2016 Fall Membership Recruiting PlanCrossroads of America Council

A well-planned program, delivered by a trained leader, with a strong outdoor program, supported by a good commissioner, attracts and retains youth!

Al Lambert

GoalsProvide a SIMPLE plan for recruiting efforts.

Provide CONSISTENT branding & message.

Provide EXCITING programs.

Fall Membership Recruiting Plan

• Join Scouting night at every elementary school on

Thursday, August 25

• Every boy who joins in August receives a rocket kit

• Council-level marketing to flood the market with Aug 25 join

night messaging

• Online application

• Second chance join night for every pack at

September/October pack meeting

Plan Overview

Highlights

Similar to the 2015 plan: rocket theme

Free rocket to boys who join in August

Customizable flyers and yard signs

Lion Cub program for Kindergarten boys

Campaign Theme:

ADVENTURE IS WAITING…

LAUNCH INTO SCOUTING

Will you accept the challenge?

Invite all boys in your community

to join Cub Scouts!

Provide a written pack calendar to new families.

Welcome new families through a

new parent orientation.

One Sign-Up Night

One night sign-up for Scouts for all Cub Packs

across the entire Council

Maximize our marketing

and media and promotion efforts

Draw everyone to have a focus on one date & one

theme

Help prepare Packs to plan their program year

Stage One – Planning

Sign-up

Preparing for the

Fall Campaign

Recruit your pack’s

contact for sign-up night.

Pack leaders learn about the 2016 Cub Scout

Recruitment plan during

April Roundtables.

Review the Cub Scout Recruiting Plan

Stage One – Planning

District Roundtables

Ideal Year of

Scouting

Pack leaders attend IYOS

event.

7 – 9 p.m.

Sessions

Membership

Camping

Popcorn & Budget Planning

And much, much more!

Stage One – Planning

IYOS

IYOS

Learn about the Lion program at the IYOS event near you!

Annual Pack

Planning

Conferences

Determine Den Leader

vacancies/recruit over

summer

Create Pack

calendars/pack fact

sheet for next school

year

Unit budget set

Schedule New Parent

Orientation meeting

between Aug 29

and Sep 11

Stage One – Planning

Pack Planning resources are available at www.crossroadsbsa.org under the resources

tab and choosing Ideal Year of Scouting!

District Rally

Each district holds a rally to provide training,

distribute sign-up resource boxes, yard

signs, etc.

Submit customized flyer

requests

Promote pack at

Meet the Teacher nights, church bulletins, etc.

Stage One – Planning

District Rally

1st day for some schools

Yard signs in targeted areas

Promoting the Sign-Up night

Stage Two – Prepare for Take Off

No School Access Limited School Access Full School Access½ sheet flyer (mailbox, parades) √ √ √

Displays at community events (county fair, farmer’s market, parades)

√ √ √

Libraries display/event √ √ √

Churches (vacation Bible school, festivals, Sunday school, bulletins)

√ √ √

School Information Table (open house, meet the teacher night, registration days)

√ √

Cub Scout themed party (have parent pass out invites to classes)

√ √

Boy Talks at school √

Stickers (given to boys at schools) √

Posters (at school or community locations)

√ √ √

www.crossroadsbsa.org/recruitment

Last chance for

packs to get ready

for sign-up night

Boy talks and flyers at

all schools

Items for distribution

include…

Recruiting Flyers

Boy Talks

Stickers

Yard signs

½ sheet flyers

Stage Two – Prepare for Take Off

District Roundtables

Sign-up

Boy Talks and flyers

Boy Talks and flyers

Yard signs

Yard signs

Yard signs

Stage Two – Prepare for Take Off

Stage Two – Prepare for Take Off

Sample Boy Talk

Sign-up night

Station 1: Welcome

• Brief overview of the process.

• Greet every family that comes to your station and ask them to sign in.

• Provide them with the “New Scout Parent Orientation Guide”.

• Tell each family that there are five stations that they will visit to complete the

sign-up process and that it will take 20-30 minutes.

Materials:Station 1 sign

“New Scout Parent Orientation Guide” Parent Attendance Roster, pen

Stage Three – Blast Off!

4. C

heck-o

ut

3. Registration paperwork

2.

Wh

at w

e D

o

1. Welcome

Entrance

5. Q & A

Sign-up night

Station 2: What we do

• Share the excitement of Cub Scouting!

• Speak to several families at once.

• Hand out your pack’s fact sheet, calendar,

leader contact information, and cost to join.

• Hand out uniform information sheet and mini-Boys’ Life magazine.

Materials:Pack fact sheet

Station 2 sign Scout Shop Guide to the Uniform

Boys’ Life mini mags

Stage Three – Blast Off!

4. C

heck-o

ut

3. Registration paperwork

2.

Wh

at w

e D

o

1. Welcome

Entrance

5. Q & A

Sign-up night

Station 3: Registration papers

• Help parents complete application and family survey.

• Answer questions about pack fees/payment plans, financial assistance.

• Set up extra tables so everyone has plenty

of room to complete application.

• Make sure parents know when and where

the next meet will be held

Materials:Station 3 sign

BSA Youth Applications Pens Parent Information/survey sheet

Stage Three – Blast Off!

4. C

heck-o

ut

3. Registration paperwork

2.

Wh

at w

e D

o

1. Welcome

Entrance

5. Q & A

Sign-up night

Station 4: Checkout

• Collect fees for BSA registration and Boys’ Life subscription.

• Collect family survey sheets.

• Applications should be signed by Cubmaster, and put into report envelope

• Give parents Rocket kit and temporary membership card.

Materials:Calculator

Station 4 sign Cub Scouting Recruiting Report envelope for

applications and fees

Stage Three – Blast Off!

4. C

heck-o

ut

3. Registration paperwork

2.

Wh

at w

e D

o

1. Welcome

Entrance

5. Q & A

Sign-up night

Station 5: Q & A

• Make sure parents know when and where the first meeting is.

• Have as many den leaders and assistant den leaders available to talk about their

dens.

Materials:Station 5 sign

Stage Three – Blast Off!

4. C

heck-o

ut

3. Registration paperwork

2.

Wh

at w

e D

o

1. Welcome

Entrance

5. Q & A

Rockets

Stage Three – Blast Off!

Pack sign-up coordinator picks up rocket kits at

district’s August Roundtable

Give boys who register in August a rocket kit

(completed application and registration fees)

Rocket kit will contain the rocket, engine,

assembly instructions and

information on launch days

Pack sign-up coordinator turns in completed applications

and extra rockets on August 25 to the district HQ that

night!

Parent Orientation

Review parent

survey sheets.

Den leaders

contact new

parents to

remind them of orientation.

Plan orientation

around the New

Parent Guide.

Come in for Landing

New Parent Orientation

Pack and Dens

meetings start

There should be no delay in getting

boys and parents

actively involved in

Scouting

Come in for Landing

Den meetings/pack meetings

Den meetings/pack meetings

Den meetings/pack meetings

2nd Chance

Recruitment

All packs are invited to

“fill the dens” by

inviting boys who

didn’t get the chance

in August.

New boys can

participate in the

popcorn sale and fall

activities.

Come in for Landing

Den meetings/pack meetings

Den meetings/pack meetings

2nd chance recruitment

Key Dates in Review

AprilRoundtable topic – Cub Scout Fall Recruitment

MayIdeal Year of Scouting (May 12 & May 19)

Meet with your District Executive to discuss your pack’s plans for

recruitment.

JunePack planning – 2016-17 calendar and budget

JulyDistrict Recruitment Rallies & Yard sign distribution

August 25th

Sign-up Night• Applications & Fees Collected from parents• Applications & Fees turned in to district headquarters

August 29th – Sept 11th Parent Orientation meetings

For more information:crossroadsbsa.org (317) 813-7125