2017 chicago bears business summit - national football...
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2017 CHICAGO BEARS BUSINESS SUMMIT
BUSINESS UPDATEDave McClamroch, Director of Corporate Partnerships
OFFICIAL TRUCKOF THE CHICAGO BEARS
OFFICIAL FAN TRAVEL PARTNEROF THE CHICAGO BEARS
OFFICIAL GROCERY STOREOF THE CHICAGO BEARS
Family Business
Founded in 2003
Based in Tinley Park, IL
Focus on office Solutions,
Comprehensive Services and Full
Service IT
Featured in Crain’s FAST
FIFTY, Chicago’s Fastest Growing Companies the last three years
“Official Business Systems
Provider of the Chicago Bears”
Entitlement partner of the
‘Proven Skyline Suite’
Branded Content Marketing
First-to-market opportunity to align your brand with our
absolute best content either with a custom integration (we
will collaborate to create new content) or product/brand
integration into current programming.
Integrate your brand and key messaging directly into our
content with the Bears state-of-the-art studio
• Content ideas/themes to be collaborated on with
Bears Broadcast/Digital teams
• Content can be videos, photo galleries and/or articles
• Content is promoted to our most engaged social
audience (over 4M+ fans on Facebook)
• Unlimited, targeted scale to maximize your investment
• Talent fees and production costs included Reach the right person in the right place at the right time.
Branded Content Marketing
40%
43%
44%
47%
56%
BENEFITS OF BRANDED CONTENT% of respondents
Higher response and engagement rates
More timely and relevant interactions
Greater customer affinity and word-of-mouth
Conversion of more customers
Differentiation of out brand from others
Branded Content Marketing
Partner receives:
• Guaranteed views on Partner’s content series uniquely
targeted towards Partner’s key demographics
• 100% Share of Voice of surrounding media (300x250
banner, logo bug, video skin, pre-roll, etc…)
• Higher response and engagement on
ChicagoBears.com and Chicago Bears Facebook Page
• Guaranteed Performance/Reach/Scale (CPV
model)
Sponsored Content : All clicks lead back to content on ChicagoBears.com
Branded Content Marketing
Partner receives:
• Guaranteed views on Partner’s content series uniquely
targeted towards Partner’s key demographics
• 100% Share of Voice of surrounding media (300x250
banner, logo bug, video skin, pre-roll, etc…)
• Higher response and engagement on
ChicagoBears.com and Chicago Bears Facebook Page
• Guaranteed Performance/Reach/Scale (CPV
model)
Sponsored Content : All clicks lead back to content on ChicagoBears.com
33 Million
Views on
1.4 Million
Views on
YouTube
Most successful
team video in
NFL history
100 Year Anniversary
100 Year Anniversary
100 YEAR ANNIVERSARY
ACTIVATION HIGHLIGHTS & VISA/PNC VIRTUAL REALITY CASE STUDYDoug Carnahan, VP of Corporate Partnerships
Amy Azzi, US Marketing, Visa
Maggie Geraldi, Manager of Partnership Activation
CHICAGO BEARS 360° VIRTUAL REALITY EXPERIENCE FROM VISA & PNC
PROJECT OVERVIEW:
The Chicago Bears, Visa and PNC Bank teamed up to create a virtual reality video to generate
awareness and card acquisition for the Chicago Bears Visa Debit Card.
CHICAGO BEARS 360° VIRTUAL REALITY EXPERIENCE FROM VISA & PNC
GOALS OF THE PROJECT:
Co-collaborate with
Partners
Assist with Bears Assets
Never-before-seen
Access to Players
Utilize Virtual Reality Video
Game Entitlement Assets
Showcase Innovation
Utilize Assets &
Experiences
CHICAGO BEARS 360° VIRTUAL REALITY EXPERIENCE FROM VISA & PNC
Visa and PNC are taking you onto the field to get ready for kickoff with the Chicago Bears in this exclusive
360° video.
360 experience functionality viewable only on iOS, Android, or desktop (Chrome or Firefox)
View the video here
CHICAGO BEARS 360° VIRTUAL REALITY EXPERIENCE FROM VISA & PNC
PREGAME GAMEDAY POSTGAME
Wednesday, September 28th
Visa YouTube Release
Bears Facebook & YouTube
Release
PNC In-Branch Screens
Sunday, October 2nd
Visa On-site activation /
In-Stadium Assets
Bears Social Media
PNC In-Branch Screens /
Social Media
Through Sunday, October 9th
Visa YouTube remains live
Bears Facebook & YouTube
PNC In-Branch Screens / Social
Media
CHICAGO BEARS 360° VIRTUAL REALITY EXPERIENCE FROM VISA & PNC
CHICAGO BEARS 360° VIRTUAL REALITY EXPERIENCE FROM VISA & PNC
Additional support:
Banner Ads on ChicagoBears.com
Chicago Bears Targeted Emails (MVP,
Coming to the Game, etc.)
In-Stadium LED Ribbon Panel 10/2
In-Stadium Videoboard Panels 10/2
CHICAGO BEARS 360° VIRTUAL REALITY EXPERIENCE FROM VISA & PNC
707K People Reached
227K Unique Viewers9/28/16 Post only
954K Impressions
224K Video Views
45K Impressions10/1/16 Tweet from
@ChiBearsPromos
934K Impressions
205K Video Views99,866 Video Views1:18 Average View Duration(First 5 days)
BEARS CAREMarge Hamm, Director of Bears Care
Marge HammChicago Bears
Director of Bears Care
…the charitable arm of the Chicago Bears…
B O AR D O F D I R E C T O R S
David Anderson Jerry Azumah Brandon Faber Gary Fencik
Barbara L. McCaskey Ted Phillips Caroline Schrenker
Jessica NoonanChicago Bears
Manager of Community Relations & Bears Care
JUST THE FACTS
• Incorporated as a 501 (c) 3 organization in late 2005, classified as a
Fundraising and Fund Distribution entity
• Bears Care supports targeted programs in the areas of education, youth
athletics and health, with an emphasis on breast and ovarian cancer
research and treatment programs
• Nearly all operating costs are underwritten by the Chicago Bears
• Awarded approximately $1.9 million in grants to qualifying local agencies
in 2016 and, via Bears Share, provided nearly 4,400 tickets to children
and families served by our not-for-profit partners
E V E N T SF U N D R AI S I N G
PROGRAMS & EVENTS
Bears Care Gala – May 20United Club at Soldier Field
Real Bears Fans Wear Pink - OctoberOnline and In-Stadium
Fall Fundraiser - TBDIn-stadium and online
Club Events – Draft, Ladies Night
Online Auction, Third-Party Events
Back to School Fair – July 29Olivet Nazarene University
Hometown Huddle - JuneChicago
Season Opener - SeptemberPNC Center at Halas Hall
Survive & Thrive – SeptemberChicago
Bears Bearing Gifts – DecemberChicago
WORKING TOGETHER IN ‘16
In-store POS fundraising
campaign in May to
benefit Gala, product
donations to Back to
School Fair and Bears
Bearing Gifts
In-kind donation to Back
to School Fair,
beneficiary of cause
marketing POS campaign
during month of October
in support of Real Bears
Fans Wear Pink initiative
Associate sponsor of
Bears Care Gala, Gala
auction item donor,
partner in construction of
new learning and play
space in South Shore
True or False
One man’s trash is another man’s treasure
Charity begins at home
One size fits all
Silence is golden
You can have too much of a good thing
“People who work together will win, whether it be against
complex football defenses or the problems of modern society.”
- Anonymous, sort of
COMMUNITY OUTREACHMatt Simeone, Director of Community and Alumni Relations
COMMUNITY RELATIONS
Education
COMMUNITY RELATIONS
Health & Wellness
COMMUNITY RELATIONS
Youth & High School Football
COMMUNITY RELATIONS
Military