2017 PARTNERSHIP OPPORTUNITIES

PARTNER wITH JAckAlOPE ANd…2

REACH MILLENNIALS

wHO mAkE UP mOST Of THE 15,000 fESTIvAlgOERS

BE ASSOCIATED WITH THE BEST ATHLETES

IN THE INdUSTRy

BENEFIT FROM EXCLUSIVE, REWARDING,

ONE-OF-A-KIND VISIBILITY AcROSS PlATfORmS THAT mEET yOUR NEEdS

ANd THOSE Of fESTIvAlgOERS

ENJOY PEACE OF MIND by PUTTINg yOUR AcTIvATION IN THE HANdS

Of A PROmOTER wHO kNOwS ExAcTly HOw TO HElP yOUR bRANd SHINE

presented by

jackalopeNoun /ˈdʒakələʊp/

The JAckAlOPE event takes its name from this creature in order to deliver a festival that’s dynamic, original, entertaining, and sparks the imagination…

After five editions, JAckAlOPE has proven itself in the industry and with the general public and is proud to be the biggest extreme-sports event in canada. It also takes place at one of montreal’s most iconic sites, where sports from here and around the world come together: the Olympic Stadium.

In 2016, JACKALOPE made history by becoming the first

to launch a base jump from the top of the Olympic Stadium

Tower—the tallest inclined tower in the world. The TRIBU

team is ready to once again challenge limits and give

spectators the best show on earth, year after year…

JAckAlOPE brings together several popular and less-known urban disciplines, including skateboarding, base jumping, climbing, fixed-gear, slackline, and more. In fact, one of the promoter’s main objectives is to demystify extreme sports for the young and young at heart! In Québec, there are more ways than hockey to get moving and surpass your expectations!

TV SHOWJACKALOPE 2016

AbOUT

“THE BIGGEST EXTREME- SPORTS EVENT IN CANADA”

“JACKALOPE MADE HISTORY”

1. Imaginary animal in American folklore that’s a mix of jackrabbit and antelope. It is a mythical creature known for being fast, one-of-a-kind and lots of fun.

3presented by

JAckAlOPE 20174presented by

last spring, the International Olympic committee announced 4 new disciplines for the 2020 Tokyo games, and JAckAlOPE has been showcasing 2 of these for years: skateboarding and climbing.

The festival ambiance will be taken up a notch thanks to dJs, food trucks, pop-up shops, after parties, and more. The organization will also set up stands so spectators can enjoy the experience that much more during competitions.

JACKALOPE: PROUD AMBASSADOR OF

OLYMPIC DISCIPLINES2

THE 2017 JAckAlOPE ExPERIENcE

O N T H E E S P l A N A d E f I N A N c I è R E S U N l I f E AT T H E O ly m P I c PA R k .FROM AUGUST 18 TO 20

5presented by

SKATEBOARD HIGH VOLTAGE FIXED GEAR LIFESTYLE AND ENTERTAINMENT

CLIMBING

JAckAlOPE is the only canadian stop on the world cup Skateboarding circuit, and many international athletes will be joining us, including Rio Sejiri (Japon), Thomas vintr (République Tchèque), benjamin garcia (france), greg lutzka (États-Unis), chris Haslam (canada) et la championne du monde leticia bufoni (brésil).

is becoming increasingly popular in urban areas. JAckAlOPE is the place to see the pros at work and try your hand at the sport. It’s a discipline just waiting to be discovered…

After the enormous success of 2016’s base jump, which drew incredible crowds, TRIbU wants to increase the voltage and suspense by elevating the JUmP Off experience to new heights…

montreal means cycling, and JAckAlOPE wants to get in on the action. That’s why we’ve invited cycling enthusiasts and professionals to the Olympic Park to compete for victory!

The general public is invited to try our skateboarding and slackline. And why not mix business with pleasure with a water-gun fight to cool off followed by an open-air yoga session to find your Zen again amidst the JAckAlOPE madness…

THE 2017 JAckAlOPE ExPERIENcE6presented by

48%52%A R E wO m E N

A R E m E N

festivalgoers expected for 2017: adrenaline fans, thrill seekers and those looking for new experiences*

practice extreme sports on a regular basis and love trying new things (yoga, skateboard, slackline, fixed-gear cycling, parachute jumping, bmx, and motocross)

of festivalgoers come from the greater montréal area

are between 18 and 34

of festivalgoers come from outside Québec

are between 25 and 34 *Natural Esplanade foot traffic

15 000

81%

spend between $20 and $60 on site

51%

85%

69%

6%

24%

WHY DO FESTIVALGOERS WANT TO EXPERIENCE JACKALOPE AGAIN AND AGAIN?

To witness a thrilling event and history in the making!

To see the Olympic champions of tomorrow.

To live a 100% urban and lifestyle experience.

To let loose!satisfaction rate for the event

fESTIvAlgOERS7presented by

NEwSPAPERS Tv

blOgS,SPEcIAl SITES

25% 20%

5%

25%SOcIAlmEdIA

dIgITAl ANd wIld flyER POSTINgS15% 10%

RAdIO

video production broadcast by TvA Sports, High five and the boulder creek Int. & wild Spirit distribution network.

See media coverage at page 15MEDIA RELATIONS WITH 40 MILLION IMPRESSIONS (2016)

200 000$media plan global value

+ A LIVE WEBCAST

mEdIA PlAN8presented by

ADVANTAGES

ACTIVATIONS

Tribu Expérientiel offers creative, conceptual and production activation on site to help our partners’ operations and meet their communication objectives.

MAKE YOUR BRAND SHINE

Participation in a $200k media plan

branding on competition structures

Activation/sampling on site

Opportunity to become the exclusive/official sponsor

PARTNERSHIP OPPORTUNITIES 9

An audience from across the province thanks to ad coverage via various media platforms and a media-relations campaign

Opportunity to connect with 13- to 34-year-olds

Association of your brand with an active lifestyle

Increased opportunity for on-site visibility

Opportunity for turnkey sponsorship

Access to participant databank (on-site survey)

International Tv distribution

presented by

INvESTmENTS fROm 75,000$

Integrate brand on the property (wide visibility in the media relations campaign)

Right to examine all programming and other event partners

HEAD[1]

INvESTmENTS bETwEEN 20,000$ ANd 50,000$

Association with base jump or skateboard component

Access to data collected during the survey

COLLABORATORS [4]INvESTmENTS bETwEEN 15,000$ ANd 20,000$

Association with climbing, fixed-gear and slackline

Opportunity for exclusivity in the category

ASSOCIéS [6]

INvESTmENTS bETwEEN 50,000$ ANd 75,000$

Present the festival and the world cup of Skateboarding

Notoriety, visibility and choice priority on activation + branding placement

PRE- SENTERS[2]

PARTNERING WITH US MEANS HAVING ACCESS TO EXCLUSIVE, ORIGINAL CONTENT AND BEING ASSOCIATED WITH THE BEST ATHLETES IN THE INDUSTRY.

TOgETHER, lET’S bUIld A PARTNERSHIP THAT mEETS yOUR NEEdS ANd ObJEcTIvES!

PARTNERSHIP OPPORTUNITIES 10presented by

Tribu Expérientiel, founded in 2010, is an agency specializing in the creation and production of brand experiences for 13- to 34-year-olds. we have put together numerous experiential sports-show productions that gather over 100,000 spectators and 500 athletes together at the heart of the city every year, showcasing some 15 disciplines (Jackalope, Empire city Troopers, barbegazi, Jump Off, etc.). we also develop original Tv programs that are aired in 100 countries.

we are sure that our creativity, combined with the expertise and experience of Tribu Expérientiel’s dynamic team, will help guarantee the success of JACKALOPE 2017.

micah desforges is the President and founder of Tribu Expérientiel. He creates sports and urban experiences and promotes the kind of lifestyles that go along with them. micah is an ambassador for extreme sports in montréal and stands out thanks to his original and accessible ideas. His business model has always been to make extreme sports accessible to everyone in order to help physically active young people, as well as the general public, in a fun and inclusive way. These events are firmly rooted in the community and montréal culture because they transform iconic local sites through the creation of unique experiences—all while showcasing these events around the world. Tribu Expérientiel is fuelled by creativity, and the world is their playground!

MICAH DESFORGESP R E S I d E N T

we hope Tribu Expérientiel’s proposal fully meets your expectations, and I offer you my sincerest wishes for a successful event.

TRIBU EXPéRIENTIEL SELLS ADRENALINE!

A wORd fROm THE PROmOTER11presented by

CONNECT WITH THE YOUTH AND THE YOUNG AT HEART.

MAJOR EVENTS CREATIVE CONTENT BRAND EXPERIENCEEvent management

conception and production

Sponsorship research

Ideation and realization

corporate photo & video

Social media strategy

Tv (ad & episode 4k)

virtual reality (360 vR)

web (live webcast, web serie)

Sponsorship activation

Sampling

Product launch

Official launch

Stunt marketing

Promotional tour

TRIbU ExPÉRIENTIEl12presented by

TRIbU ExPÉRIENTIEl REAlISATIONS

MUD ROCKER

AN URbAN EvENT THAT SHOwcASES bmx RAcINg ON dIRT TRAIlS.

EMPIRE CITY TROOPERS

cANAdA’S bEST ATHlETES fAcE Off ON THE lONgEST URbAN SNOwbOARd cIRcUIT IN THE cOUNTRy.

TELUS

360º vIRTUAl REAlITy, cONTENT PROdUcTION, ON-SITE AcTIvATION mANAgEmENT.

DINDON DU QUéBEC

360º EvENT cAmPAIgNS, cONTENT cREATION, AcTIvATION TOURS, bRANdINg.

BARBEGAZI

AN AdRENAlINE RUSH Of PHySIcAl AcTIvITy TO HElP mONTREAlERS HAvE fUN IN A wINTER wONdERlANd.

13presented by

micah.desforges@tribuexperientiel.com 514 831-7241

we seek relationships that last. In return, we keep our promises and our collaborations are built for the long run.

We look forward to working with you!

THANK YOU.

MICAH DESFORGESP R E S I d E N T

bEcOmE A PARTNER14presented by

mEdIA cOvERAgE15presented by