ICSB ACADEMY Buenos Aires,

Argentina

2017 COHORT JUNE 25 –

JULY 01

Program

ICSB ACADEMY ◊ 2017 COHORT ◊ WWW.ICSBACADEMY.ORG @icsbacademy Icsbacademy

A Heartfelt Welcome

Dear students of the 2017 ICSB Academy: It is with great delight that the organizing committees of the 3rd Academy and the 62nd World Conference of the International Council for Small Business welcome you to Buenos Aires, Argentina. We encourage you make full use of this opportunity to learn from and interact with people from around the world. Here you are going to meet:

• One hundred students from around the world seeking to make a positive and sustainable impact on society. • Active entrepreneurs who will share with you their successes and failures. • Renowned researchers and lecturers of entrepreneurship who will teach you strategy and techniques. • Administrators and government officials from around the world who promote entrepreneurship as a path to regional

prosperity. The Academy provides you with many opportunities to interact with the above. You will participate in courses, work in startup teams, give elevator pitches to entrepreneurs and officials, visit startup companies, witness a real Shark Tank (Slush) and defend your business concept to the entire Academy. Step outside your comfort zone, be an active participant, and expand your professional network across continents! - Cesar Bandera, 2017 ICSB Academy Director

2017 Cohort Represents 12 countries:

Afghanistan Argentina Brazil Canada China Finland France Germany Italy Korea Lebanon USA

Dear faculty and staff of the 2017 ICSB Academy: Thank you for your efforts in making this ICSB Academy a success. If you are a returning Global Faculty, thank you again for your continued participation. A frequent comment received from students in previous Academies has been the accessibility of the subject matter experts, and for this we can thank only you. This year we have added more opportunities for students to interact with you and among themselves. Before the Academy starts on June 26, students will have formed teams and each team will have drafted a business model canvas of its startup concept, which is related to one of the UN Sustainable Development Goals. While these concepts may change during the week, they will nevertheless provide students with a context for your lectures and activities. We hope this yields deeper learning. I encourage you to attend the students’ business model canvas presentations on the morning of the 26th, have lunch with the students, help the students prepare their pitches on Wednesday afternoon, and/or be a judge in the final pitch competition on Friday (the latter is at the same venue as the conference). If you are a practicing entrepreneur willing to confess some real-life disasters, you are welcome to participate in the “Learn from Mistakes” panel on Monday at 5pm. - Cesar Bandera, 2017 ICSB Academy Director

Afghanistan2%

Argentina 29%

Brazil4%

Canada13%China

5%

Germany 21%

Lebanon1%

USA20%

Italy2%

Finland1%

Korea1%

France 1%

ICSB ACADEMY ◊ 2017 COHORT ◊ WWW.ICSBACADEMY.ORG @icsbacademy Icsbacademy

Your Organizers

Dr. Cesar Bandera, Director of ICSB Academy 2017. Assistant Professor of Entrepreneurship, Martin Tuchman School of Management, New Jersey Institute of Technology (USA)

Dr. Luca Iandoli, President of ICSB 2017. Visiting Research Professor at Stevens Institute of Technology (USA) and Associate Professor at University of Naples Federico II (Italy)

Miriam Helmy, Project Manager for ICSB Academy 2017. MBA Candidate (2017), Martin Tuchman School of Management, New Jersey Institute of Technology.

Dr. Ayman El Tarabishy, Dean of ICSB Academy. Executive Director, International Council for Small Business (ICSB) and Associate Teaching Professor at the George Washington University (USA)

Your Global Faculty

Dr. Jeffrey R. Alves, Dean, Sidhu School of Business at Wilkes University (USA)

Dr. María Fernanda Andrés, Associate Research Professor, Univ. Nacional del Litoral, Professor for Business Management at Univ. Nacional de Rafaela.

Dr. Ruben Ascua, Professor at National Technological University (UTN), Regional School of Rafaela (Argentina)

Dr. Lotfi Belkir, Associate Professor, Entrepreneurship and Innovation , McMaster (Canada)

Dr. Antonio Botti, Associate Professor of Management, Management & Innovation Systems/DISA-MIS Department, University of Salerno (Italy)

Dr. Geralyn Mcclure Franklin, Senior Vice President of Finance and Control, International Council for Small Business (ICSB) (USA)

Dr. Jeff Hornsby, Dept Chair, Director Regnier Institute for Entrepreneurship and Innovation, Block School of Management University of Missouri – Kansas City (USA)

Dr. Ki-Chan Kim, Professor of Business Admin. at The Catholic University of Korea; President of the Korean Association of Small Business Studies; 2016 ICSB President (Korea)

Dr. Eric Liguori, Assistant Professor of Entrepreneurship, The University of Tampa (USA)

Xiaojiao Lu, Vice President, Asia Council for Small Business (China)

Dr. Adnan Maalaoui, Associate Professor, Paris School of Business (France)

Dr. Charles H. Matthews, Distinguished Teaching Professor of Entrepreneurship and Strategy, The University of Cincinnati (USA)

Dr. Ewald Mittelstaedt, Professor, South Westphalia University of Applied Sciences, Campus Meschede (Germany)

Dr. Tony Mendes, President, U.S. Association for Small Business and Entrepreneurship; Director, Murphy Center for Entrepreneurship, University of North Texas (USA)

Dr. Jean-François Ouellet, Director, Parcours Entrepreneurial Rémi-Marcoux, Associate Professor, Dept. of Entrepreneurship & Innovation at HEC (Canada)

Dr. Katia Passerini, Dean of the College of Professional Studies and Professor in the Division of Computer Science, Mathematics and Science at St. John’s University (USA)

Dr. Joe Roberts, Chair of Management Department, Director of Entrepreneurship Program at The Walker School of Business and Technology, Webster University (USA)

Dr. Walter Ruda, Professor, University of Applied Sciences Kaiserslautern, Campus Zweibrücken (Germany)

Dr. Massimiliano Vesci, Associate Professor, Management at University of Salerno (Italy)

Dr. Olli Vuola, Executive Director of Aalto Ventures Program, Aalto University (Finland)

Dr. Claudia Wiepcke, Professor, University of Education Weingarten (Germany)

ICSB ACADEMY ◊ 2017 COHORT ◊ WWW.ICSBACADEMY.ORG @icsbacademy Icsbacademy

The Curriculum (Before You Arrive)

We are going straight to work (and fun). PIOR to Monday, June 26, each student must

1. Introduce herself/himself in the introduction sheet http://bit.ly/2srsGY8 2. Either form or join a team in the team roster http://bit.ly/2sV8zDn . A team must have five members, no more than

three from the same university. We want you to collaborate with new people! 3. Enroll in the team’s online forum. Each team has its own forum where you can chat, post comments, and upload

files with any web browser. The link to your forum is provided in the above team roster form.

Now is when things get serious.

4. Each team must formulate a business idea that addresses a United Nations Sustainable Development Goal (https://sustainabledevelopment.un.org/?menu=1300) and is financially viable. This is the business idea the team will present at the Academy (don’t worry – you can always revise it). Describe this business idea using a business model canvas, which is a single PowerPoint slide. A pre-formatted slide and instructions are provided for you at http://bit.ly/2tPAEIr .

5. Get ready to present your business model canvas slide to the Academy on Monday morning, January 26.

ICSB ACADEMY ◊ 2017 COHORT ◊ WWW.ICSBACADEMY.ORG @icsbacademy Icsbacademy

The Curriculum (Week of June 25)

Each team presents its business model canvas on Monday June 26. Through activities, lectures, and breakouts, each team will refine the business concept, and pivot if necessary. On the evening of Wednesday June 28, each team will have the opportunity to present their business concept to attendees at the reception of the 62nd World Conference of the ICSB http://icsb2017.org. You will give real elevator pitches, and the attendees will vote on your concept and delivery. The top teams will present to judges at noon on Saturday July 1.

Course or Event Title Date and Time Instructor

Welcome and Business Model Canvas Presentations Monday 6/26, 9am Cesar Bandera, Lotfi Belkir, Jean-François Ouellet, Charles Matthews

Value Proposition Monday 6/26, 10am Cesar Bandera Business Model Innovation Monday 6/26, 1pm Katia Passerini Customer Discovery Monday 6/26, 2pm Luca Iandoli Innovation & Creativity Monday 6/26, 4pm Ayman El Tarabishy

Learn from Mistakes Monday 6/26, 5pm

Lotfi Belkir, Jean-François Ouellet, Charles Matthews, Jeffrey Alves, Aline Sara, Federico Abad, Alejo Pérez Zarlenga, Alejandra Marcot, Cesar Bandera (moderator)

Social Entrepreneurship Tuesday 6/27, 9am Tony Mendes Entrepreneurial Sales Tuesday 6/27, 10am Eric Liguori Knowing When to Pivot Tuesday 6/27, 11am Jeffrey Alves

Lunch with Mentors Tuesday 6/27, noon Cesar Bandera, Lotfi Belkir, Jean-François Ouellet, Charles Matthews

Start-up Funding Tuesday 6/27, 2pm Lotfi Belkir Intellectual Property Tuesday 6/27, 3pm Lotfi Belkir Business Process Models Tuesday 6/27, 2pm Adnane Maâlaoui Entrepreneurial Marketing Tuesday 6/27, 3pm Jean-François Ouellet Self-Employment Do’s & Don’ts Tuesday 6/27, 4pm Joe Roberts Corporate Entrepreneurship Tuesday 6/27, 4pm Jeff Hornsby

Effectuation - Designing vs. Planning a Business Wednesday 6/28, 1pm Ewald Mittelstaedt, Claudia Wiepcke Successful Entrepreneurship: Silicon Valley Wednesday 6/28, 1pm Walter Ruda Slush Pitch Competition (Regional Startups) Wednesday 6/28, 3pm Regional judges

Pitch Preparation Wednesday 6/28, 4pm Olli Vuola, Lotfi Belkir, Jean-François Ouellet,

Charles Matthews

62nd ICSB World Conference Thursday 6/29, 9am

62nd ICSB World Conference Friday 6/30, 9am

Final Presentations Saturday 7/1, 12:15pm All available faculty

ICSB ACADEMY ◊ 2017 COHORT ◊ WWW.ICSBACADEMY.ORG @icsbacademy Icsbacademy

The Venues

(1) Kenton Palace (Address: Defensa 383, San Telmo) http://www.kentonpalacebsas.com.ar/ Transportation will be provided between this hotel and the other ICSB Academy and Conference Venues

(2) Pizzería Los Dos Amigos (Address: México 287, two blocks from the Kenton Palace Hotel http://bit.ly/2sRvL5l )

(3) Consejo Profesional de Ciencias Económicas de la Ciudad Autónoma de Buenos Aires (Address: Viamonte 1549) http://www.consejo.org.ar/ All activities will be held in the main lecture hall Salón Dr. Manuel Belgrano "A" except for the parallel sessions on Tuesday between 2pm and 5pm, which will be held in Sala Nº 1 and Sala Nº 8. A breakout room is also available to student teams in Sala Nº 10.

(4) El Querandí Restaurant (Address: Perú 302) http://querandi.com.ar/ US$50 RSVP Maria Julia Lencioni majulencioni@gmail.com by June 25

(5) Centro Metropolitano de Diseño (Address: Algarrobo 1041, Barracas) http://www.buenosaires.gob.ar/cmd

(6) Museo de Arte Moderno de Buenos Aires (Museum of Modern Art) – MAMBA (Address: San Juan Ave 350) http://www.buenosaires.gob.ar/museoartemoderno

(7) Pontificia Universidad Católica Argentina - UCA - Puerto Madero (Address: Avenida Alicia Moreau de Justo 150)

(8) Madero Tango (Address: Alicia Moreau de Justo 2150)

On Monday and Tuesday, you will be escorted from the Kenton Palace Hotel via the subway to the Professional Council of Economic Sciences. See Dr. María Fernanda Andrés at the Welcome Reception on Sunday or at the Kenton on Monday morning for your subway ticket. Be at the Kenton Palace Hotel by 8:15am. You will be escorted back in the afternoon via subway as well. On Wednesday, busses will take you from the Kenton Palace to the Metropolitan Design Center and back. Be at the Kenton Palace Hotel by 8:00am. The Universidad Católica Argentina – UCA, where the World Conference is held on Thursday, Friday and Saturday http://icsb2017.org and the final pitch competition on Saturday, is just a scenic nine minute walk from the Kenton Palace.

Program Color Code: Team Activities, Courses, Conference, Activities with Entrepreneurs

Time Sunday June 25

Monday June 26

Tuesday June 27

Wednesday June 28

Thursday June 29

Friday June 30

Saturday July 1

9-10am

Kento

n Pala

ce (1

)

Introductions and Business Model

Canvas Presentations

Profe

ssion

al Co

uncil

of E

cono

mic S

cienc

es (3

) Social Entrepreneurship

Profe

ssion

al Co

uncil

of E

cono

mic S

cienc

es (3

)

Business Incubator Tour and Presentation

Metro

polita

n Des

ign C

enter

(5)

Arge

ntinia

n Cath

olic U

niver

sity (

7)

Arge

ntinia

n Cath

olic U

niver

sity (

7)

Arge

ntinia

n Cath

olic U

niver

sity (

7)

10-11am Entrepreneurial Sales ICSB World Conference

11-Noon Value Proposition Knowing When to Pivot Industry Visits: NextpLab,

Ciro Echesortu ICSB World Conference

Noon-1pm Team Lunches Lunch with Mentors Team Lunches ICSB World Conference

Final Pitch Competition

1-2pm Hotel Check In

Business Model Innovation Strategy Review Case Study:

Silicon Valley Strategy:

Effectuation ICSB World Conference

2-3pm Customer Discovery

Start-up Funding

Business Process Models Café Bombonera

Tour

3-4pm Pivot Check Intellectual Property

Entrepreneurial Marketing Slush.org

Pitch Competition (CMD Auditorium)

(Optional, Free, RSVP)

4-5pm Innovation & Creativity

Self-Employment

Corporate Entrepreneurship

Finalists Chosen Prepare for Gala

5-6pm Learn from

Get out of the classroom! Teams interview customers

Prepare and Rehearse Pitch (CMD)

Free Time!

6-7pm Mistakes

Prepare for Reception

ICSB World Conference Gala

Dinner

Made

ro T

ango

(8)

7-8pm Welcome Reception

Pizz

ería

Los

Dos A

migo

s (2)

United Nations MSME Day; 62nd ICSB World

Conference Reception; Elevator Pitches MA

MBA

(6)

8-9pm Noche de Tango (Optional, RSVP) El Querandí (4)

ICSB ACADEMY ◊ 2017 COHORT ◊ WWW.ICSBACADEMY.ORG @icsbacademy Icsbacademy

The Fun

Sunday June 25 At 7pm we will walk two short blocks from the Kenton to the Pizzería Los Dos Amigos for an informal welcome dinner (Address: México 287, http://bit.ly/2sRvL5l )

Monday June 26 An optional evening outing to the El Querandí Restaurant (Address: Perú 302, http://querandi.com.ar ) US$50 incudes dinner. RSVP Maria Julia Lencioni majulencioni@gmail.com

Wednesday June 28 At 3pm in the Metropolitan Design Center, you will watch the first Slush business competition in Argentina. Watch real entrepreneurs compete for startup funding, and learn from their successes (and mistakes). http://icsb2017.org/en/events/

Thursday June 29 At 2pm and at 3:30pm, tour busses will leave from the Argentinian Catholic University (the site of the World Conference) for the famous “Bombonera” stadium. The tour is free but you must sign up at http://bit.ly/2sDhO7Z . Each tour accommodates 45 people; sign up for the second one only if the first one is full.

If you have any dietary restrictions, please indicate them in http://bit.ly/2sW6Hdq

Centr

o Metr

opoli

tano d

e Dise

ño

ICSB ACADEMY ◊ 2017 COHORT ◊ WWW.ICSBACADEMY.ORG @icsbacademy Icsbacademy

Your Contacts

Cesar Bandera

Director bandera@njit.edu

Miriam Helmy

Project Manager mkh8@njit.edu

Ruben Ascua

Host Coordinator ruben.ascua@aymrafaela.com.ar

María Fernanda Andrés

Host Coordinator andres.maria.fer@gmail.com

Our Partners