2017 product & media guide - global aquaculture alliance...one complimentary registration to...

Product & Media Guide

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Since 1997, GAA has been committed to advancing responsible

aquaculture practices, advocating for the industry through well-founded

science and growing a sustainable global seafood supply by working

with all aquaculture stakeholders on practical solutions that can be

implemented quickly and continuously improved.

Global Aquaculture Alliance2017 Product & Media Guide

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The Global Aquaculture Alliance promotes responsible aquaculture practices through education, advocacy and demonstration. ”

MembershipGAA Membership is open to individuals, non-profit organizations, associations, governmental agencies, and businesses engaged in the aquaculture space. We hope you’ll join us in the future of food.

Types of Benefits

Membership benefits include

a GAA website listing and

membership certificate; annual

conference attendance discounts;

advertising discounts; access

to consumers through our new

online community platform,

MyGAA; unlimited access to

our online publication, the

Global Aquaculture Advocate;

sponsorship opportunities for

creative advocacy projects;

access to our marketing toolkit;

and, where applicable, unlimited

supply-chain verifications,

compliments of GAA’s Best

Aquaculture Practices


Choose Your Membership

MyGAA

Unlimited News & Articles

Member Listing

Access to Marketing Toolkit

Advertising Discounts

Event Discounts

User(Free User)

Supporter (One-Time Donation)

Individual ($50/year)

Business ($500/year)

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Premier PartnerPremier Partners receive special benefits and additional recognition in exchange for their increased investment in support of responsible aquaculture.


Benefits

Your logo on Membership webpage and GOAL webpage

Recognition in GAA Newsletter

20% discount on GOAL sponsorship package

Display Advertising on the Global Aquaculture Advocate webpage, and Advocate e-newsletter (see pg. 7 for ad positioning and frequency)

One complimentary registration to GAA’s GOAL conference

Eligible for special GOAL pre-registration rate ($1,400)

Unlimited use of Premier Partner logo, logo representation on GOAL badge, tabletop exhibit signage featuring logo at

Seafood Expo North America, Seafood Global Expo, and China Fisheries Expo

Additional benefits and discounts added throughout the year

Premier Partner $7,500/year

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GOAL ConferenceSince 2001, GAA’s annual GOAL (Global Outlook on Aquaculture Leadership) conference has been a must-attend conference for the world’s aquaculture thought leaders. GOAL is a unique opportunity to learn, network and connect producers and suppliers to the marketplace, in a business-friendly yet casual environment.


LevelSpecial Pre-Registration Rate (before March 31)

Early Registration Rate (April 1 to June 30)

Late Registration Rate (after June 30)

Member $1,400 $1,500 $1,600

Non-Member $2,000 $2,100 2,200

Leverage your relationship with GAA and increase your

visibility throughout the aquaculture community by

sponsoring the four-day GOAL conference.

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GOAL Conference

Croke ParkGOAL 2017 will be held at historic Croke Park in Dublin, Ireland, from Oct. 3 to 6, 2017. The home of the Gaelic Athletic Association, Croke Park features more than 5,000 square meters of conference space, including a 1,645-square-meter ballroom and 100 meeting rooms. The stadium and the neighboring 232-room Croke Park Hotel is ideally located just five minutes from the city center and 15 minutes from the airport.

Croke Park | Dublin, Ireland

Access the Marketplace

The world’s leading retail and foodservice seafood buyers are always well represented at GOAL.

Among the companies represented on stage at GOAL 2016:

Sam’s Club/Walmart,

Ahold Delhaize, Metro, Rubio’s

Restaurants, BJ’s Wholesale Club,

Shanghai Grand Hyatt Hotel,

Shanghai Disney Resort, Yum! Brands

China, Restaurant Associates at

Welcome, Brinker International, Brakes

Group, Red Lobster Seafood Company,

Seafood Direct, Sysco Corp, Bon Appétit

Management Company/Compass

Group, Disney, Supervalu, US Foods,

Harvest Meat Company and JD.com.


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Sponsorship


Benefits

Event Sponsorship: Welcome Reception, Gala Reception & Dinner, Market Leaders Reception, Registration

Meal Sponsorship: Lunches, Coffee & Tea Breaks

Program Sponsorship: Aquaculture Innovation & Leadership Award, Plenary Session (topic of GAA’s choice), Post-Plenary Session (topic of your choice), Industry Tours

Item Placement: Company logo on mobile application, badges, lanyards, hotel key cards, water bottles, audio/visual, gift items

Logo Placement: Logo placement onsite at GOAL and on GOAL webpage, emails and mobile application

Meeting Space: Reserve a private meeting space at GOAL venue

Registration: Complimentary registrations to GOAL

Display Advertising: Advertising on Global Aquaculture Advocate website and e-newsletter, and GAA website (for advertising packages, see page 9)

Email/Social Media: Dedicated email/social media campaign (for email/social media packages, see page 9)

GAA Premier Partners receive a 20% discount on sponsorship

Elite$75,000

Title$50,000

Program$25,000

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Since 1998, the Global Aquaculture Advocate has been the industry’s most trusted source of information on responsible aquaculture. Leverage your relationship with GAA and increase your visibility throughout the aquaculture community by advertising on the Global Aquaculture Advocate website and e-newsletter as well as the GAA website or the new MyGAA online community.

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Our Readership Monthly Pageviews By the Numbers

25,000 Monthly pageviews

196 Countries with readers

300 Number of digital articles in our searchable archives

13,500 Newsletter subscribers

3,170 Number of print articles in our searchable archives

Advocate & GAA Advertising Rates


Advocate Home & Landing Pages

Article Page

Weekly Newsletters

GAA Homepage

Position Rotation Pixels Cost

1

1

2

25%

25%

100%

25%

100%

25%

100%

300 x 250

300 x 250

610 x 70

728 x 90

Top Banner

3

610 x 70BottomBanner

468 x 60

610 x 70Middle Banner

$50/CPM

$50/CPM

$1000/placement

$50/CPM

$1000/placement

$50/CPM

$1000/placement

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Sponsorship Perks

Level Website Impressions

Newsletter Placements

Elite Sponsor

Program Sponsor

200,000

50,000

GAA Premier Partners receive a 20% discount on advertising

GAA Business Members receive a 10% discount on advertising

Title Sponsor

Premier Partner

100,000

10,000Bottom Banner

Bottom Banner

Middle Banner

Top Banner

1

3

6

12

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1

2

3

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Our online community where members, consumers, industry, and academia connect through discussions threads, job boards, global event registrations, a species glossary, and so much more.

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MyGAA is free and open to the public with a login, but special benefits exist for paying

members of the GAA. Ad space available. | MyGAA.aquaculturealliance.org

Ad Positions & Rates

Position

Position

Home Page

Interior Page

Pixels

Pixels

Duration

Duration

Rotation

Rotation

Cost

Cost

2

1

3

160 x 1000

962 x 125

962 x 125

6 Months

6 Months

6 Months

100%

100%

100%

$1,250

$1,250

$1,000

Home Page Interior Page

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Find our films at:

www.aquaculturealliance.org

For More Information:

Becky Holt

Membership Manager

[email protected]

Global Aquaculture Alliance

First Tier Benefits - $15,000 Contribution

Second Tier Benefits - $5,000 Contribution

Listed mention at the end of film, “In Collaboration With” (or agreed upon language) as credit for your organization’s sponsorship.

A line in the credits under “Assistance Provided By”.

Publishing and promotional rights. Films may be integrated with your social media channels, promotions, websites, events, etc.

Publishing and promotional rights. Films may be integrated with your social media channels, promotions, websites, events, etc.

Dedicated mention, and content of your choice, on the GAA website will showcase your involvement with GAA Films.

Option to direct a round of edits for a “special cut” of the film. Not to exceed 10 hours of editing time.

Mention on the GAA website of your involvement with GAA Films.

* Sponsors must agree to granting creative license to GAA and the production team to create and select the final narrative of the films.*

Regular updates on progress of film, and may provide recommendations on content.

11This special partnership between the Global Aquaculture Alliance and key leaders in the aquaculture community will ensure that important aquaculture messages and underrepresented stakeholders in the supply chain are a prominent part of this series.

2017 Product & Media Guide

Courses are currently freeand open to the public.

Register here:Academy.AquacultureAlliance.org


12Our online educational platform “Global Aquaculture Academy” features courses on issues related to aquaculture.

In addition to these custom courses, we work in conjunction with leading experts in the fields of

aquaculture and distance education to provide training and educational materials to the public.

We welcome the further application of this material in localized workshops.

Membership,MyGAA & GAA Films

Sponsorship & Advertising

Editorial

GOAL ConferenceProgram

Becky Holt

GAA Membership Manager

+1-603-319-4234

[email protected]

Sally Krueger

GAA Relationship Manger

+1-314-492-5057

sally.krueger@aquaculturealliance.

org

James Wright

GAA Editorial Manager

+1-603-317-5073

james.wright@aquaculturealliance.

org

Steven Hedlund

GAA Communications Manager

+1-603-317-5085

[email protected]

Contact Us13


2017 product & media guide - global aquaculture alliance...one complimentary registration to...

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