SOCIAL MEDIA STATE OF FINANCIAL LITERACY 2015

Could you bene�t from meeting with a �nancial advisorand would you be willing to pay?

FINANCIAL ADVICE

I could benefit from some advice and answers to everyday financial questions from a professional.

How likely are you to pay to meet with a financial advisor?

Reddit users are the least likelyto talk to a financial professional.

33% Savings & Investments ...

22% have talked about Insurance ...

24% Tax Planning ...

25% Mortgage & Loans ...

6% Debt Counseling.

Undecided12%

Likely26%

62%

Unlikely

users recognize thatthey could benefit fromprofessional advice.

56%

22%

Disagree56%

Agree23%

Neutral

Which of the following areas of personal �nance do you worry about?

FINANCIAL WORRIES

say they do not have any financial worries.

13%

reddit usersworry about feeling their financial situation is out of control.

19%

reddit users

49%

52%49% of Reddit users worry about not having enough “rainy day” savings in their emergency fund.

52% of Reddit users worry about retiring without enough money set aside.

Yet ...

If you were having �nancial problems related to debt, how likelywould you be to do the following in order to reduce your debt load?

APPROACH TOHANDLING DEBT

of Reddit users are likely to reduce their investments when addressing their debt. 58%

46%

of Reddit users would be willing to take on a second job to handle their debt.42%

of Reddit users are likely to hold off saving for retirement in order to reduce their debt load.

Which of the following products do you currently have?

PRODUCT OWNERSHIPAND PREPAREDNESS

Reddit users are more likely than LinkedIn and Twitter users to invest in mutual funds.

of Reddit users own stocks and shares, which is the highest percentage outof all the social networks. 48%

76% of Reddit users have set aside emergency cash funds.

69% of Reddit users have set aside savings funds for retirement.

60% of Reddit users have tried to figure out how muchthey need to save for retirement.

53%

42%43%

How would you rate the current �nancial circumstances of your household?

CURRENT FINANCES RATING

36% are comfortable with the current state of their finances.

4%Not at all comfortable:

12%Not very comfortable:

39%Somewhat comfortable:

37%Very comfortable:

9%Extremely comfortable:

How Reddit users rate their current financial comfort:

of Redditusers ...

Which of the following information resources do you prefer usingwhen learning about personal �nancial plans?

FINANCIAL RESEARCH

about personal finance from their employer or coworkers.

36%

prefer to learn...

of Redditusers

about financial plans through social media.*

33%

prefer to learn...

of Redditusers

*More than any other social networks.

Which of the following best describes how you manage your money?

FINANCIAL BEHAVIOR

64%

88%

of Reddit users carefully consider whether or not they can afford something before they purchase it.

of Reddit users are likely to risk their own money when saving or making an investment, making them more likely to do so than Facebook or Twitter users.

59%

52%

of Reddit users feel that they are in control of their personal finances.

of Reddit users feel that they are in control of their financial future.

Yet ...

43 %1-3HOURS

4 %4-6HOURS

0 %7-9HOURS

1%10+HOURS

54 %DON'T CREATE AREGULAR BUDGET.

How long do you spend creating a regular budget each month?

PERSONAL FINANCEMANAGEMENT

68% of Reddit users “Agree” or “Strongly Agree” that they are good at tracking expenses.

23% of Reddit users keep close track of how much they spend.

68%

23%

How do you rate your own �nancial knowledge?

FINANCIALKNOWLEDGE GRADE

26%

41% 6%

26% 2%

GENDER

22%

of Redditusers arefemale*

GENDER

78%

of Redditusers aremale

*Reddit had the least amount of female respondents.

REDDIT USERS ANNUALHOUSEHOLD INCOME

$85,937

LESS THAN$25,000

16%

$25K-$39.9K12%

$40K-$59.9K13% $60K-$79K

14%

$100K-$149K21%

$150K+15%

$80K-$99K9%

Average:

DEMOGRAPHIC OVERVIEW

AGE IN YEARS

Overall* Mean 46

32Reddit Overall refers to the participants surveyed across

Facebook, Twitter, Reddit, and Linkedin.

SOCIAL MEDIA STATE OF FINANCIAL LITERACY 2015