2015/2016 annual report - southerntasmania.com.au€¦ · 2 annual report 2015/2016 | destination...

2015/2016 Annual Report

2 Annual Report 2015/2016 | Destination Southern Tasmania

⊲GordonDam Photography Rob Burnett

welcome

The2015/2016financialyearsawDestinationSouthernTasmania(DST)growitsroleasakeystakeholderintheTasmaniantourismindustry,drivingindustrydevelopmentactivitiesinthesouthernregion,facilitatingkeylinkagesandbringingindustrytogethertogenerateoutcomestoenhancethestate’svisitoreconomy.

TheDSTteamcontinuestoembracethechallengesandopportunitiesofaregionaltourismorganisation(RTO),focusingonitsthreeorganisationalpillarsofRegionalDispersal,AdvocacyandIndustryDevelopment.

ItiswithmuchpleasurethatDSTpresentsits2016AnnualReport.WetrustthatitwillcommunicatethepassionandenergythattheorganisationbringstothetourismcommunityinSouthernTasmaniaandshowhowwearedeliveringonourorganisation’sgoals.

3 Destination Southern Tasmania | Annual Report 2015/2016

contents04 fromthechairman06 fromtheceo08 keyoutcomes10 lookingahead12 wordfromourlocal

tourismassociations16 theboard20 financialsnapshots24 auditor’sreport26 members

Cover images⊲Topleft FortySpottedRareTasmanianGin PhotographyJuliaSmith

BangorWine&OysterShed Photography Rob Burnett

HeritageHorseDrawnCarriages TanyaChalicePhotography

⊲Middleleft ViewofHobartfrom MtWellington/kunanyiLookout PhotographyTourismTasmania

BonorongWildlifeSanctuary –GregIrons Photography Rob Burnett

North-SouthTrack PhotographySuppliedCourtesyofFlowMountainBike

⊲Bottomleft WillieSmithsOrganicAppleCider PhotographyJonathanWherrett

BathurstHarbourAerial PhotographyPaulFleming

CurringaFarm PhotographyWaiNangPoon

Allimagessuppliedcourtesy ofTourismTasmania


SeekingtoattractmoreofthesevisitorstoourregionalareashasbeenasignificantfocusoftheactivitiesofDestinationSouthernTasmaniathroughouttheyear.Addingtotherangeandqualityoftheexperiencethatpeopleenjoyintheregionsisimperativeifwearetogrowourvisitoreconomy,supportregionalemploymentandsupportthesignificantnewaccommodationcomingon-streaminHobart,akeyaspectthatisintegraltoachievingmorevisitorsoverall.

DSThasworkedcooperativelywitha numberofstakeholderstofacilitateachievementofthesegoals.

IacknowledgethefinancialsupportandsupportivepartnershipswehavewithTourismTasmaniainmarketingactivities,theDepartmentofStateGrowthinvisitorservicingandthesupplysideoftheindustryandwithourCouncilsinarangeofactivities.DSThasbeencommissionedbyanumberofCouncilstoundertakemarketingontheirbehalfandtoimplementvarioussocialmediaandotherstrategies.

Thekeyinitiativeswithpotentialforsignificantimpactonourmembers,theindustryoperatorsofsouthernTasmania,willbethedevelopmentofaVisitorEngagementStrategyandDestinationActionPlansdevelopedbyeachcommunityinidentifieddistrictsintheregion.Designedtoimprovethequalityofthevisitorexperience,theplansaimtomakeadifferencetothevisitorexperienceinlocalareasandtocreatebenefitsforthecommunity.

TheDSTBoardcontinuestoattractamixofskillsanddiverserepresentationandIthankallDirectorsfortheirvaluedcontributions.DeputyMalcolmWellsandAnneMcVillyarenotseeking re-electionandIwishtorecordoursincerethankstothembothcontributingtheirvasttourismexperiencesinceDSTwasestablished.

IalsoacknowledgeandthankourChiefExecutiveMelindaAndersonforanoutstanding

contributiontopositioningDSTfavourablywithalllevelsofgovernmentandwithourindustrypartners.Melindaprovidesconsiderableregionaltourismandorganisationmanagementexperienceanddisplaysgreatenergyandenthusiasm.IalsothankmembersoftheDSTteamfortheircontributiontotheoverallpresentationofDST.

WithleadershipfromtheTourismIndustryCouncilofTasmania,theTasmanianindustry,throughthelatestTourism21Strategy,iscontinuingtobecomemuchmorecoordinatedandfocussedonthekeyelementsofgrowingthevisitoreconomy.

IwouldliketothanktheStateGovernmentforitssupportoftheindustry,boththroughTourismTasmaniaandDSGanddirectlyforitssupportoftheregionaltourismstructure.

DSTacceptsthechallengesofservingourindustryandwethankallthosewhohavesupportedtheorganisationbybecomingmembers.

VINCENT BARRONChairman

from the chairman

ThevisitorindustryinSouthernTasmaniacontinuestoexperiencegrowthinboththenumberofarrivalsandintheircontributiontoourvisitoreconomy.Theimpactofthisgrowth,notsurprisingly,isnotexperiencedproportionatelythroughoutthewholeregion.


▲SalamancaMarket Photography PoonWaiNang

⊲Echidna Photography SeanScott


Regional DispersalWehaveacleardirectiontofocusourmarketingeffortsontheintrastatemarketandon-groundvisitors,whilstalsosupportingTourismTasmania’sactivitiesthroughtheprovisionofregionalcontent.OurjobistofacilitateinterestinthesouthernTasmanianregionandsupportoperatorstodrivevisitationtotheirownbusinesses.Todothiswehavecontinuedtofocusoureffortsoncreativedigitalmarketingchannelsandthefacilitationofpartnershipstoleverageopportunitiesforindustry.

Visitor MapResearchhighlightstheimportanceofmapsandlocalguidesforvisitors.During2016weinvestedinthedevelopmentofaSouthernTasmaniavisitormaptoshowcasethebrandstrengthsoftheregionandhighlighttheaccessibilityoftheregion’sdiverseexperiences.Themapishand-illustratedtoprovideaninterestingandattractivetoolforvisitorsthatwillcomplementotherinformationsources.150,000copiesofthemapwillbedistributedthroughoutthestateduring2016/2017.Itisexpectedthatthemapwillbeupdatedannually.

DigitalOurmarketingprogramfocusedstronglyondigitalmediaengagement,digitalcontentacquisitionandgeneration,aswellassocialmediachanneldevelopment.WeintroducedSouthernExposurethisyeartofeatureourdestinationsthroughreal-worldadventuresandimages,aswellastodrivethedevelopmentofuniquecontenttoboostsearchengineoptimisationandwebsiteandsocialmediatraffic.

PartnershipsWorkinginconjunctionwithBrookeStreetPier,DSTintroducedacooperativeprogramtofeaturememberbrochuresonadvertisingscreens

displayedthroughoutthishigh-trafficsite.Wewerealsodelightedtoworkcloselywith

HobartAirportandAvalonAirporttofeaturesignagepromotingHobartandBeyondtotravellersatthesemajorgateways.

EventsaremajorstimulatorsofregionaldispersalandDSTworkscloselywithEventsTasmaniaandotherindustrystakeholderstoprovideinformationaboutSouthernTasmaniatoencourageeventattendeestoexploretheregion.Forexample,wedevelopedcollateraltobedistributedtothe1000AFLMastersattendeesincludingregionalhighlightspostcards.

DSTagainpartneredwithTasports,CityofHobartandTasmanianTravelandInformationCentretoprovidepromotionofmembersandindustrytopassengersarrivingon34cruiseshipsintoHobart.PosterdisplayswereprovidedintheMac02terminalandoperatorswereabletopurchaseparkingpermitsoutsideMac02tooffertoursandexperiencesdirectlytocruisepassengers.

WeareproudtoworkwithMonatoprovideopportunityforindustrytoworkwithoneofTasmania’smajorattractions.Thisincludedthe12monthMonaIndustryCampaignandPainttheTownRed,aDST-ledinitiativeencouragingindustryto‘lightupred’andaddvibrancytoHobart’sDarkMofowinterevent.

DSTworkedinpartnershipwithCityofHobartandNorthMelbourneFootballClubtoexploreopportunitiesandmaximisetourismbenefitsfromAFLinHobart.ThisincludedatourismmicrositeforNorthMelbourneFootballClub’s40,000members,whereDSTmembersshowcasedvalue-addofferingsacrossa12-monthperiodtoencourageregionaldispersalaroundgames.

DSTcontinuestoworkwiththelocaltourismassociations(LTA)tobuildindustrycapacityandensuretourismbenefitsflowontolocalcommunities.ThisyearDSTcontinuedtowork

from the ceo

IthasbeenanindustriousanddynamicfourthyearofoperationforDestinationSouthernTasmania(DST).Ourfocusduring2015/2016hasbeenonourbusinessgoalsofRegionalDispersal;IndustryDevelopmentandCapacityBuilding;andRegionalAdvocacy,whilstmaintainingthesustainabilityofDSTandworkingwithinourresourcelimitations.


withHuonValleyKingboroughTourismAssociationtoimplementacooperativecampaignfeaturingmagazine-styletelevisionsegmentswithlocalradiopersonalitiesDaveandKylie,supportedbydigitalactivitieswithsocialinfluencers.ThisprogramwasalsoextendedtoasecondseriesinwinterforoperatorsthroughoutSouthernTasmania.WeengagedwiththePortArthurTasmanTourismAssociationtodeliveraneight-monthperiodofsocialmediamanagement.DSTwasalsoengagedbytheHeritageHighwayLTAtodeliveritsannualsocialmediamanagementprogram.

WesupportedTourismTasmania’stradeactivities,facilitatingprizesfortheTravelIndustryRoadShowtoMelbourne,SydneyandBrisbane,aswellassupportingfamiliarisationsfortheTassieSpecialistprogram.WealsocontinuedourregularindustrypresentationstoTourismTasmaniastafffromDSTmemberstokeepourstatetourismorganisationinformedofdevelopmentswithinourregion.

Industry Development and Capacity BuildingMembershipAsanindustrymembershiporganisation,DSTisfocusedondevelopingahigh-valueandrelevantmembershippropositionforindustry.Thisyearwerestructuredourmembershipfromfourtothreelevelsandstreamlinedourmemberbenefitprogram,whichincludedalistingonthenewvisitormap.1Aprilwasintroducedasthesetcalendardateforannualmembershiprenewal,toensureadministrativeefficienciestobenefitmembers.

ConnectionsWecontinuetocommunicateandinform membersthroughourHighlandstoHarboursnewsletterandregularemailupdates.This year,wedevelopedanewcorporatewebsite www.southerntasmania.com.au,whichispopulatedwithnews,industryupdatesandrelevantresearch.WealsointroducedamemberFacebookgroup.

EducationWeprovidedopportunitiestogaincontemporaryindustryintelligencewiththeinauguralDSTTourismSummiton4August2015.Theprogramfor

thisfull-dayindustryeventwasdesignedto providepracticalandrelevantinformationthatourmembersandindustrycouldapplydirectlyto theirbusinesses.

Thesummitiscomplementedbythefreemonthly‘TipsandTipples’membernetworkingprogramintroducedearlyin2015.Tipsand Tipplesbringsindustrytogethertonetworkwhilstalsofeaturingpresentersontopicalthemesrelevanttomembers.

Industry ExcellenceWeweredelightedtointroducetheSouthernStarsofTourismthisyeartobringthesouthernTasmanianindustrytogethertocelebrateourindustry.AttheeventheldinApril2016fiveSouthernStarswereawarded,includingthreebusinessandtwoindividualawards.TheStarsrecognisedinnovation,brandexcellence,newbusiness,communitycontributionandyoungachievement.TheeventwillcontinuetobeanannualcelebrationofthesouthernTasmaniantourismindustry.

Destination Action PlansWiththesupportofDepartmentofStateGrowth,DSTcoordinatedDestinationActionPlansforGreaterHobart,TasmanandBrunyIsland.Theseplansprovidetheopportunityforlocalvisitoreconomyprioritiestobeidentifiedandworkedtowardsbythelocalcommunities,providingpracticalsupportforthebroaderDestinationManagementPlanfortheregion.DestinationActionPlanswillbedevelopedforothersoutherndestinationsduring2016/2017.

Regional AdvocacyOur commitment to industry advocacy is ongoing. During the past financial year DST provided letters of support for grant applications and assisted with submissions for funding programs including Tourism Demand Driver Infrastructure, Regional Innovation and Investment Fund and Events Tasmania funding.

DST has also been a voice for a number of industry issues, including infrastructure priorities throughout the southern region.

DST has operated with 3.5 full time equivalent staff for most of 2015/2016. It has achieved a significant program of activities with limited resources, testament to the hard work of its team Jared Mendham, Anne Menegat and Nick Courtney, ably supported by its Board, led by Chairman Vin Barron.

We thank our members for their continued support. We are proud to represent our membership base and are excited about the upcoming year. We have a clear direction, ensuring we deliver on our goals to drive regional dispersal and build industry capacity to maximise tourism benefits to local communities.

MELINDA ANDERSONChiefExecutiveOfficer


key outcomes

2015/2016hasseenincreasedvisitationacrossSouthernTasmania,withstronggrowthfromdomesticholidayvisitorsandtraditionalinternationalmarketsincludingUKandUSAandemergingAsianmarkets.

Over81percentofallvisitorstoTasmaniavisitSouthernTasmania.Ourgoalsaretobuildthecapacityofindustrytorespondtovisitordemand,deliverqualityexperiencesandtoensurethebenefitsofthevisitoreconomyflowthroughouttheregion.Ourpriorityactivitiestoachievethishavefocusedonastrongindustrymembershipbase,digitalmarketing,partnerships,industryeducationandregionaladvocacy.

MembershipDSTistrulyanindustry-ledorganisation,with194membersfromacrossSouthernTasmania(up8%from2014/2015).Weweredelightedtowelcome50newmembersthisyearaswecontinuetogrowandevolvetomeetindustryneeds.

OurnewmembershipprogramwasintroducedinMarch2016withallmembersnowsubscribingtoanannualrenewalon1April.Therevisedmemberstructureincludesthreelevels:Essential,PremiumandUltimate,designedtoreflecttheneedsandlevelsofindustryengagementofdifferentorganisations.

Digital Marketing Ourpublic-facingbrand,Hobart&Beyond,hasbecomeanestablisheddigitalreferencepointintheintrastatemarket,withthewebsitereceivingover200,000pageviewsfrom73,000uniqueusersinthe2015/16financialyear.ThewebsiteisalsofeaturinghighlyinkeysearchtermsonGoogle.

DSThasbeenfocusedoncontentgenerationandleveragingsocialmediathisyear,withourInstagramtopping17,000followersandFacebook13,000.Moreimportantly,communityengagementwithoursocialmediaisimpressive,withourFacebookpagegenerallyreachingmorethan200,000peopleeachmonth.Instagramisalsoperformingwell,generatingover160,000impressionseachmonth.

IntermsofcontentgenerationbyDST,wehadexcellentinteractionwithourSouthernExposureblog,whichsawover33,000pageviews.Ourcustom-shotandeditedSouthernExposurevideoswereseencloseto200,000timesonFacebookandourarticlesandblogswereseenbyclosetoamillionpeopleonFacebookandreceivedover26,000likesonInstagram.

Wealsoheld11successfulinstameets,whichcombinedtoreach2.3millionpeople5.7milliontimes,andtheyreceived215,000likesandcommentsonphotostakenduringthemeets.ContentfromthesemeetswassharedthroughTourismTasmania,TourismAustralia,andotherlargeInstagram-basedchannels.ThemesfortheInstameetsincludedFarSouth,BrunyIsland,Tasman,MtField,MidWinterFeast,DarkMofoDarkParkandWillowCourt,VillaHowdenandHuonMidWinterFestival.

■ Greater Hobart■ Heritage Highway■ Huon Valley/Kingborough■ Tasman Peninsula■ Derwent Valley and

Central Highlands

22%

10%2%

7%58%

Central Highlands

Derwent Valley

Huon Valley

Kingborough Tasman

Sorell

Brighton

ClarenceHobart

Glenorchy

Southern Midlands

DST Member Distribution


▲RussellFalls Photography courtesyTourismTasmania

PartnershipsPartnershipsarekeytoleveragingDST’sandtheindustry’slimitedresources.Thisyearwefocusedondevelopingpromotionalprogramsthatenabledoperatorstoparticipateatvaryinglevels:•72operatorlistingswereincludingonthefreeNorthMelbourneFootballClubmicrosite

•46membersparticipatedintheadvertisingprogramatBrookeStreetPierwith55brochuresdisplayedacrossfiveadvertisingscreens

•55businessesparticipatedinPainttheTownRed,lightingupinredtosupportDarkMofoandparticipateinDST’ssocialmediaprogram

•10operatorsparticipatedinthesix-weekcooperativetelevisioncampaignwithSouthernCrossaimedtoencourageTasmanianstodiscovertheirownbackyard.Thisprogramreachedover74.1%oftheTasmanianpopulationwhosawoneoftheTVcommercials13.4times.

•DSTworkedwithtwomemberstobeincludedinWinTelevision’sLoveShackprogram

•34participantssignedupforthe2015/2016Monaindustrycampaign

•100%ofindustrymemberswerelistedonDST’sSouthernTasmaniamap

•EightoperatorssignedupfortheindependenttouroperatorcruiseprogramoperatingfromHunterStreet,outsidethecruiseterminal.Anothereightoperatorstookupposterdisplayadvertisingintheterminal,facilitatedbyDST.

Industry EducationAkeyachievementthisyearwastobuildourindustryeducationprogram.WecoordinatedtheinauguralDestinationSouthernTasmaniaTourismSummitinAugust2015atBlundstoneArena,

attractingover150industryparticipants.Over97%ofattendeessaidtheywereverysatisfiedorsatisfiedwiththesummitandintendedtoattendfuturesummits.

OurTipsandTipplesinitiative,aregularseriesoffreenetworkingevents,continuedtoencouragememberstolearnfromeachotherontopicalthemes.DSTheldsixeventsthisyear,attractingover300attendees.TopicsincludedCruise,TripAdvisor,Booking.com,TourismAustralia’sCoastalandAquaticCampaign,TourismTasmania’sWinterCampaignandMona’sIndustryPartnershipCampaign.

Industry Excellence and NetworkingTheinauguralSouthernStarsofTourismattractedover150peopletocelebratethesouthernTasmaniantourismindustryandrecogniseoutstandingachievements.

WewerealsodelightedtoworkwithTourismIndustryCouncilTasmaniaandTasmanianHospitalityAssociationtohostanend-ofyeareventatTheAppleShedintheHuonValleywithover100industrystakeholderscomingtogetherfromacrossthesectortonetworktoreflecton2015.

AdvocacyAdvocacyforregionalissuesisanongoinglongtermstrategy,butweweredelightedthatcloseto$1.84millionoffundingwasachievedthroughtheTourismDemandDriverInfrastructureFundandRegionalTourismInnovationandInvestmentFundprogramsforprojectsinsouthernTasmania.ThisfundingwillsupportprioritiesinthesouthernTasmaniaDestinationManagementPlanandpromoteregionaldispersal.


⊲Pennyfarthingrider Photography Rob Burnett

WatersidePavilion-MawsonPlace Photography JuliaSmith

▼Roaring40sKayaking Photography SeanScott


MarketingWewillcontinuetofocusourmarketingeffortsontheintrastatemarketandon-groundvisitors.Whilstmuchofourattentionwillcentreoncreativedigitalmarketingchannels,wewillconcentrateonensuringmaximumdispersaloftheSouthernTasmanianvisitormaptosupportawarenessofourregionalexperiencesandbrandstrengths.Businessandleisureeventsarealsoafeatureofourmarketingplanasopportunitiestomaximiseregionaldispersal.

Building Industry CapacityWiththesupportoftheDepartmentofStateGrowth,DestinationActionPlanswillbeakeypriorityforDSTin2016/2017asweworkwithlocalcommunitiestoidentifykeyprioritiesinlocalareasfocusedonimprovingthevisitorexperience.

WewillworkcloselywithStateGovernmentandotherRegionalTourismOrganisationstosupportthedevelopmentofastatewideVisitorEngagementStrategytoassistinprovidingaseamlessandcoordinatedvisitorexperiencethroughoutthestate.

WearealsoexcitedtodeliverthesecondannualDSTTourismSummitandSouthernStarsofTourism,asthesebecomesignatureindustryeventsforsouthernTasmania.

Membership and PartnershipsWearefocusedonenhancingandstrengtheningourrelationshipwithour11localgovernmentpartnersandindustrystakeholders.Wewillcontinuetobuildandstrengthenourmembershipbase.ItisvitallyimportantthatDSTcontinuestoberepresentativeofourindustryandresponsivetoitsneeds.Thisdrivesouradvocacyagenda.

Ourannualmembershipsurveyisanimportanttooltogatherfeedbacktoensurethatourmembershippropositionisrelevantandprovidesvalueformoney.

looking ahead

DSTisveryexcitedabout2016/2017.TheDSTteamofstaffandtheBoardofDirectorsarecommittedtoourdriversofRegionalDispersal,IndustryDevelopmentandCapacityBuildingandRegionalAdvocacy,whilstmaintainingthesustainabilityofDST.


ThishasbeenayearofchallengesforthesittingHuonValleyKingboroughTourismAssociation.WiththeimpendingchangeofstructureandrebrandingofthecurrentHuonTrailregionunderthehelmofDestinationSouthernTasmania,theHVKTAhasseentwelvemonthsofchange,culminatinginthedecisiontowinduptheassociationinfavourofsmallerregionalnetworkswithastrongvoicethroughtheDSTledadvisorygroup.

HVKTAmemberswereactivelyinvolvedintheHuonTrailreviewprocessthattookplaceoverthelast12monthsandrepresentativesworkedwiththeHuonValleyKingboroughSteeringCommitteeinprogressingtheagreementwithDSTtotakeonthemarketingoftheregion.

Theassociationhadabusyyearworkingtowardthenewstructureswhileundertakingseveralcooperativeoperator-basedactivities,aswellasworkinginconjunctionwithDSTtoadministerthemarketingactivitiessupportedbytheHuonValleyandKingboroughCouncils.

HVKTAmembershipworkedtogethertopromotetheHuonTrailregionwithactivitiessuchas:

•Afour-daypresenceattheHobartVisitorCentre,withoperatorsvolunteeringtheirtime

toshowcasetheHuonTrailregionandalsotofamiliarisecentrestaffwithproductsand regionalactivities

•AcooperativeHuonTrailpresenceintheTravelwayspublications

•OperatorvolunteerspromotingtheHuonTrail attheTasteoftheHuonandAgfest

InconjunctionwithDSTtheassociationundertookseveralcooperativeactivitiesincluding:

•SouthernCrossTVcampaignfeaturingDave andKylie,with13operatorsparticipating

•Awellattendedinstameetfocusingonthe FarSouth

•Hostingofhigh-profilesocialmediainfluencersvisitresultinginsomeexcellentregionalimages

InMaythisyearageneralmeetingwascalled todeterminethefutureoftheHVKTAandthedecisionwasmadetodisbandtheassociation. AsaregionandcommunityofoperatorsweembracethenewdirectionandlookforwardtoacontinuedstrongrelationshipwiththetworegionalcouncilsandDSTinthepromotionanddevelopmentofourregion.

word from our local tourism associations

Huon Valley Kingborough Tourism Association Inc (HVKTA) RachaelTrueman,President

▼WinterFeast Photography AdamGibson


ThelastyearhasseenabusytimeforthePortArthurTasmanTourismAssociation(PATTA)withvariousprojectssuccessfullyimplementedincluding,amongstothers,anewandinvigoratedsocialmediapresenceandarefashionedTasmanRegionwebsite.

Theorganisationhasmetthechallengeofworkingonashoe-stringbudget,deliveringqualityvisitorinformationinbothprintedanddigitalforms.Ourprintedmediaremainsinhighdemandthroughoutthestate’svisitorcentresandourlocalmapandservicesguidedistributedintheregion,continuestobeamostpopularinformationsourceforourvisitors.

Oursocialmediacontent,developedundercontractwithDST,hastripledinfriendswithatotalreachofoverhalfamillionsinceFebruary.OntheInstagramplatform,wehaveachievedsome4000followersandahighlyactivedigitalspace.Ourchallengeinthecomingyearwillbetokeepthatpresencefreshandgrowingfromwithinourmembership.

PATTA’smainobjectiveofmarketingtheregionistobringnewawarenessandcapitaliseonouruniqueadvantages:intriguinghistory;uniquewildlife;andourhospitalityofferings,allsetinourincrediblecoastalenvironment.Allthatwedoasavoluntaryboardpushesthatmessagetoourpotentialandrealisedvisitormarket.

AhighlightoftheyearhasbeenthelaunchoftheThreeCapesTrackexperience,whichhasperformedbeyondexpectationswithinthefirstsixmonthsofoperation.Thelocalbenefitshavebeenseenwithinmomentsofopening,yieldingnewvisitornumbersandextendedstaysbeyondjusttheirtimeonthetrack.TheadventofhelicoptertoursbasedonthePeninsulaisanothersignofconfidence,asisthelong-awaitedannouncementfromtheFederalGroupontheredevelopmentofthefuturePortArthurLodge,whichwasoutlinedattherecentPATTAGalaDinneratthePortArthurMotorInn.

NewownershipoftheFoxandHounds,along-standinginstitutionintheregion,againbodeswellforthefuturedevelopmentandgrowingappealoftheTasman.AwardsagainwonbythePortArthurHistoricSiteaddtothemix,asdidthewell-deservedacknowledgementoftheteamatthePortcelebratingtheimportanceoftheHistoricSite’splaceinthefabricofTasmania’svisitorappeal.Thecontinuingdiversificationofthevisitorofferisthekeytotheregion’scontinuedsuccessasavisitordestination.

AtaBoardlevel,itisappropriatetoacknowledge,indeedcelebratetheinputofourhonoraryBoard

ofManagement,thesupportofourhonorarybookkeeper,TaniaParkinsonandtheworkofourSecretary/TreasurerandkeyGalaDinnerorganiserPeterDerkley.GaryHooperneedsmentioninhiscoordinationofthetasmanregion.com.auwebsiteredevelopment,mostofwhichhasbeenachievedfromafarwhilehelooksafterotherbusinessinterestsinQueensland.

ItisalsoappropriatetoacknowledgetheroleoftheTasmanCouncilinsupportingthevisitorindustryintheregion,bywayofparticipation,contributingtothedebateandprovisionofservicesandgrapplingwiththechallengeasoneofthesmallercouncilsinthestate,whilebeingchallengedinprovidinginfrastructureintheregionthatenjoysthegreatestindividualvisitornumbersoutsidethemajormetropolitanareas.

DSTalsoneedstoberecognisedfortheleadershiproleitprovides,aswellasservicesdirecttomembersandtheBoard.Therecently-developedTasmanVisitorActionPlan,againaproductofDST,theDepartmentofStateGrowthandtheinputoflocalbusinessoperatorsandTasmanCouncil,isagreatexampleofhowthedifferentlevelsofourindustrycanworktogether.

ThePremier’spresence,aswellasJamesCretanofTourismTasmaniaandrepresentativesofPATTA,DestinationSouthernTasmaniaandTasmanCouncilatourrecentGaladinnerisacknowledged.WealsoacknowledgecontributorsandsupportersincludingTahuneAirwalk,FourSeasonsHolidayCottages,PortArthurHistoricSites,StewartsBayLodge,BendigoBank,TasmanGolfCourse,ShowYouTasmania,Roaring40sKayaking,PennicottWildernessTours,DavisCanvas,RoseSolomon,McHenryDistillery,andFederalGroupandSaffireFreycinet.

Lastly,afterservingasPresidentforthepastfiveyears,IannouncethatPATTAwillhaveanewPresidentaftertheupcomingAnnualGeneralMeeting.Mytimeinthisrolehasalwaysbeenchallenging,butultimatelyrewarding,incontributingtotheTasmanbrandandallitholdsanditssustainedgrowthinappeal.

PATTAlooksforwardtoourcontinuingmissionofestablishingtheareaasthe‘EssenceofTasmania’inthemindsoftravelreferees,visitorsandthewholeTasmanianpeople.WewillsucceedinthiswiththesupportofourdedicatedBoardwhodirecttheactivitiesofPATTA,thesupportofourmembersvisitorbusinesses,andmostimportantlythesupportofthevisitingpublic.

Port Arthur Tasman Tourism Association (PATTA)RogerSelf,President


TheaimofthepastyearwastowindupthestrugglingLocalTourismAssociation(LTA)andjoinforceswiththeDerwentValleyCouncil’sEconomicandGrowthSpecialCommittee.Thiscommitteeiscomprisedofrepresentativesfromarangeofeconomicsectorssuchastourism,agriculture,retail,servicesandlocalgovernment.WhilethecommitteeisestablishedbytheDerwentValleyCouncil,andrecognisesNewNorfolkasthemajorhubsupportingboththeDerwentValleyandCentralHighlandsareas,italsorecognisesthateconomicandsocialdevelopmentinthe

regionextendsbeyondmunicipalboundaries.ByabsorbingtheLTAintotheEconomicandGrowthSpecialCommittee,wehavebecomepartofabiggerpictureandlonger-termplan,collaboratingacrossindustriestopromoteourregion.Sincedoingso,wefeelwehavestrongerrepresentationindecision-makingandshapingthefutureoftheDerwentValley.

TheremainingfundsoftheDerwentValleyTourismAssociation($5427)willbespentonprojectsincollaborationwithDSTtofurtherpromoteourregion.

Derwent Valley Tourism Association (DVTA)TimLast,President

⊲Flywheel Photography NickOsborne

ButtercupGrazingintheDerwentValley Photography VeronicaYoud

▼DerwentRiver, New Norfolk Photography VeronicaYoud


TheHHTRA,foundedin1998,isthepeaktourismbodyfortheMidlandsofTasmania,fromPontvilleinthesouthtoPerthinthenorth.TheregionishometosignificantheritageattractionsincludingWoolmers,Brickendon,RossBridge,CallingtonMillandRedlandsandSheneDistilleries.Significantnaturalandculturallandscapesprovidefurtherattractionsforvisitorstothearea.

ThreeTasmanianCouncils:NorthernMidlands,SouthernMidlandsandBrighton,fundtheHHTRA.ABoardconsistingofrepresentativesacrossthethreelocalgovernmentareasmanagestheoperationsoftheorganisation.

Theperiod2015-2016hasagainseenachievementsfortheHeritageHighway,withanumberofcurrentandnewactivitiesbeingdelivered.TheassociationhaspartneredwithDSTtodeliveratargetedsocialmediacampaign.LeveragingtheexpertiseofDST

Heritage Highway Tourism Region Association (HHTRA)AlexGreen,President

▲RichmondBridge Photography WaiNangPoon

insocialmediahasdeliveredsignificantbenefitstotheHHTRAandoperators.Greaterlevelsofengagementwithalargenumberofvisitors,increasedexposureforattractionsandexperiences,andconnectingwithpotentialvisitorshaveallresultedfromthisinitiative.

GiventheoutstandingsuccessofthepartnershipwithDST,theHHTRAhasresolvedtocontinuethesocialmediaprogramthrough2016-17.Outsidethesocialcampaign,theassociationcontinuesarangeofpromotionsfortheregionthroughdifferentmarketingchannels,includingprintadvertising,brochuresandproductdevelopment.


Vincent BarronChairmanVinBarronwasChiefExecutiveoftheTasmanianConventionBureau(TCB)from1993until2008.HewaspreviouslyExecutiveDirectoroftheHobartChamberofCommerceandStateDirectoroftheTasmanianChamberofCommerceforeightyears.

InMay2011,hebecametheconvenor/chairmanofvariousindustryworkinggroups,havingastheirobjectivetheestablishmentofanewregionaltourismorganisationforSouthernTasmania.

HewasafoundingDirectoroftheTourismIndustryCouncilofTasmaniaandcurrentlyrepresentsDSTontheTICTBoard.VinisaDirectorofCricketTasmaniawithcommitteeresponsibilitiesthatincludemarketing,promotingmajorevents,BlundstoneArenavenueoperationsandtheTasmanianCricketMuseum.

Malcolm WellsDeputy ChairmanMalcolmiscurrentlyChairofBusinessEventsTasmaniaandtheNationalParksandWildlifeCouncil.HeisPrincipalofhisownprojectmanagementconsultancy.Between2005and2014,hewasAdjunctProfessorintheSchoolofBusinessattheUniversityofTasmania.

MalcolmhadthirteenyearswithTourismTasmania,nineasDeputyChiefExecutive.HeisaFellowoftheAustralianInstituteofCompanyDirectors.MalcolmwasanarchitectoftheBrandTasmaniainitiativeandakeyplayerinthedevelopmentofTargaTasmania,theThreePeaksRace,TenDaysontheIslandandthe1990WorldRowingChampionships.

HereceivedacknowledgementforhisservicestoTasmaniantourismwhenhewasawardedthePremier’sAwardforOutstandingContributiontoTasmanianTourismatthe2003TourismAwards.

Frank PearceNominee of Local Tourism AssociationsFrankPearcehasextensivelocalgovernmentexperiencewithovertenyearsasGeneralManagerofGlenorchyCityCouncil.HeisaCPAandhasaBachelorofArtsmajoringinEconomicsplusaMasterofBusinessAdministrationDegreeandiscurrentlyacouncilloratDerwentValleyCouncil.

PriortohisroleatGlenorchy,FrankhadsevenyearsatseniormanagementlevelattheCityofFremantleinWA.HealsomanagedtheinternalauditandtreasuryfunctionsforTransperth,Perth’spublictransportprovider.HepreviouslyworkedforavarietyofCommonwealthGovernmentagenciesinWesternAustralia,gainingextensiveexperienceinaccounting,performanceauditing,generaladministrationandmanagement.

Anne McVillyElected DirectorAnnehasover20years’experienceintourismand10yearsinInformationTechnologyasaSystemsAnalyst/Programmer.ShecommencedinherrolewiththePortArthurHistoricSiteManagementAuthorityinMay2013.

InherpreviousrolewiththeTasmanianTravelCentre,Hobart,Annehasformedstrongstatewideindustryrelationships,andcombinedwithherITbackgroundshehasextensiveknowledgeofonlinebookingsanddistribution.Shehasacomprehensiveunderstandingofvisitorneeds,expectationsandactivitiesundertakenbytouristswhilstinTasmaniaandanin-depthknowledgeofthecruisesector,includingkeysectorrelationshipsinbothdomesticandinternationaltravel.

the board

▲ThreeCapesTrack–CapePillarandtheBlade Photography TasmaniaParksandWildlifeService

⊲WillowCourtAntiqueCentre Photography Rob Burnett

Franklin Photography Rob Burnett


Brenton WestNominated by Southern Tasmanian Councils AuthorityBrentonWestistheChiefExecutiveOfficeroftheSouthernTasmanianCouncilsAuthority(STCA),thepeakbodyrepresentingthe12southerncouncils.Brentonhaspreviouslyworkedasaseniorpoliticaladviserforafederalsenatorundertakingmedia,policyandparliamentaryduties.

BrentonholdsacombinedBachelorofArtsandBusinessdegree,majoringinPoliticalScienceandHumanResourceManagementandisaGraduateoftheAustralianInstituteofCompanyDirectorsCourse(GAICD).HeiscurrentlystudyingaMasterofBusinessAdministration(MBA)andalsoservesontheBoardofthedisabilityserviceproviderVeranto.

Will BarbourElected DirectorWillBarbouristheSalesandMarketingManager,TradeandDigitalatRACTDestinations.Will’spreviousrolesincludeworkingintourismmarketingforaDestinationMarketingOrganisationintheBritishColumbianRockiesaswellasmarketingwithTasmanianAirAdventures.Will’sexperienceincludesinvolvementinpromotions,eventmanagement,mediarelationsandindustryadvocacy,digitalmarketing andsales.

HoldingadoubledegreeinMarketingandInternationalBusinessandGeographyandEnvironmentalStudies(Hons),WillispassionateaboutTasmania’stourismindustryandexcitedtocontributetothegrowthofDestinationSouthernTasmania.

Mayor Ald Kristie JohnstonNominated by Southern Tasmanian Councils AuthorityMayorJohnstonwasfirstelectedtoGlenorchyCouncilin2011,andwaselectedMayorin2014.

MayorJohnstonisaqualifiedlawyerandcriminologistwithanArts/LawdegreewithamajorinPublicPolicyandaPost-GraduateMasterDegreeinCriminologyandCorrections.InadditiontohermanymayoraldutiesshecurrentlyisavolunteerdirectoroftheGlenorchyCommunityFundandGASP(GlenorchyArtsandSculpturePark)andservesaspatrontotheGlenorchyandClaremontRSLsub-branches.Sheisactiveinhercommunityandvolunteersforanumberoflocalcommunitygroupsandorganisations.

Ken StronachNominee of Local Tourism AssociationsKenbringsawealthofexperiencetotheDSTboard,havingbeeninthetourismindustryformorethan35years.Kenhasastronghistoryinhotelmanagement,havingowned,developed,operatedandmanagedawidevarietyofhotelsbothinTasmaniaandmainlandAustralia.KenmaintainsprivateinterestsinhotelsaroundTasmania.KeniscurrentlythemanageroftheForestryTasmaniaenterpriseTahuneForestAirwalk.

the board


Tom WoottonElected DirectorTomisaTasmanian-bornmarketingconsultant,workingacrossvariousfacetsofthetourismindustry.Aqualifiedlawyer,hepursuedacareerinmarketingandhasworkedinLondonandMelbournewithsomeoftheworld’sbiggestbrands.Tomreturnedhomein2014withaviewtomarketingsomethinghefeelspassionatelyabout–hishomestateofTasmania.HisprimaryfocusisPumphousePointbuthealsoworkswiththeTourismIndustryCouncilTasmania,RACTDestinations,SpringBayDistilleryandmanymore.

Stuart LennoxBoard Appointed DirectorStuartisanexperientialeducatorwhohasspentyearsencouragingtheoldandyoungaliketoenjoyTasmania’soutdoors.Helovedworkingasateacher,theninSportandRecreationTasmaniabeforespendingmanyexcitingyearsasanature-basedtourismconsultantandmarketingmanagerwithTourismTasmania.HerecentlyresignedfromtheParksandWildlifeServiceasDirectorVisitorServices.StuartspenttenyearsworkingonthedevelopmentoftheThreeCapesTrackasakeyregionaltourismproject.HehaspreviouslybeenactivelyinvolvedwiththeCradleCoastTourismExecutiveandasaboardmemberofEcotourismAustralia.HeconvenedAustralia’sfirstwildlifetourismconference.Whenheisveryluckyhegetstoridehislongboardathishomebreak,MaysPoint.Whentheseasarequietherides,walks,divesandclimbsanywherethemoodtakeshim.StuartisapassionateandproudTasmanian.

▲WillieSmithsOrganicAppleCider Photography NickOsborne

⊳TasmanIslandCruises–PennicottWildernessJourneys PhotographyWaiNang Poon

RathoFarm Photography Rob Burnett


Directors’ declarationInaccordancewitharesolutionofthedirectorsofDestinationSouthernTasmaniaLimited,thedirectorshavedeterminedthatthecompanyisnotareportingentityandthatthisspecialpurposefinancialreportshouldbepreparedinaccordancewiththeaccountingpoliciesdescribedinNote1tothefinancialstatements.

Thedirectorsofthecompanydeclarethat:

1.Thefinancialstatementsandnotes,assetoutonpages1to10:

(a)complywithAccountingStandardsandtheCorporationsAct2001;and

(b)giveatrueandfairviewofthecompany’sfinancialpositionasat30June2016andofitsperformancefortheyearendedonthatdateinaccordancewiththeaccountingpoliciesdescribedinNote1tothefinancialstatements.

2.Inthedirectors’opiniontherearereasonablegroundstobelievethatthecompanywillbeabletopayitsdebtsasandwhentheybecomedueandpayable.

ThisdeclarationismadeinaccordancewitharesolutionoftheBoardofDirectors.


Directors’ reportYourdirectorspresenttheirreportonthecompanyforthefinancialyearended30June2016.

Thenamesofthedirectorsinofficeatthedateofthisreportare:-

Mr. Vincent J BarronMr. Malcolm W WellsMr. Kenneth StronachMs. Kristy J JohnstonMr. Thomas L Wootton Mr. Frank C PearceMs. Elaine A McVillyMr. Brenton M West Mr. William A BarbourMr. Stuart Lennox

Theprofit/(loss)ofthecompanyDestinationSouthernTasmaniaLimitedforthefinancialyearamountedto$9,708.

Thecompany’soperationsarenotregulatedbyanysignificantenvironmentalregulationunderalawoftheCommonwealthorofaStateorTerritory.

Thecompanyisanon-profitorganisationandsincetheendofthepreviousfinancialyear,noDirectorsofthecompanyhavereceivedorbecomeentitledtoreceiveadividend.

Insurancepremiumshavebeenpaid,duringorsincetheendofthefinancialyear,forprofessionalandmanagementliabilityforwhois,orhasbeen,anofficerandmanagerofthecompany.

Noindemnitieshavebeengivenorinsurancepremiumspaid,duringorsincetheendofthefinancialyear,foranypersonwhois,orhasbeen,anauditorofthecompany.

SignedinaccordancewitharesolutionoftheBoardofDirectors,


financial snapshots


Statement of financial performance

Classification of expenses by nature

Note 2016 $

2015 $

Revenuesfromordinaryactivities 2 651,652 620,401

Employeebenefitsexpense (296,748) (254,857)

Depreciationand amortisationexpenses (8,050) (5,173)

Otherexpensesfrom ordinaryactivities (337,146) (356,081)

Profit / (loss) from ordinary activities before income tax expense

9,708 4,290

Incometaxexpenserelatingtoordinaryactivities 1(a) 0 0

Profit/(loss)fromordinaryactivitiesafterincome tax expense

0 0

Newincrease(decrease) inreserves 0 0

Total Changes in equity 9,708 4,290

Statement of financial position

Note 2016 $

2015 $

Current Assets

Cash 3 296,767 120,971

PrePayments 3,768 4,860

Receivables 4 0 7,200

Total Current Assets 300,535 133,031

Non Current Assets

ComputerEquipment 5 2,688 317

MotorVehicle 5 9,735 12,980

OfficeEquipment 5 682 853

BorrowingExpenses 280 31

Total Non Current Assets 13,385 14,181

TOTAL ASSETS 313,921 219,369

Current Liabilities

Accountspayable 6 114,305 69,701

PrepaidSubscriptions 114,165 0

ProvisionforAnnualLeave 1(c) 11,167 8,306

AssetPurchase 6,808 17,015

Total Current Liabilities 246,445 95,022

Non Current Liabilities

AssetPurchase 5,578 0

Total Non Current Liabilities 5,578 0

TOTAL LIABILITIES 252,023 95,022

NET ASSETS $61,898 $52,190

EQUITY 7

IssuedCapital 0 0

Retainedprofits 52,190 47,900

CurrentProfit/(Loss) 9,708 4,210

TOTAL EQUITY $61,898 $52,190

Statement of cash flows

Cash flow from operating activities

2016 $

2015 $

Receiptsfromcustomers 875,483 675,252

Paymentstosuppliersandemployees (685,643) (737,552)

Net cash provided by (used in) operating activities 189,840 (62,300)

Cash flow from investing activities

PaymentforPlant&Equipment (7,706) 0

Net cash provided by (used in) investing activities (7,706) 0

Cash flow from financing activities

Repaymentofborrowings (6,338) (7,718)

Netcashprovidedby(usedin) financingactivities (6,338) (7,718)

Netincrease(decrease)incashheld 175,796 (70,018)

Cashatbeginningofyear 120,971 190,198

Cash at end of year $296,767 $120,971


notes to and forming part of the financial statements

Note 1: Statement of significant accounting policiesThefinancialreportisageneralpurposefinancialreportthathasbeenpreparedinaccordancewithAccountingStandardsandothermandatoryprofessionalreportingrequirementsandtheCorporationsAct2001.Thefinancialreporthasbeenpreparedonanaccrualsbasisandisbasedonhistoricalcostsanddoesnottakeintoaccountchangingmoneyvaluesor,exceptwherestated,currentvaluationsofnon-currentassets.

Costisbasedonthefairvaluesoftheconsiderationgiveninexchangeforassets.Theaccountingpolicieshavebeenconsistentlyapplied,unlessotherwisestated.

Thefollowingisasummaryofthematerialaccountingpoliciesadoptedbythecompanyinthepreparationofthefinancialreport.

(a) Income TaxThecompanyisexemptfromincometaxundersection50-40oftheIncomeTaxAssessmentAct1997inthattheassociationisnotcarriedonforthepurposesofprofitorgaintotheindividualmembersthereofandwasestablishedforthepurposeofpromotingthedevelopmentofTourism.

(b) Property, Plant and EquipmentProperty,plantandequipmentarebroughttoaccountatcostoratindependentordirectors’valuation,lesswhereapplicable,anyaccumulateddepreciationoramortisation.Thecarryingamountofproperty,plantandequipmentisreviewedannuallybydirectorstoensureitisnotinexcessoftherecoverableamountfromthoseassets.Therecoverableamountisassessedonthebasisoftheexpectednetcashflowswhichwillbereceivedfromtheassetsemploymentandsubsequentdisposal.Theexpectednetcashflowshavenotbeendiscountedtopresentvaluesindeterminingrecoverableamounts.Thedepreciableamountofallfixedassetsincludingbuildingsandcapitalisedleasedassets,butexcludingfreeholdland,aredepreciatedonadiminishingvaluebasisovertheirestimatedusefullivestotheentitycommencingfromthetimetheassetisheldreadyforuse.

(c) Employment BenefitsProvisionismadeforthecompany’sliabilityforemployeebenefitsarisingfromservicesrenderedbyemployeestobalancedate.Employeeentitlementsexpectedtobesettledwithinoneyeartogetherwithbenefitsarisingfromwagesandsalaries,annualleave,andsuperannuation,havebeenmeasuredattheamountsexpectedtobepaidwhentheliabilityissettled.

Contributionsaremadebythecompanytoanemployeesuperannuationfundandarechargedasexpenseswhenincurred.

(d) CashForthepurposeofthestatementofcashflows,cashincludescashonhandandatcalldepositswithbanksorfinancialinstitutions,investmentsinmoneymarketinstrumentsmaturingwithinlessthantwomonthsandnetofbankoverdrafts.


Note 2: Operating Profit

2016 $

2015 $

Revenue

Operating activities

TourismTasmaniaGrants 335,000 260,000

OtherGovernmentGrants 38,400 23,449

DSTMembership&PartnershipFees 135,871 140,038

Marketing 109,400 185,160

CorporatePartnerships 5,250 136

BusinessEvents 23,467 7,223

Interest 4,264 4,395

Total Revenue 651,652 620,401

Expenditure

Operating activities

General&AdministrativeExpenses 157,158 107,864

LTAExpenses 6,236 8,527

MarketingExpenses 164,285 218,443

EmploymentExpenses 296,748 254,857

OccupancyExpenses 17,517 26,419

Total Expenditure 641,944 616,111

NET PROFIT / (LOSS) 9,708 4,290

Note 3: Cash

2016 $

2015 $

CashatBank 296,757 120,971

296,757 120,971

Note 4: Receivables

Current 2016 $

2015 $

GSTRefundable 0 7,200

0 7,200

Note 5: Non Current AssetsThefollowingisasummaryofthecostoftheownedassetsandaccumulateddepreciationcalculatedonabasisofDiminishingValueannuallyforMotorVehicles,Office&ComputerEquipmentrespectively:

Motor Vehicles

Office Equipment

Computer Equipment

CostPrice 28,625 2,815 10,665

AccumulatedDepreciation

(18,890) (2,133) (7,977)

Written Down Value 9,735 682 2,688

Note 6: Accounts Payable

2016 $

2015 $

AccruedExpenses 91,416 25,174

TradeCreditors 5,497 35,609

GSTPayable 5,144 0

SuperannuationPayable 1,332 469

PAYGWPayable 10,916 8,449

114,305 69,701

Note 7: Members’ GuaranteeThecompanyislimitedbyguarantee.Ifthecompanyiswoundup,theconstitutionstatesthateachmemberisrequiredtocontributeamaximumof$10eachtowardsmeetinganyoutstandingobligationsofthecompany. At30June2016thenumberofmemberswas184.


IhaveauditedthefinancialreportcomprisingtheIncomeStatement,BalanceSheet,StatementsofCashFlowsandChangesinEquity,andNotestoAccounts,ofDestinationSouthernTasmaniaLimitedfortheyearended30June2016.

Directors’ Responsibility for the Financial ReportTheCompany’smanagementcommitteeisresponsibleforpreparationandfairpresentationofthefinancialreportandinformationcontainedtherein.Thisresponsibilityincludesestablishingandmaintaininginternalcontrolsrelevanttopreparationandfairpresentationofthefinancialreportthatisfreefrommaterialmisstatement,whetherduetofraudorerror;selectingandapplyingappropriateaccountingpolicies;andmakingaccountingestimatesthatarereasonableinthecircumstances.

Auditor’s ResponsibilityMyresponsibilityistoexpressanopiniononthefinancialreportbasedonmyaudit.IhaveconductedmyauditinaccordancewithAustralianAuditingStandardstoprovidereasonableassuranceastowhethertheaccountsarefreeofmaterialmisstatement.Myproceduresincludedexamination,onatestbasis,ofevidencesupportingamountsandotherdisclosuresintheaccounts,andtheevaluationofaccountingpoliciesandsignificantaccountingestimates.Theseprocedureshavebeenundertakentoformanopinionastowhether,inallmaterialrespects,thefinancialstatementsarepresentedfairlyinaccordancewithAustralianAccountingConceptsandStandardsandothermandatory

professionalreportingrequirements(UrgentIssuesGroupConsensusViews)(whereapplicable),andstatutoryrequirementssoastopresentaviewwhichisconsistentwithmyunderstandingoftheCompany’sfinancialpositionandtheresultsofitsoperationsandcashflows.

Theauditopinioninthisreporthasbeenformedontheabovebasis.

IndependenceTothebestofmyknowledgeandbelief,therehasbeennocontraventionofauditorindependenceandanyapplicablecodeofprofessionalconductinrelationtotheaudit.

IFRS ComplianceIdeclarethatthecompanyhasmetIFRScompliancerequirements.

Audit OpinionInmyopinion,thefinancialreportofDestinationSouthernTasmaniaLimitedpresentsfairlyinaccordancewithapplicableAccountingStandardsandothermandatoryprofessionalreportingrequirementsinAustraliathefinancialpositionoftheCompanyasat30June2016andtheresultsofitsoperationsanditscashflowsfortheyearthenended.

MAX PECK & ASSOCIATES

Rendell W. RIDGE

30August2016

auditor’s report

Independentauditor’sreporttomembersofDestinationSouthernTasmaniaLimited


Auditor’sIndependenceDeclarationunderSection307C oftheCorporationsAct2001

To the Directors of Destination Southern Tasmania Limited (ABN 29 156 395 970)Ideclarethat,tothebestofmyknowledgeandbelief,duringtheyearended30June2016therehavebeennocontraventionsoftheauditorindependencerequirementsassetoutintheCorporationsAct2001inrelationtotheauditoranycontraventionsofanyapplicablecodeofprofessionalconductinrelationtotheaudit.

Max Peck & Associates

Rendell W. Ridge30August2016▲ParAvionHelicopters

Photography MattGlastonbury


28Gates

55Davey

7HOFM(TasmanianBroadcasters)

AardvarkAdventures

AirlinesofTasmaniaP/L(ParAvionWildernessTours)

AmazeRichmond

AmbienceonHuonBed&Breakfast

AtEleven,LaPetiteMaison

AvisAustralia

Baillee'satNorthHobart

BangorWine&OysterShed

BarillaBaySeafoods

BarronAssociates

BestWesternHobart

BlueHillsMotel

BonorongWildlifeSanctuary

BrightonCouncil

BrunyIslandCoastalRetreats

BrunyIslandHouseofWhisky

BrunyIslandPremiumWines

BrunyIslandSafaris

BudgetRent-a-Car

BusinessEventsTasmania

CallingtonMill(SouthernMidlandsCouncil)

CandyAb

CaptainCookHolidayPark

CascadeBreweryCo

CentralHighlandsCouncil

CityViewMotel

ClarenceCityCouncil

CoalRiverFarm

CoralExpeditions

CricketTasmania

CruiseTasmania

CruisinMotorhomes

CurringaFarm

CygnetHolidayPark

DerwentBridgeChalets&Studios

DerwentBridgeWildernessHotel

DerwentCruises(Navigators)

DerwentSailingSquadron

DerwentValleyCouncil

DiscoveryHolidayParks

DoctorSyntax

DomaineAStoneyVineyard

DriftwoodCottages

EaglehawkDiveCentre

EssentiallyTas

ExperienceTasmaniaTours

FarmGateMarket

FederalGroup

FederationChocolate

ForestvaleDesignCentre

FountainsideHotel

FourSeasonsHolidayCottages

FranklinCiderCo

Frenchman'sRiver

FrogmoreCreek

GeevestonVisitorCentre

GlenorchyCityCouncil

GoDiveHobart

GourmaniaFoodToursTasmania

GrandveweCheeses

Hadley'sOrientHotel

HartzviewVineyard

HawthornLodge

HeimatChalets

HeritageHorseDrawnCarriages

HeritageSailingTasmania

HighlandCabins&CottagesatBronte Park

HobartChamberofCommerce

HobartCityCouncil

HobartHideawayPods

HobartHistoricTours

HobartInternationalAirport

HobartYachts

HomeHillWinery

Hotel Bruny

HotelGrandChancellor

HuonRiverJetBoats

HuonValleyCityCouncil

HuonValleyEscapes

IdaBayRailway

Industrylink

InnkeepersTasmania

InveraweNativeGardens

IslandScenicFlights

IslingtonHotel

Jackson'sEmporium

KermandieHotel&Marina

KingboroughCouncil

LarkDistillery

LennaofHobart

Let'sShowYouTasmaniaTours

LibraryHouse

LocalGovernment

LoveTasmaniaTours

LuckyDucksCafe/Restaurant

LufraHotel

MantraCollinsHotel

Mawson'sHutsReplicaMuseum

MayfairPlazaMotel

McHenryDistillery

Mona

MontacuteBoutiqueBunkhouse

Motel429

MotelMayfaironCavell

MuresTasmania

MyerHobart

NationalTrustofAustralia(Tasmania)

OakLodge

OsborneHeliTours

OverdriveCarHire

ParksandWildlifeService -HastingsCaves&ThermalSprings

ParksandWildlifeService -Mt.FieldNationalPark

ParksandWildlifeService -ThreeCapesTrack

PedderWildernessLodge

PennicottWildernessJourneys

PepperberriesGardenCafe

PeppermintBayCruises

PortArthurHistoricSites

PortArthurHolidayPark

PortArthurLavenderFarm

PumphousePoint

QantasAirways(QantasLink)

QualityHobartMidcityHotel

RACT

RaptorandWildlifeRefugeofTasmania

RathoFarm

RedbanksFish&Field

RedlandsDistillery

Richmond&CoalRiverValleyPromotionsGroup

RichmondBarracks

RiverfrontMotel&Villas

RiversdaleEstate

Roaring40sKayaking

RotorliftAviation

RoxburghHouseApartments

members at 30 june 2016


RoyalTasmanianBotanicalGardens

SalamancaArtsCentre

SalamancaInn

SalamancaMarketing

SalamancaWharfCafe

SalamancaWharfHotel

SheneEstate&Distillery

ShipwrightsArms

ShutterbugWalkabouts

SmugglersRest

SnugBeachCabin&CaravanPark

SomersetonthePier

SouthernCrossAustereo

SouthernLightsHotel

SouthernMidlandsCouncil

St.IvesHotel

StefanoLubianaWines

StewartsBayLodge

SullivansCoveApartments

TahuneAirwalk

TasmanCouncil

TasmaniaTourGuide

TasmanianBoatCharters

TasmanianDevilUnzoo

TasmanianMuseum&ArtGallery

TassieBoundAdventureTours

TassieMotorShacks

TasTAFE-DrysdaleCampus

Tasvacations

TheFallsMusic&ArtsFestival

The Henry Jones Art Hotel

TheKingdomGalleryatGlenClydeHouse

TheOldWoolstoreApartmentHotel

ThePossumShed

TheRedDeckerCompany

TheSensoryTasmania

TheWoodenBoatCentre

ThousandLakesLodge

TourismBrochureExchange

ToursaroundTasmania

TranquilPoint

TravelwithaCause

TravelodgeHobartAirport

TynwaldRestaurant&HistoricAccommodation

UnderDownUnder

VillaHowden

WaterfallsCafe&Gallery

WatersideAccommodation

WebpireMarketing

WilliamSmith&Sons

WomeninTourism&HospitalityTasmania

WoodbridgeHillHideaway

WoodbridgeontheDerwent

WrestPointHotel&Casino

YukonTours

ZeroDaveyBoutiqueApartments

Local Government

BrightonCouncil

CentralHighlandsCouncil

ClarenceCityCouncil

DerwentValleyCouncil

GlenorchyCityCouncil

HobartCityCouncil

HuonValleyCityCouncil

KingboroughCouncil

SorellCouncil

SouthernMidlandsCouncil

TasmanCouncil

▲DarkMofo:TheBurning PhotographyAdamGibson

Level 2, 13-17 Castray Esplanade Hobart Tasmania 7000 PO Box 184, Battery Point 7004 Phone (03) 6223 5650 [email protected]

www.southerntasmania.com.au

2015/2016 annual report - southerntasmania.com.au€¦ · 2 annual report 2015/2016 | destination...

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