2017 MEDIADATEN Nr. 45

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2017 Rate Card No. 45

fvw – the trade journal for the travel and mobility industry

As the leading trade publication for the travel and mobility industry fvw presents first-handbackground information, analyses and key future issues. Thanks to its independent closeness tothe market fvw‘s editorial staff has enjoyed since 50 years an excellent journalistic and profes-sional reputation among readers.

With 61 quotes in supra-regional and national newspapers and magazines fvw reaches 24 millionpotential readers.

fvw‘s e-paper and iPad versions already appear on Thursday, one day prior to the printed edition.

Editorial concept and target groups

The magazine stands for qualified, objective and independent journalism with a maximum ofindepth information and a wide range of topics presented in a modern and appealing design. Itis particularly the two specialist sections “Enterprises & Markets” and “Destination & Product”that have earned fvw great expertise among readers, while themed supplements and regularseries provide excellent practical orientation and best practice support for sales staff.

fvw reaches decision makers, entrepreneurs and sales professionals in travel and tourism and therelated service industries. To these target groups the magazine serves as valued driving force andsource of information featuring comprehensive market analyses, background stories on currenttopics, compelling company portraits and interviews with the industries‘ movers and shakers.

Some 50% of readers work in tour operating and sales, mostly on a decision-making level and inmanagement.

Sources: UNICEPTA Media Analysis 2015; fvw Reader Structure Analysis 2016 insight view

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The MagazineNo. 45 effective Jan. 1, 2017

Media Profile Print

For 50 yearsnow fvw has beenwell-establishedamong the market. Issueno. 16/17 celebrates

this specialanniversary.

The Magazine Print Product Line 3

Print Product Line

fvw Spezial – the new top-of-the-line journalistic product

Six times annually fvw Spezial puts new industry topics and key players from different marketsin the spotlight: The themed specials “Strong Brands”, “Mobility”, “Cruises”, “Service Providers”,“Luxury” and “Aviation” are designed to present the respective topics from more specific angles,which sets them apart from the product- and/or sales-oriented features in fvw.

Destination Report – key destination facts in a nutshell

Which destinations are trendy? Who are the winners or the losers? What are new up-and-comingdestinations, and how big is the actual market potential for tourism at the destinations?

The Destination Report editorial team provides in-depth information on current trends anddevelopments for the most important tourism destinations along with relevant and comprehen-sive economic data, plus latest news.

fvw Dossier – latest facts & figures

These coveted publications offer crucial market analyses on selected topics from key segmentsin the travel and mobility industry. fvw editors periodically analyze, interpret and put into contextthe developments in German travel distribution and the German tour operator business. Thedossiers are popular, enjoying long validity and considerable reading times.

fvw.de – the leading news portal for decision makers and tourism experts

On fvw.de users from the travel and mobility industry are kept informed about the latestrelevant news and developments in tourism and corporate travel. The paid-content area fvw.deis guaranteed to provide advertisers with prime target group communication and high userretention. Also, fvw.de and fvw magazine make a perfect combination for campaigns since63% of online users also frequently read the trade journal‘s printed edition.

53,383 registered users

618,000 page impressions per month on average

The fvw Newsletter – current news and developments, first hand

Twice a day the fvw editorial team sends out a newsletter featuring recently researched news.International readers receive a separate English-language newsletter.

fvw Am MorgenFrequency: Mon–Fri, 08:00 am, 19,100 recipients

fvw NewslineFrequency: Mon–Fri, 03:00 pm, 17,500 recipients

fvw Breaking NewsPush notification to 17,200 recipients

fvw Travel Market Germany (Engl.)Frequency: Thu, 12:00 noon, 2,400 recipients

Optimized for smartphones mobil.fvw.de offers in a compact form key news from the industry(70,000 PIs).

Through the fvw News app (iOS/Android) users receive on the go a condensed version of theday‘s latest news (25,000 PIs).

Sources: fvw Reader Structure Analysis 2016 insight view; Webtrekk avg. PIs p.m. 7/2015–6/2016;website users and newsletter recipients as of July 2016

The Magazine Media Profile Online

Media Profile Online

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Media Profile Job Market

The portal for employers and staff in the travel and mobility industry

Through its printed edition and its online portal fvw offers one of the largest and most successfulcareer exchanges in travel and tourism. It enables HR officers to specifically target potentialstaff, from young professionals and product managers to sales experts and executives.

Sources: IVW 2/2016; Webtrekk avg. Pls p.m. 7/2015–6/2016;newsletter recipients as of July 2016

Tourism Jobs & Career Guide

Qualified junior staff is fundamental for a company‘s future. The annual Tourism Jobs & CareerGuide provides HR officers with access to tomorrow‘s specialists and leaders.

Company profile: The perfect opportunity for a business to showcase its advantages to youngprofessionals. Colleges and institutes for further education also have the opportunity to presentthemselves prominently and in detail.

For further information please go to: go.fvw.de/juk

The Magazine Media Profile Job Market 5

Facts & figures

17,416 subscribers

Job Market Newsletter with around6,000 subscribers

133,000 page impressions per month on average

Thanks to our express service your job ad appearsonline within 24 hours!

Contact: Isa Spormann, ph. +49 40 41448-550,i.spormann@fvw-medien.de

For further details and information please referto our 2017 Job Market rate card or go to:touristik-jobs.fvw.de

Circulation

Subscriptions compared

fvw(biweekly on Fridays)

17,416

TravelTalk(weekly on Mondays)

3,759

Touristik Aktuell(weekly on Mondays)

6,088

Travel One(biweekly on Fridays)

1,082

Source: IVW 2/2016

CBM by comparing

fvw 571.31 €

Touristik Aktuell 1,166.23 €

TravelTalk 2,114.92 €

Travel One 6,330.87 €

Source: IVW 2/2016 subscriptions, on basis of ad rates 1/1 page 4c 2016

Facts & figures fvw

Total distributed circulation 26,161

Total copies sold 24,397

Subscription copies 17,416

fvw circulation figures are IVW-audited.Figures based on IVW 2nd quarter 2016 audit report.

Publisher‘s note: fvw is primarily distributed on asubscription basis and is also available at selectretail outlets.

The Magazine Circulation 6

fvw – the entire tourism industry right at your hands!

Readers by industry segment:

Travel sales 29%

Tour operator 20%

Other 15%

Airport/airline 9%

Cruise travel/cruise ship company

4%

Tourist office 4%

Business travel 4%

PR agency 4%

Hotel industry 3%

Travel technology 2%

Car rental 1%

Insurance 1%

Incoming agency 1%

Reader Profile

The Magazine Reader Profile

Age:

Age under 30 14%

Age 30–39 14%

Age 40–49 28%

Age 50–59 27%

Age 60 or over 17%

Education:

College/university/technical college 53%

High-school diploma 29%

Secondary school (no high-school diploma) 8%

Junior high school 8%

Source: fvw Reader Structure Analysis 2016 insight view

50% female50% male

Gender:

76% of readers statethat fvw is a must-readfor managers in tourism.

Number of readersper issue – travel sales:

ø 4,8 readers

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Reader Profile

News, enterprises & markets, destination & product or brand & marketing:fvw demonstrates relevance!

4 out of 5 readers confirm that fvw articles are highly relevant:

News 95%

Enterprises & markets 89%

Destination & product 82%

Brand & marketing 80%

Source: fvw Reader Structure Analysis 2016 insight view

What our readers say: fvw offers …

… well-prepared information 81%

… relevant information 79%

… good background information 79%

… reliable and well-funded information 79%

… a distinct added value compared to otherpublications

61%

… information that often isn‘t providedelsewhere

61%

Decision maker* 61%

Employee 25%

Trainee, student, intern 7%

Travel agent 4%

Other 3%

*Decision maker: Office manager, independent business owner, corporate management/president, executive employee, division manager/department head

Decision makers read fvw!

84%of readers state: fvw isprofessionally competent.

81%of readers confirm thatfvw is highly topical.

82%of readers state thatfvw is close to the pulseof the industry.

76%of readers state: fvw is theleading medium in the Germantravel and tourism industry.

The Magazine Reader Profile 8

Job position:61% decision maker39% other positions

Nr. 45 gültig ab 01.01.2017

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The Magazine Publication Schedule 9

Month Issue no. Date of Ad & materialspublication close Topics Events

January 1/17 Jan. 06 Dec. 22 Destination Report: EgyptTopic: Cruise travel (gastronomy)

CMT (Stuttgart, January 14–22), ATF (Singapore,January 16–20), fvw Destination Germany Day(Stuttgart, January 17), FITUR (Madrid, January18–22), Viva Touristika (Rostock, January 20–22)

2/17 Jan. 20 Jan. 09 Destination Report: USA – California, HawaiiDestination Report: PortugalTopic: Insurance

February 3/17 Feb. 03 Jan. 23 Preview: ITBDestination Report: Greece, CyprusTopic: Airlines and airports

fvw Digital Marketing Day(Dusseldorf, February 07)Tourism Marketing Summit(Dusseldorf, February 08)Reisen Hamburg (Hamburg, February 08–12)Reise + Camping (Essen, February 15–19)

Dec. 23/Jan. 09 Sales Guide: Germany

Jan. 09/Jan. 16 fvw Special: Strong brands

4/17 Feb. 17 Feb. 06 Preview: ITBDestination Report: Spain (Balearic Islands)Topic: Hotels and resorts (family holidays)

Business Travel Show (London, February 22–23)f.re.e (Munich, February 22–26)

March 5/17 March 03 Feb. 09 Special Issue: ITBDestination Report: South Africa, Botswana, NamibiaTopic: City breaks (with musicals and rail travel)

ITB (Berlin, March 08–12)MITT (Moscow, March 14–16)BTL (Lisbon, March 15–19)

Daily IDaily IIDaily IIIDaily IVDaily V

March 08 Feb. 09March 09March 10March 11March 12

Official ITB Dailies – Daily for trade visitorsDaily for trade vistorsDaily for trade vistorsDaily for consumersDaily for consumers

6/17 March 17 March 06 ITB summary reportDestination Report: The Gulf StatesTopic: Camping, car travel, ferriesManagement & Careers: Careers and trainings

Loop (Frankfurt, March 26–29)

7/17 March 31 March 20 Destination Report: Nordic countriesTopic: Youth and language travel

BIT (Milan, April 02–04)WTM Latin America (Sao Paulo, April 04–06)

Feb. 20/March 06 Sales Guide: Cruise travel

April 8/17 April 13 March 31 Destination Report: Italy, MaltaDestination Report: USA – MetropolisesTopic: Hotels and resorts (with theme park)

WTM Africa (Cape Town, April 19–21), RDA-Workshop (Friedrichshafen, April 20–21), ATM(Dubai, April 24–27), WTTC (Bangkok, April 26–27)

9/17 April 28 April 13 Destination Report: TurkeyTopic: Trade shows and business travel

Germany Travel Mart (Nuremberg, May 07–09)fvw Travel Technology Day (Cologne, May 10)VDR-Frühjahrstagung (Berlin, May 10–12)

May 10/17 May 12 April 28 Destination Report: South-East Europe withCroatia, SloveniaTopic: Cruise travel/river cruises (expedition & luxury)

IMEX (Frankfurt, May 16–18)INDABA (Durban, May 16–18)

11/17 May 26 May 12 Destination Report: Morocco, TunesiaTopic: Travel technologyManagement & Careers: Upgrading: master’s degree

IPW (Washington, June 03–07)

June 12/17 June 09 May 26 Destination Report: USA – New England, CanadaTopic: Study tours

Forum Geschäftsreisen (Heidelberg, June 20)VIR Online Innovationstage (Berlin, June 21–22)

May 15 Dossier: German travel sales & distribution

13/17 June 23 June 12 Destination Report: Dominican Republic, CubaTopic: Insurance

RDA-Workshop (Cologne, July 04–05), BME-Con-gress Travel, MICE & More (Wiesbaden, July 06–07)

Publication Schedule

The Magazine Publication Schedule 10

Month Issue no. Date of Ad & materialspublication close Topics Events

July 14/17 July 07 June 26 Destination Report: ChinaTopic: Cruise travel/river cruises (families)

June 12/June 19 fvw Special: Mobility

15/17 July 21 July 10 Destination Report: The CaribbeanTopic: Sports, active and dicing holidays(with golf, bicycle, hiking)Management & Careers: Employer study

August 16/17 Aug. 04 July 24 Destination Report: South-East AsiaDestination Report: The Gulf States

50 Years of fvw – The Great Anniversary Special

17/17 Aug. 18 Aug. 07 Destination Report: Mauritius, Seychelles,Maldives, La RéunionTopic: Once In A Lifetime (adventure trips, safaris,world trips)Topic: USA (Texas, Oklahoma, Kansas)Management & Careers: Mobile travel sales

Suisse Emex (Zurich, August 29–30)

September 18/17 Sep. 01 Aug. 21 Destination Report: Spain (Canary Islands)Topic: Insurance

Seatrade Europe (Hamburg, September 06–08)fvw CruiseLive (Hamburg, September 08)Dmexco (Cologne, September 13–14)Tourism Real Estate Summit (Fleesensee,September 14–15)Aug. 07/Aug. 14 fvw Special: Cruise travel with study cruise travel

19/17 Sep. 15 Sep. 04 Preview: fvw KongressDestination Report: TurkeyTopic: Club holidays

fvw Kongress (Cologne, September 19–20)fvw Travel Expo (Cologne, September 19–20)iftm (Paris, September 26–29)ABAV (Sao Paulo, September 28–30)

20/17 Sep. 29 Sep. 18 Destination Report: USA – FloridaTopic: Airlines and airports

AER Jahrestagung (Berlin, October 05–08)

Sep. 04/Sep. 11 fvw Special: Service provider

October 21/17 Oct. 13 Sep. 29 Destination Report: Austria, SwitzerlandTopic: Travel agency chains and co-operations,mobile sales

ITB Asia (Singapore, October 25–27)

Sep. 01/Sep. 15 Sales Guide: Golf travel

22/17 Oct. 27 Oct. 16 Destination Report: Latin AmericaDestination Report: Preview: WTM

WTM (London, November 06–08)BME-Symposium (Berlin, November 08–11)Forum Geschäftsreisen (Hamburg, November 09)7th Kreuzfahrt Kongress (Hamburg, November 09)Sep. 29/Oct. 09 fvw Special: Luxury

November 23/17 Nov. 10 Oct. 30 Destination Report: Australia, New ZealandDestination Report: EgyptManagement & Careers: Career opportunities:tour operators

Deutscher Tourismustag(Mannheim, November 22–24)

24/17 Nov. 24 Nov. 13 Destination Report: USA – Utah, ArizonaTopic: Hotels and resorts (wellness and adults only)

ibtm (Barcelona, November 28–30), GBTA-/VDR-Herbsttagung (Frankfurt, November28–30), Best-Reisen Jahrestagung (Lisbon,December 01–04), ILTM (Cannes, December04–07), DRV-Jahrestagung (Rhas al-Khaimah,December 07–09)

Oct. 16/Oct. 30 Sales Guide: Neighbouring countries(Poland, Denmark, BeNeLux, France)

Oct. 30/Nov. 06 fvw Special: Aviation

December 25/17 Dec. 08 Nov. 27 Destination Report: India, Sri LankaTopic: Car rental

26/17 Dec. 22 Dec. 11 Destination Report: England, Wales, Scotland,Northern Ireland, IrelandTopic: Cruise travel (entertainment)

Dec. 04 Dossier: German tour operators

KONGRESS

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Publication Schedule

Standard Formats

A 460 x 300 mm

2/1 page€ 15,800.–

A 146 x 300 mm

2/3 page€ 8,000.–

A 146 x 230 mm

1/2 page€ 7,000.–

A 230 x 300 mm

1/1 page€ 9,990.–*

A 113 x 300 mm

1/2 page€ 7,000.–

A 230 x 150 mm

1/2 page€ 7,000.–

A = trim size (width x height in mm).

For bleed advertisements add 3 mm edge trim.

Ad design available through fvw at extra cost.

Advertorials

These paid-for advertising pages are presented in an editorial format and are individuallydesigned. They offer a perfect opportunity to communicate marketing information to readersbeyond traditional ads. The advertorial uses a typeface and layout that is distinctly differentfrom the magazine‘s style and design.

All rates include copy-writing and layout.

Benefit from our online media to generate additional exposure for your advertorial on fvw.de.

A 230 x 75 mm

1/4 page€ 4,050.–

A 146 x 150 mm

1/3 page€ 5,400.–

A 230 x 100 mm

1/3 page€ 5,400.–

1

A 82 x 300 mm

1/3 page€ 5,400.–

A 82 x 150 mm

1/6 page€ 2,250.–

A 146 x 75 mm

1/6 page€ 2,250.–

A 113 x 150 mm

1/4 page€ 4,050.–

Frequencydiscount

Percent

3 x 7%6 x 10%9 x 13%

12 x 16%15 x 18%18 x 19%21 x 20%

Advertorials Rate €

1 page 11,100.–

2 pages 16,600.–

4 pages 22,100.–

6 pages 26,100.–

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Forms of AdvertisingNo. 45 effective Jan. 1, 2017

Guaranteed adpositioning on frontinside or back outside:

€ 10,990.–Guaranteed ad

positioning on insideback cover:

€ 10,490.–

Forms of Advertising Special Formats 12

Special Formats

300

230

50520

2 x 105

148

Booklet* (to be supplied) 105 x 148 mm Rate €

Title page 27,900.–

Inside magazine (incl. full-page carrier ad) 18,000.–

Multi-page ad* (magazine opening) Rate €

4/1 page (230 x 300 mm) 26,900.–

Belly band* 520 x 50 mm Rate €

Title page 23,700.–

For bleed advertisements add 3 mm edge trim.

Design, production and printing available through fvw at extra cost.

Rates include printing and paper cost (does not apply for booklets).

Ad specials are not eligible for discounts but commissionable.

For details on our ad specials see: fvw-medien.com/media

*Limited availability per issue due to mechanical requirements.

Booklet

Belly band

Multi-page ad

Special Formats

451

300

224

Gatefolder plus page 3* Rate €

Advertising space:2/1 page (451 x 300 mm)plus 2 x 1/1 page (224 x 300 mm) 31,600.–

115

300

230 1/2-page cover wrap* Rate €

Advertising space:1 x 1/2 page (115 x 247 mm)3 x 1/2 page (115 x 300 mm)plus back outside cover ad(230 x 300 mm) 28,000.–

Forms of Advertising Special Formats

451

300

224

Gatefolder* Rate €

Advertising space:2/1 page (451 x 300 mm)plus 1/1 page (224 x 300 mm) 21,300.–

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For bleed advertisements add 3 mm edge trim.

Design, production and printing available through fvw at extra cost.

Rates include printing and paper cost (does not apply for booklets).

Ad specials are not eligible for discounts but commissionable.

For details on our ad specials see: fvw-medien.com/media

*Limited availability per issue due to mechanical requirements.

Special Formats

Gatefolder

1/2-page cover wrap

Forms of Advertising Loose Inserts

Loose Inserts

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Loose Inserts

Minimum size: 105 x 148 mmMaximum size: 210 x 276 mm

Split-run advertising with geographical or mechanical split upon request,based on availability. Minimum circulation: 5,000; Surcharge: € 1,500 in partial print.

Weight Rate € per 1,000 copies

up to 25 g 340.–

up to 50 g 370.–Rates for inserts exceeding 50 g upon request.

Bound Inserts

Size: 230 x 300 mm+ 10 mm head trim+ 3 mm edge and foot trim

Alternative sizes upon request.Please make sure to contact us before having your inserts printed/shipped.

Pagevolume

Rate € preprinted bound insertsdelivered to our printing house

4 pages

8 pages

12 pages

13,900.–

15,900.–

18,850.–

Booking deadline: One week prior to ad close.

Delivery: By ad close directly to the printer; quantity: on request.

Design, production and printing available through fvw at extra cost.

Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable.

A binding sample (or at least a dummy) including size and weight specifications must be provided to the publisher.Loose inserts, bound inserts and tip-ons are distributed with the care customary to business.

Tip-on(incl. full-page carrier ad)

Size: 148 x 105 mmAlternative tip-on formats upon request.

Booking deadline: One week prior to ad close.

Delivery: By ad close directly to the printer; quantity: on request.

Design, production and printing available through fvw at extra cost.

Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable.

A binding sample (or at least a dummy) including size and weight specifications must be provided to the publisher.Loose inserts, bound inserts and tip-ons are distributed with the care customary to business.

Form Rate € preprinted tip-onsdelivered to our printing house

Postcard 13,200.–

Forms of Advertising Loose Inserts 15

Postcard Loose insert

Bound insert

Sales Guides

The Sales Guides regularly highlight industry-specific topics. On up to 32 pages the corporatepublishing department consolidates all relevant information, tips and trends related to the sub-ject. This makes the supplements a compact source of information and a valuable tool for salesprofessionals.

The Sales Guides are distributed with fvw and TravelTalk boasting an average circulation ofroughly 49,000 copies. Advertising in this environment reaches the sales specialists forGermany, cruise travel, golf travel and neighbouring countries (Poland, Denmark, BeNeLux, France) –without wastage.Source: IVW 2/2016 total circulation

Germany Sales Guide fvw 03 published Feb. 03 AC Dec. 23/MC Jan. 09

Cruise travel Sales Guide fvw 07 published March 31 AC Feb. 20/MC March 06

Golf travel Sales Guide fvw 21 published Oct. 13 AC Sep. 01/MC Sep. 15

Neighbouring countries Sales Guide fvw 24 published Nov. 24 AC Oct. 16/MC Oct. 30

Forms of Advertising Loose Inserts 16

For details on page volume, formats and rates regardingthe Germany and neighbouring countries Sales Guidesplease contact us at ph. +49 40 41448-844.

Page volume Size Format Rate € cruise travelor golf travel

24 pages 210 x 276 mm 1/1 page ad 8,300.–

IFC/BC ad 9,400.–

2/1 advertorial 10,800.–

4/1 advertorial 15,500.–

NEWSALES GUIDE

NEIGHBOURINGCOUNTRIES

Counter Infos

The Counter Info is an established supplement produced on behalf of a destination and in closecooperation with the corporate publishing department. The publication provides travel agents atthe counter with relevant destination knowledge through sound information and practical salesadvice. The content is prepared by the corporate publishing department and presented in ahigh-quality editorial design, making Counter Infos an important sales tool at travel agencies.An additional free digital version is available for download on fvw.de and TravelTalk.de.

Promotional Inserts

Based on the clients‘ specifications and featuring their corporate look and feel, the corporatepublishing department develops individual promotional inserts e.g. for destinations or hotels.The inserts are popular among sales professionals and actively used as source of information.

In both cases clients enjoy a publishing house‘s convenient one-stop service, from layout and copy-writing to production, printing and distribution. All they need to supply are content and images.

According to § 3.5 UWG, Counter Infos/Promotional Inserts must be clearly marked with the term “advertisement”.

Forms of Advertising Loose Inserts 17

Page volume Size (min.–max. W x min.–max. H) Rate € CI Rate € PI

8 pages 105 – 210 x 148 – 276 mm 21,100.– 24,400.–

12 pages 105 – 210 x 148 – 276 mm 26,000.– 29,900.–

16 pages 105 – 210 x 148 – 276 mm 30,200.– 34,800.–

24 pages 105 – 210 x 148 – 276 mm 38,500.– 44,400.–

The trade show daily at ITB Berlin

fvw Daily is one of the official trade show papers at the leading international fair for travel andtourism. Being the only trade show paper in both German and English fvw Dailies are relevant toall target groups: decision makers, businesses, sales and tourism experts. 25 national and inter-national specialist editors evaluate on a daily basis the key news and trade show trends. Showvisitors receive every day at 08:00 am, hot off the press, a summary of the previous and thecurrent day‘s highlights.

Circulation: 25,000 copies per publication day

Distribution:

Delivered daily to show booths in all halls Handed out by some 30 hostesses at the ITB fairground entrances Available at Berlin‘s 50 top business hotels

Forms of Advertising fvw Dailies 18

fvw Dailies

fvw Daily 1–3: fvw Daily 4–5:

B2B on trade days B2C on consumer days

Target group:120,000 trade visitors(61% German, 39% international)

Target group:60,000 consumers(96% German-speaking)

Publication date:March 08–10, 2017

Publication date:March 11–12, 2017

Ad close: Feb. 09, 2017 Ad close: Feb. 09, 2017

Source: Exhibitors‘ and trade visitors‘ survey ITB 2016

Source: fvw Daily fair survey 2016 insight view

Forms of Advertising fvw Dailies

Perception fvw Daily during ITB

Total 82%

Decision maker 74%

Project management 88%

Other 82%

Country of origin Germany 81%

Country of origin other 80%

Evaluation fvw Daily

How ...? I like that in %

… current/up-to-the-minute would you rate the articles 86%

… do you assess the journalistic quality 83%

… do you assess the content of the newspaper 79%

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fvw Dailies

Participants 2016

at the world‘s largest tourism fair in Berlin:

180,000 visitors total, including120,000 trade visitors

10,000 exhibitors from 187 countries

Two thirds of the trade visitors stated thatthey held direct authority for all purchasingdecisions

Forms of Advertising fvw Dailies

Trade visitors by line of business

Tour operator 26%

Travel agency 20%

Hotel industry 9%

Publisher/media 8%

PR/consulting/ad agency 8%

Tourism organization 7%

Travel technology/informationand reservation system

5%

Business travel 4%

Transportation 4%

Tourism association 4%

Research/education 3%

61%national

39%international

Trade visitors bycountry of origin

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Exhibitors by line of business

Tour operator 25%

Tourism association 22%

Hotel industry 19%

Travel technology/informationand reservation system

14%

Travel agency 9%

Tourism organization 8%

Transportation 6%

Research/education 4%

Source: Exhibitors‘ and trade visitors‘ survey ITB 2016

22%Germany

78%other countries

Exhibitors by country of origin

Forms of Advertising fvw Dailies

A = trim size (width x height in mm)

For bleed advertisements add 3 mm edge trim.

Elements running into bleed must allow at least 8 mm from the trim.

Ad design and artwork available through fvw at extra cost.

Package Discount

fvw Daily All Inclusive Package (5 issues) 30%

fvw Daily Trade Package (3 issues) 20%

fvw Daily Traveller Package (2 issues) 15%

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A 170 x 365 mm

2/3 page€ 5,750.–

A 260 x 365 mm

1/1 page€ 7,250.–

A 124 x 365 mm

1/2 page€ 4,650.–

A 260 x 180 mm

1/2 page€ 4,650.–

A 260 x 118 mm

1/3 page€ 4,000.–

1

A 260 x 87,5 mm

1/4 page€ 3,400.–

A 83 x 365 mm

1/3 page€ 4,000.–

A 124 x 180 mm

1/4 page€ 3,400.–

A 61 x 365 mm

1/4 page€ 3,400.–

Ad on title page foot fvw Dailies

A 260 x 87,5 mm

Title page German: € 5,900.–

Title page English: € 5,900.–

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fvw Workshop

fvw Fam Trip

The exclusive destination marketing event

The custom-made premium event for international destinations that are looking to positionthemselves in the German market. During the Workshop a group of around 40 leading Germantour operators, select travel agents and representatives from tourism authorities and associa-tions meets at the destination to jointly discuss and develop new marketing strategies andvisions to effectively establish the product in the German market. fvw Workshops are a mix ofexpert conference and event.

The destination also benefits from the comprehensive editorial coverage and the marketingactivities to recruit participants that take place in fvw, both print and online.

Services provided by FVW Medien

Workshop organization

Event program coordination jointly with the destination

Announcement of the Workshops in fvw

Selection of participants and recruitment of speakers

Comprehensive coverage in fvw and on fvw.de

fvw editor-in-chief exclusively attends and hosts the panel discussions;a photographer is assigned to cover the event

The number of fvw Workshops is limited to 3–4 events annually. Timing based on availability.Rates and further details on the included services upon request.

The exclusive travel agent familiarization tour

fvw Fam Trips are designed as events for destinations who would like to present themselvesto German travel sales professionals. Participating counter staff receives comprehensiveinformation about the destination, its hotels and tourism products. During six days (or less) theydiscover the destination and its culture enabling the agents to successfully incorporate the newlygained insights into their day-to-day work. After all, when it comes to selling nothing beatspersonal experience. A fact that both the destination and the travel agent benefit from.

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Services provided by FVW Medien Cost €

Recruitment of participants and coordination

Assigned editor and photographer joining the tour for up to 6 days

Live online coverage on fvw.de

4-page advertorial in fvw 35,800.–

Please contact us for further information and an individual offer.

WORKSHOP

Client EventsNo. 45 effective Jan. 1, 2017

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fvw Kongress

FVW Medien‘s lead event

fvw Kongress is one of the top events for decision makers and experts from the travel andmobility industry. A total of 950 participants are annually presented with a program whichreflects the current market situation and addresses topics that stir the makers and experts in thecorporate world and in sales.fvw-kongress.de

No. 45 effective Jan. 1, 2017

Events

Source: Visitors‘ survey fvw Kongress and fvw Travel Expo 2016

Participant profile fvw Kongress

What is your job position?

Office manager/department head 23%

President, board member/corporate manager

20%

Division manager 19%

Employee 13%

Independent business owner 10%

Freelance 2%

How many times have you attended fvw Kongress?

1st time 24%

2 to 5 times 33%

6 times or more 43%

KONGRESS

Events fvw Travel Expo 2424

fvw Travel Expo

The trade show during fvw Kongress

Originally launched as tie-in fair, fvw Travel Expo has grown to become one of the most impor-tant travel trade shows in the German-speaking market. Some 80 exhibitors present insightsand their latest solutions regarding travel technology, corporate travel and e-commerce. Theshow annually sees an average of 1,150 visitors from travel sales and other market segments,e.g. tourism service providers.travelexpo.de

TRAVELEXPO

Focus on decision makers and opinion leaders

Most visitors are business owners, corporate managersand department heads.

76% of trade visitors state: The fvw Travel Expo isvery important/important.

Over 61% of participants work in touroperating/travel sales.

80% of exhibitors rate the quality of visitorshigh/very high.

Source: Visitors‘ survey fvw Kongress and fvw Travel Expo 2016

XPOST Cologne, September 19 & 20, 2017

Editorial coverage in fvw:

Preview fvw Kongress:

fvw 19/17, September 15, 2017

fvw Kongress report:fvw 20/17, September 29, 2017

Events Editorial Coverage 25

66%der Leser haben eineführende Position.

25

Sponsoring

Basic Sponsorship package Cost €

Flag outside the venue

1 convention ticket

Full-page ad in the exhibition catalog

Logo on all on- and offline advertising materials:

On event ads in fvw and on fvw.de In the e-newsletters In the flyer announcing the schedule of events In the event brochure available at the venue Online in the sponsors‘ section On information signs in the convention hall 7,100.–

26

Choice of customizable sponsorship options:

Supplements With mailing of convention program

With mailing of tickets

In the exhibition catalog

Branding Meeting rooms

Wi-Fi

Floor plan

Escalator

Wardrobe

Wall in front of convention hall

Reverse side of badges (name tags)

Information signs

Lunch

Polo shirts for hostesses

Chair covers

Logo inclusion Video trailer in convention hall

Availability may be limited for some options. Please contact us for further details.

Events Sponsoring

fvw Kongress – September 19–20, 2017/Cologne

FVW Medien offers businesses the opportunity to be part of all advertising material and marketingactivities by becoming a sponsor. Exposure includes conference material, on- and offlineadvertisement for this top event as well as direct marketing at the venue.

Please contact our sales department for an individual sponsorship concept tailored to yourneeds.

For further information go to: fvw-kongress.de

fvw Digital Marketing Day – February 7, 2017/Dusseldorf

The central event for successful digital marketing in travel and tourism

Experts from the tourism and online business present their success stories as well as advicefor marketing and online decision makers throughout the tourism industry. In 2016, around 200experts from the target group attended this well-established fvw event.fvw.de/onlinemarketingday

Tourism Marketing Summit – February 8, 2017/Dusseldorf

An event by fvw and Horizont

Branding and marketing in tourism are the industry‘s key issues for the future. The high-profileevent is centered on brand building and marketing in travel and tourism. It brings on stage bothtop managers from advertising and tourism marketing directors.fvw.de/touristikmarketing

fvw Travel Technology Day – May 10, 2017/Cologne

The top convention for trends and developments in technology

This is where the industry meets to discuss the latest technology trends and pioneeringinnovations. The event addresses heads and managers of IT, commercial executives, directorsand corporate managers. In 2016, FVW Medien counted some 200 participants at the establishedand important industry event.fvw.de/traveltechday

fvw CruiseLive – September 8, 2017/Hamburg

The cruise event for travel sales professionals

The program covers, among other topics, the variety of features on new cruise ships,selected niche concepts and the competition among cruise portals. Product workshops, which arestaged in addition to the regular program, provide information about what the cruise shipcompanies currently have to offer. fvw CruiseLive addresses travel agency owners and counterstaff who are keen on boosting their knowledge for cruise sales.fvw.de/cruiselive

Standard sponsorship packages for the sales events

fvw Online Marketing Day, Tourism Marketing Summit,fvw Travel Technology Day and fvw CruiseLive

Cost €

Logo on all on- and offline advertising materials:

Ads in fvw and on fvw.de E-mail newsletter Flyer announcing the event Event brochure available on site Landing page event/sponsor‘s section Information signs at the venue 3,900.–

In addition, FVW Medien offers sponsors of fvw CruiseLive the exclusive opportunity to conductworkshops.

Please contact our sales team for an individual, customized sponsorship concept for your eventof choice.

Events Sponsoring 2727

Events Sponsoring 2828

fvw Destination Germany Day – January 17, 2017/Stuttgart

The event for domestic tourism in Germany

The event offers destination managers from the German-speaking markets and decisionsmakers in German domestic tourism best practices and new important impulses regarding thechallenges that come with marketing, digitalization and new mobility concepts.fvw.de/destinationgermanyday

Tourism Real Estate Summit – September 14–15, 2017/Fleesensee

The event by fvw, Heuer Dialog and Immobilien Zeitung

The two-day event pursues the question of how much further German domestic tourism is ableto grow through investments. This includes presentations from real estate and financing expertsand successful entrepreneurs from the tourism industry who will share their experiences.fvw.de/touristikimmobilien

Please contact our sales team for an individual, customized sponsorship concept for your eventof choice.

Nr. 45 gültig ab 01.01.2017Nr. 45 gültig ab 01.01.2017 29

Magazine format 230 mm width x 300 mm height

Type area 193 mm width x 258 mm height

Bleed Due to varying page content, text elements or images running into bleedmust allow at least 8 mm from the trim. For bleed advertisements add3 mm edge trim.

Printing Rotary offset with heatset drying

Screen 60 lines per cm

Color composition Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L)Outside cover: Sheet-set offset – ISOcoatedv2-39L

E-Mailftp-Server

druckunterlagen@fvw-medien.de (max. 20 MB)Host: ftp.fvw-medien.deUser ID: fvw_produktion, Password: produktion1001

Proof Kindly supply color print-outs or proofs with your digital files.

Namingconvention

1. Abbreviated magazine title (fvw)2. Issue number (NOYY)3. Advertiser‘s name (companyXYZ)e.g. ”fvw_0117_advertisersname.pdf“

File formats Please make sure to include all required fonts and image files.

Standard format PDF 1.3 (PDF/X-3:2002)

Alternativeformats

Mac compatible digital files onlyAdobe CS3 – CS6 (Indesign, IIlustrator, Photoshop)

Resolution 300 DPI

Artwork production Available at extra cost, based on client‘s specifications.

Contact production Ph. +49 40 41448-330Fax +49 40 41448-689

ContactAd sales

Ph. +49 40 41448-844Fax +49 40 41448-899anzeigen@fvw-medien.de

Delivery addressfor artwork

FVW Medien GmbH, Produktion,P.O. Box 70 06 29, 22006 Hamburg, Germany

Technical RequirementsNo. 45 effective Jan. 1, 2017

Publishing house FVW Medien GmbHWandsbeker Allee 1, 22041 Hamburg, GermanyP.O. Box 70 06 29, 22006 Hamburg, Germanyfvw.com

Management Marliese KalthoffPeter Kley

Publisher Marliese Kalthoff

Editor-in-chief Klaus HildebrandtMatthias EhbrechtMichael Krane

Director Sales Andreas auf der Heiden

Ad sales Ph. +49 40 41448-844Fax +49 40 41448-899anzeigen@fvw-medien.de

Volume 51st Volume

Publication frequency Biweekly on Fridays

Bank details Hamburger Sparkasse AGIBAN DE 18200505501233126661Bic/Swift HASPDEHHXXX

Terms of payment Net due upon receipt of invoice.2% discount on prepayment or direct debit provided that no ealier invoices are outstanding.The publisher reserves the right to demand advance payment from first-time advertisers.

Agency commission 15%

VAT All rates are quoted net, excluding VAT.

General terms andconditions

The general terms and conditions of FVW Medien GmbH apply.For details see: fvw-medien.de/gtc

30

Publisher‘s DetailsNo. 45 effective Jan. 1, 2017

Photos: Thinkstock (16), Christian Wyrwa (9), Christian Stelling (4), André Lenthe (2), Fotolia (2), Fotosearch

Publisher‘s Details Contact 3131

Contact

FVW Medien GmbHWandsbeker Allee 1, 22041 HamburgPostfach 70 06 29, 22006 HamburgGermanyPh. +49 40 41448-844Fax +49 40 41448-899anzeigen@fvw-medien.de

Frankfurt OfficeMainzer Landstraße 25160326 FrankfurtGermanyPh. +49 69 7595-extFax +49 69 7595-3080fvw-medien.com

Director Sales Andreas auf der HeidenPh. +49 40 41448-831a.aufderheiden@fvw-medien.de

Account Manager National Markets Michael BordtPh. +49 69 7595-3081m.bordt@fvw-medien.de

Dennis HermsenPh. +49 40 41448-821d.hermsen@fvw-medien.de

Oliver PawelzikPh. +49 69 7595-3084o.pawelzik@fvw-medien.de

Job Markets Isa SpormannPh. +49 40 41448-550i.spormann@fvw-medien.de

Director International Markets Sönke GraumannPh. +49 40 41448-714s.graumann@fvw-medien.de

Account Manager International Markets Florian HölzenPh. +49 40 41448-826f.hoelzen@fvw-medien.de

Sven KietzPh. +49 69 7595-3082s.kietz@fvw-medien.de

Publisher‘s Details International Representatives 3232

International Representatives

Albania/Bulgaria/Croatia/Hungary/Macedonia/Montenegro/Romania/Serbia/Slovenia

VIA Bulgaria GmbH +359 888 598660

Argentina/Peru/Chile/Colombia RRWW Communicaciones +54 911 51090732

Brazil Altina Media International +55 11 36379498

China Publicitas Rui Shi (Shanghai) +86 21 5116 8877

Cyprus GEM – Tourism Consulting Ltd. +357 99 631 950

Eastern Europe Miroslav Roncák +49 151 41342630

Greece Publicitas S.A. +30 211 10 60 300

India/Sri Lanka/Maldives Mediascope Publicitas India Pvt. Ltd +91 11 23730869

Israel El-Ron Adv. & Public Relations Co. Ltd. +972 3 6955367

Italy mediart +39 0734672274

Mexico/Panama/Ecuador INTEGRA Tourism For Good, S.L. +521 9999471194

Middle East/Asia Stephen Dioneda +49 151 23976919

Portugal Illimitada-Marketing +351 21 385 3598

Scandinavia Best of Scandinavia Incoming AS +47 6135 2207

South Africa Tourism Tattler (Pty) Ltd. +27 32 8150414

Spain COMIMAG S.L. +34 93 237 47 82

Thailand Publicitas (Thailand) Ltd. +66 2 651 9273

Turkey Destination Touristic Services +90 242 212 02 02

UK/Ireland/Iceland International Graphic Press Ltd. +44 20 7403 4589