2017 hospitality opportunities€¦ · 2017 hospitality opportunities august 7 - 13, 2017 country...

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2017 HOSPITALITY OPPORTUNITIES August 7 - 13, 2017 Country Hills Golf Club Charlie Bull 2016 Champion

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2 0 1 7 H O S P I T A L I T Y O P P O R T UN I T I E S

August 7 - 13, 2017

Country Hills Golf Club

CharlieBull2016Champion

OVERVIEW

TheMackenzieTour–PGATOURCanadaAseriesof13tournamentsplayedacrossCanadaeachsummer,wheretomorrow’sstarsbegintheirpathtothePGATOUR.TheMackenzieTour’smissionistodeliveraPGATOURexperienceformembers,fans,volunteers,andpartners–todevelopthefuturestarsofprofessionalgolfandenrichthecommuniMeswevisit.ATBFinancialClassicThesecondtournamentontheAlbertaswingofTheMackenzieTour–PGATourCanada,theATBFinancialClassic,willbehostedatthepresMgiousCountryHillsGolfClubinCalgary,AB.2017willmarkthe11thyearoftheATBFinancialClassicbeinghostedintheCalgaryarea.TheATBFinancialClassicisanotforprofiteventwithnetproceedssupporMngtheStampedersFoundaMon.

OURCAUSE…

ThePGATOURandATBFinancialClassichaveasharedvisionofgivingbacktothecommunity.SinceincepMon,thePGATOURhascontributedover$2,200,000,000tolocalchariMes.Proceedsfromthe2017ATBFinancialClassicwillsupporttheStampedersFoundaMon,acommunityandcharitableiniMaMvededicatedtoimprovingthelivesofCalgariansandAlbertansinbothCentralandSouthernAlberta.

MISSION&OBJECTIVES

•  Hostthe#1eventontheMackenzieTour-PGATourCanada

•  ProvidesupportforAlberta’sgolfsector

•  RaiseawarenessandprofileforCanadianProfessionalgolfersastheyprepareforthePGATOUR

•  EngageandunifycommuniMesinwhichweliveandwork

•  RaisesignificantfundsforTheStampedersFoundaMon

•  SMmulateeconomicimpactinCalgary

•  CreatemeaningfulbusinessopportuniMesforourcorporatepartners

CountryHillsGolfClub

PGATOUR–STRONGERTHANEVER

•  GreatCompeMMon:EstablishedStarsvs.NewBreed•  67%ofWinnersin2013-2014are

32orYounger

•  NewTelevisionDealsSecuredThru2021•  177MTOURTVViewersin2013•  94MDomesMcHouseholdsin2013

•  DigitalLeadershipAcrossAllGolfPlaaorms•  #1inOnline,MobileandSocial•  7.2MAverageMonthlyUnique

UsersonPGATOUR.com•  40-55%ofOnlineTrafficis

InternaMonal•  2.6M+TotalAppDownloads

2017SCHEDULEOFEVENTS

Monday,August7•  TourPracMceRoundsTuesday,August8•  Qualifying•  ATBPro-Am•  OfficialSponsorPro-Am•  CelebrityPro-Am•  CharityOuMng•  Women’sClinicWednesday,August9•  TourPracMceRounds•  CorporateClinics

Thursday,August10•  ATBFCRound1•  ChampionsClubHosMngFriday,August11•  ATBFCRound2•  ChampionsClubHosMngSaturday,August12•  ATBFCRound3•  ChampionsClubHosMng•  VolunteerPartySunday,August13•  ATBFCRound4•  ChampionsClubHosMng•  ClosingCeremonies

OFFICIALPRO-AM–Tuesday,August8$3,000+GST

Oneteamoffour(4)amateurspairedwithone(1)MackenzieTourProfessionalforanunforgekableroundofgolfatCountryHillsGolfClubIncludes:

•  Preandpost-roundmealwithyourpairedProfessional

•  EachparMcipantinthefoursomereceivesaVIPteegil(valuedat$300)

•  Opportunitytowingreatprizes•  Four(4)dailyaccesspassestothe

TournamentChampionsClub

VIPCHAMPIONSCLUB–August10-13$1,000+GST

Four(4)daily,fullytransferableaccesspassestotheChampionsClubfromThursday,August10thtoSundayAugust13th.Includes:

•  Accesstothegrounds•  AllFood&BeverageintheChampionsClub(locatedintheclubhouse)•  PreferredseaMngatthe18thGreen•  Two(2)VIPParkingPasses

SUMMARY

TheATBFinancialClassicprovidescompanieswithauniqueopportunitytoachieveanumberofbusinessgoals,whileextendingitsreachthroughoutNorthAmerica.

•  BrandassociaMonwiththePGATOUR,MackenzieTour-PGATOURCanada

•  SignificantexposureinAlberta,acrossCanadaandinternaMonally

•  Memorableclienthospitalityexperiences

•  Communityengagement,goodwillandeconomicimpact

•  Charitablealignment