2015

2

2015 WYWO OverviewSEE DETAILS ON PAGE 3-5

SEE DETAILS ON PAGE 6

SEE DETAILS ON PAGE 7-9

What Is It?Customizable promotion templates used to create your own dealer sales reward programs. Select outdoor themes, qualifying equipment and fun rewards for your Dealers.

A Dealer cash SPIFF program for equipment sales – 100% funds available. Distributors must run either a QuickHit or Seasonal promotion to be eligible for SPIFF funds. Promotion plan is due 12/1/14.

The updated 53’ Product Showcase Rig and NEW fishing tournament trailer are available to reserve for use at Distributor events.

Work Your Way Outdoors -Web is an internet-based sales tracking system for WYWO promotions.

Provides incremental 100% funds to reward Dealers who switch from competitive brands.

Use pre-packaged “Experience Of A Lifetime” events to strengthen Dealer relationships, recruit new Dealers, or use as a grand prize in Dealer promotions.

To Learn More• Review the Dealer

Promotions section on pages 3-5.

• Review the Work Your Way Outdoors Rewards Catalog.

• Review the Cash SPIFF section on page 6.

• Review claim processing procedures.

• Review the Mobile Marketing section on pages 7-9.

• Review the WYWO-Web section on page 10.

• Review the AIM Program section on page 11.

• Review the supplemental “Experience Of A Lifetime” flyers.

To Get Started• Refer to the 2015 Work Your Way Outdoors

planning worksheets - complete appropriate section(s). NEW - Final plans must be submitted using the new online submission system.

• Contact your Heil® RBM for your SPIFF ac-count balance.

• Refer to the 2015 Work Your Way Outdoors planning worksheets - complete appropriate section(s). NEW - Final plans must be

submitted using the new online submission system.

• Call Kruger Farms to inquire about trailer availability.

• Refer to the 2015 Work Your Way Outdoors planning worksheets - complete appropriate section(s).

• Complete the WYWO-Web “Interest and Reservation Form” available from your MAP.

• Meet with your ICP Regional Business Manager.

• Contact Brian Cash or Kim Cashion.

• Contact Kruger Farms to discuss “Experience of Lifetime” packages and other event options.

Heil®

DealerPromotions

SEE DETAILS ON PAGE 11

SEE SUPPLEMENTS

Cash SPIFFIncentives

MobileMarketing

WYWO -WebWeb-BasedTracking

AIM Dealer Recruiting Program

Experience Of ALifetime Events& 2015 WYWO MerchandiseCatalog

SEE DETAILS ON PAGE 10 Required for SPIFF funds

Required for SPIFF funds

2015 WYWO

MATERIALS ARE POSTED ON

ICPEXCELLENCE.COM IN

EXCELLENCE DOCSN E W W Y W O M E R C H A N D I S E

C A T A L O G W I L L B E A V A I L A B L E

D E C . 2 0 1 4

PURCHASE ANY 3 UNITS

www.GoHeil.com

and get this

DISTRIBUTOR INFORMATION

Gerber Bear Grylls Ultimate Fixed Blade Knife w/ Sheath • Designed by Bear Grylls • ½ serrated high carbon stainless steel drop point • Ergonomic textured grip • Stainless steel pommel • Emergency whistle in lanyard Sheath Features: • Lightweight nylon • Diamond sharpener • Fire starter • Land to air rescue instructions • Priorities of Survival - Pocket guide contains Bear’s survival essentials

TaylorMade JetSpeed Driver • First Speed Pocket engineered for a driver promotes distance on hits low on the face • Low-and-forward CG promotes faster ball speed and lower spin- rate for more distance • Shallow profile allows ultra-low CG to deliver more distance • Long and light - 46 inch/ 299 grams promotes faster swing speed for more distance and confidence

PURCHASE ANY 5 UNITSand get this

Hand: n Right n Left Flex: n Stiff n Regular Loft: n 9° n 10.5°

3

CUSTOMIZATION

IS FREE -

YOU PAY FOR

PRINTING ONLY

Promote a limited number of products over a short period of time.The QuickHit promotion is a great way to move a limited selection of equipment over a limited time frame to stimulate sales. Offer 1 or 2 rewards that Dealers can earn with their purchases of qualifying equipment. Pre-designed flyers (shown below) are ready to customize with your company information, equipment offering, and rewards that you choose from the Work Your Way Outdoors Rewards Catalog.

QuickHitPromotion

Use Planning Form A

Creating a QuickHit Flyer is simple, just...1. Select qualifying equipment

2. Select a reward

3. Choose promotion dates

4. Provide your logo and company information

5. Receive printed QuickHit flyers 5-7 days after approval

FROM APRIL 1 - JUNE 30, 2015

PURCHASE

8

GoPro Hero3+Black EditionFeatures: • Video resolutions up to 4K • 12MP photos up to 30 frames per second • SuperView™ and auto Low Light modes • Built-in Wi-Fi • Waterproof to 131’/40m

Includes: • 131’/40m Waterproof Housing • Wi-Fi Remote • Wi-Fi Remote Charging Cable • Higher Capacity Li-ion Battery • Quick Release Buckle

AND RECEIVE A

OF UNIT

NXA6

PURCHASE

4

OF UNIT

HCA9

OR

The Seasonal Brochure is designed for Dealer promotions that run for 2 months or longer. Choose your promotional theme(s) based on the mix of rewards merchandise that you want to offer:

Fishing Rewards Golf Rewards Hunting Rewards General Rewards

What do your Dealers love to do in their spare time? Do they hunt, fish, golf, or do they enjoy it all?Your Seasonal promotion can be tailored to your Heil Dealer’s interests in any combination of hunting, fishing, golfing or motorsports themes. Pre-designed materials are ready to customize with your company info, equipment offering, and rewards that you choose from the Work Your Way Outdoors Rewards Catalog.

You choose the time period for your seasonal promotion. Consider doing a cooling season promotion in the spring and a heating season promotion in the fall.

Dealers will earn points throughout the promotion period based on their purchases of Best, Better, Good and Performance unitsthat you choose.

4

Promote your entire lineup of products throughout heating and cooling seasons. This comprehensive loyalty program rewards your Dealers based on their purchase levels and the amount of profit it adds to your bottom line. Offering points for purchases motivates Dealers to sell from the lineup of equipment that you select... from high-efficiency mainline units to performance-level units. You decide both the point levels and the rewards.

Seasonal Promotion

Use Planning Form B

BEST – EARN 40 POINTS for each unit purchased during the promotion period. HCA9 HCH9 HCA7 HCH6 G9MAE G9MVE G8MVL PAR5 PHR5 PGR5 FCM4 FVM4 EAICA

BETTER – EARN 30 POINTS for each unit purchased during the promotion period.

HXA6 HXH5 HSA6 HSH5 G9MXT G8MTL PGD4 PGS4 PAD4 PHD4 PDS4 PDD4 FXM4 DLC4AV DLC4HV DLF4AV DLF4HV

GOOD – EARN 15 POINTS for each unit purchased during the promotion period.

HC4A HC4H H4A4 H4A3 H4H4 NXA6 NXH5 G9MXE G8MXN G8MXL FEM4 DLC4A6 DLC4H6 DLF4A6 DLF4H6

PERFORMANCE – EARN 10 POINTS for each unit purchased during the promotion period. N4A4 N4A3 N4H4 N9MSB N9MSE N8MSL N8MSN PAJ4 PHJ4 FSM/FSU DFC DFF

CUSTOMIZATION

IS FREE -

YOU PAY FOR

PRINTING ONLY

Earn exciting outdoor rewards when you purchase qualifying products!

2015 DEALER REWARDS PROGRAM

APRIL 1, 2015 – AUGUST 31, 2015

Merchandise styles and availability subject to change. Equal value substitutions offered on discontinued items.

Vortex Diamondback 4-12x40 BDC-Scope The solid one-piece aircraft-grade aluminum alloy construction makes the Diamondback riflescope virtually indestructible and highly resistant to magnum recoil. Argon purging puts waterproof and fogproof performance on the agenda, and advanced fully multi-coated optics raise an eyebrow when crystal clear, tack-sharp images appear in the crosshairs. (OP-0211)200 PTS.

Vortex Diamondback 10x42 Binoculars • Fully multi-coated lenses increase light transmission • Waterproof optics are sealed with O-rings to prevent moisture and dust from getting inside • Compatible with a tripod adapter (OP-0189)225 PTS.

Shimano Compre Spinning RodThe Compre is built out of IM-9 Graphite which is one of the lightest most sensitive blanks designs ever created. This series of rods has all the Bass Techniques covered offering Worm and Jig Rods, Spinnerbait Rods, Crankbait Rods, Flipping Sticks, and Topwater Rods. The actions have been created to make the lure perform to the best of its ability which will make your day on the water that much better. (FRO-0137)100 PTS.

Moultrie M-880 Mini Cam • 8.0 megapixel Low Glow infrared mini cam • Up to 100-ft night range • HD video day and night • Moon phase, temperature, time, date and camera ID stamp • SD memory card slot up to 32GB (CM-0083)180 PTS.

Rapala 6” Fish ‘n Fillet Knife • Full-tang Swedish stainless steel blade • Classic Rapala reinforced birch varnished handle • Genuine leather sheath • Single-stage sharpener • The “go-to” fillet knife in the fishing world • Handle Length: 3 3/4”. Blade Length: 6” (KN-0075)20 PTS.

Yeti Tundra 45 Cooler • Thick walls, added insulation, and full-frame gasket • Weight: 22 lbs • Outside: 25 1/2" x 16" x 15 1/2" • Inside: 18 7/8" x 10 5/8" x 11 1/2" (HTA-0516)

Fish with a Pro Angler! • Earn points to spend a full day pre-fishing with a ICP sponsored Professional fisherman. • Contact your Sales Representative for more details400 PTS.

350 PTS.

Shimano Symetre Spinning ReelSolid performance and feel no matter what you’re pursuing, the all new Symetre FL front drag reels offer Shimano’s M Compact Body design, along with X-Ship technology for solid cranking power. A long time favorite among spinning reel anglers, the Symetre FL reel fea-tures our Varispeed II oscillation system that layers the line on the spool in two different speeds for excellent castability. (FRE-0052)100 PTS.

$50 and $100 krugerfarms.com Gift Cards Online store offers gift card recipients a wide choice of gear for the outdoors from many of the best brands. (KF-GIFTCARD50) (KF-GIFTCARD100)

50 PTS.

100 PTS.

Rapala Magnetic Tool Holder Combo • 7” side cutter • Super Line Scissors • Fishing Pliers (KN-0054)40 PTS.

TaylorMade JetSpeed Rescue • New and more efficient Speed Pocket design promotes fast ball speed for long distance • Low-and-forward CG promotes fast ball speed and low spin for optimal launch conditions • Ultra-high strength JetSteel face promotes fast ball speed for long distance • Low profile head design with shallow face promotes easy and high launch for great playability • Speed Pocket, low-forward CG and shaft specs work together to promote long distance and easy playability (FWH-0076)220 PTS.

TaylorMade PureLite Bag • 5 way top with handle (9.5” x 8.25”) • Zip off ball pocket for embroidery • Embroidered logos • Nylon webbing trunk handle • Anti split stand system • EVA ergonomically molded hip pad • 7 total pockets (BAG-0025)200 PTS.

Club: 3W Hand: n Right n Left Flex: n Stiff n Regular

"Experience of a Lifetime"

Choose a wide range of reward point values so Dealers at any purchase level have the opportunity to earn prizes.

5

Hundreds

of choices!

Hunting, fishing,

golf gear and

more!

From Aug. 1 - Oct. 31, 2015 your purchases of qualifying units below will earn points you can redeem for exciting rewards!

HCA7HCH6G9MAE

70 PTSPER BEST UNIT

EARN

G9MVEFCM4FVM4

45 PTSPER BETTER UNIT

EARN

30 PTSPER GOOD UNIT

EARN

N4A3N4H3N9MSE

20 PTSPER PERFORMANCE UNIT

EARN

H4A3H4H3

HXA6HXH5HSA6

HSH5G9MXT

PGS3FEM4

2 Styles of Reward Offerings

Option 1: Make available the entire catalog of merchandise offerings with promo info displayed on a single page flyer. Dealers can select items from the 18-page supplemental merchandise rewards guide, or through the WYWO Web sales tracking system.

Option 2: Select 10 - 12 specific merchandise items from the 2015 WYWO merchandise rewards guide (available December, 2014) and deliver the promotion as a mailable tri-fold brochure to your customers.

MERCHAnDisE

REWARDs GuiDE

2015

• Run a SPIFF promotion in the spring, fall, or both. Consider running concurrently with the required Seasonal or QuickHit promotion so that Dealers can also earn reward points for purchases.

• Your SPIFF fund account balance is based on qualifying purchases made between 1/01/14 and 12/31/14. The advance is based on 2014 but co-op is paid on 2015 purchases. All 2015 SPIFF promotions must end by 12/15/2015.

• A SPIFF promotion must run for a minimum of 6 weeks.

• All Branded Mainline and Performance-level motor-bearing units qualify for SPIFF promotions (except R2/R4 and dry R-22 units).

6

IMPORTANT: Distributors are required to run a Work Your Way Outdoors Seasonal

or QuickHit promotion to be eligible for SPIFF funds. You must also track

promotions with WYWO-Web.

Final 2015 plans must be submitted using the new online submission

system. Deadline is 12/1/14 for 2015 SPIFF program participation.

Use ICP-funded SPIFF incentives to motivate Dealers to order units that you want to move from your inventory.

SPIFF Promotion

Use Planning Form C

CUSTOMIZATIONIS FREE FOR STANDARD PROGRAM FLYERS - PAY ONLY FOR PRINTING

- NEW - Customize plans for specific

dealers that will incentivize

growth. Ask us how it works!

Contact your Regional Business Manager to discuss how SPIFF funds

can work for you.

7

The Mobile Marketing Fishing Tournament Trailer.

Trailer Elements• Designated stage area for equipment display (equipment provided by distributor)

• Branded graphics, flags

• Pull-down stage

• Dual wireless microphone PA system

• Weigh-in software and tournament scale

• Technichan for set-up

Mobile Marketing

Use Planning Form D Bring a Heil fishing tournament to your local lake with this customized 22’ trailer.

• Everything you need to host your own professional style tournament •Your reservation includes use of the trailer the day before your fishing tournament. Utilize it at a branch event to help promote your tournament and equipment sales!

Choose between these simulator games on the 53’ Product Showcase Rig to provide a fun and relaxed atmosphere for Dealer interaction.

Two large 40” web-ready monitors (left and right photos) are connected to the internet and a DVD player. These can be used for sales or technical training. A smaller interactive touch-screen display (center photo), demonstrates the new self-configuring, communicating Observer wall control.

In the main area of the trailer are two fully operational gas furnaces; the variable-speed, modulating 97% unit and the variable-speed 80% gas furnace.

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The 53’ Heil® Product Showcase Rig

• Spend valuable one-on-one time with Dealers

• Showcases functioning Heil Air Conditioning & Heating systems

• Supports open house events, Dealer events, or promotion kickoff meetings

• Adds fun and builds traffic to your location with interactive simulator games

In the back area of trailer, Dealers can get a first-handlook at the 19 SEER Communicating Air Conditioner.

Mobile Marketing

Use Planning Form D

FISHING HUNTING GOLF

9

The 53’ Heil® Product Showcase Rig

Promote your event.

Promotional Theme Banners

SPECIAL

EVENT!

Promotional Themes & Event Banners INCLUDED AT NO CHARGE WITH EACH MOBILE MARKETING RESERVATIONBuild excitement for your event day(s) by displaying colorful themed banners wherever your Dealers can see them.

Event Announcement Postcards• Encourage Dealers to make plans to attend the event,

review Dealer support programs, check out the latest lineup of heating and cooling equipment, and have fun with the simulator games, lunch, etc.

• Mobile Marketing dates are an excellent time to introduce your 2015 Work Your Way Outdoors Program.

• Visit Signal for other postcard options.

JOIN US FOR THIS SPECIAL EVENT!

Date TimeLocation

Explore the 53 ft. Heating and Cooling Product Showcase and learn about:

•The lineup of high-efficiency heating & cooling products, residential & commercial

•Dealer Marketing Programs

•Business & Sales Tools, & much more!

Test your skills on theGolf Simulator!

Stop in to register to win fabulous prizes!

Mailing Label

Mobile Marketing Event Announcement Banners

Mobile Marketing

Use Planning Form D

SEE PAGE 8-9 FOR

MOBILE MARKETING

TRAILER OPTIONS

With your approval, Dealers who participate in your WYWO promotions can redeem their WYWO points for merchandise online!Distributors will be able to authorize the redemption of earned points for rewards online. You can also authorize Kruger Farms to file your qualifying co-op claim for these purchases.

910

WYWO-Web is an internet-based solution designed to take the hassle out of tracking WYWO participation.

• WYWO-Web captures and tracks Dealer purchases electronically and securely

• Motivates Dealers by updating accumulated WYWO points and SPIFF earnings daily – e-mail updates are sent to the Dealer on a weekly basis

• Increases Dealer purchases and loyalty

• Tracking promotions with WYWO-Web is required to be eligible for SPIFF funds

Enable WYWO-Web for online redemptions and give your Dealers

access to 1000’s of merchandise choices available at krugerfarms.com

and birdiehub.com

Looking for moreoutdoor reward

options?

WE B

NOTE: RETURNING THIS FORM IS AN INDICATION OF YOUR INTEREST, NOT A COMMITMENT TO PARTICIPATE

Choose One Option and add comments if needed.

Interest & Reservation FormEmail or fax completed form to Kim Cashion

kim.cashion@icpusa.com • FAX: 860-660-7891ICP needs at least 6 weeks prior to your program start date.

I am interested in: Option 1: File Transfer (FT) – You must have in your system the model number and serial number of each piece of ICP equipment purchased in order to use the FT solution.

Name of Your Information Technology Leader Phone Number Email Address

Option 2: Mobile APP - can be used when Option 1 (FT) is not feasible

Option 3: Not sure. Please contact me.

WYWO WEB is an internet based system to track and report dealer purchases in your WYWO Quick Hit /Seasonal /SPIFF promotions, and AIM Recruiting Program Dealer purchases. You and your Dealers can see what they have earned during the program. Details are on NAVIGATOR.

Your ICP brand:

WEB

My Distributorship participated in WYWO WEB in 2014 and wants to continue in 2015. ***Skip options below, sign, date and fax form.***

Distributor Name Contact Name

Signature Title Date

401 06 7118 06

To get started, complete and submit the WYWO-Web “Interest and Reservation Form”

available from your MAP.

Don’t delay, 6 weeks are required to implement!

Required for SPIFF funds

Distributor WYWO Activity Review

Welcome! (Distributer Name Here)

Promotion Start Date: 9/1/2015

Click Here for AIM Results

--Select Promotion--

Promotion End Date: 12/15/2015

19.41% of dollars earned (Best)80.59% of dollars earned (Better)

Activated Dealers: 30 Dealers awarded points: 2067% of dealers are receiving points.

PARTICIPATING DEALERS Click here for Excel report Click here for raw, unformatted Excel report

Dealer Last Purchase Dollars Earned

AAA HEATING & COOLING

ACME AIR & HEATING

BOB’S AIR SOLUTIONS

BEST AIR CORPORATION

COOL & HEAT IT, INC

10/9//2014

10/6/2014

10/1/2014

9/2/2014

10/9/2014

2450

2000

250

750

2150

Detail

Detail

Detail

Detail

Detail

Total dollars Awarded: 28850 Days Left in Promotion: 66

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The AIM Recruiting Program rewards Dealers who switch from competitive brands to the Heil® brand.

The ProblemDealer prospects offering competitive brands are reluctant to switch to ICP due to associated transition costs.

The SolutionICP funds a six-month program that pays dealers based on new equipment purchase volume.

For more information refer to the AIM program brochure available from your MAP, Regional Business Manager and posted on Mega Portal in Excellence Docs.

AIM Program

Distributor Requirements:

• Must participate in the WYWO-Web sales tracking system

• Must follow dealer approval and claim processes (allow three weeks for dealer approval)

Dealer Requirements:

• Must currently buy less than 15% of equipment from any ICP brand

• Cannot buy any sister brands

• Must commit to the program for six months

• Must install primarily AOR residential equipment

PAYOUTS “SPP” MARKET

(AL, AZ, FL, GA, NC, SC, TN Only)Tier Level Purchase Quantity PayoutTier 1 24 Units $1400Tier 2 Next 12 $700Tier 3 Next 12 $700(Maximum per dealer reimbursement: $2800)

PAYOUTS “SPLITS” MARKET

Tier Level Purchase Quantity PayoutTier 1 24 Units $1000Tier 2 Next 12 $500Tier 3 Next 12 $500(Maximum per dealer reimbursement: $2000)

DEALER RECRUITING PROGRAM

As part of its commitment to quality, International Comfort Products reserves the right to change specifications on its products without notice. Illustrations and photographs in this brochure are only representative. Some product models may vary.

© 2014 International Comfort Products A member of the United Technologies Corporation family. Stock symbol UTX.

Contacts:Brian CashWYWO Program ManagerInternational Comfort Products(931) 270-4321brian.cash@icpusa.com

Kim CashionWYWO-WebInternational Comfort Products931-270-4301kim.cashion@icpusa.com

Steve SchultzWYWO Program Logistics and Coordinationkrugerfarms.com651-788-8665steve@krugerfarms.com

2015

GoHeil.com

401 12 5100 10