2016.12.10 服務創新策略與案例分享
TRANSCRIPT
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8132:53
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ServiceServitium
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Kotler2002
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132:29
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Regan1963
1Intangibility2Inseparability3Perishability 4Heterogeneity
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182:39
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1934
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212:38
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Peter Drucker1985
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24HomeBox 4:36
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cheaper better faster
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2:38
Nano
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cheaperbetterfastercheaperbetterfaster
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2012.8.19
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2014.2
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2:00
Uber App
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2:09
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4:41
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Johnson et al.2000
radical innovationincremental innovation
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0:42
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B777-300ER
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20143
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