2 0 1 5

TABLE OF CONTENTSMessage from the chairman 5

Introduction 7

What does your sponsorship mean? 9

Statistics 11

Sponsorship Packages 13

Sponsorship Packages Table. 15

Contact 17

Branding opportunities 19

Message from the chairman

Dear Prospective Sponsor and Partner,

Hello and welcome to Villager Schools Sevens, the oldest 7’s tournament in the country. Firstly, I would like to thank you personally for allowing us the opportunity to present you with

our sponsorship proposal.

Schools Rugby in the Western Cape has continued its upward trajectory over the last ten years or so and continues to attract large audiences each weekend as the popularity of the game

continues to grip the attention of local and national news outlets.

The Villager Sevens has been a highlight on many a local rugby fans calendar for over 45 years and has enjoyed hosting large crowds at Brookside to see future stars of the game such as Dillyn Leyds,

Matthew Turner (Eng), Nick Coster, Rob Herring (Ireland), Paul Delport and Kyle Brown to name a few who have all gone on to either play on the International 7’s circuit or in Super and International Rugby.

With the addition of young and passionate organizers, combined with the help of TEEM, a marketing and events company, I believe that the Schools Sevens has the foundations to attract the right like-minded

sponsors to ensure that the tournament can become one of the biggest and not to mention most loved events on the school calendar.

To achieve our aims we have designed a number of tiered packages which will give businesses the opportunity to support the Tournament at all levels. Our sponsorship packages have been developed to provide businesses

with an excellent return on investment. Our packages offer our sponsors brand exposure through a variety of mediums

including, media, print, signage, membership database, competition naming rights and much more. In return for your investment, the Villager Schools Sevens can help your business increase your brand awareness and image, to gain new

customers and to develop relationships with existing customers. In doing this, you showcase your devoted involvement in supporting the local community and Schoolboy Rugby in the Western Cape.

I am confident our dedicated staff, backed by the support of TEEM, and with our desire to see the Villager Schools Sevens grow into the top sevens tournament in the country, will ensure your business will enjoy enhanced brand and customer

awareness. With a potential support base of over 15,000 Old Boys, parents, local school boys and girls, we would relish the opportunity to work with your business to reach this potential audience.

If you have any queries regarding any of our sponsorship packages please don’t hesitate to contact Ross Williams or Matthew Rockhill. Ross and Matthew are part of the Villager FC Committee and are owners of TEEM which is currently involved with

marketing the main club and improving the bar and restaurant area to ensure the longevity of the Club as an amateur organization.

In finishing, I would like to extend my sincere thanks for taking the time to read our sponsorship proposal. We believe our proposal will provide an exciting marketing opportunity for your business and we would relish the opportunity of working in partnership with

your business. The Villager Schools Sevens looks forward to welcoming you to our family.

Bobby BlowsVillager School Sevens Chairman

Introduction

The Villager Schools 7s (VS7S) has been held at Villager FC, the 2nd oldest club in the country, since its inception in 1969, and was the brainchild of former springbok Flyhalf

Dave Stewart and former Springbok Centre, Captain and one time Test record holder, John Gainsford. Both Dave and John are still very much involved at Villager having both been

Club Presidents in their time and can still be seen at various events during the year and at the Schools 7s tournament each year.

As part of the broader Villager FC mission statement, the Schools Sevens Tournament forms an integral part of the Clubs motto of playing rugby for the right reasons, a motto the Club take

seriously after being one of the first to stop the common practice of paying players to play club rugby. Playing for the love of the game is one of the founding beliefs of the tournament which are

unfortunately forgotten by many a young player who nowadays chase the professional dream. Happily the Tournament still holds onto these ideals by allowing the youngsters an opportunity to express

themselves in their last game as a schoolboy with a heavy emphasis on fun before they graduate into either University or Club Rugby where they will hopefully stick with the game for life.

Your sponsorship means...

The Schools Sevens and Villager FC has established itself as a community based club based on the ideals of the Right Reasons motto. Both the main club, and the tournament

as an extension, endeavors to provide pathways and opportunities for all rugby players to enjoy the game at community level and focus on their educational futures rather than solely

on their rugby playing aspirations.

The Club and the Tournament encourages young players to stay physically active for life and learn the importance of education and being involved in a community club for no other reward

than the joys of being involved itself. This process lends itself to teaching players about teamwork, leadership and discipline, and skill development.

Sponsorship funding is directly invested into Villager FC and is used to manage and improve rugby at the club as well as provide bursaries and selected accommodation to promising or players in need.

Villager is level 3 BEE Compliant

Areas of expenditure include:

- Game development

- Infrastructure development and maintenance

- Bursaries for tertiary education

- Volunteer management

- Marketing of club rugby at Villager FC

- New equipment

Statistics

Villager Database: 600

Teams: 28

Players: School Boys 280

Old Boys: 100

Referees: 8

Games: 36

Supporters: 800 (2014)

Marketing Stats:

Website hits:

Villager FC: 35 000 (2014)

School Sevens: 2500 (2014)

Social Media:

Twitter: 1286

Facebook: 1402

Instagram: 483

Sponsorship Packages

We have designed a number of tiered packages which will give businesses the opportunity to support the event at all levels. Please see below an overview of the Ex-

player and Supporter, Product, Bronze, Silver, Gold and Platinum packages and their benefits.

Villager Member Sponsorship

Villager Schools Sevens is very proud of its association and history with Villager FC. It is our current members and supporters that have helped keep the club moving forward over the past few years.

We would like to either reconnect with members that have for various reasons not been as involved as they could have or wanted to have been to give them the opportunity to continue supporting

rugby at Villagers for the renewed Right Reason ideals. R1,500.00

Product Sponsorship Packages

As a Product sponsor you will be a vital member of the Villager Schools Sevens Tournament. In return for your investment you will receive a variety of opportunities to promote and network your business and

being part of a great community culture are just some of the beneficial aspects. R5,000.00

Bronze Sponsorship Packages

As a Bronze sponsor you will be a vital member of the Villager Schools Sevens. In return for your investment you will get to promote and network your business through various marketing activities and you will get invited to

various Villager FC functions and home games. Your company will be well looked after and we will promote your business to the best of our ability. R10,000.00

Silver Sponsorship Packages

Looking for good exposure across members, spectators and various media at minimal costs? The Silver Sponsorship is for you. In return for your investment you will receive a variety of opportunities to promote and network your business

and being part of a great rugby community are just some of the beneficial aspects. This package provides a variety of promotional opportunities to expose your business. R25,000.00

Gold Sponsorship Packages

Gold sponsorship results in premium exposure to all members, spectators, schools and media in the Southern Suburbs and Cape Town. It is premium advertising for any business looking to increase brand awareness and sales across the Western Cape

and nationally as you will receive the naming rights to the Villager Schools Sevens Tournament as well as many other benefits. As a Platinum Sponsor you will become an integral part of the Villager FC rugby family and we will promote your brand as best as

we can. Only one Platinum sponsorship is available. R50,000.00

Sponsorship Packages

Gold Silver Bronze Product Goodie Bag MemberR50,000.00 R25,000.00 R10,00.00 R5,000.00 N/A R1,500.00

Naming RightsVillager schools 7s

Awards

Advertising7’s Website Sponsors Page

7’s Website Front Page Banner

Logo in Villager Weekly Newsletter

Advert and Banner in Villager Weekly Newsletter

Tournament Progam

Tournament Program Advert/Promotion

Goodie Bag Insert

Tournament Tickets

7’s Promotional Printed Flyers

7’s Official Digital and Printed Poster

7’s Official Promotional Video (Pre and Post)

Marquee/Promotional Stand

On Field Advertising

Off Field Advertising (Signage)

Announcements

Social Media & Promotional flyers

Promotions and Activations

Official Printed Clothing

HospitalityEntry Tickets

VFC End of Year Dinner Tickets

GeneralAward Presentation and Interview

Certificate of appreciation

Finalists Photo

Additional cost

Additional cost

Branding opportunities

Including, but not limited to:

Villager School Sevens

Rugby Tournament

16

14h00Friday 5 September 2014Villager Football Club at BrooksideLansdowne Road • Claremont

Witness the Spectacle and support the heroes on a day to remember

annual Sportsmans Warehouse 46thThe

SHOP ONLINE www.sportsmanswarehouse.co.za

The organizers wish to thank

for sponsoring the tournament for the 46th time

for the prizes, and clothing

The Greysfor handling the gate-keeping

Mr Parkerfor the PA system

Rondebosch Boys'High School Mothers

for the food hampers

for the tournament medals

for supplying refreshments

for supplying the rugby balls

for the referees

Villager Football Club11 Lansdowne Road, Claremont, 7700 • Tel: (021) 683 6704 • Fax: (021) 683 1282E-mail: villager@mweb.co.za • Web: www.villagerfc.co.za •

Club Manager / Match Secretary: Dave Edwards • President: Bossie Clark1st Team Coach: Gunner Hughes • Rugby Chairman: Bruce Fraser

@VillagerFC/