2016

INBOUND NUMBERSAttendees: 19,000+ Speakers: 265Geography: 90 CountriesSponsors: 59Educational Sessions: 302 Keynotes: 6

Consumption: 342,619 Bottles of Beer and 178,900 Glass of Wine*

*My Estimates

INBOUND Sessions by Topic Marketing: 124 SEO: 10

Sales: 84 Sales Enablement: 7Inbound: 60Branding: 6Hubspot: 54Influencer: 5Strategy: 47Metrics: 4Conversion: 28 Personas: 3Blog: 19 Paid Search: 1Social Media: 17

Every year I come back with great info,

resources, hacks, tips, tricks and even new

philosophies about how to sell and market.

Last year I even came back with the flu.

Some of the tools I start using--others though good, I just forget about.

AND….The more time consuming/involved a tactic is, the less likely I will use or implement it. I have to get my head around it. Then implement.

One of My First Sessions: Landing Pages & Conversions

Clarity: One of the 7 Principles of

Conversion-Centered Design

Assuming there are 6 more principles with an equal number of best

practice considerations (20 for Clarity), how

could we possibly remember them all?!

3,874!

Common MistakesNot getting enough in the sales process to qualify,

disqualify or to make proposals as effective as they could be.

Not highlighting the benefits of what we do consistently enough (i.e. forgetting to talk about influencer)

Missing steps in the onboarding process: (i.e. not putting a client’s discovery guide in their folder so others can reference. Forgetting to add Google Analytics to a client’s Hubspot blog)

My Key Takeaway:

The Humble Checklist

The Checklist can be a way to make sure things don’t fall through the cracks. It could even start in the form of a playbook.

Checklist Benefits:

StandardizationImproves Processes

Reduce Risk for Mistakes/Oversight

Increase Effectiveness

The more I started looking, the more I

started to see checklists

everywhere

Discharge Instruction Sheet:

Knee Surgery

When You Get Your OilChanged....

Chances are they are using a checklist

HubSpot Uses Checklists for Certain Tasks

Seeing Sun Kil Moon while in Boston got me thinking more about checklists.How does a guy (Mark Kozelek), who is Pushing 50Been playing since 1989Played in 4 bandsCreated 23 albumsWritten 100s of songs

...Remember the words and songs when playing

The Set List: A Band’s Checklist