2022PARTNERSHIPOPPORTUNITIES

TheIRF.org

IRF®

2022 PARTNERSHIP

TheIRF.org

OVERVIEW

The IRF creates relevant and impactful research focused on all aspects of the non-cash incentives industry, delivering actionable insights to increase understanding and effective use of incentives. The IRF does however have an active constituency with over 5,000 individuals in our database and over 55,000 unique users a year accessing our research.

Our constituency draws from suppliers of incentives and rewards products to program owners in Fortune 500 companies that run Reward and Recognition programs to the many Incentive Houses that serve our market. We also provide hundreds of hours of education each year to all aspects of the incentives and meetings industry and execute our own annual event that brings together 500 of the industry’s top executives for 3.5 days of education and networking.

IRF®

2022 PARTNERSHIP

TheIRF.org

2021 IRF EXECUTIVE COMMITTEE

CHAIRKARI VRBA2021 Board ChairThe Incentive Research Foundation

VICE CHAIRJIM KELLEYVice President, Marketing& Industry RelationsFern Expo

EXECUTIVE COMMITTEE MEMBER-AT-LARGESUSAN ADAMSVice President of Travel & EngagementNext Level Performance

TREASURER & SECRETARYMARK ALTVP, Maritz AutomotiveMaritz

IRF®

2022 PARTNERSHIP

TheIRF.org

2021 IRF BOARD OF TRUSTEES

IMMEDIATE PAST CHAIRMIKE MAY, CMP, IPPresidentBrightspot Incentives & Events

KAREN DEVINECEO & Founder3D Cruise Partners

COSIMO BRUZZESEVice President ofBusiness DevelopmentPRA

MIN CHOIEVP & Chief Marketing OfficerGermania Insurance

STEPHEN COOKPresident & CIOLorandus Meetings & Communications

MORGAN CRAINSenior Manager,Rewards & RecognitionT-Mobile

JOOST DE MEYERChairman & CEOFirst Incentive Travel

SARAH HAINESVice President of Event ManagementITA Group

CHRIS JOHNSONDirector, Global Travel and Enterprise EventsLand O’ Lakes

BICH-LIEN KALDAHLAirline Advisor

IRF®

2022 PARTNERSHIP

TheIRF.org

2021 IRF BOARD OF TRUSTEES

SOMA KIMAccount Director, Incentive SalesFour Seasons Hotelsand Resorts

CINDY MIELKEDirector, Channel Marketing - IncentivesTango Card

KELSEY NICOLDirector of Business Development, USA & CanadaMutika, an Experience Management Company

KAREN SUTTLEManager, Corporate Gifts CentralMaui Jim Sunglassses

CHRIS RUANEVice President, Meetings and IncentivesAccor Hotels

IRF®

2022 PARTNERSHIP

TheIRF.org

EDUCATION INVITATIONAL

ABOUT THE INVITATIONALThe IRF’s Annual Education Invitational is our crowning opportunity to highlight the IRF’s great work throughout the year and fund projects for the next year during 3.5 days of networking, education, activities, and events. As a partner of the Annual Education Invitational, you are continuing the goals of furthering industry-critical independent research while obtaining tangible new leads and business connections with the most senior decision makers in the industry. The Invitational continues its tradition of delivering a proven and valuable business networking event by attracting the top decision makers in the incentive and motivation industry.

WHO ATTENDSThe Annual Education Invitational offers the highest level of networking available per dollar in the industry. The Invitational provides direct access to 200 of the most influential senior level corporate and incentive industry buyers/decision makers in the world with a nearly 1:1 partner/buyer ratio. Buyers enjoy the opportunity to meet with the leading industry travel suppliers and experience the extraordinary destination in new and meaningful ways. Of the 200 hosted buyers in attendance, historically there is representation from 150 different incentive and meeting companies, 65% of the attendees are Vice President level and above and 86% are involved in purchasing or are the final decision maker for their organization.

IRF®

2022 PARTNERSHIP

TheIRF.org

Aggregate Travel Spend

Median Spend Per Buyer

Merchandise Spend

Gift Card Spend

$72M$87M$5.8M$966M

93% UNITED STATES

WHERE OUR BUYERS HOST PROGRAMS

MEXICO

HAWAII

CANADA

CARIBBEAN

ASIA/PACIFIC, AUSTRALIA/NEW ZEALAND

86%86%78%78%

SOUTH/CENTRAL AMERICA44%44%31%

EUROPE64%

AFRICA

0% 100%

GLOBAL PURCHASING

OUR HOSTED BUYERS

IRF®

2022 PARTNERSHIP

TheIRF.org

EVENT PARTNERSHIP

LEVELS RUBY PLATINUM SILVER

Spend $45,000+ USD

$9,000+ USD

$4,500 USD

Onsite Representatives 10+ 2-9 1

Auction Donation Minimum $3,000 USD FMV per representative or $1,500 USD Buyout per representative

PARTNER BENEFITS• Right to use the IRF logo on website year-round

• Logo recognition under partner level on the IRF Invitational website

• Logo recognition on IRF Partnership signage prominently throughout the event

• Logo recognition, company contact information, and company description in the event mobile app (Note: Only one logo will be recognized per contract)

IRF®

2022 PARTNERSHIP

TheIRF.org

EDUCATION ACTIVATION OPPORTUNITIES

PARTNERSHIP COST BENEFITS

Keynote Partner 1 Available

$10,000.00 USD

• Opportunity for up to two (2) minutes of stage time to introduce session speaker or show promotional video.

• Opportunity to provide marketing material and/or amenity in General Session room for up to 550 attendees. Gifts/materials would be at the expense of the partner organization.

• Logo visibility on Education Day screens.

Research Highlight Partner 1 Available

$5,000.00 USD

• Opportunity for logo visibility on prominent signage throughout event space (minimum of (3) signs/decals).

• Signage to highlight real applications of IRF Research used throughout the event.

Breakout Partner 4 Available

$2,000.00 USD each

• Opportunity for up to one (1) minute of stage time to welcome attendees and introduce session moderator or speaker.

• Opportunity to provide marketing material and/or amenity on tables or chairs in assigned session room for up to 120 attendees. Gifts/materials would be at the expense of the partner organization.

• Logo visibility on session signage.

IRF®

2022 PARTNERSHIP

TheIRF.org

BRANDING AND EXPERIENCE OPPORTUNITIES*

*Branded items to be sourced and secured by the IRF. Exact products and logo placement to be mutually agreed upon by partner and the IRF.

BRANDED ITEM COST BENEFITS

Tote Bags $12,500.00 USD • Includes your logo on custom bag provided to all IRF attendees

Apparel Experience $12,500.00 USD • Includes your logo on custom apparel provided to all IRF attendees

Lanyards $5,000.00 USD

• Includes your logo on name badge lanyards provided to all IRF attendees (multiple colors based on registration type)

EXPERIENCE COST BENEFITS

Wellness Partner: Beach Yoga 1 Available

$2,000.00 USD

• Logo visibility on activity signage.

• Opportunity to provide marketing material and/or amenity for activity participants. Gifts/materials would be at the expense of the partner organization.

Hospitality Pods 2 Available

$2,000.00 USD

• Opportunity to host an experience area during arrival day.

• Reserved area

• Logo visibility on signage.

• Opportunity to provide marketing material and/or amenity at reserved table for up to 550 attendees

IRF®

2022 PARTNERSHIP

TheIRF.org

CABANA DAY OPPORTUNITIES

BENEFITS• Recognition as a Cabana Day Partner in all related marketing

collateral, including signage.

• Opportunity to provide promotional material and/or gift amenities for up to 550 attendees at designated Cabana/space. Gifts/materials would be at the additional expense of the partner organization.

• Food & Beverage not included in this activation (available at an additional cost). No F&B minimum required.

Cabana enhancements include specialty F&B, and beachside games such as cornhole, bocce, giant chess, Jenga and more. Also available are custom logo koozies, custom sand logo or sand sculpture. Enhancements to be secured on own / through local destination partners. Enhancements must be approved by the IRF.

IRF®

2022 PARTNERSHIP

TheIRF.org

CABANA DAY OPPORTUNITIES

WATER CABANA (8) COST INCLUDES

$3,000.00 USD

• (2) Lounge Chairs

• (2) Umbrellas

• (1) 6’ Table

ELEVATED SKYBOX (6) COST INCLUDES

$3,000.00 USD

• (2) Sectional Lounges

• (2) Coffee Tables

• (4) Umbrellas

PLATFORM SKYBOX (2) COST INCLUDES

$3,000.00 USD • Furniture flexible to needs

BALI BED (4) COST INCLUDES

$500.00 USD • Placement flexible

within the large pool area

BEACHSIDE CABANA (6) COST INCLUDES

$500.00 USD • Placement on

the Boardwalk or Beach

IRF®

2022 PARTNERSHIP

TheIRF.org

RESEARCH ADVOCACY PARTNERSHIP

Our research and education focus on incentives, recognition, and motivation in the workplace with specific research into engagement and non-cash awards. Over its more than 26 years in existence, the IRF has underwritten over 90 projects and committed more than $2 million to research and education. The IRF accomplishes its mission through an extensive network of education and research partners including: Oxford Economics, University of Massachusetts, New York University, University of Southern California, University of Missouri, University of Southern Florida, University of Waterloo, Aberdeen Research Group, American Productivity and Quality Center (APQC), the International Society for Performance Improvement (ISPI), The Wharton School, London Business School, Temple University, Northwestern University, Ryerson University, Luton Business School, and GfK NOP.

PAST TOPICS INCLUDE: • Top Trends

• Event Alternatives and Effect on Culture

• Buyer Decisions/End User Obstacles

• Destinations and Their Impact

• Points Study

• Budgeting for Recognition and Engagement

• Industry Outlook Study

The 2022 Topics will be announced in November 2021.

IRF®

2022 PARTNERSHIP

TheIRF.org

RESEARCH ADVOCACY PARTNERSHIP

STRATEGIC PARTNERSHIP

$15,000.00 USD

• Logo recognition with link to company site on general research landing page

• Logo recognition and one dedicated promotional slide on any related PowerPoint/Webcast(s)

• Text recognition in dedicated research press release

• Weekly (up to 4) sponsor social media posts during month of study release

• Logo recognition and 50-word company description on dedicated research e-blast

• Logo recognition on any dedicated research infographic or webinar pages

• IRF representative support for in-person or webinar (travel costs not included)

• Year-round Logo prominently placed on the home page (www.theirf.org) as Strategic Partner

PREMIUM PARTNERSHIP

$11,000.00 USD

• Logo recognition with link to company site on general research landing page

• Logo recognition and one dedicated promotional slide on any related PowerPoint/Webcast(s)

• Text recognition in dedicated research press release

• Weekly (up to 4) sponsor social media posts during month of study release

• Logo recognition and 50-word company description on dedicated research e-blast

• Logo recognition on any dedicated research infographic or webinar pages

• IRF representative support for in-person or webinar (travel costs not included)

CHAMPION PARTNERSHIP

$5,000.00 USD

• Logo recognition with link to company site on general research landing page

• Text recognition in dedicated research press release

• Logo recognition on any dedicated research infographic or webinar slides

IRF®

2022 PARTNERSHIP

TheIRF.org

INCENTIVE TRAVEL INDUSTRY INDEX

The 2021 Incentive Travel Industry Index, powered by SITE Index, IRF Outlook and FICP was the largest-ever survey undertaken into the incentive travel industry. Coming in Spring 2022, the Index snapshot of where the industry has come from and a predictive hypothesis of where it’s going.

Subject to Change.

IRF®

2022 PARTNERSHIP

TheIRF.org

INCENTIVE TRAVEL INDUSTRY INDEX

CHAMPION LEVEL

$15,000.00 USD

• Logo and text recognition on or at all of the following:

• Press conference or launch event

• Backlink on primary research launch page & research page FICP, IRF, SITE

• Final report / white paper

• Press release

• Webinar / education decks

• IMEX session with opportunity for welcome remarks

• Related signage at all related education sessions

• Opportunity to post study/press releases on sponsor website for cross promotion

• Attendance to launch event (travel costs additional)

• Attendance admittance for one person to one education session where results are released to individual FICP, IRF, or SITE community (travel costs additional)

PRIME LEVEL

$10,000.00 USD

• Logo recognition with backlink on primary research launch page

• Logo recognition with backlink on research’s page at FICP, IRF, SITE

• Logo and text recognition in final report

• Logo recognition in final report

• Logo recognition on approved white paper for research

• Logo recognition on press release and press event

PRINCIPAL LEVEL

$5,000.00 USD

• Logo recognition in final report

• Logo recognition in press release

• Logo recognition on primary research page

• Logo recognition on research’s page at FICP IRF, SITE

IRF®

2022 PARTNERSHIP

TheIRF.org

CONTACT

SHEILA MIRES, CMP Senior Director, Partnerships & Fundraising smires@theIRF.org