grown from a local and time limited event to a long-lasting and well-known brand beyond national borders. A significant event, where partners and sponsors’ figures and relevance are constantly growing, Napoli Pizza Village has proved it can hold together the audience of big events and field operators from all over the world.
ALESSANDRO MARINACCIfounder
Napoli Pizza Village,pizza stands at the
centre of the world
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NAPOLI PIZZA VILLAGENUMBERS
1.047.000 entries
122.000 baked pizzas
50 pizzerias
5.000 seats
280 Pizza Chefs
620 Pizzeria’s staff resources
33 sponsors/partners
84 scheduled events
10 great shows
881 national and international media publications
187 regional media publication
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2016
600.000
201160.000
100.000
600.000
200.000
700.000
300.000
800.000
400.000
900.000
1.000.000
500.000
310.000
2012
YEAR
ENTR
IES
430.000
2013
500.000
2014
600.000
2015
815.000
2017
1.047.000
2018
2011 - 2018: A CONSTANT DEVELOPMENT
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70%
20%
10%
ORIGIN OF VISITORS
733.000of our visitors come from Campania
210.000of our visitors come from other italian regions
104.000of our visitors come from abroad
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PIZZAIUOLO WORLD CHAMPIONSHIP CAPUTO CUP
Over 600 Pizza Chefs from all continents competed in 9 different contest categories thus offering the big audience who crowded the Pizza Stadium a unique show.
ANTONIO MEZZERO, World Champion 2018,from PIZZERIA ANTONIO MEZZERO PASSIONE – ARTE – QUALITA di PORTO (Portugal).
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FOODBLOGAWARD_OFF PIZZA VILLAGEIt’s an award established from Napoli Pizza Village and Malvarosa | Publisher & Food Agency to honour the value of food communication in the web universe 2.0.
Giulia Nekorkina Rossa di sera e Scatti di Gusto
Federica BuccoliMambo Kitchen
Ambra OraziIl gatto ghiotto
Luca SessaPer un pugno di capperi e Repubblica Sapori
Stephanie CabibboMastercheffa
Ramona PizzanoFarina, Lievito e Fantasia
Ada ParisiSiciliani creativi in cucina
Anna PerniceTravel Fashion Tips
Ciro OlivaConcettina ai Tre Santi
Emilio BozzaotraFiorenzano
Isabella De ChamIsabella De Cham Pizza Fritta
Giuseppe VitielloLa Loggetta
Gino SorbilloSorbillo
Roberto CaporuscioKestè Pizza e Vino, NY
Jonathan Goldsmith Spaccanapoli, Chicago
Alessandro CondurroAntica Pizzeria da Michele del 1870
Giuseppe CutraroBig Mamma
Pietro ParisiEra Ora
Friedrich ShmuckPiano B
Gabriele SoriceAcunzo 1964
Peppe Casale & Vincenzo MirraMorsi & Rimorsi
Giuseppe Pignalosa La Parule
Salvatore NardielloDa Gennaro
Antonio TronconeFresco
Renata Sitko Villa Giovanna
Marzia BuzzancaPercorsi di Gusto
FOOD BLOGGER PIZZA CHEFS
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NPV D’ESSAILong-awaited is the event NPV Pizza d’Essai, contest and experimental approach to the pizza product between some of the most important italian ed foreign Pizza Chefs. Moderators of these meetings, scheduled every evening at sunset, are some of the best-known italian foodbloggers.
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NPV PIZZA CLASSPizza lovers had the opportunity to discover some of the secrets of Neapolitan pizza thanks to 18 Neapolitan and foreign Pizza Chefs. They interchanged at the benches of the pizza school which was carried out in cooperation with Casa Rossopomodoro.
Davide Civitiello Rossopomodoro
Salvatore Lionello Lionello Orta di Atella
Teresa Iorio Le Figlie di Iorio
Roberto e Giorgio Caporuscio Kestè, New York
Salvatore Mugnano Pizza e Passione
Pino Celio Lucignolo Bella Pizza
Paquale Akinari Makishima Solo Pizzeria
Paco Linus Piccola Napoli
Assunta Pacifico Figlie del Marinaro Napoli
Marzio Orzano Rossopomodoro
Diego Vitagliano 10
Gino Sorbillo Sorbillo
Marco Amoriello Il Guappo Amoriello
Pasquale Chirico Accademia Pizzaioli
Simone Fortunato Diaz
Valentino Libro Libro’s Aversa
Vincenzo Capuano Pizzeria Vincenzo Capuano
Umberto Fornito Antica Pizzeria Frattese
18 PIZZA CHEFS
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NPV KIDSAn area for kids only where they can play and learn! Napoli Pizza Village trained entertainers taught our little guests the history of Neapolitan Pizza, its ingredients and nutritional properties, its role in the Mediterranean Diet and, in general, the importance of a healthy nutrition.
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The ingredients of Pizza Pascalina, the only pizza that prolongs life, are: wheat flour, raw broccoli friarielli, Corbara or San Marzano’s tomatoes, Caiaz-zo’s olives, EVO oil from Cilento’s area, garlic and chili pepper. Studies have shown that Pizza Pascalina reduces the risk of cardiovascular diseases and tumors of the digestive system, including colon cancer. Pizza Pascalina was created by Pizzeria Don Peppe.
CONFERENCE“Pizza Pascalina: the only pizza that prolongs life”
Claudio Sebillo (CEO e Founder Napoli Pizza Village), Attilio Bianchi (Director of Istituto Nazionale dei Tumori Fondazione Pascale di Napoli), Livia Augustin (Nutritionist - Istituto Nazionale dei Tumori, Fondazione Pascale di Napoli / St Michael’s Hospital Toronto), Antimo Caputo (CEO Molino Caputo), Gianluca Passeggio (Owner of Pizzeria Don Peppe), Marialuisa Firpo (Visual Designer), Luciano Pignataro (journalist at “Il Mattino”),
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Claudio Sebillo e Alessandro Marinacci (CEO e Founder Napoli Pizza Village), Alfonso Pecoraro Scanio (#pizzaUnesco promoter and Chairman Fondazione Universale), Vincenzo De Luca (Governor at the Ministry of Foreigh Affairs), Matteo Lorito (Director of Agriarian Department, “Federico II” University of Naples), Gaetano Daniele (Council Member of Comune di Napoli),
Enrico Panini (Council Member of Comune di Napoli), Luigi Raia (Director of Regional Agency for the promotion of tourism in Campania), Raffaele Savonardo (“Federico II” University of Naples),
Imma Battista (Director of “Giuseppe Martucci” Music Conservatory, Salerno), Sergio Miccù (Chairman Associazione Pizzaiuoli Napoletani), Antonio Pace (Chairman Associazione Verace Pizza
Napoletana), Gennarino Masiello (Chairman Coldiretti Campania), Mauro Squillante (Chairman Accademia Mandolinistica Napoletana), Angelo Forgione (journalist, writer)
CONFERENCE“Pizza and mandolino: a stereotype or a cultural challenge?”
Promoted by Napoli Pizza Village in cooperation with Fondazione Univerde by MP Alfonso Pecoraro Scanio former Minister of Agriculture.
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Claudio Sebillo e Alessandro Marinacci (CEO e Founder Napoli Pizza Village), Alfonso Pecoraro Scanio (#pizzaUnesco promoter and Chairman Fondazione Universale), Pier Luigi Petrillo (Focal Point of pizza making added to UNESCO “Intangible cultural heritage” list), Francesco Saverio Abate (MIPAF, Director of Food Quality Promotion Department), Luisa Montevec-chi (MIBACT – Director UNESCO office coordination), Enrico Panini (Council Member of Comune di Napoli), Rosanna Romano (Director of Tourism Department, Regione Campania), Massimo Osanna (Director of Archaeological Park of Pompeii), Salvatore Gabriele (Mayor of Pantelleria), Nicola Sanna (Mayor of Sassari), Stefano Pisani (Mayor of Pollica), Luciano Pignataro (Journalist “Il Mattino”)
CONFERENCE“The intangible heritage of Unesco and sustainable tourism in Italy”
Promoted by Napoli Pizza Village in cooperation with Fondazione Univerde.
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TRENITALIA CONTEST “HIGH SPEED PIZZA”
The partnership with Trenitalia continues for the IV edition of the contest “HIGH SPEED PIZZA”: pizza chefs will compete by spreading out 3 dough balls of 200 gr. as soon as possible. The winner of this edition is Peppe Capretti from Pizzeria Fermento, Naples.
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LIVE RADIO WITH RTL 102.5
Every day live on national television radio with the mobile studios of RTL 102.5, the most listened to radio in Italy. Four daily broadcasts with interviews and live performances from the stage.
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10 EVENINGS OF LIVE SHOW
Fabrizio Moro Ultimo Noemi
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10 EVENINGS OF LIVE SHOW
Bianca Atzei Dear Jack Mario Biondi
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10 EVENINGS OF LIVE SHOW
Nesli Le Vibrazioni Annalisa
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10 EVENINGS OF LIVE SHOW
Guè Pequeno Lo Stato Sociale
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NAPOLI PIZZA VILLAGE FOR THE COMMUNITY
L’HAPPENING PIU’ GRANDE D’ITALIA
Pizza cooking classes in cooperation with Casa Rossopomodoro. The registration fees for the lessons have been entirely devolved to UN CUORE PER AMICO ONLUS (Chairman Prof. Carlo Vosa)
A charity initiative in support of Santobono Pausilipon ONLUS. Napoli Pizza Village’s visitors can buy a plant of basil, the proceeds of the sale were destined to a charity project.
L’HAPPENING PIU’ GRANDE D’ITALIA
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OVER 18 MILIONITALIANS ARE FAMILIAR
WITH NAPOLI PIZZA VILLAGE.
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PIZZAVILLAGE.IT
USERS 102.966
SESSION 324.765
DURATION OF THE SESSION 3m 35s
PAGES VIEWED 2.232.241
DETAILS
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VIEWS FOR COUNTRYNATION VIEWS
1.720.282
160.870
45.225
29.141
20.518
19.959
14.674
14.046
12.635
10.408
184.483
ITA
USA
N/A N/A
UK
ROM
FRA
IND
GER
CHI
RUS
OTHERS
PIZZAVILLAGE.IT
MEN
52,80%
47,20%WOMEN
VISITOR PERCENTAGE
26,50%
32,50%
16,50%
13,00%
6,00%5,50%
18-24
25-34
35-44
45-54
55-64
65+
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70.621
FACEBOOK.COM/NAPOLIPIZZAVILLAGE
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FACEBOOK.COM/NAPOLIPIZZAVILLAGEFull coveragePeople who viewed a page content on their screen. Maximum peak: 369.463 (June, 10th, 2018)
Post coveragePeople who viewed a post of the Page on their screen.maximum peak: 206.296 (May, 27th, 2018)
Country
Italia
USA
Germania
Regno Unito
Svizzera
Francia
Spagna
Brasile
Giappone
Indonesia
City
Napoli, Campania
Roma, Lazio
Milano, Lombardia
Giugliano in Campania, Campania
Caserta, Campania
Aversa, Campania
Torre del Greco, Campania
Pozzuoli, Campania
Casoria, Campania
Afragola, Campania
Language
Italiano
Inglese (USA)
Inglese (Regno Unito)
Francese (Francia)
Spagnolo
Tedesco
Portoghese (Brasile)
Indonesiano
Giappone
Arabo
Your Fans
64.108
951
523
488
330
281
278
267
224
208
Your Fans
23.192
2.125
1.205
1.017
922
805
758
704
622
622
0,622%
13-17
0,703%
10%
22%
11%6%
2% 0,878%
8%
18%
10%6%
3% 1%
18-24 25-34 35-44 45-54 55-64 65+
Donne
53%
47%
Uomini
I tuoi fan
I tuoi fan
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FACEBOOK.COM/NAPOLIPIZZAVILLAGE
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PRESSREVIEW
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PRESS REVIEW
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PRESS REVIEW
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PRESS REVIEW
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PRESS AGENCIESADNKRONOSAGENPARLAGENPRESSANSAFERPRESS
NATIONAL DAILYIL GIORNOIL RESTO DEL CARLINOLA NAZIONELA REPUBBLICALA STAMPALEGGO
LOCAL DAILYIL GIORNALE DI SICILIAIL GIORNALE DI VICENZAIL TIRRENOL’ARENALA NUOVA SARDEGNALA PREALPINALA SICILIALIBERTA’
REGIONAL DAILYCORRIERE del MEZZOGIORNOCRONACHE DI CASERTACRONACHE DI NAPOLIIL GOLFOIL MATTINOLA REPUBBLICA NapoliMETROPOLISROMA
MAGAZINESBLU AIRCUCINA AL SUDCUCINA NATURALECUCINARE BENEI’M MAGAZINEITALIA A TAVOLAMARIA CON TEMEDIA KEY
NUOVOPARTY MAGAZINEPIZZA & COREPIZZA E PASTAPUBBLICITA’ ITALIARISTORAZIONE ITALIANASPYTODAYTOURING MAGAZINE
FOREIGN TELEVISION BBCRUPTLY TV
VIDEO AGENCIESALA NEWSVIDEOINFORMAZIONINAPOLI TV
REGIONAL TELEVISIONRAI TRE CAMPANIA
WEB TVCOMUNE di NAPOLI WEB TVFANPAGE TVIL DENARO TVIL MATTINO TVIL MESSAGGERO TVLA BUONATAVOLANAPOLI MAGAZINETHE WAY MAGAZINE
RADIORTL 102.5RADIO VATICANARADIO NO FRONTIERE
ITALIAN WEB SITE2anews.itacasanoncisto.itadessonews.itadnkronos.com
affaritaliani.itagcult.itagenpress.itagenziafuoritutto.comagenzianova.comalanews.italtoadige.itamalfinotizie.itangeloforgione.comanm.itansa.itanteprima24.itapizza.itargacampania.itaroundeventi.comassonapoli.itazstarbene.itblastingnews.comblitzquotidiano.itblogdicultura.itcampaniache.comcampaniaslow.itcampaniawonderful.itcancelloedarnonenews.itcaprievent.itcaserta24ore.altervista.orgcasertafocus.netcasoriadue.itcetrometeoitaliano.itcettinella.comcinquewnews.blogspot.comcittadinapoli.comcoca-colahelenic.comcomune.napoli.itconsumatrici.itcontrastotv.itcorrierece.itcorrieredellospettacolo.netcorrierequotidiano.itcosenza.weboggi.itcronachedellacampania.itcrono.newsculturaacolori.itdatamanager.itdeanotizia.itdentrosalerno.itdiariodelweb.itdistribuzionemoderna.info
dreamofitaly.comecampania.iteconomy.itedizionecaserta.itellevenbox.altervista.orgeoricafenice.comexpartibus.itfamedisud.itfanpage.itferpress.itfidelityhouse.eufirenzetoday.itfoodandtravelitalia.itfornimagliano.comfoxlife.itgamebrorosso.itgazzettadeisapori.itgazzettadelgusto.itgazzettadinapoli.itgds.itgingerandtomato.comgiornaledelcilento.itgnamgnamstyle.itgoldwebtv.itgrandenapoli.itgreenme.itgreenstyle.itgustocampania.ithaffingtonpost.ithorecanews.itidentitainsorgenti.comifood.itildenaro.itilgazzettino.itilgazzettinovesuviano.comilgiornaledelturismo.comilmattino.itilmeridiano.netilmeridianonews.itilmessaggero.itilmezzogiorno.infoilmondodisuk.comilmonito.itilnavigatorefurioso.comilprocidano.itilpuntoamezzogiorno.itilquotidianodisalerno.itilroma.net
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PRESS REVIEW INDEX
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PRESS REVIEW INDEXmetropolisweb.itmetroweb.eumondonewsblog.commtv.itmulinocaputo.itmusictory.itmybellanapoli.itnapoleblog.itnapoli-turistica.comnapoli.zon.itnapoli2.zero.altervista.orgnapoliclick.itnapolidavivere.itnapolidavivere.itnapoliflash24.itnapolike.itnapolimagazine.comnapolimilionaria.itnapolipost.comnapolitan.itnapolitime.itnapolitoday.itnapolivillage.comnewmediapress.itnews24feed.comnotiziediprato.itocchioallartistamagazine.itocchiodinapoli.itofficinegourmet.blogspot.comogginotizie.itonaircomunicazione.itondanews.itonline-news.itonline,agazine.itoptimaitalia.comorzinews.blogspot.itosservatoreitalia.euottopagine.itpadania.orgpiazzacardarelli.compizza.itpizzamonamour.itpizzaontheroad.euportaleitaliano.orgpositanonews.itpostgenovaonline.comprealpina.itprimo-magazine.blogspot.com
puglialive.netpuntarellarossa.itpuregreenmag.itquasimezzogiorno.orgquotidiano.netragguagliami.altervista.orgraguebaba.blogspot.comregione.campania.itreportcampania.itrepubblica.itrestoalsud.itretefin.euretenews24.itristonews.comristorazioneitalianamagazine.itroadtvitalia.itrobadadonne.itrockol.itrtl.itsaluteatutti.itsaluteparliamone.itsanmangonews.blogspot.comsaporicondivisi.comsassarinotizie.comscafati.infoscattidigusto.itscienzaesalute.blogosfere.itsciscianonotizie.itscrivonapoli.itsenzalinea.itsevenpress.comsi24.itsiciliafun.itsinapsinews.infosorrisi.comsound36.comsoundsblog.itspaccanapolionline.comspaghettitaliani.comstreetnews.itstrill.itstylo24.itsystemfailurewebzine.comteamgate.ittelemia.itternilife.comterranostranews.itterredicampania.it
terronianmagazine.comtgcom24.mediaset.ittgtourist.tvthewaymagazine.ittheworldnews.nettodaynewspress.ittorresette.newstoscanatv.comtripadvisor.ietusciaup.comtuttofiere.blogspot.ittuttojuve.comtuttoperlei.ittypi.itultimenotizieflash.comunina.itveb.itvegolosi.itvelvetmusic.itveritasnews24.itvesuviolive.itvh1.itviagginews.comviagginews.infovideoinformazioni.comvisitnaples.euvittoriadaily.netvivicampania.netvivicasagiove.itvivicentro.itvocedinapoli.itvocedistrada.itvocenuova.tvvvox.itwezla.altervista.orgwhatwhenwhere.itwisesociety.ityoumedia.fanpage.ityoutube.comzz7.it
FOREIGN WEB SITE1tv.com7seg.mxactualidad.rt.comadn40.mxagiasdigital.com
ansabrasil.com.bransalatina.comarmariolibre.com.doaunews.yahoo.comaztecasonora.combesthealthtale.combinoticias.combohemia.cuboldsky.comcampeche.com.mxcanal6.com.hncanariasnoticias.escasinoticias.comciberia.com.brcomidasebevidas.uol.com.brcorrientesprimero.wordpress.comcountry925.iheart.comcriteriohidalgo.comcubasi.cucwrestorants.bizdadaju.comdailymail.co.ukdebate.com.mxe-oaxaca.comeblnews.comekapija.comel-lorquino.comelmama.com.mxelsalvador.comelsemanario.comelsumario.comentornoinformativo.com.mxepmundo.comescpotugal.itesinteresante.netestaciondelsiglo.netexpressdigest.comfaroldenoticias.com.brfedericochevara.comfm105.com.mxgist36.comgrilloporteno.comgrupochavezradio.comhidrocalidodigital.comhoybolivia.cominformationng.comistoe.com.brjb.com.br
k945.cakandire.bokataeb.orglaverdaddelcentro.com.mxlazeta.com.mxleiaja.commed.news.ammetro.co.ukmetrojornal.com.brmilenio.commimorelia.commireportz.comnewsvideo.sunoticias.band.uol.com.brnoticias.uol.com.brnoticias24.como2.ploobservador.com.brpaivense.ptperiodicoacceso.compizzalover.plpl.npvua.compl.spurniknews.compmq.comprojectopuente.com.mxquintanaroohoy.comradiobanes.icrt.curadiohc.curasa-informa.comregionvalòòes.comsanidad.essecundoasecundo.comsix.comsputniknews.comtech2.orgterra.com.brtheweeklyobserver.comtori.ngtucumanhoy.comturystyka.wp.plvertienteglobal.comyours.orgzap.aeiuo.ptzejournal.mobizocalo.com.mx
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AVE PR Value
€ 3.
359.
274,
00
€ 6.
382.
620,
60
€ 1.
680.
752,
00
€ 3.
193.
428,
80
€ 1.000.000,00
€ 2.000.000,00
€ 3.000.000,00
€ 4.000.000,00
€ 5.000.000,00
€ 6.000.000,00
€ 7.000.000,00
€ 8.000.000,00
2017
2018
ADVERTISING VALUE EQUIVALENCY & PR VALUE
6.382.620,00PR VALUE
37
VILLAGE
365DAYS
NAPOLIPIZZA
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NPV TEAM BUILDING & INCENTIVENapoli Pizza Village organizes training courses, team building activities and incentives for companies and employees.
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NPV E-SHOPTourists, foreigners and Italians, can buy a gadget and a wonderful memory of the evenings spent on the seafront.
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An online editorial project that illustrate the dynamic pizza universe.
NPV MAGAZINE
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NAPOLI PIZZA VILLAGE TITLE SPONSOR 2018
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NAPOLI PIZZA VILLAGE MAIN SPONSOR 2018
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NAPOLI PIZZA VILLAGE TOP SPONSOR 2018
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NAPOLI PIZZA VILLAGE SPONSOR 2018
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NAPOLI PIZZA VILLAGE PARTNER 2018
MAIN PARTNER
MEDIA PARTNER
TECNICAL PARTNER PARTNERS
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SEPTEMBER, 13TH – 22ND, 2019MAY 29TH - JUNE 7TH, 2020
