2016 exeter university mba presentation
TRANSCRIPT
#letstalkdigital
No Social Media!!!
Setting Your Stall Out
Work out your Personal Brand
The takeaway - build a solid platform from many different channels
www.hootsuite.com
Be EngagingBe ValuableBe Human
Writing Leads to ClarityPositioning MyselfBuilding Community
Listening for OpportunitiesRelationship BuildingPositioning Myself
www.youtube.com/alastairbanks
More Inspiring MediumPositioning MyselfBuilding Community
Corporate NetworkingPositioningSales Lead Generation
Facts about how successful linkedin has been for me
Offline - Just as Important
My Best Corporate Network
Best Relationship Builder
Most Engagement
Best Lead Generation
Worth over 100k to me in last two years
My Best Corporate Network
Step 1
Manage Your Settings
Action: Spend 20 mins getting your settings right for you
Step 2
connections is currency the meca (picture?)
Action: Start building your network of connections.todaywhy not add me
Step 3
Tips For an All-Star Profile
1). Think Like the Reader2). Use Rich Media3). Work on Recommendations4). Set the Right Endorsements5). Ensure Education & Experience Filled Out Fully
Action: Go somewhere quiet and work on your profile for an hour
Step 4
Your Goal - Positioning & Engagement
Action: Send updates to your network two/three times a week. Consider publishing articles.
Step 5
Keep Notes
Action: Use LinkedIn to organise your connections
Step 6
Job Hunting
Action: Be clever about job hunting, dont just be another CV
Step 7
Groups
Action: Join and Engage in a few relevant groups
Step 8
Sales
Action: Connect and offer something of value
Step 9
Be Proactive
Regular UpdatesRegular PublishingGroup EngagementEngaging with Connections
Step 10
Ideas for Standing OutCreate a profile which gives you the edgeCreate a WebsiteCreate a VideoCreate a Slide DeckEmail Your Connections
And FinallyCome up with Weekly Plan
Connect with 5 new peopleEngage in 2 groupsCreate 2 conversationsAsk for 2 introductions
Be EngagingBe ValuableBe Human
Connect with me:
Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanks
Twitter: @banksy6LinkedIn: uk.linkedin.com/in/alastairbanksInstagram: www.instagram.com/banksy6 Snapchat: banksy_66