2017 media kit - westchester new york - dining, shopping ... · for their company’s purchases but...

2 0 1 7 M E D I A K I T

2 Clinton Avenue, Rye, NY 10580 • 914.345.0601 • [email protected]

A POWERFUL BRAND—Delivering informative news stories and

experiential events—

Warming Up to

Solar Power

Office Art Explained

Plus:

Small Business Awards4th Annual

14 Westchester organizations making a big impact.

Our Shrinking Industrial Market

Where to Wow Your Clients

The Advice Issue35 Helpful Business Tips

years in Westchester County

6 City and Regional Magazine AssociationWinner, Best Ancillary Publication (2013)Nominee, Best Ancillary Publication (2016)

AN AWARD-WINNING BRAND

TARGETED READERS914INC. is read by Westchester County’s business leaders—not only are they responsible for their company’s purchases but they are consumers, too. These well-educated, high net-worth individuals have the disposable income to indulge their passions for luxury vehicles, higher education, fine jewelry/watches, personal travel, fine dining, entertainment, theater, sporting events and other leisure activities.

CIRCULATION 914INC. is published four times a year, with nearly 20,000 copies sent to senior business executives (Chairmen, Board Members, CEOs, Presidents, CFOs, COOs, partners, owners) across a wide range of industries throughout Westchester County, to members of The Business Council of Westchester, the Westchester Bar Association and local chambers of commerce throughout the region. Copies are also distributed at area hotels, conference centers and the County Airport (both the Main Terminal and private hangars).

EVENTSThroughout the year, 914INC. is distributed at local business and networking events, 914INC. and Westchester Magazine signature events.

“914INC. has been a vitalcomponent in Reckson’sadvertising campaign

for more than a year. Wefeel confident reaching

Westchester County’s topdecision-makers with this

magazine and the 3-monthshelf life ensures our message is

continuously in front of thebusiness community.”

JANET DELPOZZODirector of Marketing

3 MEDIA KIT 2017


COVETED CONSUMERS

$Average Household Income:

$279,466Average Value of Primary Residence:

$1,855,00825%

Female 75%

Male

96,840*—Reaching the County’s wide-ranging business community from

small start-ups to Fortune 500’s—*2015 CVC Readership Study

copies read each quarter

READERSHIP• 74% Senior Management

(Chairman, Board Member, CEO, President, CFO, COO, VP, Owner, Partner)

• 15% GM, Middle Management, Department Head

• 5% Business Development/Sales/ Marketing/Communications Executive

COMPANY SIZE• 52% Less than 50 employees• 23% 50-99 employees• 6% 100-249 employees• 7% 250+ employees

INDUSTRY• 22% Professional Services

(Accountants, Lawyers, Architects, Engineers)• 20% Health Services• 11% Finance/Insurance• 5% Technology• 4% Education• 4% Hospitality• 4% Real Estate/Construction Services• 4% Retail

PURCHASING POWERPlanned purchases in the next 12 months:

• 95% Health Care• 91% Men’s or Women’s Apparel• 69% Hotel/Conference/Meeting Space• 59% Health Club• 51% Computers• 43% Office Furniture• 41% Lease/Purchase a New Automobile• 35% Education/Classes• 31% Party Space• 20% Rent/Purchase Commercial Real Estate

Space

HIRING THE EXPERTSOutsourcing professional services in the next 12 months:

• 68% Financial Planning Services• 63% Banking Services (including a business or

personal loan)• 48% Accounting Services• 41% Advertising/Marketing Services• 31% Contractor• 19% Legal Services

Source: 2015 CVC Readership Study

Mean Age:

52.6

Regularly Read the Magazine

86.5%

4 MEDIA KIT 2017


DIGITAL REACH

WESTCHESTERMAGAZINE.COM/914INCConnecting people to the Westchester community for up-to-the-second information on where they work, where they live and where they spend their leisure time.

Total yearly visits

3,416,099Total yearly pageviews

7,635,297WEBSITEAverage monthly traffic to WestchesterMagazine.com:

• 198,007 unique visitors• 305,952 visits• 636,616 page views

• 10,198 average visitors per day• 169,655 mobile visits• 1:52 minutes average time spent on website

*Google Analytics July 21, 2015-July 21, 2016

E-NEWSLETTERWestchester Today, our daily county-wide update includes information on local activities, cultural events, food, dining, business news, fashion trends, discounts and sales.

• 25,000 opt-in subscribers

E-BLASTSSend a dedicated email to our opt-in email list promoting your events, products and services.

• 48,000 opt-in VIP subscribers

SOCIAL MEDIAWith an ever-growing audience tapping into our social media, 914INC. offers an immediate interaction via Facebook, Twitter, Instagram, Pinterest and Snapchat.

Formatted to read on all devices. Reach your potential customers via desktop, tablets and mobile.

Customized Web Pages • Featured Listings • Targeted Display • Native Advertising E-newsletter Sponsorships • Dedicated E-blasts

Go to WestchesterMagazine.com/advertise for information on these digital opportunities and more.

*As of July 2016**Based on Westchester Magazine audience

—Delivering daily updates, breaking news and interactive content to an active, online audience—

Facebook Fans

14,300+*Twitter Followers

24,500+*Instagram Fans

12,100+*

5 MEDIA KIT 2017


2017 PLANNING CALENDAR

2016 Commercial Real Estate Outlook What’s Hot, What’s Not?

Entrepreneurof the Year

Meet the Zachys exec, Zipz frontman, and Shark Tank champ

The It List50 People You Need to Know

Happy HourWarm Cocktails for Cold Nights

Plus:

Andrew McMurray:

Warming Up to

Solar Power

Office Art Explained

Plus:

Small Business Awards4th Annual

14 Westchester organizations making a big impact.

Our Shrinking Industrial Market

Where to Wow Your Clients

The Advice Issue35 Helpful Business Tips

Area Hospitals Compete to Win

Top Tips From Local Sales Pros

Private Aviation Takes Off

24 Of Westchester’s Best Under-30 Professionals

Plus: Westchester’s Coolest Workstations Happy Hour Goes Healthy

2016

A Paradigm Shift: Life After Obamacare The Impact On Our Local Healthcare Industry

Women inBusiness

19 of the county’smost successful

female leaders

The Buzz OverMedical

Marijuana

HolidayParty

Venues

Plus:

5th Annual

DIGITAL AGE OF HEALTHCARE2017 Economic OutlookBuilding Company Culture

ADVERTISING: The Business Dining and Entertainment GuideFaces of Westchester Business

SPACE CLOSE: Jan. 6PUBLICATION DATE: Jan. 31

LAWYERSB2B Services Guide Small Business Awards

ADVERTISING: Meeting Planners GuideThe Region’s Finest MedicalCenters

SPACE CLOSE: Jun. 30PUBLICATION DATE: Jul. 25

EVENT: Small Business Awards

WUNDERKINDSMillennials in the WorkforceRoundtable: CTOs

ADVERTISING: Focus on YonkersHealthcare

SPACE CLOSE: Mar. 31PUBLICATION DATE: Apr. 25

EVENT: Wunderkinds

WOMEN IN BUSINESSHealthcare Leaders: The Next GenerationYour Social Media Playbook

ADVERTISING: The Business Dining and Entertainment GuideFocus on New Rochelle

SPACE CLOSE: Sep. 29PUBLICATION DATE: Oct. 24

EVENT: Women in Business

Q1

Q3

Q2

Q4

EVERY QUARTERPower Points, Plugged In, The Corner Office, Dressed4Success, Happy Hour, Healthcare, Education,

Commercial Real Estate, and more

P U B L I S H E D B Y W E S T C H E S T E R M A G A Z I N E

6 MEDIA KIT 2017


2017 SIGNATURE EVENTSBecome a Sponsor of one of our Signature Events and partner with the #1 business publication in Westchester County.

Sponsorships are available at a variety of different levels to meet your budget and marketing needs.

MAYWunderkinds — Honoring Westchester’s young professionals, under the age of 30.

NOVEMBERWomen in Business — Recognizing the women leaders in Westchester’s thriving business community.

SEPTEMBERSmall Business Awards — Celebrating the best of Westchester’s small businesses.

—Establishing meaningful customer connections with our experiential events—

CUSTOM EVENTSLooking to launch a new product, celebrate a

grand opening, or make a big announcement?

Talk to your Account Executive about how

your business can partner with 914INC. to

create a custom-designed event that will be

the perfect addition to your marketing plans.

“Being a local family owned business for over 45 years, we understand the importance of staying connected with our local business community. Between the magazine and

their events, there is no better way to get in front of our target consumer”JAMES MACAGNA, Marketing Manager

7 MEDIA KIT 2017


2017 RATES/SPECS

TERMS & GUIDELINES

Frequency: Published quarterly. On sale approximately the last week of the first month of the quarter ( January, April, July, October).

File Requirement: Preferred file format for camera-ready art is PDF/x-1a

Additional Services: • Online advertising on westchestermagazine.com • Event Sponsorships • Creative Services • Reprints

Advertisements created by publisher will be charged a nominal fee. Please call for details.

All production charges will be billed to advertisers.

RATES

4 COLOR

B&W

• All rates are gross.• Add 15% for premium positioning.

1x 2x 4x

6,200 5,665 5,245

5,865 5,245 4,900

5,475 4,990 4,660

1x 2x 4x

Full page 5,115 4,680 4,325

2/3 page 3,920 3,600 3,335

1/2 page 3,150 2,885 2,675

1/3 page 2,250 2,075 1,900

1/4 page 1,525 1,420 1,280

1/6 page 1,170 1,075 995

1/12 page 665 605 560

1x 2x 4x

Full page 4,510 4,265 3,915

2/3 page 3,560 3,240 3,005

1/2 page 2,870 2,630 2,430

1/3 page 2,035 1,840 1,720

1/4 page 1,365 1,275 1,165

1/6 page 1,050 1,005 905

1/12 page 620 560 520

Trim Size

Bleed Size

Image Area (Full)

2/3 Vertical

1/2 Vertical

1/2 Horizontal

1/3 Square

1/3 Vertical

1/6 Horizontal

1/6 Vertical

1/12

10 7/8” (10.875”)

11 1/8” (11.125”)

10”

10”

7 3/8” (7.375”)

4 7/8” (4.875”)

4 7/8” (4.875”)

10”

2 1/4” (2.25”)

4 7/8” (4.875”)

2 1/4” (2.25”)

8 3/16” (8.187”)

8 7/16” (8.437”)

7”

4 5/8” (4.625”)

4 5/8” (4.625”)

7”

4 5/8” (4.625”)

2 1/4” (2.25”)

4 5/8” (4.625”)

2 1/4” (2.25”)

2 1/4” (2.25”)

x

x

x

x

x

x

x

x

x

x

x

Full Page(Non-Bleed)

1/3Square

1/2Horizontal

1/3Vertical

2/3Vertical

*1/4 SizeSpecial

sectionsONLY

1/2Vertical

1/6Horizontal

DIMENSIONS wide high

Keep live matter 5/16” from trim edge on top, sides and bottom.Keep all printers marks outside of bleed area.For bleed allow 1/8” beyond all trim.

1/12Square

1/6Vertical

Cover 4“Back Cover”

Cover 2“Inside Front Cover”

Cover 3“Inside Back Cover”

8 MEDIA KIT 2017


AUTHORITATIVE VOICE

SOMETHING YOU ALWAYS LOOK FORWARD TO

914INC. is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Additional specialty publications focusing on more specific topics — including Business, Weddings, and Home & Garden — provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic.

Our Native American

History From the Mohicans

to the Munsee

Late-Night Dining

Beyond Diners & Drive-Thrus

WESTCHESTERbest of

Featuring

Food&DrinkHealth&BeautyShoppingFun&LeisureHome& GardenKids&More

More than

370Winners!

2016

260Great Winners

DELAWARE

The Twin Poets

Laureate:Healing

Through Words

The Starboard’s Steve Montgomery

Work Hard, Play Hard, Do GoodBest ofBest of

75 Seafood Heaven: Dogfish Head’s Chesapeake & Maine Fort Miles Turns

The classic martini from Columbus Inn.

Why Do We Still Have Dry Towns?

Summer Weddings: Warm and Wonderful

OVER 300 WINNERS!

AnniversaryAnniversary

th

BEST of the MAIN LINE and WESTERN

SUBURBS

BEST of the MAIN LINE and WESTERN

SUBURBS

HOMEWESTCHESTER

Pool Houses

That WOW Outdoor Accessories,

Kitchens, and more

Simple Summer Entertaining

+

Check out our

NEW LOOK

TAKING THE PLUNGE

THE NEW NEWBURGHSTUNNING SWIMMING POOLSDINING OUT:

THE VALLEY’S BEST SUMMER FINDS:l Hot Dogsl Flea Marketsl Cool Cocktail Punchesl Pick-Your-Own Produce Marketsl Arts & Cultural Events

(Now Including Capital Region)

+OUR NATIVE AMERICAN HISTORY From the Mohicans to the Lenape

TopHiking & Biking Adventures

30Ultimate Guide

Dining Hot Spots Must-Shop Stores

Top Outdoor Venues140+ Restaurant Listings • Calendar of the Biggest Annual Events

Our Schools: From Pre-K to Colleges • Local Real Estate Data Chart • Bonus Quiz

6 Cities, 17 Towns, 18 Villages... One Great County!

WESTCHESTER

Published byWestchester

Magazine

2016

PUBLISHED BY WESTCHESTER AND HUDSON VALLEY MAGAZINES

weddings5 Incredible

Local Weddings

From a bucolic Hudson River inn to a

Grand country club

Expert Tips for: Ceremony • Reception • RegistryAnd Much, Much More

+

2016 Lookbook

4 Fab Honeymoons

Modern vs Vintage Jewelry

Where to Wed Guide 100+ reception sites

400+ Local ResourcesFor Your Wedding

WESTCHESTER MAGAZINE

Westchester Magazine is a sophisticated monthly providing its affluent readership

with the latest and most exclusive information on living in Westchester

County. Each issue offers an exceptional combination of informative writing,

lavish images, and authoritative coverage of the arts, culture, style,

restaurants, and more.

DELAWARE TODAYDelaware Today is one of the oldest

independently owned City and Regional Magazines. Each month it provides

insider information about local lifestyle and leisure trends while taking a

perceptive look at people and issues in the First State.

WESTCHESTER HOMEThis quarterly publication focuses on the

exclusive homes and gardens of New York State’s affluent Westchester

County, reaching residents who are passionate about their homes and good design. Each issue also features stories on original ways to entertain with style

and elegance.

MAIN LINE TODAYWith top-notch writing, cutting-edge design and stylish photography, Main Line Today specializes in covering the personalities, issues, and events that

define Philadelphia’s stunning Main Line and western suburbs. Every month, the magazine delivers a compelling mix of informative articles, in-depth profiles,

and more.

HUDSON VALLEY MAGAZINE

Hudson Valley Magazine is the most elegant and comprehensive publication

for a readership that spans seven counties bordering the magnificent

Hudson River. Each highly anticipated monthly issue is an

exceptional combination of informative writing and lush photography.

ULTIMATE GUIDE TO WESTCHESTER

From informative articles to eye-catching photography showcasing

local dining, arts and entertainment, shopping, education, outdoor recreation, town descriptions, and more, the annual Ultimate Guide to Westchester includes everything new residents and visitors

need to know to get the most out of life in Westchester County.

THE HUNTThe Hunt is a quarterly magazine

focusing on fine living in the beautiful Brandywine Creek area from

southeastern Pennsylvania to northern Delaware. Four times a year, the

magazine celebrates the culture, history, people and unique style of the

Brandywine Valley and Philadelphia’s Main Line.

WESTCHESTER/ HUDSON VALLEY

WEDDINGSBrides, grooms, and their families in Westchester County and the Hudson Valley region turn to Westchester/

Hudson Valley Weddings for its comprehensive coverage of wedding

planning. This annual publication turns dreams into reality with informative

articles and extraordinary photography.

—Delivering local information in print, online and across social media platforms—


• 431 square miles

• 48 cities, towns & villages

• Population - 972,634

• Total Households - 342,557

• 48% men/52% women

• 53% married

• Median age - 40 years

• Total employment - 377,803

• Average family median income - $83,477

• 19 hospitals

• 22 colleges and universities

• 1 airport

• Avg. commuting time 33.7 minutes

*U.S. Census, westchestergov.com

Westchester County at a glance*

SOMETHING YOU ALWAYS LOOK FORWARD TO

A division of

2017 media kit - westchester new york - dining, shopping ... · for their company’s purchases but...

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