DISTRIBUTION SUMMARY

TARGETED DISTRIBUTIONA major benefit of working with Xceleration Media print publications is that you’ll no longer be paying for inflated distribution numbers or newsstand waste. With our distribution model, participat ing companies collectively control their own distribution destiny. Each company will receive a pre-determined number of magazines, shipped directly to their facility. This is where the big advantage comes in, because every company has its own hidden distribution potential. By using existing channels of distribution such as events, conferences, product box inserts, trade shows, placement in select retail outlets, and many other possibilities, participating companies will have an amazing new way to assure their “unfiltered” message is placed directly into the hands of their target market. If you don’t see the right program to fit your needs, just ask – we will work with you to develop a custom package.

eNEWSLETTERSAudience/List: 150,000 & Growing DailyDistribution Frequency: Each Title Biweekly

SOCIALPlatforms: Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, Issuu, Tumblr Combined Audience: 500,000 & Growing DailyPosting Frequency: Multiple Postings Each Day

VIDEOContent: Original & Shared Partner ContentPlatforms: YouTube & Dedicated Website SectionDistribution Frequency: Daily

For further info, contact our sales rep at 901.260.5910 or email us at sales@xcelerationmedia.com.

2015 MEDIA KIT

MULTI-CHANNELMARKETING

PROGRAMSConnecting With The

Automotive Aftermarket

WEB PRINT EMAIL SOCIAL VIDEO

PRINT MAGAZINE Frequency Annual Circulation

OneDirt Biannual 100,000+ (50,000 per issue)

Drag Racing Scene Quarterly 400,000+ (100,000 per issue)

Power & Performance News Biannual 100,000+ (50,000 per issue)

Street Rod Life Quarterly 200,000+ (50,000 per issue)

Gearheads4Life Biannual 100,000+ (50,000 per issue)

WEBSITES Visits/Month Page Views/Month

OneDirt.com 188,782 517,400

DragRacingScene.com New New

PPNDigital.com 65,243 121,591

StreetRodScene.com New New

Gearheads4Life.com New New

# Of Titles 3 5

Discount 3% 5%

PR

INT

Starter Package #1 Package #2 Package #3

Magazine Ads 1/6 4c (Per Print Issue)

1/2 4c (Per Print Issue)

(2) 1/2 4c Ads (Per Print Issue)

Full & 1/2 4c (Per Print Issue)

Magazine Copies Up To 500 Up To 1,000 Up To 5,000 Up To 10,000

Editorial Pages 2 Pages (Per Print Issue)

3 Pages (Per Print Issue)

4 Pages (Per Print Issue)

New Product Spotlights 1 Page (Per Print Issue)

2 Pages (Per Print Issue)

WE

BS

ITE

Banner Ads

300 x 250

650 x 300

300 x 600

728 x 90

300 x 100

Monthly Ad Perf. Report

Online News Items

APR PR Service

eNE

WS

LET

TE

R Presenting Sponsorship (Equal Rotation)

Embedded Ad Unit(Equal Rotation) (Equal Rotation)

SO

CIA

L Facebook Promo

Twitter Promo

YouTube Promo

VID

EO

Trade Show Videos *(12x Advertisers) 1 2 3

Price (Per Title) $500Per Month

$1000Per Month

$2250Per Month

$3500Per Month

www.xcelerationmedia.com

2015 MARKETING PACKAGES

MULTI-TITLE DISCOUNTS

UP TO 100,000CIRCULATION PER ISSUE

5

AUTO PRESS RELEASES

APR is the most ef-ficient way to reach the automotive me-dia with your compa-ny and product news. For most companies, maintaining a me-dia distribution list during this volatile time is resource in-tensive and gener-ally ineffective. APR maintains the largest market-specific media distribution database in the world and it of-fers media members a single destination to gather information from the top brands.

NEW TITLE LAUNCHES

OneDirt is the world’s foremost dirt track publication packed full of news, tech and interviews. Targeted toward racers rather than fans, OneDirt delivers timely content that covers all levels and classes. From off-season bench racing to in-depth engine builds, OneDirt’s team of writers covers the dirt track scene like nobody else.

If powertrain performance projects and hardcore techni-cal content are your interest, Power & Performance News is the publication for you. Our acclaimed editorial staff covers all aspects of engine and driveline upgrades with a mission of presenting information that is both interesting and achievable for the “average car guy.”

If it’s automotive and it’s considered cool, Gearheads4Life covers it digitally and in print. Fueled by high-frequency news, commentary and original video content up-dates, this unique automotive lifestyle pub-lication covers the hobby, its history and the iconic personalities that make it such an ingrained part of American culture.

Street Rod Life celebrates the amazing cars, performance ingenuity and hot rod-ding lifestyle from coast to coast. Covering traditional pre-1964 street rods, as well as classic trucks and custom cars up to 1972, our digital and print content provide a bal-anced mix of event coverage, lifestyle fea-tures and technical content.

Drag Racing Scene covers the cars, drivers and technology that define the sport of drag racing from the pro ranks all the way to the local drag strips. With a veteran editorial staff of hardcore racers, this publication fea-tures a heavy dose of tech articles, industry news and behind-the-scenes content.

FEATURED CONTENT• Engine & Chassis Tech • “How-To” & Installation • New Product Spotlights• Select Race Event Coverage• Editorial Opinion Columns

FEATURED CONTENT• Engine & Driveline Tech• “How-To” & Installations• Technology Explained • New Product Reviews• Performance Testing

FEATURED CONTENT• Car Builds & Profiles• Event Coverage• Interviews & Tours• “How-To” Tech• Product Reviews

FEATURED CONTENT• Engine & Chassis Tech • “How-To” & Installation • New Product Spotlights• Select Race Event Coverage• Editorial Opinion & Interviews

FEATURED CONTENT• Commentary & Opinions• Event Coverage• Interviews & Tours• Car Profiles• Street & Track Driving

SUMMARYMarket: Dirt Circle Track Racing

Segments: Pros To Grassroots

Established: 2008

Website Updates: Daily

Print Publication: Biannual

Social Updates: Daily

eNewsletter Distribution: Biweekly

Video Distribution: Weekly

SUMMARYMarket: Powertrain PerformanceSegments: Classics To Late ModelEstablished: 2008Website Updates: DailyPrint Publication: BiannualSocial Updates: DailyeNewsletter Distribution: BiweeklyVideo Distribution: Weekly

SUMMARYMarket: Street Rod, Hot Rod & CustomsSegments: Pre-1972Established: 2014Website Updates: DailyPrint Publication: QuarterlySocial Updates: DailyeNewsletter Distribution: BiweeklyVideo Distribution: Weekly

SUMMARYMarket: Drag RacingSegments: Pro To BracketEstablished: 2014Website Updates: DailyPrint Publication: QuarterlySocial Updates: DailyeNewsletter Distribution: BiweeklyVideo Distribution: Weekly

SUMMARYMarket: Custom AutomotiveSegments: AllEstablished: 2014Website Updates: DailyPrint Publication: BiannualSocial Updates: DailyeNewsletter: BiweeklyVideo Distribution: Weekly

XCELERATION MEDIA TITLES

TODD RYDENEditorial Directortryden@xcelerationmedia.comTodd Ryden is first and foremost a “hands-on” car guy. He got his start as a writer while working at a Chevrolet dealership and attending Oakland University in Rochester, Michigan. Upon graduation, he moved to El Paso, Texas, where he spent 18 years working with MSD Performance while continuing to produce stories and coverage for a number of automotive publications. He has served on SEMA councils including the MPMC and the Hot Rod Industry Alliance.

JOHN DIBARTOLOMEOEditorial Directorjohnd@xcelerationmedia.comJohn DiBartolomeo is a name that is synonymous with award-winning coverage of the news, prod-ucts, people and cars of drag racing. Recently the editor of Drag Racing Action, DiBartolomeo has a storied past in motorsports, which includes multiple NHRA national and divisional wins as well as other industry honors. The East Coast Drag Racing Hall of Fame member maintains several racing businesses in addition to competing in the sportsman ranks in a variety of classes.

JEFF HUNEYCUTTEditorial Directorjhuneycutt@xcelerationmedia.com

Leading the OneDirt editorial team is accomplished technical writer Jeff Huneycutt. The former editor of Circle Track Magazine and NA-SCAR Illustrated, Jeff has specialized in racing and engine tech for over 15 years. Huneycutt’s accomplishments include authoring two “How-To” books on racing, one of which received the Internation-al Society for Vehicle Preservation Gold Medal. In addition to Circle Track, Huneycutt has also had tech articles published in over two dozen automotive enthusiast magazines.

JEFF SMITHSenior Technical Editorjsmith@xcelerationmedia.com

Smith, a 35-year veteran of automotive journalism, comes to XM after serving as the senior technical editor at Car Craft magazine. An Iowa native, Smith served a variety of roles at Car Craft before moving to the senior editor role at Hot Rod and Chevy High Performance, and ultimately re-turning to Car Craft. An accomplished engine builder and technical expert, he will focus on the tech-heavy content that is the foundation of Power & Performance News.

SHAWN BRERETONEditorial Directorsbrereton@xcelerationmedia.comFew are more passionate about the hot rodding scene than Shawn Brereton. The native of Syracuse, New York, is a lifelong car enthusiast that appreciates all things automotive. Shawn’s event coverage and car features have been published in a variety of print and digital publications. In addition to his in-house role at Xceleration Media, Shawn is the coordinator of the Memphis, Tennessee, Gear Grinders and the proud owner of a ’55 Chevy and ’63 Oldsmobile.

ENGAGE. EDUCATE. ENTERTAIN. ENHANCE.Xceleration Media puts your marketing message directly in front of high-value customers without the limitations associated with conventional media channels. As a progressive relationship marketing company solely focused on the automotive aftermarket space, we understand the marketing needs of automotive companies small and large.

Web, print, email, social, video – Xceleration Media provides one easy-to-coordinate program that includes it all and delivers your message directly to the most qualified customers. Don’t miss this unique opportunity to partner with and leverage the power of the most respected brands in the industry for a powerful joint marketing program.

Multi-Channel Marketing Made Easy - One easy-to-administer program that includes all of today’s critical digital and print dis-tribution channels. No hassles, no stress – the Xceleration Media team understands the automotive space and how to eliminate the headaches of juggling a multi-channel program. Our team becomes an extension of your marketing staff and we’ll gladly handle all the coordination and administration details.

Guaranteed Editorial Support - Our technical-savvy editorial staff will create original editorial content to your specifications or we’ll use your existing house content. You are a vested partner in every step of the process – no more surprise endings, message distortion or delays in getting the content to potential customers regardless of what channel they prefer. Plus, because it is coming from a third party, potential customers won’t dismiss your efforts to educate them on your technology as “just advertising.”

Quality Content That Is Free – All content published via the Xceleration Media properties is top-quality and published by one of the most highly acclaimed automotive editorial staffs in the world. Even better, we distribute all the content completely free to auto-motive enthusiasts around the globe. We don’t believe in selling subscriptions when it’s counterproductive to our goal of getting the content into the hands of as many qualified consumers as possible. The content is a conduit for building strong relationships and marketing partner awareness among active automotive hobbyist and motorsports participants.

Targeted And Qualified Audience - Xceleration Media has verifiable digital and print audiences that rival any traditional automo-tive publishing entity. However, what sets us apart is the fact that our audience has been exclusively built on qualified enthusiasts and racers – no newsstand waste, no low-value fringe customers and no inflated digital reach. Additionally, our print distribution model allows each participating brand to utilize its own unique built-in distribution channels, such as internal mailings, assuring that you stay in front of loyal current customers.

Think Partnership... Not Just Ads - Xceleration Media is a very small, very select group of the most forward-thinking companies in the performance industry working together to grow the industry and build relationships with qualified enthusiasts. We’re bringing together the most marketing savvy and trusted brands in the industry to create an alliance of like-minded marketing partners. By sharing ideas and resources, all members of the group will reap the benefits at the lowest cost possible. Due to the limited nature of our program, Xceleration Media will remain nimble and able to adapt quickly to new trends and shifts in consumer habits.

5 REASONS WE’RE DIFFERENT