2017 hospitality opportunities€¦ · 2017 hospitality opportunities august 7 - 13, 2017 country...
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2 0 1 7 H O S P I T A L I T Y O P P O R T UN I T I E S
August 7 - 13, 2017
Country Hills Golf Club
CharlieBull2016Champion
OVERVIEW
TheMackenzieTour–PGATOURCanadaAseriesof13tournamentsplayedacrossCanadaeachsummer,wheretomorrow’sstarsbegintheirpathtothePGATOUR.TheMackenzieTour’smissionistodeliveraPGATOURexperienceformembers,fans,volunteers,andpartners–todevelopthefuturestarsofprofessionalgolfandenrichthecommuniMeswevisit.ATBFinancialClassicThesecondtournamentontheAlbertaswingofTheMackenzieTour–PGATourCanada,theATBFinancialClassic,willbehostedatthepresMgiousCountryHillsGolfClubinCalgary,AB.2017willmarkthe11thyearoftheATBFinancialClassicbeinghostedintheCalgaryarea.TheATBFinancialClassicisanotforprofiteventwithnetproceedssupporMngtheStampedersFoundaMon.
OURCAUSE…
ThePGATOURandATBFinancialClassichaveasharedvisionofgivingbacktothecommunity.SinceincepMon,thePGATOURhascontributedover$2,200,000,000tolocalchariMes.Proceedsfromthe2017ATBFinancialClassicwillsupporttheStampedersFoundaMon,acommunityandcharitableiniMaMvededicatedtoimprovingthelivesofCalgariansandAlbertansinbothCentralandSouthernAlberta.
MISSION&OBJECTIVES
• Hostthe#1eventontheMackenzieTour-PGATourCanada
• ProvidesupportforAlberta’sgolfsector
• RaiseawarenessandprofileforCanadianProfessionalgolfersastheyprepareforthePGATOUR
• EngageandunifycommuniMesinwhichweliveandwork
• RaisesignificantfundsforTheStampedersFoundaMon
• SMmulateeconomicimpactinCalgary
• CreatemeaningfulbusinessopportuniMesforourcorporatepartners
CountryHillsGolfClub
PGATOUR–STRONGERTHANEVER
• GreatCompeMMon:EstablishedStarsvs.NewBreed• 67%ofWinnersin2013-2014are
32orYounger
• NewTelevisionDealsSecuredThru2021• 177MTOURTVViewersin2013• 94MDomesMcHouseholdsin2013
• DigitalLeadershipAcrossAllGolfPlaaorms• #1inOnline,MobileandSocial• 7.2MAverageMonthlyUnique
UsersonPGATOUR.com• 40-55%ofOnlineTrafficis
InternaMonal• 2.6M+TotalAppDownloads
2017SCHEDULEOFEVENTS
Monday,August7• TourPracMceRoundsTuesday,August8• Qualifying• ATBPro-Am• OfficialSponsorPro-Am• CelebrityPro-Am• CharityOuMng• Women’sClinicWednesday,August9• TourPracMceRounds• CorporateClinics
Thursday,August10• ATBFCRound1• ChampionsClubHosMngFriday,August11• ATBFCRound2• ChampionsClubHosMngSaturday,August12• ATBFCRound3• ChampionsClubHosMng• VolunteerPartySunday,August13• ATBFCRound4• ChampionsClubHosMng• ClosingCeremonies
OFFICIALPRO-AM–Tuesday,August8$3,000+GST
Oneteamoffour(4)amateurspairedwithone(1)MackenzieTourProfessionalforanunforgekableroundofgolfatCountryHillsGolfClubIncludes:
• Preandpost-roundmealwithyourpairedProfessional
• EachparMcipantinthefoursomereceivesaVIPteegil(valuedat$300)
• Opportunitytowingreatprizes• Four(4)dailyaccesspassestothe
TournamentChampionsClub
VIPCHAMPIONSCLUB–August10-13$1,000+GST
Four(4)daily,fullytransferableaccesspassestotheChampionsClubfromThursday,August10thtoSundayAugust13th.Includes:
• Accesstothegrounds• AllFood&BeverageintheChampionsClub(locatedintheclubhouse)• PreferredseaMngatthe18thGreen• Two(2)VIPParkingPasses
SUMMARY
TheATBFinancialClassicprovidescompanieswithauniqueopportunitytoachieveanumberofbusinessgoals,whileextendingitsreachthroughoutNorthAmerica.
• BrandassociaMonwiththePGATOUR,MackenzieTour-PGATOURCanada
• SignificantexposureinAlberta,acrossCanadaandinternaMonally
• Memorableclienthospitalityexperiences
• Communityengagement,goodwillandeconomicimpact
• Charitablealignment