2015 san antonio registration brochure

February 4-7, 2015 San Antonio, Texas

Registration Brochure 2

CamaraderieConnect with friends old and new at events like the Nothin But Texas Party!

Fun Cowboy Comedy Club featuring Jeff Foxworthy, followed by a night of dancing with Asleep at the Wheel.

BusinessThe Opening General Session will feature internationally-recognized graffiti artist and #1 best-selling business author Erik Wahl. General Session II will feature Bret Baier, host of FOX News Special Report. Plus, get the latest industry news through forum updates and committee meetings.

Education Celebrating more than 21 years of world-class education, the Cattlemens College line-up is set to deliver again in San Antonio.

Open to All Registered Attendees

First Time Attendees encouraged to attend

Ticketed Event

Invitation Required

The Cattle Industry Convention and NCBA Trade Show provides education, information, fellowship and decision-making opportunities for the cattle industrys leading members every year. The Convention is held either the last week of January or the first week of February in a city selected for its convenience to attendees and its capacity to adequately house and accommodate an anticipated 7,000 participants.

The first Convention was held in 1898 in Denver. Since then, the event has evolved into one of agricultures premier annual conventions, enthusiastically anticipated by cattle industry members and those who interact with them.

The NCBA Trade Show now has more than 300 exhibitors. It has recently been recognized as one of the top 25 fastest-growing trade shows in the United States.


$575 - Full Registration Fee for Members Includes:

A ticket to the Cowboy Comedy Club and Mustache Bash After-Party

Admission to the Nothin But Texas Party

Opening General Session

CattleFax Outlook Seminar

Best of Beef Awards Breakfast

General Session II

Three-day admission to the NCBA Trade Show Two lunches in the Trade ShowThree Trade Show receptions

(with hors doeuvres/beverages) WednesdayThursday

FridayRefreshment breaks

Input into industry business and committee meetings

Deep discounts on Cattlemens College

Value of Annual Convention & NCBA Trade Show Events: $780

Actual Cost of Annual Convention & NCBA Trade Show: $575 (Total member savings = $205)

The actual experience of being there: PRICELESS


The Cattlemens Beef Promotion and Research Board (CBB) administers the national Beef Checkoff Program, subject to USDA approval and in coordination with the

Federation of State Beef Councils and Qualified State Beef Councils nationwide.

During the 2015 winter meeting, Beef Board members will review and evaluate the progress of current checkoff-funded promotion, education, research and information programs aimed at maintaining strong consumer acceptance of, and preference for beef and beef products. Checkoff committees also will begin setting goals for checkoff programs in FY 2016, which begins October 1, 2015.

Beef Board members will elect 2015 officers, including chairman, vice chairman and secretary/treasurer, as well as members of the Beef Board Executive Committee and the Beef Promotion Operating Committee for the coming year.

The Beef Board welcomes all producers and importers who pay the checkoff to attend CBB and joint checkoff committee meetings at no cost, to observe and participate in the decision-making process for their beef checkoff.

Wednesday, February 42:00pm - 4:00pm ...................... Opening General Session"The Art of Vision"

Thursday, February 5 10:00am - 12:30pm............................. Beef Demand: Understanding Beef's Consumer and Checkoff Programs 12:45pm - 2:00pm ............................................................. CBB Luncheon

3:00pm - 5:00pm ..................................................... CBB Audit Committee

3:30pm - 6:00pm ................................Joint Evaluation Advisory Committee

4:30pm - 6:00pm .................. CBB Producer Communications Working Group

Friday, February 67:00am - 9:00am .................................................... Best of Beef Breakfast

9:30am - 11:00am ............... General Session II: The Obama Administration, Congress and a Look at Politics in America

12:30pm - 6:00pm .................................................Checkoff & NCBA Policy Subcommittee & Committee Meetings

5:00pm - 6:30 pm ...............................................CBB Executive Committee

Saturday, February 77:30am - 9:30am .................................................. Cattlemen's Beef Board


An American National CattleWoman is a strong, enthusiastic woman, willing to stand up for what she believes in. She is equally at home on a ranch, in a meeting, at a social function, or a legislative venue. She is not necessarily a farm or ranch woman, but she is someone who strongly supports the cattle industry and America's agricultural heritage through education and promotion.

Committee Meeting Days ornament February 3 & 4 Join fellow cattlewomen in committee and working group meetings related to membership, beef promotion, youth development and legislation. You will hear all the details of what ANCW is doing for the beef industry and you can share YOUR ideas for future beef promotion and membership growth initiatives!

ANCW General Membership Meeting February 5 ornament 2:00pm - 4:00pmAll ANCW members are encouraged to attend the general membership meeting to celebrate ANCW successes, to find out who will be named the CattleWoman of the Year and to vote on important organization business.

ANCW Presidents Reception February 5 ornament 6:30pm - 7:30pmJoin in a tribute to incoming ANCW President Melanie Fowle from California as she takes the reins as ANCWs newest President.

Collegiate Leadership Roundtable February 6 ornament 11:00am - 12:00pmSponsored by SelectForce, Inc. Beef industry leaders from a variety of organizations will be on hand to interact with collegiate cattlemen and women whod like to explore the wide world of leadership. What does effective leadership look like in the 21st century? What pitfalls can emerging leaders avoid? How can you help lead others to move in a common direction for the betterment of the beef community? Join us as we journey through these topics and much more at the second annual Collegiate Leadership Roundtable, and rememberLeadership doesnt always mean being the boss.

Tuesday, February 38:00am - 8:30am .................................................Opening ANCW Session

8:45am - 9:15am .................................... Focus Session: Beef Promotion/ Youth Development

9:30am - 10:30am ..................................................Retail Working Group NBAP Working Group

10:45am - 11:45am....................................Campus Events Working Group Metro Cooking Working Group ANCW Foundation

1:30pm - 2:30 pm ............................ Consumer Youth K-12 Working Group Membership & Communications Committee

2:45pm - 3:45pm ............................Junior & Collegiate CW Working Group Bylaws/P&P/Resolutions Committee

4:00pm - 5:00pm ................. Social Media/Online Advocacy Working Group Combined Ways & Means and ANCW Foundation

Wednesday, February 47:45am - 8:00am ..................................................Focus Area Committee: Beef Promotion and Youth Development8:00am - 9:00am ............................................. Focus Session: Legislation (All Legislative WGs to meet at this time)9:15am - 10:45 am .....................................................President's Council

11:00am - 12:30pm........................................ ANCW Executive Committee

12:30pm - 2:00pm ........................................... Past Presidents Luncheon

Thursday, February 58:00am - 9:00am ............................................... ANCW Board of Directors

9:15am - 11:15am ....................................................... ANCW Workshop

2:00pm - 4:00pm ...............................ANCW General Membership Meeting

6:30pm - 7:30pm .......................................... ANCW President's Reception

Friday, Feb 68:00am - 9:00am .................................. 2015 ANCW Executive Committee

11:00am - 12:00pm................................Collegiate Leadership Roundtable

Melanie Fowle

Please note ANCW meetings run Tuesday-Friday.

California Cattlemens AssociationCalifornia CattlewomenJean BartonKaren SweetChristyn MathisKristy Lage

Florida CattlewomenMarcia CallawayLauren SchellerAdele BartholomewJudy and John AhmannSiskiyou County CattlewomenPowder River

SelectForce, Inc.

The Employment Screening Professionals

Sponsored by


Tuesday, February 3 7:00am - 6:30pm .................................................................................... Registration Open8:00am - 8:30am .............................................................................ANCW Opening Session 8:45am - 9:15am ........................ ANCW Focus Session - Beef Promotion & Youth Development9:30am - 10:30am .................................................................... ANCW Retail Working Group9:30am - 10:30am ..........................ANCW National Beef Ambassador Program Working Group10:45am - 11:45am ..................................................... ANCW Campus Events Working Group10:45am - 11:45am ......................................................ANCW Metro Cooking Working Group10:45am - 11:45am ....................................................................ANCW Foundation Meeting1:00pm - 4:00pm ........................................................................NCBA BQA Producer Forum1:30pm - 2:30pm ............................................... ANCW Consumer Youth K-12 Working Group1:30pm - 2:30pm ....................................... ANCW Membership & Communications Committee

2:00pm - 5:00pm .......................................................................................................................... NCBA Allied Industry Council & Product Council Meeting2:45pm - 3:45pm ...........................................................................................................................ANCW Junior & Collegiate CattleWomen Working Group2:45pm - 3:45pm ................................................................................................................. ANCW By-Laws, Policies & Procedures, Resolutions Committee4:00pm - 5:00pm ............................................................................................................................ANCW Social Media & Online Advocacy Working Group4:00pm - 5:00pm ................................................................................................................. ANCW Combined Ways & Means & ANCW Foundation Meeting4:00pm - 8:00pm .................................................................................................................Cattlemen's College: Hands-On Sessions & Kick-Off Reception4:00pm - 7:00pm ...................................................................................................................................................................NCBA Executive Committee

Wednesday, February 4 6:00am - 7:00pm ............................................................................................................................................................................... Registration Open7:00am - 1:30pm .......................................................................................................................................NCBA Cattlemen's College Programs and Lunch7:45am - 8:00am ........................................................................................................ANCW Focus Area Committee: Beef Promotion & Youth Development8:00am - 9:00am ......................................................................................................................................................... ANCW Focus Session - Legislation9:15am - 10:45am ................................................................................................................................................................... ANCW President's Council10:00am - 12:00pm............................................................................................................................... NCBA-PAC Meeting and Election Recap & Analysis11:00am - 12:30pm............................................................................................................................................................... ANCW Executive Committee 11:00am - 12:30pm................................................................................................................................ Joint Market Research-Consumer Insights Session1:00pm - 1:45pm ......................................................................................................................................... NCBA New Member & First-Timer Orientation2:00pm - 4:00pm ..........................................................................................................................................Opening General Session: "The Art of Vision"4:00pm - 8:00pm ................................................................................................................................................... NCBA Trade Show Welcome Reception8:00pm - 9:00pm ...........................................................................................................................................................NCBA Young Beef Leaders Social8:00pm - 11:00pm ........................................................................................................................................................................ YCC Alumni Reception

Thursday, February 5 6:00am - 5:00pm ............................................................................................................................................................................... Registration Open7:30am - 9:30am ............................................................................................................... CattleFax 2015 U.S. & Global Protein & Grain Outlook Seminar8:00am - 9:00am ..........................................................................................................................................................ANCW Board of Directors Meeting9:00am - 6:00pm ....................................................................................................................................................................... NCBA Trade Show Open9:15am - 11:15am ............................................................................................................................................................................... ANCW Workshop

Schedule of Events(Tentative-Subject to Change)Registration, most meetings and the NCBA Trade Show will take place at the Henry B. Gonzalez Convention Center, 200 East Market Street, San Antonio. All meetings are open to registered attendees. Some events require the purchase of tickets to attend.


9:45am - 12:30pm ......................................................................................................................NCBA Emerging Health & Research Issues Working Group 10:00am - 12:30pm......................................................................................................Beef Demand: Understanding Beef's Consumer & Checkoff Programs10:30am - 11:30am...........................................................................................................................................................................NCBA Policy Forum 11:00am - 4:00pm ....................................................................................................................................CattleFax Board of Directors Meeting and Lunch 11:45am - 1:00pm .............................................................................................................................................................NCBA Membership Committee12:45pm - 2:00pm ...................................................................................................................................................................................CBB Luncheon1:00pm - 4:00pm .........................................................................................................................................................NCBA Livestock Marketing Council2:00pm - 3:00pm .......................................................................................................................................................................NCBA Federation Forum 2:00pm - 4:00pm .........................................................................................................................................ANCW General Membership Business Meeting2:15pm - 5:00pm ............................................................................................................................... NCBA Beef Cattle Herd Security/BVD Working Group3:00pm - 4:30pm ....................................................................................................................................................CATL Fund Board of Directors Meeting 3:00pm - 5:00pm ...........................................................................................................................................................................CBB Audit Committee3:30pm - 6:00pm ..................................................................................................................................................... Joint Evaluation Advisory Committee 4:00pm - 6:00pm .................................................................................................................................................................NCBA Trade Show Reception4:30pm - 6:00pm ........................................................................................................................................CBB Producer Communications Working Group5:00pm - 6:30pm ........................................................................................................................................................... NCBA Regional Caucus Meetings5:30pm - 8:30pm ..................................................................................................................................... CattleFax Board of Directors Reception & Dinner6:00pm - 7:30pm ......................................................................................................................................NCBA Beef Quality Assurance Awards Reception6:00pm - 7:30pm ...................................................................................................................................NCF Environmental Stewardship Award Reception6:30pm - 7:30pm ...................................................................................................................................................... ANCW Officer Installation Reception7:00pm - 10:00pm ...................................................................................................................................................................... Nothin' But Texas Party

Friday, February 6 6:00am - 4:00pm ............................................................................................................................................................................... Registration Open7:00am - 9:00am ......................................................................................................................................................................... Best of Beef Breakfast8:00am - 9:00am ......................................................................................................................................................... ANCW 2015 Executive Committee 9:00am - 5:00pm ....................................................................................................................................................................... NCBA Trade Show Open9:30am - 11:00am ..................................................................... General Session II: "The Obama Administration, Congress and a Look at Politics in America"11:00am - 12:00pm.............................................................................................................................................ANCW Collegiate Leadership Roundtable11:15am - 12:15pm.......................................................................................................................................................................NCF Board of Trustees 12:30pm - 6:00pm ................................................................................................................Checkoff & NCBA Policy Subcommittee & Committee Meetings3:00pm - 5:00pm .................................................................................................................................................................NCBA Trade Show Reception5:00pm - 6:30pm .....................................................................................................................................................................CBB Executive Committee5:00pm - 7:00pm ...................................................................................................................................................... NCBA-PAC Reception & Live Auction 8:00pm - 1:00am ................................................................................................................................. Cowboy Comedy Club & Mustache Bash After-Party

Saturday, February 7 7:30am - 9:30am ........................................................................................................................................................................Cattlemen's Beef Board 8:00am - 11:00am ........................................................................................................................................................ NCBA Board of Directors Meeting


Wednesday, February 44:00pm - 8:00pmThursday, February 59:00am - 6:00pmFriday, February 69:00am - 5:00pm

Education in the NCBA Trade Show Learning LoungeNCBA Trade Show presents the NCBA Learning Lounge. These 30-minute lightning sessions will offer busy attendees valuable educational tips. The Learning Lounge is where attendees canstop in and enjoy informal, face-to-face talks and hands-on technology education in a small intimate theater-like setting right on the Trade Show floor.

Demonstration ArenaThis area will feature NCBAs Beef Quality Assurance program Stockmanship & Stewardship. These sessions will teach handling methods that improve gathering, penning, chute work and hauling on horseback. Much emphasis is placed on ways to increase cattle performance by reducing handling stress. Interactive discussions show how cattlemen can actually shape consumers perception of beef. Other topics include how the principles presented have a significant economic as well as "quality of life" benefit when applied in a cattle enterprise. Cattle handling experts Curt Pate and Ron Gill will teach each of these informative sessions.

New for 2015! Efficient, Low Stress Cattle Handling with Stock Dogs! Wednesday, February 4th only. Dont miss this entertaining and educational session presented by the National Cattle Dog Association.

Lunch and live music provided every day of the Trade Show in the Chuck Wagon Caf.Thats not all

Nacho Ordinary Party its a FiestaWednesday, February 4 4:00pm - 8:00pmNacho Ordinary Party - Fajitas, Margaritas, salt and lime, thats right its Fiesta time. Kick off the 2015 NCBA Trade Show with a Texas Fiesta.Sponsored by MICRO, co-sponsored by Farm Credit, New Holland and Certified Angus Beef

Texas Uncorked a Texas Wine ReceptionThursday, February 54:00pm - 6:00pmEnjoy a wine walk through the Trade Show sampling some great Texas wines.

Texas Tapped a Texas Beer Reception Friday, February 6 3:00pm - 5:00pmEnjoy some tasty Texas beer on tap in the Trade Show.

The NCBA Trade Show is the largest show for anyone in the beef cattle business. Whether you are looking for new equipment, the latest in technology, fencing supplies or pharmaceuticals, this is the one show you cant afford to miss. The 2015 show will have over 300 companies encompassing 250,000 square feet of exhibit space, thats almost 6 acres! In addition to all of the Trade Show exhibitors, attendees will have the opportunity to see live cattle-handling demonstrations and cutting edge educational sessions right on the show floor.

Dont miss this entertaining and educational session presented by the National Cattle Dog Association.


NCBA Trade Show Exhibits include:

For a complete list of exhibitors and to plan your Trade Show schedule, visit www.beefusa.org.

Animal Health Products Animal Identification Breeders Buildings Chutes Consulting Services

Equipment Feed Additives &

Accessories Feedlots Finance & Insurance Furniture

Government Agencies Hay Equipment &

Accessories Herd Management Industry Associations Irrigation

Marketers Publications Ranches Real Estate Retail Scales

Seed Products Software Trailers Veterinary Services Weed/Pest Control Western Art

Interested in becoming an exhibitor?Contact: Kristin Torres (303) 850-3335, [email protected] or

Lorie Liddicoat (303) 850-3330, [email protected].

Cattle BarnSponsored by Tarter Farm and RanchNew this year, we will feature the Cattle Barn. From across the U.S. and Texas, many beef breeds will come to the NCBA Trade Show. The breed associations will bring in animals to showcase their breed. Cattle will be on display in the Cattle Barn during Trade Show hours. Stop by to learn about the economic advantages or improvements these breeds could offer to your beef operation.

Cattlemen to Cattlemen Behind the ScenesHeres your chance to see what goes on behind the scenes when the camera starts rolling to make NCBAs Cattlemen to Cattlemen show. Get a backstage view of the control room and what goes on in the making of an episode.

This is the one

show that we cant

afford to miss. We

look forward to it

every year!

2014 Trade

Show Attendee

Registration Brochure

NCBA is promoting youth in agriculture and the National FFA Organization (FFA) with the second annual FFA Day at the National Cattlemens Beef Association Trade Show on Friday, February 6, during the Cattle Industry Convention.

Friday, February 6 9:30am 11:00amTom Field, Moderator, University of NebraskaFree enterprise is the solution to restarting Americas economic engine and agriculture is the new frontier both domestically and abroad. Innovation, entrepreneurship, and American ingenuity applied to agriculture will ultimately create wealth, stronger communities, and healthier landscapes. Renaissance in the Heartland will inspire and challenge attendees to tackle the challenge of feeding humanity, building enterprises, and creating jobs in pursuit of the American dream.

Beef Quality Assurance training designed specifically for youth Over 300 exhibitoring companies Education sessions on the Trade Show floor

10

This is a great opportunity for all FFA members to attend the

Cattle Industry Trade Show at a significantly

discounted rate of $30 per person.

Come help support the NCBA Political Education

Fund by bidding on numerous unique and limited gifts, prints, hunts and trips. All auction

funds help support NCBAs engagement in the political campaign process.

Interested in donating?Contact: Anna Lee (202) 879-9129, [email protected]

"Have you ever wished you could have an impact on the future of the U.S. beef cattle industry? Contributing to the NCBA PAC gives you that opportunity. Do your part to preserve the future of the beef industry!" Steve Fogelsong, past NCBA President

11 Registration Brochure

Contributions to NCBA-PAC are not tax deductible for Federal Income Tax purpose. NCBA-PAC may accept only personal checks and credit cards. Federal Law requires that we obtain and report the name, address, occupation and employer for each individual whose contributions aggregate in excess of $200 per calendar year. We do not accept political contributions from foreign nationals.

NCBA

PAC

For more than 20 years, the National Cattlemens Beef Associations (NCBA) Political Action Committee (PAC) has been the political arm of the largest national trade association representing U.S. cattlemen and women. NCBA-PAC raises funds from personal voluntary contributions from NCBA members and pools those contributions together to support political candidates who support the U.S. beef cattle industry. The PAC gives cattle producers the access and visibility the industry needs to have its voice heard on Capitol Hill.

Friday, February 6 $50.005:00pm 7:00pmSponsored by New HollandBids, beverages and brisket tacos Its time to party to support the PAC! Youll never know who is going to make a surprise appearance at the party. Will it be a celebrity? A big name Politician? Stop by the Tequila and Tacos Pre-Party and check

things out. All proceeds go to support the NCBA PAC in Washington, DC!

Join your fellow attendees for this fun surprise party before the Cowboy Comedy Club!

Live & silent auctions with exciting, high end lots! Tequila tasting Tacos and munchies to get you through the night Youll never guess whos coming to the party!

Dont miss this fun new event!


Tuesday, February 3

4:00pm-6:00pm Feeding to Increase Efficiencies Carcass Evaluation (Carcass Trailer)

6:30pm-8:00pm Cattlemen's College Texas BBQ Welcome Reception

Wednesday, February 4

7:00am-8:00am Opening General Session, Walmart CorporationWalmart's Vision for U.S. BeefScott Neal, Sr. VP, Produce, Meat & Seafood

Cattlemens College Classes

Class TypeRebuilding the Nations Cow-herd

The Future of Beef

Production

Animal & Ranch

ManagementBusiness Customer Relations

The Vision of Young

Cattlemen

Keeping the Beef Story

Alive

Wednesday8:15am-9:15am

Understanding the Economics

of Herd Rebuilding

Outlook for Newer

Reproductive Strategies

Grass Finished vs.

Conventional Cattle

Production

Panel Discussion:Why are the

Export Markets for Beef so Valuable?

Confident Cooking with

Beef

A Multi-Dimensional Approach to

Cattle Business Management:

Balancing Work and Life

Generational Transfer:

How do we Pass on the Ranch to the

Kids?


Developing a Grazing

Management Plan for

Rebuilding the Herd

Genetics to Fit Differing

Environments

Developing a Healthier, More Profitable Calf

Wealth Management:

Protecting Profits

Role of Ground Beef in Todays

Market

Working with Family for

Generational Success

Succession Planning II


Future of Cattle Feeding with Declining U.S.

Cowherd

Ethical Treatment for the Prevention

of Disease

The Veterinary Feed Directive: Future Use of

Antibiotics

Land and Water Rights Issues in the

U.S.

The Science of Grilling Beef

Management or Leadership:

How do youTell the

Difference?

Telling the Beef

Story

Wednesday12:00pm-1:30pm

Cattlemen's College Lunch "Why it's a Great Time to be in the Beef Business"with Max Armstrong


Feeding to Increase the Quality, Consistency and Competitiveness from Market Cows ornament 4:00pm - 6:00pmGary Smith, Keith Belk, Daryl Tatum, Dale Woerner, Colorado State UniversityThis hands-on class will help the attendee improve the quality, consistency and competitiveness of beef produced from market cows; identify production practices that improve the value of market cows; determine the effects of varying levels of supplemental feeding; recognize the differences between different types of cows; and learn value concepts at the feedlot, packing plant and retail levels. The class will be moderated by Gary Smith.

Opening General Session ornament 7:00am - 8:00am

Keynote Address:Scott Neal, Senior VP, Produce, Meat & Seafood for WalmartWith more than 11,000 stores and 2 million employees worldwide, Walmart is the planets largest retailer and carries significant clout with consumers. With that clout comes tremendous responsibility, of course. Scott Neal, Senior Vice President of Produce, Meat and Seafood for Walmart, will address how his organization perceives increasing beef prices, expanding exports, increased focus on sustainability, world-wide growth as well as how todays Walmart customers view beef.

Scott Neal

Sponsored by ZoetisHeads Up. Here come stimulating and thought-provoking sessions that can help generate high returns for your operation. Join us to find out why year after year, Cattlemens College is the cattlemans number one resource for education and profit-building advice.

You must be registered for Cattlemens College to attend. Prices include Tuesday sessions and reception, Wednesday sessions and lunch. To attend Cattlemens College, you must purchase a Full 4-Day registration or a One-Day: Wednesday registration.

Cattlemens College................................................................... $195.00 Student Cattlemens College ......................................................... $80.00All Cattlemen's College sessions will be recorded. Please visit www.beefusa.org following Convention for session details.

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Session 1 ornament 8:15am - 9:15amUnderstanding the Economics of Herd RebuildingDerrell Peel, Oklahoma State UniversityThis course will describe the multiple reasons the nations cowherd has dropped to levels not seen in 60 years. It will provide a comparison of the profitability of calves vs. crops, changes in the use of pasture land, comparison of demand and consumption, how government programs influence herd rebuilding, where cowherd expansion will be located, and who will be retaining heifers to rebuild the cowherd.

Outlook for the Newer Reproductive StrategiesGeorge Seidel, Colorado State UniversityIf you have an interest in improving the reproductive efficiency of your cowherd, this is a class for you. One of the nations most respected beef cattle reproductive physiologists will discuss cloning, transgenics, in vitro fertilization, genotyping embryos and checking cattle for euploidy, and sexing sperm.

Grass Finished vs. Traditional Cattle: Reasons for EachDarrell Wood and Darrell Sweet, CaliforniaTwo successful ranchers from California discuss why they have chosen different production systems: Natural and Traditional. Learn about the challenges, the opportunities and profit potential of each system.

Why are the Export Markets for Beef so Valuable? Panel DiscussionJay Theiler, AgriBeef; Larry Corah, Certified Angus Beef; and Paul Clayton, U.S. Meat Export FederationThree export authorities will discuss the types of cattle that produce exportable beef, the high value cuts most in demand outside this country and the beef variety meats that are valued overseas. Also to be discussed: What factors make up the drop credit and what drives its value? How will currency exchange rates and governmental/political issues challenge the growing international market?

Join your fellow Cattlemen's College atendees for a sam-pling of Texas BBQ at the Cattlemens College Welcome Reception, sponsored by Zoetis, Tuesday, February 36:30pm-8:00pm.

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Session 1 ornament 8:15am - 9:15am ContinuedConfident Cooking with Beef Laura Hagen, Wendy Neuman, National Cattlemen's Beef Association Gain a better understanding of the challenges consumers face working with beef in the kitchen and what the Beef Checkoff is doing to provide solutions. Topics will include selecting different cuts of beef, defrosting ground beef and preparing beef dishes using the proper cooking methods to ensure optimal beef eating experiences.

A Multi-Dimensional Approach to Cattle Business Management: Balancing Work and LifeRobin Falkner, Michael Nichols, ZoetisStrategic and managerial business decisions impact cattle, people, finances and family. This session will address a multi-dimensional approach to cattle business management and the ramifications that business decisions have on the different dimensions of our businesses and our lives.

Generational Transfer: How Do We Pass on the Ranch to the Kids (or should we?) George Haynes, Montana State UniversityPromises are spoken and broken, facts are assumed, habits are hardenedand pretty soon weve got family fighting. How do you continue to honor the legacy and heritage created through the work of generations? This class helps prepare for transfer of ownership of the ranch to the next generation. Among key topics: Handing over ranch decision-making roles; meeting demands of family members, owners, and ranch employees; and allowing the next generation to put their stamp on the business.

Session 2 ornament 9:30am - 10:30amDeveloping a Grazing Management Plan for Rebuilding the HerdTed McCollum, Texas A&M UniversityTaught by one of the nations most respected beef cattle educators, this class will focus on production planning and estimating forage and nutrient requirements across the production year; identifying and filling gaps in forage production and nutritional value; forage complementarity; and forage types and roles in a forage system.

Genetics to Fit Differing EnvironmentsMatt Spangler, University of Nebraska, LincolnThe program will focus on decision support and the merger of genetic selection tools under different production environments and marketing objectives. It will summarize the current state of bull selection and determine where as an industry we need to be. The program will also provide information on the development of tools that allow producers to select the bulls and breeds and combinations of breeds that fit individual circumstances in a simple, easy form.

Developing a Healthier, More Profitable CalfMark Hilton, Purdue University In this session one of the nations premier extension veterinarians will provide insight into saving more calves and increasing weaning percentages. Specific topics and tips to be covered include: Proper pre-calving nutrition and vaccination of the dam; optimum calving environment; maximizing colostrum intake; and enhancing marketing of calves.

Wealth Management: Protecting ProfitsLarry Kopsa, Kopsa Otte; Homer Buell, Nebraska RancherIn this session a well-known rancher and a respected CPA join forces to discuss wealth management and where it makes sense to put funds. Larry Kopsa will describe how to keep Uncle Sam out of your pocket, costly mistakes people make in good years, and new tax laws that impact agriculture. Homer Buell will follow with information on giving back to our communities, which are facing hard times, just as farmers and ranchers have in the past.

Role of Ground Beef in Todays MarketJohn Lundeen, National Cattlemen's Beef Association; Tom Brink, Brink ConsultingIn this session learn about the ongoing growth of ground beef, the longer term trend toward leaner ground beef products, plus what consumers love about and how they use the product. The program will also address what the market says about value, where to direct resources in satisfying consumer demand, the best value for young animals, the economics of excess capacity, and understanding how packers work to maximize carcass value.

Succession Planning IIDick Wittman, Wittman Farms, Lapwai, IdahoFailure to dig into crucial conversations about business ownership and management governance, not economic issues, is often the reason family operations dissolve business relationships or fail in their efforts to achieve viable business succession. This seminar tackles a number of sensitive issues related to family business succession. It addresses areas where crucial conversations need to take place and establishes an actionable framework for how to start and finish a transition planning process. It is presented from the viewpoint of a working family farm manager who has also provided family farm business transition consulting for over thirty years.

Working with Family for Generational Success Kevin & Lydia Yon, Ridge Spring, South Carolina; Brad & Cody Bellah, Throckmorton, TexasA panel discussion on techniques that work to maintain successful relationships on the ranch, including four things first generation cattle producers must have -- priorities, a plan, persistence, and patience. In addition, information on being in the cattle business without "inheriting the ranch", and remembering that people are always watching what you do.


Session 3 ornament 10:45am - 11:45amFuture of Cattle Feeding with a Declining U.S. Cow-herd Dr. Pete Anderson, Midwest PMS, LLCAll segments of the industry need to adapt to serve domestic and global markets. For instance, use of technology and feeding to heavier carcass weights are not only necessary for the industry, but most profitable for individual producers. Cattle feeders must consider quality, quantity and efficiency in order to maximize revenue per animal. In this session learn how the industry is rapidly changing in these areas.

Ethical Treatment for the Prevention of DiseaseDave Daley, California State University, ChicoWhat is the consumer asking of Americas beef producers? This class will cover the most relevant welfare issues for the beef industry and provide understanding of their impact on animal well-being, production and marketing. Included in the presentation will be how to lose the argument on animal welfare; producer perspectives on animal welfare, major issues confronting beef producers on welfare/rights, and practical and impractical solutions for the next decade.

The Veterinary Feed Directive: Future Use of AntibioticsMike Apley, Kansas State UniversityWill the availability of antibiotics for food animal health become restricted in the next decade? One of the nations preeminent authorities on the issue will address this topic as it affects cattle producers, including the latest proposals for antibiotic use in beef production, FDA restrictions on both injectable and water products, and how it will affect the industry over the next 50 years.

Land and Water Rights Issues in the United StatesDustin Van Liew, Colin Woodall, National Cattlemen's Beef AssociationWater plays an integral role in producing beef. And federal agencies create rules and regulations daily that impact our ability to utilize that water. Just what is the role of government in controlling water resources, and the land

under and around them? In this session learn more about proposals such as EPA's Waters of the United States rule, which will have an impact on your water use, your private property rights and your success.

The Science of Grilling BeefJeff Savell, Texas A&M University; Kevin Kolman, Weber-Stephen Products LLC Beef is on the minds of cattle producers when they think about grilling, smoking or barbecuing. There are a variety of beef cuts that work for each method of cookery, and understanding the art and science of matching the cut to the cookery method helps ensure maximum enjoyment each time. This will be an interactive class that features the latest tools and techniques for impressing guests with grilling, smoking and barbecuing beef.

Management or Leadership: How do you tell the difference? Rick LaPlante, Triple L Cattle, Powell, WyomingThis is an excellent class for those just starting in the cattle business. LaPlante, who had an almost 20 year successful career with Microsoft, now runs his own cattle company in Wyoming with his wife. In this session he will focus on what leadership is and the differences between leadership and management; why leadership can be a difficult proposition; and how to develop your leaders voice and skills.

Telling the Beef StoryJoe Hansen, Shari Nelson, National Cattlemen's Beef AssociationLearn about how to develop social media skills. Among topics will be why social listening is important and how it helps to build the digital strategy for important issues management and promotion programs, how the beef industry is using social platforms at the national level, how cattlemen can use and interact with each social platform, and the commitments involved in, and how-to of blogging.

Lunch Session: Why it's a Great Time to be in the Beef Business ornament 12:30pm - 1:30pmSponsored by ZoetisLunch Entre Sponsored by Certified Angus BeefGuest Speaker Max ArmstrongSummarizing the implications of Cattlemens College session information for producers will be Max Armstrong, one of Americas most widely recognized and highly regarded agricultural journalists. Max currently co-hosts the television show This Week in AgriBusiness, which is seen across the United States every week, and also helps host a weekly hour-long ag program on Chicagos WGN. In his nearly 40 years in the ag broadcasting, Max has been seen and heard by millions of farmers, ranchers and consumers.

Max Armstrong

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The Art of VisionWednesday, February 4 ornament 2:00pm - 4:00pm Sponsored by Boehringer Ingelheim Vetmedica Inc.

The Opening General Session officialy kicks off the 2015 Cattle Industry Convention with a twist. Redefining the term keynote speaker, internationally-recognized graffiti artist and best-selling business author Erik Wahl will captivate you, pulling from his history as both a business strategist and an artist to help make you more creative, innovative and profitable.

Wahl uses paintings done while on stage as visual metaphors for his messages, which highlight profitability through innovations and superior levels of performance. In the past 10 years, he has shared his incredible message with some of the largest and most influential companies in the world, leaving behind his prized artwork as a reminder of his passion for breakthrough thinking.

Through his entertaining and highly practical program, Wahl will uncover new ways to help you and your employees become better storytellers for your company and your industry. Dont miss this incredible speaker!

To call Erik Wahl another speaker is the equivalent of calling the

Mona Lisa another painting.

Erik Wahl was the highlight of our entire conference. He captured ever

yones

imagination with his creativity and added a whole new dimension to the

usual

motivational message. Not to mention his artistic finale was a complete kno

ckout!

Over the past 10 years, the Executive Officers Club has hired over 100 of

the most

respected speakers throughout corporate America. In all those years, I d

ont

recall any speaker ever receiving the incredible accolades that you did.

Erik Wahl


Bret Baier

Thursday, February 5 ornament 7:30am - 9:30am Sponsored by Purina Animal Nutrition, LLC and Zoetis

Prices for all classes of cattle set record highs in 2014. Will the higher trend continue in 2015? The international market has

stayed strong in spite of record high prices around the world and U.S. beef continues to be in demand by more countries. Will the pressure of beef demand, tested by high prices and increasing amounts of competitive protein, spill over to cattle prices moving ahead?

Expansion looms due to more favorable weather conditions as well as record profits. Dr. Art Douglas will forecast if weather conditions will continue to be favorable for both expansion of the beef herd as well as for another bumper grain crop.

While volatility is a way of life, the more information you can obtain starting the new year increases the chances of successful cattle marketing and maximizing profit potential.

"This session is always one of the most well attended at convention For good reason." 2014 Attendee

Randy Blach

Dr. Art Douglas

The Obama Administration, Congressand a Look at Politics in AmericaFriday, February 6 ornament 9:30am - 11:00am Sponsored by Bayer Animal HealthJoin us for an inspiring session with keynote speaker Bret Baier, a highly acclaimed journalist and host of FOX News Special Report with Bret Baier. Baier is plugged into all of the major issues and players on the national political scene. With humor and insight, Baier will share exclusive, poignant and up-to-the minute analysis on whats going on at the White House and Capitol Hill.

Baiers book, Special Heart: One Family's Journey of Faith, Hope, Courage & Love chronicles his son Paul Baier's brave journey since being born in 2007 with five congenital heart defects. Three open-heart surgeries and seven angioplasties later, Paul's example of courage and resilience has served to transform Baier and his wife Amy's beliefs about what matters most in life - totally reshaping their definitions of character, faith, hope, courage and love. (All of Baiers speaking fees and proceeds from his book are donated to various non-profit organizations involved in pediatric heart disease research and treatment.)


Thursday, February 5 ornament 7:00pm - 10:00pmTicket Price: $75.00 per person One ticket will be included with Full 4-day and One Day: Thursday registrations.Sponsored by Central Life Sciences Experience the Lone Star State in all of its glory at the Nothin But Texas Party. Complete with local Texas fare and ice-cold Shiner Bock, the night will be full of sounds of Waylon and Willie and the boys, along with fun backyard games, situated outside the Convention Center along the River Walk. Unwind & celebrate a great day of meetings with your fellow cattlemen.

Experience the Lone Star State in all of its glory at the Nothin But Texas Party. Complete with local Texas fare and ice-cold Shiner Bock, the night will be full of sounds of Waylon and Willie and the boys, along with fun backyard games, situated outside the Experience the Lone Star State in all of its glory at the Nothin But Texas Party. Complete with local Texas fare and ice-cold Shiner Bock, the night will be full of sounds of Waylon and Willie and the boys, along with fun backyard games, situated outside the

Thursday, February 5 ornament 6:00pm - 7:30pmSponsored by Dow AgroSciences, LLC, USDA Natural Resource Conservation Service, U.S. Fish and Wildlife Services, National Cattlemens Foundation and National Cattlemens Beef AssociationHelp us celebrate the 24th Annual Environmental Stewardship Award regional winners! Come one and all to help celebrate this prestigious award program. The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses. See video highlights of this years cattle ranches voted as the best in their region and help congratulate the 2015 top winner.

Wednesday, February 4 ornament 8:00pm - 11:00pm (Invitation Only)Sponsored by Elanco Animal Health, JBS, JBS Five Rivers and John DeereCalling all YCC Alumni! Join your fellow cattlemen in San Antonio to celebrate 35 years of this great program! Reminisce with your fellow classmates about your life-changing YCC experience and enjoy music and great food. All Young Cattlemens Conference alumni are invited to attend and catch up with your fellow classmates and all former participants.

Friday, February 6 ornament 7:00am - 9:00am Ticket Price: $40.00 per person One ticket will be included with Full 4-day and One Day: Friday registrations.Sponsored by Rabo AgriFinance and MerialThe Best of Beef Awards Breakfast is our chance to honor the cattlemen and women, and cattle industry partners who go above and beyond to put our industrys best foot forward. Help us recognize these men and women for their outstanding service, dedication and commitment to beef.

Back by popular demand, the awards ceremony will again be emceed by Russell Nemetz, a National Association of Farm Broadcasting award winner with Northern Ag Network in Billings, Montana. Russell takes great pride in being one of agricultures biggest advocates. His radio broadcasts are heard across Montana, Wyoming, and North and South Dakota, and his television broadcasts are seen statewide on CBS affiliates in Montana and NBC affiliates in Wyoming.

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Friday, February 6 ornament 10:00 pm til Real LateSponsored by Bayer Animal HealthGrab a "stashe" and join the bash! Following the Comedy Club attendees will have a chance to dance the night away to the classic country swing dance band Asleep at the Wheel at the Mustache Bash After-Party.

This event promises to be a funny grand finale to a great Convention!

Friday, February 6 ornament 8:00pm - 10:00pmTicket Price: $90.00 One ticket will be included with Full 4-Day and One-Day: Friday registrationsSponsored by Bayer Animal HealthConvention attendees will be entertained by one of the funniest, most successful comedians in the country Mr. Jeff Foxworthy. Jeff s famous line You might be a redneck if... will keep attendees in stitches as we close out the 2015 Convention.

Thursday, February 5 9:00am - 11:00am ornament 12:00pm - 2:00pmCome see what all the buzz has been about!

Most Americans have never stepped foot on a farm or ranch or even talked to the people who grow and raise the food we eat. Farmland takes an intimate look at the lives of six farmers and ranchers in their 20s, all of whom are now responsible for running their farming business, including sixth generation cattle rancher, Brad Bellah, from Throckmorton, Texas.

Through this film from award-winning director, James Moll, youll step inside the world of farming for a first-hand glimpse into the lives of young farmers and ranchers. Learn about their high-risk/high reward jobs and passion for a way of life that has been passed down from generation to generation, yet continues to evolve.

Watch the trailer to catch a glimpse of stories shared during Moll's interviews and learn more at www.FarmlandFilm.com. This film has been shown in theaters around the country, including at major film festivals. Now its your turn to see this important documentary, alongside your family and friends and learn more about how it will continue to be rolled out to consumer audiences around the country.

The Farmland movie will be playing during the convention on Thursday, February 5 from 9:00am-11:00am and from 12:00pm-2:00pm in the Lila Cockrell Theatre. Bring your family, friends and colleagues to see this important documentary.

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This event promises to be a funny grand finale to a great Convention!


Wednesday, February 4 ornament 1:00pm - 1:45pm Sponsored by CovidienOpen to all NCBA New Members and First Time Convention Attendees Plan to attend this session, where youll meet NCBA officers as well as NCBA Top Hand Club members who will share the who, what, when and where of being a new member to NCBA, as well as how to get the most benefit from attending your first convention.

Thursday, February 5 ornament 10:00am - 12:30pm Convention goers will want to attend this session to learn what drives consumer beef demand and how the checkoff supports those efforts. Checkoff committee members (Federation and CBB) will receive information during this session that supports their committee work. A checkoff program update will be provided.

Thursday, February 5 ornament 10:30am - 11:30am Washington, D.C. staff will provide updates on everything happening in Congress and the Administration that impacts your operation including results of the 2014 elections. We will also discuss the latest on Country-of-Origin Labeling, pending international trade deals, the EPAs Waters of the U.S. proposal, and issues impacting Public Lands permitees.

Thursday, February 5 ornament 2:00pm - 3:00pm All are invited to attend this session where discussion will center on the 45 state beef councils that collectively comprise the Federation of State Beef Councils, the checkoff division of NCBA. The Forum will focus on checkoff programming and how state and national organizations work together for efficiency and effectiveness.

Thursday, February 5 ornament 5:00pm - 6:30pmMeet cattlemen from your area of the country to discuss important regional issues and how they may impact your operation.

Friday, February 6 ornament 12:30pm - 2:30pm Checkoff committee and subcommittee meetings are open to everyone. Committee members (CBB and Federation) will be seated at tables, guests are invited to join in the gallery. The meeting focus will be producers setting priorities for 2016 and receiving updates on current checkoff-funded programs.3:00pm 3:45pm Domestic Consumer Preference Committee regroup All five subcommittees will reconvene to share outcomes and finalize

committee priorities.4:00pm 4:45pm All Checkoff Committee regroup The four checkoff committees will reconvene to report outcomes and

priorities for 2016 checkoff programming.

Friday, February 6 ornament 12:30pm - 5:30pm Your voice counts! Come participate in the decision-making that shapes the issues affecting your operations. In six NCBA Policy Committee meetings you will get the latest on EPA proposals, trade deals, cattle marketing, and Federal lands issues. You must be a committee member to vote in NCBA Policy Committee meetings. If you are interested in becoming a committee member, contact your state cattlemens or cattlewomens association or state beef council.

Saturday, February 7 ornament 8:00am - 11:00am Sponsored by CaterpillarThe NCBA Board of Directors will conduct its business during this session.Typical business includes:

Reports specific to NCBA Policy and Federation Divisions Discussion of current industry issues Election of 2015 leadership


Please help us extend our appreciation to all the 2015 Cattle Industry

Annual Convention & Trade Show sponsors. Without their generous support, these events would not be possible.

Tuesday through Saturday Sponsored by MICRONeed to stay connected while in San Antonio? We'll have WIFI access through the meeting space and plenty of workstations with access to high-speed internet for you to check your email, keep an eye on market prices, conduct work, print documents. Your NCBA IT staff will also be on hand to provide any assistance you may need getting connected and will be happy to answer any questions you may have. Charging Stations will also be available throughout the meeting space to give you the power needed to get through the day.

Tuesday through Saturday

THE OFFICIAL PUBLICATION OF NCBA May 2014 Vol. 30, No. 8 BeefUSA.org The trusted leader and definitive voice of the beef industry

N A T I O N A LCATTLEMEN

MARKET SNAPSHOT WEEK ENDING 4/26/2014 (prices vs. year ago)

Requested In-home M

ay 5-8, 2014

IN THIS ISSUELeadership Comments 2

Management 8

Federation News 12

Market Matters 16

SOUTH CENTRAL 500-600 LB. STEERS

$213.60

27%

$155.94

LIVE FED STEERS

$146.68

15%

$128.07

CHOICE BOXED BEEF

$231.91

21%

$191.69

OMAHA CASH CORN$4.91

27%

$6.76

Getting Our Boots on Capitol Hill More than 200

cattlemen and women got their boots on Capitol Hill and had their voices heard at the 2014 Legislative Conference in Washington D.C. April 8-10. NCBA members and the 34 state affiliates represented took the top industry priorities to their elected state representatives.

NCBA members gathered on Tuesday, April 8 at the opening session to hear the updates on the 2014 priority issues. These

top five issues are: beef trade with Brazil, the 2015 Dietary Guidelines for Americans, trade, Grazing Improvement Act and the EPAs recently proposed Waters of the United States rule.

On Wednesday, April 9, after a full day of Hill visits, cattlemen mingled with representatives and their staff at the Outback Steakhouse Reception. More than 2,000 people gathered in the Rayburn House Office Building to

enjoy delicious beef. Since 2001, NCBA and Outback Steakhouse have partnered in this effort to address issues in the beef industry.

The Outback reception is one of the most popular events on Capitol Hill, said Bob McCan, NCBA President. We are fortunate to have this lasting partnership with Outback, a vital component of this event.

Attendees on Thursday morning, heard from

Continued on page 6

Agriculture Secretary Tom Vilsack announced last month that eligible farmers and ranchers can sign up for U.S. Department of Agriculture (USDA) disaster assistance programs restored by passage of the 2014 Farm Bill.

We implemented these programs in record time and kept our commitment to begin sign-up today, said Agriculture Secretary Vilsack. To ensure enrollment goes as smoothly as possible, dedicated staff in over 2,000 Farm Service Agency offices across the country are doing everything necessary to help producers that have suffered through two and

a half difficult years with no assistance because these programs were awaiting Congressional action.

Depending on the size and type of farm or ranch operation, eligible producers can enroll in one of four programs administered by the Farm Service Agency. The Livestock Forage Disaster Program (LFP) and the Livestock Indemnity Program (LIP) will provide payments to eligible producers for livestock deaths and grazing losses that have occurred since the expiration of the livestock disaster assistance programs in 2011, and including calendar years 2012, 2013, and 2014. The

Emergency Assistance for Livestock Program (ELAP) provides emergency assistance to eligible producers of livestock that have suffered losses because of disease, severe weather, blizzards and wildfires.

Enrollment also opened for the Tree Assistance Program (TAP), which provides financial assistance to qualifying orchardists and nursery tree growers to replant or rehabilitate trees, bushes and vines damaged by natural disasters.

Producers signing up for these programs are encouraged to contact their local FSA office for information on the types

Continued on page 4

Sign-Up Begins for USDA Disaster Assistance Programs

National BQA Awards

Applications for the 2015 National BQA Award are being accepted through June 20, 2014. Please submit your applications online at www.BQA.org. If you have questions regarding the award application should be addressed to [email protected] or call (303)850-3338.

Now in its seventh year, the National BQA Award recognizes outstanding cattle producers, from across the country who incorporate BQA principles as part of their day-to-day activities. The awards are sponsored by Cargill, Boehringer Ingelheim and funded in part by the Beef Checkoff Program.

A common trait among previous winners has been a strong desire to continually improve BQA on their operations while successfully encouraging others around them to implement BQA on their operations. The National BQA award winners are selected annually by a committee of representatives from universities, state beef councils and affiliated groups. For guidance, judges will consider adherence to on-site BQA principles, leadership activities and the sustainability of the business as a whole.

Beef Quality Assurance Award: recognizes outstanding cattle producers from across the country who incorporate this BQA principles as part of the day-to-day activities on their operations. The award is open to these segments of the industry - commercial cow-calf, seedstock and stocker operators. The winners will be selected based upon their commitment to beef quality assurance while operating sustainable cattle operations.

Dairy Beef Quality Assurance Award: recognizes outstanding dairy beef producers from across the country who incorporate BQA principles as part of the day-to-day activities on their dairy operations. The award is open to all dairy operations. The winners will be selected based on their commitment

Continued on page 14

a Case IH Scout Utility Vehicle.

RECRUIT TO WIN

National Cattlemens Beef Association

Top Hand Club

Any NCBA member can win! Heres how to qualify:

Just recruit 15 members before

September 30, 2014 and be entered in a drawing to win

the Scout.

Dont stop there for every 5 additional recruits you sign up, youll be entered another time.

Contact NCBA Membership for details:

866-233-3872

From left to right: Reid Blossom Illinois Beef Association (IBA), Executive Vice President; Alan Adams, IBA President; Senator Richard Durbin, IL; Mike Martz, IBA Vice President; Curt Rincker, Region III Policy Vice President.


San Antonios River Walk, Spanish colonial architecture, and fountain-laden parks and plazas make it one of Americas most picturesque cities. Today, this seventeenth-century metropolis is the seventh largest city in the nation with contemporary venues and lavish accommodations, all while maintaining an old world heritage exuded through diverse artistry, ethnic cuisine and an intimate and exquisite culture.

San Antonio boasts over 300 days of sunshine a year, with average highs in the upper-60s in February.

With an exceptional location downtown on the renowned River Walk, the Henry B. Gonzalez Convention Center is within walking distance (via street level or the River Walk) of historical attractions, restaurants and shops.

Airline DiscountsEvent Travel Management, a division of Corporate Travel Management is the official travel agency for NCBA and United Airlines is the official airline carrier offering discounted rates to San Antonio. Take advantage of up to a 10% discount off the lowest applicable fares! Discounted fares are available up to

3 days before and 3 days after the conference dates. These airline discounts are available through ETM, directly with United Airlines, or through your preferred travel agency.

Call Event Travel Management toll free at 1-877-627-0043 and refer to the National Cattlemens Annual Convention. Reservation Center hours are from 7:30am 5:30pm Monday through Friday (Mountain Time). There will be a $29.00 service fee collected, per ticket booked.

Call United Airlines at 1-800-426-1122 and refer to Z Code: ZT4N and Agreement Code: 826582. Reservation center hours are from 7:00am - 9:00pm Monday through Friday and from 8:00am - 6:00pm Saturday and Sunday (Central Time). There will be a $25.00 service fee collected, per ticket, for all tickets issued through United Meetings Reservations. This fee is subject to change without notice.

Purchase your ticket online at www.united.com. There are no service fees for booking online and you can receive an additional 3% discount off published fares! Enter your origin, destination and travel dates

then in the Offer Code Box enter both the Z Code and Agreement Code: ZT4N826582 (without any spaces).

Or you may call your own travel agency and refer to Z Code: ZT4N and Agreement Code: 826582.

We encourage everyone to make their airline reservations early-call today!

Car Rental DiscountsEnterprise Rent A Car and National Car Rental are our official car rental companies offering discounted rates up to 10% off, available one week before and after the convention dates with FREE UNLIMITED MILEAGE. To reserve a car with National, visit www.nationalcar.com and enter XZ12733 into the Contract ID field (under Optional Rate Information). To reserve a car with Enterprise, visit www.enterprise.com, enter XZ12733 in the Coupon or Corporate field; when prompted for a PIN, enter NAT.

Visitor ToursSome general visitor tour information and ideas can be found online at www.beefusa.org. All Visitor Tour arrangements will need to be made by the attendee. NCBA will not be offering organized Visitor Tours.


Sponsored by Merck Animal HealthRegistration is required to attend educational programs, business meetings, social events and the NCBA Trade Show. NCBA has customized the registration process to meet your Convention & Trade Show needs. Registration includes options to attend the Full 4-Day Convention, One-Day only, multiple days of the NCBA Trade Show Only, or a Single Day Trade Show Only.

We encourage you to register early!

Register OnlineOnline registration is available at www.beefusa.org.

Register by Mail(Check Payments Only)

Get a printable registration form on our website (www.beefusa.org/convregistration.aspx) or by calling (303) 694-0305 and requesting one be sent to you. Then, simply return the completed form to: National Cattlemens Beef Association Attn: Convention Registration 9110 East Nichols Avenue, Suite 300 Centennial, CO 80112

Register by Fax (Credit Card Payments Only)

Get a printable registration form on our website (www.beefusa.org/convregistration.aspx) or by calling (303) 694-0305 and requesting one be sent to you. Once completed, fax it to (301) 694-5124. Be sure to sign the form as authorization to process your credit card charge. Due to the volume of registration forms faxed to NCBA, we request that you not call to confirm receipt of your fax. Do not mail the original form if you faxed it.

NCBA is not responsible for forms sent but not received. Forms submitted after the January 9 deadline will not be processed, and you will need to register online.

ChildrenChildren under the age of 12 are not required to pay for the Convention, but they must be accompanied by an adult at all times. Once on-site at the event, please stop by the Registration area to have a name badge created for them!

ConfirmationAll registrants will be emailed a confirmation notice once their payment is processed. This confirmation will act as your receipt, as hard copies will not be distributed at the event. If you mail or fax a registration form and do not receive a confirmation within 14 days, call NCBA at (303) 694-0305 or email [email protected]. If you have corrections or additions to your registration, you may email [email protected].

QuestionsAlthough registrations will not be accepted by telephone, we encourage you to call us if you have questions. Contact the NCBA Convention & Meetings Department at (303) 694-0305, Monday through Friday, 8:00am to 5:00pm (Mountain Time) or email [email protected].

Registration Deadline: January 9, 2015


Cancellations/RefundsRefunds will be issued only for registrations cancelled on/before January 9, 2015. A $50.00 service charge will be assessed on all cancelled registrations. Substitutions for registrations are allowed. No refunds will be issued for cancellations received after this date or for failure to attend. NO refunds will be issued on-site. Under special circumstances, and only when requested in writing, a credit (excluding the service charge, ticketed and/or meal events), may be issued to be applied toward pre-registration for the 2016 Cattle Industry Convention & NCBA Trade Show. All cancellation requests must be submitted in writing and sent to the NCBA Convention & Meetings Department at [email protected] and received no later than February 20, 2015. All credits will be issued following the Convention.

Special RequestsIn compliance with the Americans with Disabilities Act, NCBA will make all reasonable efforts at the Convention to accommodate persons with disabilities. Please call the NCBA Convention & Meetings Team at (303) 694-0305 or email [email protected] with your request. Two weeks advance notice of your request is required.

Notice:By participating in this event you acknowledge that promotional photographs may be taken at any spot in the Henry B. Gonzalez Convention Center and/or at any scheduled functions at off-property venues. Such photographs become the property of NCBA when taken, and by registering & participating in the Cattle Industry Convention & NCBA Trade Show (including special events for which tickets are sold), you, the attendee, have granted permission for your photograph and/or video to be taken and used at the sole discretion of NCBA, without further permission, compensation or acknowledgement. Additionally, you hereby consent to the limited uses of personally identifiable information supplied by you in the act of registering or making a hotel reservation.

When you register today at the Non-Member rate, $100 of your registration fee will automatically be applied toward a 1-year trial NCBA membership. Youll receive all of the benefits of NCBA membership just by attending the Annual Convention! On top of enjoying a once-in-a-lifetime experience at the 2015 Cattle Industry Convention & NCBA Trade Show, youll also receive these great benefits throughout the year:

12-month subscription to NCBAs National Cattlemen Newspaper

Communication from NCBAs Washington, D.C. staff on the latest policy issues

Coupons up to 50% off on Roper and Stetson boots and apparel

Discounts on Chrysler Group vehicles 15% off Cabelas gift cards Equipment discounts from New Holland,

John Deere and Caterpillar

Should you not wish to take advantage of this offer, just check the box indicating your preference to opt-out when registering.


Registration Type

Full Four-Day Registration Early Price(Through January 9)Late/On-Site Price

(January 10 & after)Includes tickets/admission to all events in Special Events section (excluding NCBA-PAC Reception), as well as admission to NCBA Trade Show. Tickets for Cattlemens College must be purchased separately.

Cattle Industry Member1 (NCBA, CattleFax, ANCW) $575.00 $675.00Non-Member2 $675.00 $775.00Guest $535.00 $635.00Student3 $385.00 $425.00

Daily Registration Early Price(Through January 9)Late/On-Site Price

(January 10 & after)Available for any single day & includes tickets to events in Special Events section (excluding NCBA-PAC Reception), as well as admission to NCBA Trade Show & General Session on selected day. If attending for more than one day (or two days, for ANCW Meeting Only attendees), a Full Registration must be purchased.

One Day: Tuesday (ANCW Meeting Only)1 $200.00 $250.00Tuesday/Wednesday (ANCW Meeting Only)1 $375.00 $425.00One Day: Wednesday (Member)1 $200.00 $250.00One Day: Thursday (Member)1 $250.00 $300.00One Day: Friday (Member)1 $300.00 $350.00One Day: Wednesday (Non-Member) $250.00 $300.00One Day: Thursday (Non-Member) $300.00 $350.00One Day: Friday (Non-Member) $350.00 $400.00

Trade Show Only Member1 Non-MemberIf attending for more than one day, a Multiple Day registration must be purchased. Special Event tickets are not included & must be purchased separately. Does not include admission to General Sessions.

Trade Show Welcome Reception Only (Wednesday) $25.00 $30.00

Single Day (Thursday or Friday) $65.00 $75.00

Multi-Day (Thursday and Friday) $100.00 $125.00

Education Early Price(Through January 9)Late/On-Site Price

(January 10 & after)Registration for Cattlemens College is only available to Convention attendees who purchase a Full Registration, One Day Wednesday registration it cannot be added to Trade Show Only registrations.

Cattlemens College $195.00 $215.00Student Cattlemens College3 $80.00 $110.00

Special Events La Carte PriceFull Registrations include all of the Special Events listed above (excluding NCBA-PAC Reception);

One Day Registrations include Special Events tickets for the day being attended (excluding NCBA-PAC Reception).

NCBA Trade Show Lunch (Thursday) $35.00Nothin But Texas Party (Thursday) $75.00Best of Beef Breakfast (Friday) $40.00NCBA Trade Show Lunch (Friday) $35.00

NCBA-PAC Reception & Live Auction (Friday) $50.00Cowboy Comedy Club & Mustache Bash After-Party (Friday) $90.00

Exhibitor

ExhibitorEach exhibiting company is entitled to four complimentary registrations for each 10x10 booth space purchased. See Exhibitors Kit for details.

1. Only current members of NCBA, ANCW, & CattleFax are eligible for Member rates.2. $100 of the Non-Member Full Registration fee will automatically be applied toward a 1-year trial NCBA membership. Individuals not wanting the membership may

opt-out at the time they submit their registration.3. Must be able to present valid student ID to receive registration materials/name badge on-site at Convention.


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1Marriott Riverwalk $230 I,O B,L,D

Across Street

Walking Distance

V,S

711 East Riverwalk - Co-Headquarters Hotel

2Marriott Rivercenter $230 I,O B,L,D

Block

Walking Distance

V,S

101 Bowie Street - Co-Headquarters Hotel

3Grand Hyatt $230 O B,L,D

Next Door

Walking Distance

V,S

600 East Market Street - Adjacent to the Convention Center, this hotel presents contemporary style and new level of comfort, luxury and convenience among San Antonio.

4Hilton Palacio del Rio $225 O B,L,D

Across Street

Walking Distance

V,S

200 South Alamo Street - Located on the famous Riverwalk and immediately across the street from the Convention Center. Each room has a private balcony.

5Hotel Contessa $220 O B,L,D

2 Blocks

Walking Distance

V,S

306 West Market Street - All rooms are one bedroom suites.

6La Quinta Inn & Suites Convention Center

$190 O B2

BlocksWalking Distance

V,S

303 Blum - All rooms are equipped with luxurious pillow top mattresses, free high-speed Internet access, microwaves, refrigerators and oversized work desk.

HQHotel

HQHotel


Using the NCBA/San Antonio Housing Bureau will save you money and time. NCBA has negotiated special room rates and room blocks to house Convention attendees. NCBA is financially contracted to these hotels for housing all convention attendees. If you book a room outside of NCBAs official hotels, you lose these exclusive benefits:

Special discounted room rates and rate assurance;

No hassle, easy-to-make hotel reservation process with no pre-payment required through NCBA/San Antonio Housing Bureau;

Networking opportunities by staying in same hotel with other Convention attendees;

Discounts on dining and shopping; Protection from hotel relocation; Online housing system for making

reservations, changes and cancellations; Supporting your NCBA organization.

Make your hotel reservation priorto the January 9 deadline online, by fax, or mail! Rooms are assigned on a first-come, first-served basis by the NCBA/San Antonio Housing Bureau. If all are sold out, a hotel will be assigned based on a referral system determined by NCBA.

PhoneContact the NCBA/San Antonio Housing Bureau at (800) 974-3084.

OnlineMaking your hotel reservation online is best, since you can immediately select from

available hotels and guarantee your choice of hotel as you make your reservation. Visit our website at www.BeefUSA.org, and you will find a link to the online housing request system (this is not an NCBA website). Please follow the instructions carefully. (You must use a credit card to guarantee your reservation; however, it will not be charged unless you cancel past the deadline.) You may also revisit the site and make any necessary changes or cancellations to your reservation.

MailGet a printable housing reservation form on our website (www.beefusa.org/

convaccommodations.aspx) or by calling (303) 694-0305 and requesting one be mailed or faxed to you. Then, simply return the completed form to: NCBA/San Antonio Housing Bureau 5202 Presidents Court, Suite 310 Frederick, MD 21703

FaxGet a printable housing reservation form on our website (www.beefusa.org/

convaccommodations.aspx) or by calling (303) 694-0305 and requesting one be mailed or faxed to you. Then, fax it to: (301) 694-5124.

Marriott Rivercenter

Marriott Riverwalk

Reservation Deadline: January 9, 2015


Room BlocksBlocks of ten or more rooms (on peak night of Wednesday and/or Thursday) may be reserved initially under one company name. A complete and final list of names must be submitted to the NCBA/San Antonio Housing Bureau on or before November 14, 2014, or the room block will be released (no reminders will be sent). Any company/organization reserving a block of ten or more rooms will also be required to sign an attrition agreement with NCBA. This agreement makes the company financially responsible to NCBA in case of cancellation of these rooms after the January 9, 2015 cut-off date.

Hospitality SuitesAll requests for hospitality suites must be approved in advance by NCBA. Please call the NCBA Convention & Meetings Team (Monday through Friday, 8:00am 5:00pm (Mountain Time) at (303) 694-0305 for suite types and rates.

Housing AssistanceIf you have questions, please call the NCBA/San Antonio Housing Bureau at (800) 974-3084, 24-hours a day, seven days a week.

Special RequestsIf ADA (Americans with Disabilities Act) special assistance is

required, please indicate this on the hotel reservation form or directly notify the hotel holding your reservation. If you have other special requests (i.e. floor location, or close to elevators) please use the Special Needs or Other Requests area on the reservation form, or include a note to the housing bureau, stating your needs. Special requests cannot be guaranteed; however, hotels will do their best to honor all requests. Hotels will assign specific room types upon check-in, based on availability.

ConfirmationsThe NCBA/San Antonio Housing Bureau will send an acknowledgement of your reservation by email. Please check it for accuracy. If you do not receive an acknowledgement within 14 days, please contact the NCBA/San Antonio Housing Bureau immediately at (800) 974-3084.

ChangesIf you made your original hotel reservation using the online housing system, you may revisit the online system to make any necessary changes or contact the NCBA/San Antonio Housing Bureau by mail at the address below, by phone at (800) 974-3084, or by fax at (301) 694-5124 to change your reservation until January 14, 2015 at 5:00pm, Mountain Time. NCBA/San Antonio Housing Bureau Attn: Reservations PO Box 4088 Frederick, MD 21705

CancellationsYour cancellation frees up a room for another attendee, so please cancel your reservation early if you will not be using it! There is no penalty for cancellations received by the NCBA/San Antonio Housing Bureau on, or prior to, January 9, 2015. All cancellations received by the NCBA/San Antonio Housing Bureau after January 9, 2015 will be assessed a one night room and tax charge as a cancellation penalty regardless of when the reservation was received. Cancellation notifications must be received by the NCBA/San Antonio Housing Bureau on/before January 9, 2015. The NCBA/San Antonio Housing Bureau will continue to process all cancellations up to January 14 at 5:00pm Mountain Time. In addition, the hotel will charge an early departure fee for guests departing earlier than their stated departure date. To avoid this fee, be sure you give your correct departure date when you check-in at your confirmed hotel.

After the Cut-Off DateThe NCBA/San Antonio Housing Bureau will continue to accept hotel reservations through January 14, 2015 at 5:00pm Mountain Time based upon availability. After January 14, NCBA encourages you to call the official Convention hotels directly, as the hotels will honor our discounted rates and may have rooms available. To receive the list of hotels and telephone numbers, contact NCBA at (303) 694-0305 Monday through Friday between 8:00am 5:00pm Mountain Time, or check our website at www.BeefUSA.org.

Housing ProblemsPlease call the NCBA Convention & Meetings staff at (303) 694-0305 if you have any problems with the housing process. If you encounter any problems once you arrive in San Antonio, see the Convention staff in the Cattle Industry Headquarters Office at the Henry B. Gonzalez Convention Center in room 006AB. We will be happy to assist in the resolution of your problem with one of our official convention hotels.

Special Notes: All room rates are plus applicable room taxes, currently 16.75% (subject

to change). Convention room rates are in effect for attendees arriving up to 3 days

prior (February 1) and remaining up to 3 days after (February 10). Rooms will be available at the hotels check-in time. Guests arriving

earlier will be asked to check their baggage until sleeping rooms are ready.

Additional charges will apply for rooms with 3 or more adult occupants, unless otherwise noted.

Al

2015 san antonio registration brochure

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