2017 Media Kit

AppAloosA JournAl

Mission stateMent

estaBLisHeD in 1946, Appaloosa Journal is one of the oldest and most trusted

equine publications in the industry. As the official publication of the international

registry for Appaloosa horses (est. 1938), it is delivered monthly to every member

of its association in 62 countries around the world.

Appaloosa enthusiasts are as unique and versatile as the breed they love.They

compete in nearly every discipline available, from dressage to mounted shooting.

The pages of Appaloosa Journal are a showcase of the many trends and styles our

readers love, and a perfect example of what our readers are so passionate about—

color, style, versatility and beauty.

To honor the heritage and promote the future of the Appaloosa horse.

reAdership & CirCulAtion

LoyaLty

DeMograpHicsOur readership includes men and women of all

ages—typically college educated, living in a two-person

household and owning three or more horses.

89% female

56% age 45-64

45% earn an income greater than $100,000 per year, and own an average of 5 horses

purcHasing powerAverage monthly circulation is 9,500

84% of our readers regularly visit Appaloosa Journal advertiser websites

63% have recently purchased from Appaloosa Journal advertisers

43% plan to purchase a large ticket item in the coming 12 months

77% have been receiving Appaloosa Journal for more than six years

65% save their issues for at least two years

50% save their issues for four or more years

73% have owned Appaloosas more than 10 years

84% own more than one Appaloosa

Hands down I have had the best return on advertising in the appaloosa Journal. We have an overwhelming response to our products featured, and continue to get readers signing up to fol-

low our company. We love the staff and will continue to work with them!—shana gibson, Modern cowgirl

Advertising opportunities

Buy 5 Full pages in one issue,get a 6th page FRee.

A 15% discount will apply for art submitted camera-ready.

contract perkssign a 6-time or more contract and receive the following complimentary with the price of your ad:

• Square ad on the homepage of www.appaloosajournal.com linking directly to your company’s website

• Horseman’s Directory listing (also listed on www.appaloosajournal.com)

• Thumbnail ad on homepage of our e-publication, Appaloosa Journal Xpress

Horseman’s DirectoryPre-paid in 3-month increments $105

classifieDs$1/word ($10 minimum)

creative opportunitiesroLLouts, gatefoLDs, riDe-aLongs, cover stickers anD otHer speciaLty options are avaiLaBLe anD wiLL aDD an unforgettaBLe styLe to your aD. contact us for saMpLes anD pricing.

preMiuM coLor

covers

1-time 3-time 6-time 12-time

two-page spread $1,845 $1,755 $1,665 $1,485

full page $960 $923 $863 $766

2/3 page $772 $735 $698 $624

1/2 page $615 $593 $555 $495

1/3 page $525 $495 $473 $421

1/4 page $390 $375 $360 $330

1/6 page $275 $260 $245 $215

1/8 page $150

1/12 page Market ad $85 $80 $75

1-time

inside front cover $1,250

inside Back cover $1,250

Back cover $1,420

Our long-time relationship with appaloosa Journal and the ApHC has enabled us to achieve our objectives of building relationships with Appaloosa horse owners, and learn more about this popular breed and its members so Featherlite can better serve its customers.—randy Lewis, featherlite trailers

speCs & suBMission CAlendAr

fuLL page

8.125” x 10.875” 8.125” x 5.375” 2.625” x 10.875” 4” x 10.875” 5.25” x 10.875” 1/4 page

2.625” x 5.375”

4” x 5.375”

1/12 market ad

1/6 page

2.125” x 2.25”

format: High resolution Jpg or pDf is the preferred format. all files must be cMyk and a minimum resolution of 300 dpi.live area: all type and logos should remain inside 0.375” from the edges of the document to prevent being trimmed.BleeDs: all files should be formated with 0.125” around each edge of the document to allow for placement.

suBMission guiDeLines

suBMission caLenDar

1/3 verticaL

1/2 HorizontaL

2/3 verticaL

1/2 verticaL

1/4 verticaL

1/6 verticaL

1/12

Januaryspace: nov. 20 MateriaLs: nov. 30world show commemorative issueworld show top 10

feBruaryspace: Dec. 20 MateriaLs: Dec. 30

marcHspace: Jan. 20 MateriaLs: Jan. 30

aprilspace: feB. 20 MateriaLs: feB. 30

mayspace: MarcH 20 MateriaLs: MarcH 30

Junespace: apriL 20 MateriaLs: apriL 30national show preview

Julyspace: May 20 MateriaLs: May 30

augustspace: June 20 MateriaLs: June 30 foal & yearling showcase

septemBerspace: JuLy 20 MateriaLs: JuLy 30national show commemorative issuenational show top 10

octoBerspace: aug. 20 MateriaLs: aug. 30world show preview

novemBerspace: sept. 20 MateriaLs: sept. 30

DecemBerspace: oct. 20 MateriaLs: oct. 30stallion issueHoliday gifts & more!

SEPTEMBER 2015 – NO. 9 — $5.00

IN REVIEW

&68TH

NATIONAL2015 YOUTHWORLD CHAMPIONSHIP

COV1.indd 1 8/19/15 11:48 AM

July 2014 – No. 7 — $5.00

Rojos Zip

Rocky& EmiliEMontoya

AyAContest winneRs

COV1.indd 1 6/13/14 7:50:49 AM

2720 w. pullman roadMoscow, iD 83843

www.appaloosajournal.com

OCTOBER 2015 – NO. 10 — $5.00

2015

WORLD SHOWPREVIEW

GENETICSPART II

RACINGTRIVIA

COV1.indd 1 9/14/15 2:47 PM

February 2015 – No. 2 — $5.00

2014

SheltoweeTrail ride

2014

europeanChampionShipS

COV1.indd 1 1/9/15 3:01:56 PM

JUNE 2014 – No. 6 — $5.00

67th NatioNal& 2014 Youth World Championship show

COV1.indd 1 5/23/14 5:32:36 PM

Dana russelleditor

(208) 882-5578 ext. 237editor@appaloosajournal.com

Hannah cassaraadvertising director

(208) 882-5578 ext. 256advertising@appaloosajournal.com

DECEMBER 2015 – NO. 12 — $5.00

THE STALLION ISSUE

APPLESAUCETHE APPALOOSA

AT THE BREEDERS’ CUP

2015SHELTOWEE

TRAIL RIDE

COV1.indd 1 11/16/15 4:21 PM

June 2015 – no. 6 — $5.00

68th

NatioNal2015

Youth worldChampionship showpreview

&

COV1.indd 1 5/27/15 12:35:37 PM

NOVEMBER 2015 – NO. 11 — $5.00

2015

CHIEF JOSEPHTRAIL RIDE

RACING HISTORYPART IV

COV1.indd 1 10/16/15 9:09 AM

March 2015 – No. 3 — $5.00

NoN-ProAll-StAr

Randi Yocum

cavaliathe MAgic of odySSeo

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