2016 social media for shell outpost
TRANSCRIPT
Social Media andBenefits of BloggingShell OutpostRenee Veldman-Tentori • 30.11.2016
zestee.com
Overview
Making social media simple…..
Who
What
Why
When
Where
How
What is social media anyway?
An undeniable trend
zestee.comFor all ages
Co-creation of content online
zestee.comUsing a variety of tools and platforms
Massive power and potential
zestee.comPeople, information and organisations
Who am I?
Social Media Consultant, Trainer &
Coach8 years in Australia & the Netherlands http://zestee.com
Dutch Australian
http://dutchaustralian.com
Proud Parent
http://www.professionalparentsnetwork.orghttp://www.cultureandkids.comhttp://www.kidsenglishclub.nl
University Lecturer
The Hague University of Applied Sciences:Ebusiness, Marketing, Branding, Intercultural Competence (IBMS Bachelor’s Programme) and studying a Masters in International Communication Management
TheHagueOnLine
Editor & Community Manager
Can you guess my secret
superpower?
Social media has shifted power...
Not so long ago you needed a significant budget to broadcast
...to YOU
Everyone can be a superhero
You don’t need a cape...just a computer
(But you can wear a cape if you want to…)
Social media is a superpower: it amplifies your voice, authority and influence.
Who are you?
Like to learn
Challenges
What?
Social Media is a tool.
Tools change.
This wasn’t so long ago...
https://wronghands1.com/about/
https://wronghands1.com/about/
Why?
Social Media Skills are your “passport” to the new world
Crucial communication tools
Need to know basicsEven if you don’t use them
(regularly), they have become a core part of communication for a majority of people.
At least know what they are and what they are capable of and where to start.
More advanced usersUnderstanding the power
and capabilities of these tools have potential to make your job easier.
Undeniable trend towards learning “social media language” for everyone - you can help “speak this”.
Why I love social media
….
Social media is about….
Connecting
Sharing
Community
Conversations
Collaborating
Choice
Creating
Maintaining relationships
It’s NOT about...
...SELLING, SELLING, SELLING.
Though you should certainly build up your professional digital presence and PARTICIPATE in the digital world. You do need to speak up to be heard, but think more of awareness, building your profile & “nudging”.
Create or join communities based on common interests.
People will then be more interested in who you are and what you do.
What’s your why?
When?
Technology curve
Where?
http://www.ebizmba.com/articles/social-networking-websites
https://en.wikipedia.org/wiki/List_of_social_networking_websites
https://jbertho.com/2014/02/26/bottoms-up-social-media-explained-with-beer-infographic/
One way to look at it....
https://wronghands1.com/about/
Facebook1.Largest and most popular
platform
2.All organisations should have a “page” where people can interact and you can share important information - with authority
3.Not all followers will see your posts as it’s “crowded”
YouTube1.Owned by Google and a
useful “home base” for your videos
2.People often also use it as a search engine (largest after Google itself)
3.Video is huge and predicted to continue to dominate
4.Alternative: Vimeo
1.Short and sweet - 140 characters (but direct messages allow unlimited)
2.You need to learn the language but once you do - it’s well worth it to be able to interact with big brands, not for profits, journalists, government, police and celebrities for example
3.They are looking at rebranding as a news site more than social
LinkedIn1.“Facebook for
Professionals”
2.They aim to be interactive and deliver news and group environments
3.Build your network personally and professionally
Pinterest1.Lots of “pretty
pictures”...but has grown to include more text
2.Also pin directly from websites, interesting to see who is following you
3.A “surprise entrant” in the social media top 10 but seems to be staying there
Website1.This is your “home base”
and the only “online property” you truly own
2.Should be designed to integrate with all other social media channels and can incorporate a blog/news type updates
3.Push out information on social media and draw them back to your website
Instagram1.Only can be used
“properly” as a mobile app but can access via a website
2.Now owned by Facebook
3.Recently rebranded and created uproar! Worth watching
Google+1.In theory, competition to
Facebook but has never really taken off - Google is too big to ignore though.
2.Logins tied to other Google services such as Places and YouTube
3.Worth looking into for SEO (visibility in search)
Snapchat etc1.There are lots of new tools
emerging every day!
2.You will usually hear about those that become popular - if you hear about it from three different people, worth a look
3.Depends on your goals and who you are trying to reach and why
How
1.Build your career/brand
Your digital footprintWho are you (online?)
Who do others think you are?
Who do you want to be?
How are you going to go about creating this?
If you don’t control this, there’s a chance others will
Pick your platforms
Be realistic about your time and interests, have goals
Just start!
2. Create a strategy
Social Media StrategyHaving a written social
media strategy means you have a central document to refer to and which can be updated regularly (quarterly?)
Personal and/or professional
Setting goals and ways to measure success
Keeping all the important account information in one place
3. Dealing with overwhelm
Frenzy - Fatigue - FocusFrenzy - So much going on,
like taking a sip from a waterfall. You will NEVER be able to control the flow but you can control you.
Fatigue - recognise your own limits.
Focus - refer back to your goals and strategy. Update.
http://zestee.com/frenzy-fatigue-focus-theory-social-media-life/
4. Benchmarking & CollaborationBenchmarkingWhat are others doing
well? How can you apply that to your situation?
Within your industry but also in others, and also applies personally
CollaborationSocial media is all about
collaboration and conversations.
Work together and learn from each other: friends & colleagues - makes things easier for everyone
Apps & Tools
Hootsuite
Buffer
Evernote
Dropbox
Google Docs
Sync across devices
Elearning
Summary
What are the three most important things you will take away today?
---
Remember:
Frenzy - Fatigue - Focus
What next?
Together, let’s make social
media simple