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Page 1: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

lndustrial Fabrics Association lnternational

2016

Media Kit

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2

your customers

Page 3: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

MEMBER PORTAL/WEBSITES

PRINT

IFAI DIVISIONS

RESEARCH IN PERSON

CUSTOM CONTENT

SOCIAL MEDIA

E-NEWSLETTERS

our connectionslndustrial Fabrics Association lnternational

Integrated Media

Rely on the power of IFAI’s Media to reach the right audience with an effective message. This media kit is designed to help you

target the right buyers for your products.

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4

IFAI PublicationsIFAI’s print magazines have long been flagships in their respective industries—heralded around the world for their content. Our readership is loyal, decision-making business people from across the global specialty fabrics marketplace. An advertising campaign in any of these publications is a sure-fire approach to building your brand.

IFAI Digital MediaIFAI’s magazine websites are the perfect complement to our respected print publications—reinforcing your brand and accessing a global audience. IFAI’s digital publications shine at the forefront of a worldwide customer base, providing instant knowledge and respected content. Plus, readers return to an endless catalog of searchable articles and databases.

WEBSITES E-Newsletters

6 SpecialtyFabricsReview.com Specialty Fabrics Review

8 IFAI.com IFAI Worldwide

9 AdvancedTextilesSource.com Advanced Textiles Source

10 FabricArchitectureMag.com Fabric Architecture

12 GeosyntheticsMagazine.com Geosynthetics

14 InTentsMag.com InTents

16 MarineFabricatorMag.com Marine Fabricator

ResearchIFAI Custom Research is your source for accessing in-depth, accurate and timely industry and marketplace information. We offer a breadth of research capabilities for your business and market segment, including:

• US specialty market segments

• Customized market studies

• Development and administration of online surveys and results analysis

• Acquisition of hard-to-find market data

• Creation and delivery of research results via live presentations and webinars

6 Specialty Fabrics Review

10 Fabric Architecture Resource Guide

12 Geosynthetics

14 InTents

16 Marine Fabricator

Social MediaIFAI has a growing social media presence. Keep in touch and follow your favorite IFAI brands as we’ll keep you in the know. Be a part of the conversation and ask about marketing opportunities to leverage this powerful connection to your customers.

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5

IFAI Trade Shows and EventsThe specialty fabrics and technical textiles industries come alive as IFAI’s cutting-edge trade shows are the living, breathing embodiment of the industry. Decision makers from around the world converge to strike deals, purchase products, solidify partnerships and obtain answers to their questions. Face-to-face interaction is king, with handshakes and smiles signifying the closing of deals and the opening of opportunities.

18 IFAI Expo featuring Specialty Fabrics Advanced Textiles Shade and Weather Protection 20 Geotechnical Frontiers 2017

Custom ContentFor more than 100 years, IFAI’s content has educated members and readers alike. Let us help you develop a plan to include e-whitepapers in your marketing mix. They are completely turnkey, utlizing IFAI marketing channels to ensure maximum exposure.

86% of marketing professionals agree that successfully integrating multiple channels under a single marketing strategy is crucial to their long-term success. Forrester

ABOUT IFAI

IFAI (Industrial Fabrics Association International) is a not-for-profit trade association comprised of member companies representing the entire specialty fabrics/technical textiles industry, a world market estimated at $139 billion in 2015.

Supporting more than 1,500 member companies in 13 market niches and three country sectors, IFAI sponsors the largest industry trade show in the Americas; provides industry news and information via trade magazines, digital publications and buyer’s guides; and provides education and advocacy on behalf of member companies.

IFAI invests all profits generated by magazines, websites and trade shows to advance the industry and support member programming.

IFAI PRESIDENT/CEO

Mary Hennessy+1 651 225 6986800 319 [email protected]

Page 6: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

6January

Daily innovationSewing and threadSoftware and apps for increased productivityCommercial awnings and canopies

Ad Close: Nov 17, 2015 Materials Due: Dec 3, 2015

BONUS DISTRIBUTIONMFA National ConventionNECPACPA Zone 7/MFPA ConventionINDA RISE 2016IFAI Tent Conference 2016

February

State of the Industry, Part IThe aerospace marketCargo control and packagingCommercial interiors

Ad Close: Dec 17, 2015 Materials Due: Jan 4, 2016

BONUS DISTRIBUTIONThe Rental Show (ARA)CMCFA 2016 Convention

March

State of the Industry, Part IIMetal and frame fabricatingCoatings and finishesFrame-supported structures

Ad Close: Jan 17, 2016 Materials Due: Feb 3, 2016

BONUS DISTRIBUTIONAATCC International Conference

April

Specialty Fabrics Showcase (Part I)Marine fabrication Fabric testingMarine tops and enclosures

Ad Close: Feb 17, 2016 Materials Due: Mar 3, 2016

May

Specialty Fabrics Showcase (Part II)Shades, blinds and shuttersSmart fabricsExterior solar shades and screens

Ad Close: Mar 17, 2016 Materials Due: Apr 3, 2016

BONUS DISTRIBUTIONOutlook ConferenceOFPANZ ConferenceSpecialised Textiles Association Expo

June

Theme issue: GraphicsFabric graphics

Ad Close: Apr 17, 2016 Materials Due: May 3, 2016

BONUS DISTRIBUTION

July

Equipment and automationTrends in tentsCodes, standards and regulationsTent rental

Ad Close: May 17, 2016 Materials Due: Jun 3, 2016

August

IFAI Expo 2016 Exhibitor Product PreviewExhibits and displaysSafety and protective productsInterior displays

Ad Close: Jun 17, 2016 Materials Due: Jul 3, 2016

September

IFAI Expo Show PreviewShowStoppers PreviewShade structure anchoring and attachmentsMedical and health care marketsTensioned awnings and canopies

Ad Close: Jul 17, 2016 Materials Due: Aug 3, 2016

October

Building the workforceMilitary Markets Performance nonwovensAir structures

Ad Close: Aug 17, 2016 Materials Due: Sept 3, 2016

BONUS DISTRIBUTIONIFAI Expo

November

Fabrics and shade in agricultureFabrics in architecture/construction2016 IFAI Wage & Benefit StudyShowroom: Facades

Ad Close: Sept 17, 2016 Materials Due: Oct 3, 2016

December

Report: IFAI Expo 2016The transportation marketFabrics in entertainmentUpholstery

Ad Close: Oct 17, 2016 Materials Due: Nov 3, 2016

BONUS DISTRIBUTIONFabTech

SPECIALTY FABRICS REVIEW EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change

SpecialtyFabricsReview.com

E-Newsletter

OFFICIAL PUBLICATION OF

EXPO Oct. 6–9, 2015 | Anaheim, CA

Specialty Fabrics

Page 7: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

7BUYER’S GUIDEA comprehensive directory of suppliers, including thousands of products across the entire supply chain.Fibers, fabrics & filmHardware, findings and accessoriesEquipment and toolsServices to manufacturersEnd products

Ad Close: Mar 17, 2016 Materials Due: Apr 3, 2016

EXPO GUIDE

A complete guide to education, exhibits and important events at IFAI Expo 2016.

Ad Close: Aug 17, 2016 Materials Due: Sept 3, 2016

NET Print Rates: Specialty Fabrics ReviewAD SIZE ISSUE FREQUENCY BUYER’S

GUIDEEXPOGUIDE13x 7x 1x

Full page $3970 $4395 $4890 $5625 $5030

2⁄3 vertical $3500 $3980 $4365 $4920 $4410

1⁄2 island $2840 $3280 $3780 $4220 $3760

1⁄2 horiz $2300 $2720 $3220 $3970 $3485

1⁄3 page $1780 $2130 $2500 $2870 $2585

1⁄6 page $1280 $1515 $1855 $2140 $2005

Cover 2 $4365 $6185 $5530

Cover 3 $4365 $6185 $5530

Cover 4 $4565 $6465 $5785

2-pg spread $7535 $8350 $9290 $10685 $9555

Tabs $6555 $6975 $7375 $7680

Special positions add 10% to earned rateBuyer’s Guide and Expo Guide contributes to the overall Review frequency discounts

NET Digital Rates: Specialty Fabrics Review Prices listed are per month

SpecialtyFabricsReview.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90 px $595 $495 $395

Wide skyscraper 160 x 600 px $550 $450 $350

Mid-rectangle 300 x 250 px $550 $450 $350

*other sizes and dynamic units available, please call for more information.

E-Newsletter size 3 mo 6 mo 12 mo

Position #1 600 x 90 px $695 $625 $550

Position #2 600 x 90 px $595 $525 $450

Position #3 600 x 90 px $495 $425 $350

Sponsored content custom $800 $750 $700

SpecialtyFabricsReview.com

Specialty Fabrics ReviewThe Review has been elebrating its 100th year in 2015, “The Review”

has been instrumental in providing knowledge and support for the

specialty fabrics community, keeping decision-makers current on

industry trends, products and services. Specialty Fabrics Review is

the ideal vehicle to convey your message to a variety of buyers. The

Buyer’s Guide is the complete textile industry product and service

guide—acting as a year-round resource for purchasing decisions.

DIVISIONSAdvanced Textiles Products Division

Equipment Division

Fabric Graphics Association

Fabric Structures Association

Geosynthetic Materials Association

IFAI Canada

IFAI Japan

Makers Division

Marine Fabricators Association

Military Division

Narrow Fabrics Institute

Professional Awning Manufacturers Association

Tent Rental Division

Tarp Association

U.S. Industrial Fabrics Institute

REVIEW READER SURVEY

13,000 CIRCULATION

32,907 READERSHIP

Specialty Fabrics ReviewREADER PROFILE

Specialty Fabrics ExpoATTENDEE PROFILE

Marine FabricatorREADER PROFILE

GeosyntheticsREADER PROFILE

Fabric ArchitectureREADER PROFILE

InTentsREADER PROFILE

CustomProducts

20%

AwningsCanopies15%

Signs

13%

Marine Products

10%StructuresEnclosuresShelters

8%Safety/ProtectiveMedical

7%Government/Military 3%

Schools/Libraries/Other

Contract Developers

19%

Other Engineers

17%

Landscape Architects 14%

45%

Tent/Party Rental

24%

EventPlanner

18%SportsRecreation

10%

9% 6%

Military Disaster/RecoveryHotel/Caterer/Convention 3%

Mixed

Marketing

Technical/R&D

Production

Purchasing

AcademicsGovernment AgencyProfessionals

67%20%

10%

Architectural Fabric Product Manufacturers

Architects   Designers  

Contractors/Engineers/Specifiers

Schools/Libraries/Other 3%

24%

35%

Civil Engineers

32%Owner/CEOPresident

Sales30%9%

7%6%  6%  

10%

64%24%

9%

MarineInterior

MarineExterior  

Interior Designers 3%

Marine Repair

Read or look at ads98.4%

Of readers are owners, CEOs, and upper management93%

Read for new products and services87.5%

Keep and refer to past issues87.2%

Make or influence decisions94.1%

Read all of the last 4 issues70%

Average pass-along readers1.53

READER PROFILE

Page 8: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

8IFAI WorldwideThe global specialty fabrics market is at your fingertips

with IFAI Worldwide, a monthly e-newsletter providing

traditional advertising and unique sponsorship options.

IFAI.comThe worldwide specialty fabrics market utilizes the dynamic

content of IFAI.com to stay informed of daily trends in the

industry. IFAI.com is the entrance to our new Member Portal,

promising an unprecedented level of engagement.

NET Digital Rates: IFAI.com Prices listed are per month

IFAI.com size 1 mo 6 mo 12 mo

Leaderboard 728x90px $675 $550 $500

Wide skyscraper 160x600px $625 $500 $450

Mid-rectangle 300x250px $625 $500 $450

*other sizes and dynamic units available, please call for more information.

NET Digital Rates: IFAI Worldwide Prices listed are per month

IFAI Worldwide size 3 mo 6 mo 12 mo

Position #1 600x90px $695 $645 $595

Position #2 600x90px $595 $545 $495

Position #3 600x90px $495 $445 $395

Sponsored content custom $800 $750 $700

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9

Advanced Textiles SourceTechnical textiles professionals from across the industry turn

to Advanced Textiles Source for timely, relevant and interactive

content for the lucrative technical textiles industry. A robust

website and digital publication combine as a community forum

and information source for expert-vetted content.

ADVANCED TEXTILES SOURCE EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change

TECHNICAL TEXTILE MARKETS REPRESENTED

Aerospace BallisticsCarbon FiberCleanroomComposite Materials Civil Engineering/Geosynthetics Energy HarvestingHazmatMedical, Health & Hygiene Military/Government Nanotechnology Performance/SportswearPhase Change Safety & Protective Smart Textiles/WearablesSustainability Thermal

E-Newsletter

AdvancedTextilesSource.com

January 2016

The use of textiles in the aeronautics industry

June 2016

The business of standards

October 2016

Sustainability vs. innovation

March 2016

Photovoltaics and fabrics

April 2016

Responsive fabrics (thermal control and color changing)

July 2016

Protective materials for industrial environments

November 2016

AT Conference reports

August 2016

Today’s fabric architecture

December 2016

Advances in medical textiles

February 2016

Developments in nanotechnology for coatings and finishes

May 2016

From e-textiles to e-fibers and yarns

September 2016

Textile product priorities for the U.S. Military

AdvancedTextilesSource.com

OFFICIAL PUBLICATION OF

EXPO Oct. 6–9, 2015 | Anaheim, CA

Advanced Textiles

NET Digital Rates: Advanced Textiles Source Prices listed are per month

AdvancedTextilesSource.com size 1 mo 6 mo 12 mo

Leaderboard 728 x 90 px $750 $650 $550

Wide skyscraper 160 x 600 px $600 $500 $400

Mid-rectangle 300 x 250 px $600 $500 $400

*other sizes and dynamic units available, please call for more information.

E-Newsletter size 1 mo 6 mo 12 mo

Leaderboard 600 x 90 px $950 $850 $750

Wide skyscraper 160 x 600 px $915 $815 $715

Sponsored content custom $1100 $900 $700

DIVISIONAdvanced Textiles Products Division

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10

OFFICIAL PUBLICATION OF

Shade and Weather Protection

FABRIC ARCHITECTURE EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change

28 29www.FabricArchitectureMag.com FABRIC ARCHITECTURE | ResouRce Guide 2015

Project StudieS

TransiT sTaTionsTrucTures

When the Mile-High City took on a $500 million renovation of its historic downtown Union Station, roofing the massive train hall and its transit waiting stations was

the most visible and dynamic undertaking. The public transportation platform opened to rail commuting in 1881 and currently acts as a hub for city travelers and commuters with Amtrak train service, three urban light rail trains and citywide bus service.

The renovation team’s engineers and designers incorporated fabric architecture into the redevelopment project to create a functional and aesthetically unique solution. Tensile and fabric structure designer, manufacturer, and installer Structurflex, Kansas City, Mo., was selected to design and deliver a vast membrane roof for the train hall structure and canopies for waiting and drop-off areas within the station. In addition to Structurflex’s team, architects from SOM, engineers, steel fabricators, contractors, and steel erectors all worked together on the project. Eight unique tensile fabric structures were created for the station, which included roofing for commuter rail, Amtrak, light rail and bus terminal waiting stations. The station is an impressively large complex, and the fabric roofs were spread out over 1.35 million square feet of mixed-use development and civic space.

The project team chose Sheerfill II for the massive train hall roof, and Sheerfill V for canopies above the light rail waiting stations. Both Sheerfill products are polytetrafluoroethylene (PTFE) coated fiberglass fabrics produced by Saint Gobain of Paris, France. Single layer ETFE was used for the Amtrak waiting station canopies. The versatility and durability of PTFE made it an easy choice. Useful for industry applications ranging from electrical insulation and computer components to machinery lubrication and textile coatings, it adds stability and life to several different substrates. Its

performance and UV stability.” Dreiling notes that Structurflex’s experience working with PTFE coated fiberglass fabric was also a key factor. “We’ve found it to be the most reliable and well-produced product on the market,” Dreiling says. “It was a natural choice for the Denver Union Station project.”

Other ambitious fabric structures have relied on PTFE coated fabric, as well, including Minneapolis, Minnesota’s former Hubert H. Humphrey Metrodome, which used more than 20-acres of PTFE coated fabric for its double-sided textile roof. The

Project data

clientCity of Denver, Colo.

engineer, installation, Project managementStructurflex

architectSOM

FabricationSeele / Covertex

FabricPTFE by Saint-Gobain Performance Plastics Corp.; ETFE by Asahi Kasei Fibers Corp.

PhotoJames Jensen/JWJenPhoto

modern Denver International Airport covered its main terminal roof with PTFE coated fabric, as well.

Stretching 182 feet wide, 522 feet long, and weighing 720 tons, the Denver Union Station main train hall canopy is on par with some of the largest fabric roofing projects in the country. It covers 93,678 square feet of space and rises and impressive 66 feet above the train platform. Installed onto a tubular steel structure comprised of 11 3D trusses, the roof covers the length of more than 1 ½ football fields. It was designed to

hydrophobic qualities and excellent safety rating make it an especially attractive choice for application to industrial roofing fabrics like Sheerfill.

The decision to use PTFE coated fiberglass fabric was an easy one, according to Bart Dreiling, president of Structurflex’s North and South American operations, and was made during the planning of the project. “It was agreed upon by the design team, as well as Structurflex, that PTFE fiberglass was the ideal material for the project,” he says. “It offers superior fire resistance, excellent long term structural

Resource Guide

Resource and Idea Guide

A conclusive architectural asset for fabrics, products and supplies powering informed decisions plus case studies to inspire and educate architects on the use of fabric for shade and structure.

Ad Close: Mar 17, 2016 Materials Due: Apr 3, 2016

BONUS DISTRIBUTIONAIA

FabricArchitectureMag.com

E-Newsletter

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11

FabricArchitectureMag.com

Fabric ArchitectureRESOURCE GUIDE

The Fabric Architecture Resource and Idea Guide is a complete

resource for architects who build with fabric, featuring information

on fabrics, products and supplies as well as case studies of fabric

structure projects. Advertisers can promote their products through

comprehensive directories and specifier’s charts for air, tent, and

tensile structures and canopies.

Specialty Fabrics ReviewREADER PROFILE

Specialty Fabrics ExpoATTENDEE PROFILE

Marine FabricatorREADER PROFILE

GeosyntheticsREADER PROFILE

Fabric ArchitectureREADER PROFILE

InTentsREADER PROFILE

CustomProducts

20%

AwningsCanopies15%

Signs

13%

Marine Products

10%StructuresEnclosuresShelters

8%Safety/ProtectiveMedical

7%Government/Military 3%

Schools/Libraries/Other

Contract Developers

19%

Other Engineers

17%

Landscape Architects 14%

45%

Tent/Party Rental

24%

EventPlanner

18%SportsRecreation

10%

9% 6%

Military Disaster/RecoveryHotel/Caterer/Convention 3%

Mixed

Marketing

Technical/R&D

Production

Purchasing

AcademicsGovernment AgencyProfessionals

67%20%

10%

Architectural Fabric Product Manufacturers

Architects   Designers  

Contractors/Engineers/Specifiers

Schools/Libraries/Other 3%

24%

35%

Civil Engineers

32%Owner/CEOPresident

Sales30%9%

7%6%  6%  

10%

64%24%

9%

MarineInterior

MarineExterior  

Interior Designers 3%

Marine Repair

FABRIC ARCHITECTURE READER SURVEY

5,500 CIRCULATION

13,915 READERSHIP

Read or look at ads94.1%

Of readers are owners, architects, contractors and designers94.5%

More likely to buy from advertisers73.1%

Use for ideas and inspiration83.5%

Buy fabric for their business82.7%

Trust industry advertisers87%

NET* Print Rates: Fabric Architecture Prices listed are per month

Print 1x

2-pg spread + FP page $5995

2-pg spread + half page $5605

Full page $2985

Half-page spread $2985

Half-page (horizontal) $1985

Special positions add 10% to earned rate

DIVISIONSFabric Structures AssociationProfessional Awning Manufacturers Association

NET Digital Rates: Fabric Architecture Prices listed are per month

FabricArchitectureMag.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90 px $595 $495 $395

Wide skyscraper 160 x 600 px $550 $450 $350

Mid-rectangle 300 x 250 px $550 $450 $350

*other sizes and dynamic units available, please call for more information.

E-Newsletter size 3 mo 6 mo 12 mo

Position #1 600 x 90 px $595 $525 $450

Position #2 600 x 90 px $495 $425 $350

Position #3 600 x 90 px $395 $325 $250

Sponsored content custom $650 $600 $550

READER PROFILE

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12

OFFICIAL PUBLICATION OF

April/May

FOCUS: Environmental protectionGeosynthetics and energy: Oil, gas, coal, and moreContainment applicationsGeotechnical Frontiers: GeoWatch–2017

Ad Close: Feb 17, 2016 Materials Due: Mar 3, 2016

BONUS DISTRIBUTIONNACEOFPANZASHE National ConferenceGMA Lobby Days

August/September

Geosynthetics and transportation—Roads, bridges, and moreGeotextile tubesGreen roofsGeotechnical Frontiers: GeoWatch–2017

Ad Close: Jun 17, 2016 Materials Due: Jul 3, 2016

BONUS DISTRIBUTIONAPWA CongressSWANA WASTECONInfo Mining ConferenceDam Safety, ASDSOGMA Lobby DayASCE Annual Civil Engineering ConferenceIFAI ExpoGeo Chicago 2016Euro Geo 6

February/March

FOCUS: Unpaved roadsGeosynthetics and damsInternational Achievement AwardsGMA Techline Q-and-AGeotechnical Frontiers: GeoWatch–2017

Ad Close: Dec 17, 2015 Materials Due: Jan 4, 2016

BONUS DISTRIBUTIONIECA’s Environmental ConnectionASCE’s GeoCongressGeo Americas

June/July

FOCUS Section: Erosion and sediment controlCoastal and shoreline protectionGMA Techline Q-and-AGeotechnical Frontiers: GeoWatch–2017

Ad Close: Apr 17, 2016 Materials Due: May 3, 2016

BONUS DISTRIBUTIONASTM Committee D 35 on GeosyntheticsSpecialised Textiles Association ExpoStormCon

October/November

Geosynthetics and water—Stormwater, reservoirs, and moreReinforced slopes and wallsGMA Techline Q-and-AGeotechnical Frontiers: GeoWatch–2017

Ad Close: Aug 17, 2016 Materials Due: Sep 3, 2016

BONUS DISTRIBUTIONASLA Annual Meeting and ExpoASTM Committee D 35 on Geosynthetics

Dec 2015/Jan 2016

SPECIFIER’S GUIDEThe most renowned industry guide for specifying geosynthetics products, applications and services.

Ad Close: Oct 17, 2015 Materials Due: Nov 3, 2015

GEOSYNTHETICS EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change

GeosyntheticsMagazine.com

E-Newsletter

GeotechnicalFrontiersMarch 12–15, 2017 | Orlando, Florida USA

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13

Specialty Fabrics ReviewREADER PROFILE

Specialty Fabrics ExpoATTENDEE PROFILE

Marine FabricatorREADER PROFILE

GeosyntheticsREADER PROFILE

Fabric ArchitectureREADER PROFILE

InTentsREADER PROFILE

CustomProducts

20%

AwningsCanopies15%

Signs

13%

Marine Products

10%StructuresEnclosuresShelters

8%Safety/ProtectiveMedical

7%Government/Military 3%

Schools/Libraries/Other

Contract Developers

19%

Other Engineers

17%

Landscape Architects 14%

45%

Tent/Party Rental

24%

EventPlanner

18%SportsRecreation

10%

9% 6%

Military Disaster/RecoveryHotel/Caterer/Convention 3%

Mixed

Marketing

Technical/R&D

Production

Purchasing

AcademicsGovernment AgencyProfessionals

67%20%

10%

Architectural Fabric Product Manufacturers

Architects   Designers  

Contractors/Engineers/Specifiers

Schools/Libraries/Other 3%

24%

35%

Civil Engineers

32%Owner/CEOPresident

Sales30%9%

7%6%  6%  

10%

64%24%

9%

MarineInterior

MarineExterior  

Interior Designers 3%

Marine Repair

NET* Print Rates: GeosyntheticsAD SIZE ISSUE FREQUENCY

6x 4x 1x

Full page $3765 $4490 $4990

2⁄3 vertical $3505 $4065 $4515

1⁄2 island $3080 $3430 $3810

1⁄2 horiz $2560 $2860 $3175

1⁄3 page (H or V) $1930 $2455 $2725

1⁄6 page (H or V) $1495 $2050 $2275

Cover 2 $4145

Cover 3 $4145

Cover 4 $4350

2-pg spread $7160 $8535 $9485

Tab (Spec Guide) $5110 $5985

Special positions add 10% to earned rate

GeosyntheticsMagazine.com

GeosyntheticsFor more than 30 years, Geosynthetics magazine has been a

beacon for specifiers, engineers, architects, government agencies,

academics and installers to follow—providing the answers

they need. The annual Specifier’s Guide is the go-to resource

for industry decision makers when specifying products and

applications year-round. Online, top influencers get involved

through detailed case studies and a library of research articles.

GEOSYNTHETICS READER SURVEY

14,000 CIRCULATION

33,325 READERSHIP

Read or look at ads98.5%

Of readers are owners, engineers and project managers91.8%

Read for new products and services75%

Keep and refer to past issues87.5%

Make or influence decisions77.9%

Read all of the last 4 issues71%

Average pass-along readers1.4

DIVISIONGeosynthetics Materials Association

NET Digital Rates: Geosynthetics Prices listed are per month

GeosyntheticsMagazine.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90px $595 $495 $395

Wide skyscraper 160 x 600 px $550 $450 $350

Mid-rectangle 300 x 250 px $550 $450 $350

*other sizes and dynamic units available, please call for more information.

E-Newsletter size 3 mo 6 mo 12 mo

Position #1 600 x 90 px $695 $645 $595

Position #2 600 x 90 px $595 $545 $495

Position #3 600 x 90 px $495 $445 $395

Sponsored content custom $800 $750 $700

READER PROFILE

Page 14: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

14

OFFICIAL PUBLICATION OF

ConferenceJan. 26–28, 2016  Westgate Las Vegas Resort & CasinoIFAI.com/tent 

TENTSINaug / sept 2015

A PUBLICATION OF

Subscribe at www.intentsmag.com$10 US | $15 CAN

TAKE THE STAGE:TENTS AND STAGING FOR CONCERTS

Attaching tents to buildings

Hire top performers

FITA PERFECT

STRATEGIES FOR ACCURATELY

CALCULATING SQUARE FOOTAGE

0815IT_CV1.indd 1 7/22/15 9:46 AM

INTENTS EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change

InTentsMag.com

E-Newsletter

February/March

Buyer’s GuideA leading resource of products and services tent rental professionals utilize for purchasing decisions.

Ad Close: Dec 17, 2015 Materials Due: Jan 4, 2016

April/May

Trends in tentsTables, linens and table décorEvacuation planning

Ad Close: Feb 17, 2016 Materials Due: Mar 3, 2016

BONUS DISTRIBUTIONSpecialised Textiles Assocation ExpoOFPANZ Conference

June/July

WEDDINGSTented wedding trendsCustomizing tented events—digital printing, logos on event décor, custom projection and moreUsing drones in tent rental

Ad Close: Apr 17, 2016 Materials Due: May 3, 2016

BONUS DISTRIBUTION IAAPA Attractions Expo

August/September

One tent—multiple themes and decorSupport tents: catering, first aid, and moreOpening a second location

Ad Close: Jun 17, 2016 Materials Due: Jul 3, 2016

October/November

Corporate event trendsTo stock or not: Must-haves for event inventoryBallasting tool case study

Ad Close: Aug 17, 2016 Materials Due: Sep 3, 2016

BONUS DISTRIBUTIONIFAI ExpoShowman’s ShowMid Atlantic Tent Renters Association Conference

Dec 2016/Jan 2017

PRODUCT SHOWCASEWow! installationsTent accessories: doors, windows, sidewallsTent Expo previewPremier product showcase

Ad Close: Oct 17, 2016 Materials Due: Nov 3, 2016

BONUS DISTRIBUTIONIFAI Tent ConferenceISES The Special EventThe Rental Show (ARA)Catersource Conference and Tradeshow

Page 15: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

15

Specialty Fabrics ReviewREADER PROFILE

Specialty Fabrics ExpoATTENDEE PROFILE

Marine FabricatorREADER PROFILE

GeosyntheticsREADER PROFILE

Fabric ArchitectureREADER PROFILE

InTentsREADER PROFILE

CustomProducts

20%

AwningsCanopies15%

Signs

13%

Marine Products

10%StructuresEnclosuresShelters

8%Safety/ProtectiveMedical

7%Government/Military 3%

Schools/Libraries/Other

Contract Developers

19%

Other Engineers

17%

Landscape Architects 14%

45%

Tent/Party Rental

24%

EventPlanner

18%SportsRecreation

10%

9% 6%

Military Disaster/RecoveryHotel/Caterer/Convention 3%

Mixed

Marketing

Technical/R&D

Production

Purchasing

AcademicsGovernment AgencyProfessionals

67%20%

10%

Architectural Fabric Product Manufacturers

Architects   Designers  

Contractors/Engineers/Specifiers

Schools/Libraries/Other 3%

24%

35%

Civil Engineers

32%Owner/CEOPresident

Sales30%9%

7%6%  6%  

10%

64%24%

9%

MarineInterior

MarineExterior  

Interior Designers 3%

Marine Repair

NET* Print Rates: InTents

AD SIZE ISSUE FREQUENCY6x 4x 1x

Full page $4155 $4530 $4910

2/3 vertical $3710 $4060 $4575

1/2 island $3285 $3580 $3890

1/2 horiz $2500 $2915 $3245

1/3 page (H or V) $1805 $1990 $2210

1/6 page (H or V) $1390 $1600 $1855

Cover 2 $4570

Cover 3 $4570

Cover 4 $4775

2-pg spread $7890 $8610 $9330

Special positions add 10% to earned rate

InTentsMag.com

InTentsMotivated professionals and successful entrepreneurs from the

tent rental, meeting and event planning, and catering industries

turn to InTents for everything from weddings to military and

disaster recovery. Readers are among the most engaged, seeking

new opportunities in the tent rental industry. A successful Buyer’s

Guide is the cornerstone for year-round purchasing decisions for

professionals across the tent rental landscape.

DIVISIONSTarp Association Tent Rental Division

INTENTS READER SURVEY

10,000 CIRCULATION

31,365 READERSHIP

Read or look at ads98.8%

Of readers are owners, caterers and event planners93%

Read for new products and services89.1%

Keep and refer to past issues88.5%

Make or influence decisions98.2%

Read all of the last 4 issues79.6%

Average pass-along readers2.14

NET Digital Rates: InTents Prices listed are per month

InTentsMag.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90 px $595 $495 $395

Wide skyscraper 160 x 600 px $550 $450 $350

Mid-rectangle 300 x 250 px $550 $450 $350

*other sizes and dynamic units available, please call for more information.

E-Newsletter size 3 mo 6 mo 12 mo

Position #1 600 x 90 px $595 $525 $450

Position #2 600 x 90 px $495 $425 $350

Position #3 600 x 90 px $395 $325 $250

Sponsored content custom $650 $600 $550

READER PROFILE

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16

OFFICIAL PUBLICATION OF

January/February

MFA Time StandardsNew Products ShowcaseTravel covers Job-costing

Ad Close: Nov 17, 2015 Materials Due: Dec 3, 2015

BONUS DISTRIBUTIONNECPA CMCFA 2016 ConventionMiami International Boat ShowIFAI MFA Conference

March/April

MFA Excellence Awards: Interior and ExteriorNew trends in marine flooringSocial-media marketingMakers Coalition: How it’s working for the marine industry

Ad Close: Jan 17, 2016 Materials Due: Feb 3, 2016

May/June

Trends in exterior and exterior marine fabricNew technology toolsSmall-business insurancePartnering with nominal competitors

Ad Close: Mar 17, 2016 Materials Due: Apr 3, 2016

BONUS DISTRIBUTIONSpecialised Textiles Association ExpoOFPANZ Conference

July/August

Window productsNewest inventory-management toolsWhere to find employeesFabric repair

Ad Close: May 17, 2016 Materials Due: Jun 3, 2016

September/October

Building an enclosed pilot houseTax law changesCan/should you warrant your work?Continuing education credits

Ad Close: Jul 17, 2016 Materials Due: Aug 3, 2016

BONUS DISTRIBUTIONIFAI ExpoIBEX

November/December

BUYER’S GUIDE A complete product and service resource used throughout the year for buying decisions.

Ad Close: Sep 17, 2016 Materials Due: Oct 3, 2016

SEPTEMBER/OCTOBER 2015

A PUBLICATION OF

SUBSCRIBE AT www.marinefabricatormag.com

$10 US | $15 CAN

RESTORINGACANIA

MFA member revives the glory days of the Roaring '20s

CHILD'S PLAYKid-friendly interiors

balance durability, safety and fun

Extending CreditMost shops can't

aff ord the risk

0915MF_Cv1.indd CV1 8/19/15 9:02 AM

MARINE FABRICATOR EDITORIAL CALENDAR Editorial calendar and bonus distribution subject to change

FABRICATORSConference

MarineFabricatorMag.com

E-Newsletter

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17

MARINE FABRICATOR READER SURVEY

5,000 CIRCULATION

12,447 READERSHIP

Read or look at ads99.1%

Of readers are owners, designers and fabricators97.1%

Read for new products and services91.9%

Keep and refer to past issues94.1%

Make or influence decisions97.9%

Read all of the last 4 issues87.4%

Average pass-along readers1.5

MarineFabricatorMag.com

NET* Print Rates: Marine Fabricator Prices listed are per month

AD SIZE ISSUE FREQUENCY6x 4x 1x

Full page $3440 $3950 $4295

2⁄3 vertical $3120 $3625 $3965

1⁄2 island $2745 $3200 $3450

1⁄2 horizontal $2335 $2745 $3145

1⁄3 page (H or V) $1835 $2200 $2515

1/6 page (H or V) $1345 $1605 $1855

Cover 2 $3780

Cover 3 $3780

Cover 4 $3955

2-pg spread $6535 $7510 $8155

Special positions add 10% to earned rate

Marine FabricatorFor more than 20 years, decision makers have turned to Marine

Fabricator to learn craftsmanship techniques and build successful

marine fabrication enterprises. Business owners use the publication

as the primary resource for their business needs and for education

and information. The Buyer’s Guide provides readers an easy year-

round resource for making buying choices.

DIVISIONMarine Fabricators Association

Specialty Fabrics ReviewREADER PROFILE

Specialty Fabrics ExpoATTENDEE PROFILE

Marine FabricatorREADER PROFILE

GeosyntheticsREADER PROFILE

Fabric ArchitectureREADER PROFILE

InTentsREADER PROFILE

CustomProducts

20%

AwningsCanopies15%

Signs

13%

Marine Products

10%StructuresEnclosuresShelters

8%Safety/ProtectiveMedical

7%Government/Military 3%

Schools/Libraries/Other

Contract Developers

19%

Other Engineers

17%

Landscape Architects 14%

45%

Tent/Party Rental

24%

EventPlanner

18%SportsRecreation

10%

9% 6%

Military Disaster/RecoveryHotel/Caterer/Convention 3%

Mixed

Marketing

Technical/R&D

Production

Purchasing

AcademicsGovernment AgencyProfessionals

67%20%

10%

Architectural Fabric Product Manufacturers

Architects   Designers  

Contractors/Engineers/Specifiers

Schools/Libraries/Other 3%

24%

35%

Civil Engineers

32%Owner/CEOPresident

Sales30%9%

7%6%  6%  

10%

64%24%

9%

MarineInterior

MarineExterior  

Interior Designers 3%

Marine Repair

READER PROFILE

NET Digital Rates: Marine Fabricator Prices listed are per month

MarineFabricatorMag.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90 px $595 $495 $395

Wide skyscraper 160 x 600 px $550 $450 $350

Mid-rectangle 300 x 250 px $550 $450 $350

*other sizes and dynamic units available, please call for more information.

E-Newsletter size 3 mo 6 mo 12 mo

Position #1 600 x 90 px $595 $525 $450

Position #2 600 x 90 px $495 $425 $350

Position #3 600 x 90 px $395 $325 $250

Sponsored content custom $700 $650 $600

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18

IFAI Trade Shows and Events

90% of attendees use exhibitions as the #1 source of purchasing information.

Center for Exhibition Industry ResearchCanada

24%

Asia37%

Middle East  2%    Africa 2%

Australia &New Zealand

Mexico

Central & SouthAmerica

Europe 3%

9%  

9%

14%

INTERNATIONAL ATTENDEES

International attendees represent more than 100 countries outside the U.S.       

Marketing

Other Purchasing     

President/Owner4%  

5%  

6%  

10%   

21%   

26%   

28%  R&D Engineering

SalesProduction/Operations

ATTENDEE JOB TITLE

A global industry of textile companies unites at IFAI Expo 2016—the largest

display of specialty fabrics and technical textiles in North America. Join more

than 400 exhibitors offering fibers, yarns, equipment, fabric and technology

solutions for motivated buyers in Charlotte, NC, Oct. 18–21.

Decision-makers and researchers from more than 100 countries attend IFAI Expo

to see the latest products and technologies, learn about industry trends, network

and build successful and confidential relationships with exhibitors.

Specialty FabricsTraditional market suppliers from fabric, equipment and hardware to services needed to manufacture end products.

AUDIENCE: Prominent industry fabricators from awning and tent manufacturers to marine and graphics professionals.

Advanced TextilesSuppliers to suppliers and innovators in non-traditional markets (such as medical, smart textiles, aerospace, safety & protective and performance wear) showcase their ability to partner throughout the supply chain.

AUDIENCE: Other IFAI exhibitors, brands, product designers, end product manu- facturers from non-traditional markets.

Shade & WeatherEnd product manufacturers of retractable awning systems, shade structures and canopies as well as motorized shade and weather solutions unite in this popular show floor area.

AUDIENCE: Landscape architects, pool and deck contractors, parks and recreation officials, other demographics interested in outdoor, shade and weather protection.

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19

EXPO Oct. 18–21, 2016 | Charlotte, NC

IFAIexpo.com

NET* Digital Rates: IFAIexpo.com Prices listed are per month

IFAIexpo.com 3 mo 6 mo 12 mo

Wide skyscraper $550 $450 $350

Mid-rectangle $550 $450 $350

*other sizes and dynamic units available, please call for more information.

IFAI MEMBER EXHIBIT SPACE RATES

BOOTH SIZE/TYPE BEFORE April 1

AFTER April 1

HEIGHT RESTRICTION 8 ft. (2.44m)

10’ x 10’ Standard (3.05m x 3.05m) $3,000 $3,300

10’ x 10’ Corner (3.05m x 3.05m) $3,275 $3,575

HEIGHT RESTRICTION varies, contact IFAI

10’ x 20’ Island (3.05m x 6.1m) $7,000 $7,600

10’ x 30’ Island (3.05m x 9.14m) $8,500 $9,100

20’ x 20’ Island (6.1m x 6.1m) $11,000 $11,800

20’ x 30’ Island (6.1m x 9.14m) $16,000 $17,200

20’ x 40’ Island (6.1m x 12.2m) $21,000 $21,400

30’ x 30’ Island (9.14m x 9.14m) $23,500 $23,950

20’ x 50’ Island (6.1m x 15.24m) $25,500 $26,000

30’ x 40’ Island (9.14m x 12.2m) $30,400 $31,000

30’ x 50’ Island (9.14m x 15.24m) $37,750 $38,500

40’ x 40’ Island (12.2m x 12.2m) $40,200 $41,000

40’ x 60’ Island (12.2m x 18.28m) $58,600 $59,800

50’ x 50’ Island (15.24m x 15.24m) $59,750 $61,000

Other sizes please inquire

Non-IFAI members

ADD $500TO EXHIBIT SPACE RATE

EXHIBITOR SURVEY RESULTS

found prospective customers96%

rated prospect quality "good" or "excellent"78%

connected with existing customers93%

closed sales on the show floor39%

ONLINE

Advanced Textiles SourceAdvancedTextilesSource.comFabric Architecture e-newsletterIFAIexpo.comIFAI WorldwidePre and Post Show E-blastsSpecialty Fabrics Review e-newsletterSpecialtyFabricsReview.com

IN PERSON

Fabric Sourcing CenterShowStoppers AwardsSponsorships

IN PRINTFabric Architecture Resource Guide

Specialty Fabrics Review • Exhibitor Preview issue • Show Preview • Show Issue• Show Report

IFAI Expo Guide

Our connections, your success

Book by April 1 and save!

1 800 209 1810Steve Schiffman

Aerospace AutomotiveAwningsBallisticsCarbon FiberCleanroomComposite Materials

MARKET APPLICATIONS

Civil Engineering/Geosynthetics

Energy HarvestingFiltrationGeosyntheticsGovernment/MilitaryGraphics

HazmatMarine ProductsMedical, Health & Hygiene Military/Government Nanotechnology Performance/Sports wearPhase Change

Recreational ProductsSafety & ProtectiveSmart Textiles/WearablesStructuresSustainability TentsThermal

Page 20: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

20GeotechnicalFrontiers.org

Geotechnical Frontiers 2017 Conference and Trade Show More than 2,000 practioners, designers, regulators, contractors,

and installers come together to strike deals and share knowledge

at this highly-respected trade show event. The geotechnical, civil

engineering, and geo-professional communities interface at a

world-renowned conference where the fore-most developments

in geotechnical engineering technologies are presented.

Participants rely on the Show Guide to navigate through the

conference and trade show.

Geotechnical Frontiers 2017 is a must-attend event for the geotechnical, civil engineering, and geoprofessional communities.

SUPPORTED BY

UNDER THE AUSPICES OF

ORGANIZED BY

Innovation and Collaboration in Technology and Practice

EXHIBIT SPACE RATES: Geotechnical Frontiers

BOOTH SIZE/TYPE Member Non-member

10’ x 10’ Standard (3.05m x 3.05m) $2,400 $2,700

10’ x 10’ Corner (3.05m x 3.05m) $2,600 $2,900

10’ x 20’ Island (3.05m x 6.1m) $5,300 $5,700

20’ x 20’ Island (6.1m x 6.1m) $9,700 $10,900

Other sizes please inquireGeotechnical Frontiers is a joint venture organized

by IFAI and ASCE's Geo-Institute every six years.

In 2011 the show floor sold out fast. Avoid the wait

list by securing your booth today!

NET* Digital Rates: Geosyntheticsconferece.com Prices listed are per month

Geosyntheticsconferece.com 3 mo 6 mo 12 mo

Wide skyscraper $550 $450 $350

Mid-rectangle $550 $450 $350

*other sizes and dynamic units available, please call for more information.

AUDIENCE PROFILE

Contractor/Consultants

AcademicOther

Engineering

9%  

8%  7%  

10%  

21%  20%  

35%  

R&D/Test Lab

Installation/Fabrication

Designer/Project Manager

Our connections, your success

IN PRINTGeosynthetics

Show IssueShow Report

IN PERSONGeoynthetics Show Guide

ONLINEGeosynthetics e-newsletterGeotechnicalFrontiers.orgGeosyntheticsMag.comPre and Post Show E-blasts

Page 21: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

Invaluable exchanges, innovative products

Patty and Charly Smail Shelter Structures Inc.

Member since 2003

We’re big believers in

networking and so from

the first year we joined IFAI

we started attending Expo—

where we talk to everybody

we can talk to, and learn about

the latest technologies and fabrics.

Connect with with Patty, Charlyand industry experts like them.

Join today!Visit IFAI.com/membership

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22

File RequirementsFILE FORMAT > PDF/X-1A

• PDFs must be CMYK using SWOP standards. Convert all images to process color (RGB and spot colors are not accepted).

• Images should be 300 dpi at size used in ad.

• Use Type 1 or OpenType fonts only (no TrueType or font substitutions).

• Do not embed ICC Profiles in images.

• Preflight your file in Adobe Acrobat before uploading (use PDF/X-1A compliance) to check for errors.

• If your file does not pass our preflight program, we will return it to you with the preflight report to assist you in correcting the file.

Print Ad SizesAD SIZE WIDTH X HEIGHT

Live Trim Bleed

Two-page spread w/bleed 15.5" x 9.875" 16.5" x 10.875" 16.75" x 11.125"

Full page w/bleed 7.25" x 9.875" 8.25" x 10.875" 8.5" x 11.125"

1/2 horizontal spread w/bleed 15.5" x 4.9375" 16.5" x 5.4375" 16.75" x 5.5625"

2/3 vertical 4.5" x 10"

1/2 island 4.5" x 7.5"

1/2 horizontal 7" x 4.875"

1/3 horizontal 4.5" x 4.875"

1/3 vertical 2.125" x 10"

1/6 horizontal 4.5" x 2.375"

1/6 vertical 2.125" x 4.875"

Magazine trim size: 8.25” wide x 10.875” high

Space Close/Materials DueMONTH SPACE

CLOSEMATERIALS DUE

January Nov 17 Dec 3

February Dec 17 Jan 3

March Jan17 Feby 3

April Feb 17 Mar 3

May Mar 17 Apr 3

June Apr 17 May 3

July May 17 Jun 3

August Jun 17 Jul 3

September Jul 17 Aug 3

October Aug 17 Sep 3

November Sep 17 Oct 3

December Oct 17 Nov 3

Green = Live area Black = Trim Red = Bleed

2/3 vertical

1/2 Island

1/3 v

1/3 horiz

1/6 horiz

1/6 v 1/2 horiz

1/2 horizontal spread

FP2 page spread

Print Specifications

FOR TECHNICAL SUPPORT REGARDING ADS, CONTACT

Michelle CookAdvertising Designer/Coordinator

+1 651 225 6957+1 800 382 0134

[email protected]

Make sure your display ad prints accurately by submitting high-quality print ready files

UPLOAD YOUR FILES

http://ifai.leapfile.comClick on “Secure Upload.”

Recipient email is [email protected]

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23

Digital Specifications

Digital Specs LEADERBOARD MEDIUM

RECTANGLEWIDE

SKYSCRAPER

DoubleClick DoubleClick DoubleClick

Ad Server DFP DFP DFP

Animated gif/jpg YES YES YES

HTML5 YES YES YES

Video YES YES YES

Third Party Tags YES YES YES

Max File Size 39k 39k 39kMax Rotations of Animation

3 loops 3 loops 3 loops

Materials DueTwo weeks prior to start date.

Digital Sizes

Websites Size (w x h)

Leaderboard/Footer* 728 x 90 px

Wide skyscraper 160 x 600 px

Mid-rectangle 300 x 250 px

E-newsletters/ Digital Publications** Size

Leaderboard 600 x 90 px

Horizontal banner 600 x 90 px

*Footer for Advanced Textiles Source website only** Static jpg is the only format accepted for e-newsletters/

digital publications

Ensure your digital promotion functions correctly by providing properly formatted files

IFAI.com/mediakit

All HTML5 creative must have an action script embedded in the code that allows DoubleClick to insert URL and track the clicks upon that ad.

In order to do this, the following script must be coded into the HTML5 ad in the areas that will be clickable:

For a Single Click Creative

on(release) { getURL(_level0.clickTAG, “_blank”); }

For a Multiple Click Creative First clickable area:

on(release) { getURL(_level0.clickTAG0, “_blank”); }

Second clickable area:

on(release) { getURL(_level0.clickTAG1, “_blank”); }

Third clickable area:

on(release) { getURL(_level0.clickTAG2, “_blank”); }

This can continue for as many clickable areas as you need. The URL’s must be provided for each clickable area in a manner that enables the trafficking team to ensure that each area clicks to the right URL. DO NOT EMBED THE URL IN THE HTML5 CODE. This will make the ad non-functional within the DoubleClick Ad Server.

HTML5 Specs

• 30-second max animation for all creative• Creative must open in a new

browser window • 3 loop max animation in HTML5 ads • All sound and video must be

user-generated • Preferred frame rate of 15 frames

per second clickTAG Coding Instructions

Video Specifications

• Embedded video must be third-party served • Pixel size 300x250px • Format of Video Asset: Unmuxed* (AVI, MPEG, MOV, WMV,

and FLV**) • Audio/Video Length: Videos should not exceed 30 seconds. • Animation Length: No animation allowed• 3rd Party Tracking: Allowed • Video Guidelines:

Scanned Mode (Progressive) CompressionL 30 fps (29.97 fps) Backup GIF or JPEG: for serving into browsers that

do not have Flash Player SWFs (or some type of comp file/storyboard) file(s)—

To show us what the ad is supposed to do. Click Thru Window: New Window Click Thru URL: Client must provide Custom Specs: Premission for host-initiated audio and

extended video or audio lengths beyond specifications require policy exceptions

*unmuxed = Dual tracks, one for video, one for audio so that it can be edited separately if necessary

** Please note we cannot re-size or re-encode FLV files Expandable Ad Units

All expandable ad units must be third-party served.

• User-initiated ONLY • No automation expansion—Expansion must occur on

mouseover and react upon mouseout • Clearly visible start/stop audio and visual controls• Prominent Close button required in upper right corner of ad

11 point font is recommended with verbage “Close X” • Audio/Video permitted - user-generated • Maximum frame rate of 25 fps • Interactive ads should auto-close after 7 seconds

UPLOAD YOUR FILES

http://ifai.leapfile.comClick on “Secure Upload.”

Recipient email is [email protected]

Page 24: 2016 - IFAI · Benefit Study Showroom: Facades Ad Close: Sept 17, 2016 December Report: IFAI Expo 2016 The transportation market Fabrics in entertainment Upholstery Ad Close: Oct

lndustrial Fabrics Association lnternational Media Kit

VP/MEDIA & SALES

Steve Schiffman

+1 651 225 6952 800 209 [email protected]

EDITORIAL DIRECTOR

Christopher Tschida

+1 651 225 6970 [email protected]

AD MATERIALS COORDINATOR

Michelle Cook

+1 651 225 6957 800 382 [email protected]

NATIONAL SALES MANAGER

Jenn Schaal +1 651 225 6923 800 436 [email protected]

ADVANCED TEXTILES PRODUCT MANAGER

Casey Strauch

+1 651 225 6904800 209 [email protected]

EXHIBIT/MEMBERSHIP SALES

Vivian Cowan

+1 651 225 6961 800 486 3971 [email protected]

MEDIA SALES

Lisa Batdorf Sales Coordinator+1 651 225 6959 800 208 [email protected]

Julia Heath

+1 651 225 6932 800 319 [email protected]

Diana Ludwig

+1 404 665 [email protected]

Brenda Olson

+1 651 225 6998800 436 [email protected]

Sandy Tapp

+1 651 225 6924 800 273 [email protected]

Success starts with IFAI.