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2015 POLL RESULTS

Thank you for taking the time to read this year’s public opinion poll of the Austin community. I undertook this project as a longtime citizen of Austin who has watched the community grow over the years. As I continued to hear differing opinions about the past, present, and future of Austin, I created the Zandan Poll to serve as an objective tool to measure how Austinites really feel about our evolving community. As a follow-up from previous surveys, the 2015 Zandan Poll continues to analyze Austinites’ opinions on important topics, such as economy, affordability and policy issues. In addition, this year’s poll will also focus on “cultural identity,” defined as the unique set of attributes, values and practices that characterize the city and set it apart from other places. For this public opinion poll, 800+ Austin-area residents were surveyed from March 16 – 27, 2015. Respondents from the City of Austin as well as others from Travis, Williamson, Hays, Caldwell and Bastrop counties were included. The results are demographically representative. This city has long been home for me after moving here in the 1970’s, attending school, raising a family and starting a number of businesses. This survey stemmed from my Austin experience and my professional curiosity to find a way to scientifically measure how Austin citizens feel about the changes going on around them and about their connection to the city. I have conducted survey research and social analytics for more than 30 years, and I know the benefits it can bring to all civic groups and organizations in addressing problems and opportunities. As I share the 2015 results, my hope is that this poll continues to be a resource for the Austin community.

Peter Zandan, Ph.D. Poll Executive Director and Financial Sponsor The Zandan Poll: Voices of the Austin Community is an objective and scientifically-based survey developed and sponsored by Peter Zandan, to increase understanding and dialogue on key community issues.

Poll and Event Supporters Include:

For more than 50 years, KLRU has been a friend to Central Texans — with a mission to enrich the lives of viewers through quality public television programming, community service and public events. KLRU is providing support for the 2015 Zandan Poll event and production.

Research+Data Insights (RDI), headquartered in Austin and a division of Hill+Knowlton Strategies, is a global research, analytics and consulting firm. As advisors to organizations around the world, RDI provides data analytics and insights for global strategic and communications decisions. RDI is providing support for the 2015 Zandan Poll research and event.

Headquartered in Austin, Cambia Information Group is a full-service market research consultancy that specializes in helping companies and organizations understand how their key stakeholder groups perceive their brands, communications, products and services. Cambia is providing support for the 2015 Zandan Poll survey and research.

Hill+Knowlton Strategies-Austin provides strategic counsel in crisis communications, reputation management and corporate positioning. We work with Austin-based companies on regional, national, and global campaigns. Hill+Knowlton Strategies is providing media relations for the 2015 Zandan Poll.

Zandan Poll 2015: Voices of the Austin Community – ResultsThe Zandan Poll is an objective public opinion poll of Austin‐area residents. Its purpose is to examine public attitudes about living in Austin and

explore factors such as social offerings, openness, and aesthetics to give Austin residents a scientifically‐based, representative voice.

TotalG Age18‐34 35+

Austin City ResidentYes No

Years in Austin0‐5 6‐20 21+

Q1. What do you think are the three most important problems facing Austin today? (Open‐ended responses are reported as coded.)

82%Traffic/ Roads/ Transportation 78% 85% 85% 85% 79% 82% 83%50%Affordability/ Cost of Living/ Affordable Housing/

Gentrification45% 53% 43% 51% 52% 56% 44%

24%Population Growth 26% 23% 24% 22% 25% 23% 25%17%Jobs/ Wages/ Unemployment/ Poverty/ Homelessness 23% 14% 18% 13% 18% 20% 14%12%Education 15% 11% 10% 14% 12% 13% 11%11%Water/Drought 6% 13% 11% 14% 8% 11% 10%10%Crime 10% 10% 10% 8% 11% 8% 12%5%None of these 7% 4% 6% 3% 6% 4% 5%

Q2. Do you think Austin is...38%Doing a good job of remaining unique from other major U.S.

cities� 50% 32% 50% 35% 35% 40% 37%

49%Unique but becoming more similar to other major U.S. cities� 44% 51% 44% 51% 50% 52% 46%13%Similar to other major U.S. cities� 6% 17% 6% 14% 15% 8% 18%

Q3. Do you believe Austin is at risk of losing its appeal because of the rising cost of living?

54%Yes, definitely� 47% 57% 41% 53% 59% 54% 53%32%Yes, somewhat� 38% 29% 34% 34% 30% 35% 30%11%Not really� 11% 11% 20% 12% 7% 9% 13%2%Definitely not� 2% 2% 3% 1% 2% 1% 2%2%Unsure� 2% 1% 2% 0% 2% 1% 2%

Q4. Has the rising cost of living in Austin limited how much of your earnings you’ve been able to put into personal savings?

66%Yes� 76% 60% 67% 60% 69% 72% 59%19%No� 10% 24% 16% 25% 17% 19% 20%5%Unsure� 5% 5% 7% 6% 4% 5% 5%0%Prefer not to answer� 0% 1% 0% 1% 0% 1% 0%9%Not applicable to me� 8% 10% 10% 9% 9% 3% 15%

Q5. Has your neighborhood experienced gentrification?29%Yes� 42% 22% 32% 24% 31% 41% 17%62%No� 45% 71% 52% 70% 61% 49% 74%9%Unsure� 13% 7% 16% 6% 8% 10% 9%

Q6. In your opinion, has gentrification helped or hurt your neighborhood?

32%Helped� 36% 28% 22% 46% 30% 33% 31%44%Hurt� 37% 50% 44% 35% 48% 47% 37%24%Unsure� 27% 22% 34% 20% 22% 21% 32%

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Q7. Should the City of Austin relax its development rules to allow for more types of housing to be built in the city such as town homes, garage apartments and other small apartment buildings?

57%Yes� 65% 53% 63% 59% 54% 59% 56%23%No� 16% 27% 17% 23% 27% 23% 23%19%Unsure� 19% 19% 20% 18% 20% 18% 21%

Q8. Would you support a 20% homestead exemption?79%Yes� 75% 81% 69% 82% 82% 80% 79%7%No� 6% 7% 6% 7% 8% 7% 7%14%Unsure� 19% 11% 25% 12% 10% 14% 14%

Q9. Would you support a homestead exemption if it meant raising property taxes for industrial and commercial properties?

69%Yes� 58% 74% 57% 69% 74% 69% 69%13%No� 14% 12% 15% 13% 12% 13% 12%18%Unsure� 27% 14% 28% 19% 14% 18% 19%

Q10. How important do you think the following industries are to Austin’s economy? (Reporting Extremely/Very Important)

90%Technology 90% 90% 88% 94% 88% 90% 90%86%Education 84% 86% 88% 82% 87% 85% 86%82%Service industry (hotels, retail, restaurants, bars) 85% 81% 87% 83% 80% 82% 83%79%Healthcare 79% 80% 79% 76% 82% 77% 82%78%Entertainment/Festivals 82% 77% 83% 81% 75% 78% 79%77%Entrepreneurial/Business Owner 76% 78% 84% 80% 73% 78% 77%76%Transportation 80% 74% 81% 71% 77% 72% 79%74%Federal, state or local government 72% 75% 73% 75% 74% 75% 73%74%Real estate 77% 72% 78% 68% 76% 74% 74%71%Communications 72% 70% 74% 65% 73% 66% 75%71%Creative (design, fashion, art, music, writing) 81% 65% 77% 72% 67% 74% 67%68%Energy or Utilities 75% 64% 71% 59% 71% 66% 69%54%Law/Legal Services 61% 51% 60% 46% 57% 53% 55%53%Accounting and Finance 61% 49% 57% 50% 53% 49% 56%51%Manufacturing 53% 50% 48% 48% 55% 45% 57%48%Oil and Gas 59% 42% 53% 43% 49% 45% 51%38%Farming or Agriculture 46% 35% 48% 34% 37% 35% 42%

Q11. How difficult do you think it is to get a good job in Austin?18%Very difficult� 16% 19% 17% 14% 21% 20% 16%49%Somewhat difficult� 53% 46% 47% 47% 51% 49% 49%24%Not very difficult� 24% 24% 26% 28% 21% 24% 24%5%Not difficult at all� 4% 5% 7% 7% 3% 4% 6%4%Don’t know� 3% 5% 3% 5% 5% 3% 6%

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Q12. How important do you think start‐up companies are to Austin's economy?

28%Extremely important� 34% 24% 33% 31% 24% 26% 29%39%Very important� 32% 42% 37% 39% 40% 40% 38%28%Somewhat important� 27% 28% 24% 24% 32% 31% 25%2%Not very important� 1% 2% 0% 3% 2% 2% 2%0%Not important at all� 1% 0% 1% 0% 0% 0% 1%3%Don't know� 5% 2% 5% 3% 2% 2% 5%

Q13. Do you think Austin should create city‐specific incentive programs such as grants, tax reductions, loans and fee waivers to attract companies that bring or grow middle class jobs and/or train current residents for middle class jobs?

71%Yes� 79% 67% 80% 71% 67% 71% 70%15%No� 8% 19% 9% 16% 18% 14% 16%14%Unsure� 13% 14% 11% 13% 15% 14% 13%

Q14. Do you support economic incentives for companies that provide manufacturing jobs that pay $60,000 or more annually to existing residents?


Q15. Do you think Austin should provide additional support, like affordable housing and tax incentives, for people in creative industries, such as musicians, entertainers and artists?


Q16. The city of Austin gives companies looking to build in Austin economic incentives if they agree to pay an hourly wage of at least $11 per hour. Do you believe this is the right hourly wage?

42%Yes, definitely� 56% 35% 50% 39% 41% 44% 41%37%No, the wage should be more� 27% 42% 34% 37% 38% 40% 34%7%No, the wage should be less� 6% 7% 4% 8% 7% 4% 9%14%Unsure� 11% 16% 12% 16% 14% 12% 17%

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Q17. How optimistic or pessimistic are you about the newly elected representatives in the mayor’s office?

6%Very optimistic� 7% 5% 6% 6% 5% 6% 5%32%Somewhat optimistic� 25% 36% 25% 34% 35% 32% 33%19%Somewhat pessimistic� 16% 20% 14% 19% 20% 22% 16%7%Very pessimistic� 7% 6% 5% 8% 6% 7% 6%23%Unfamiliar� 32% 18% 34% 20% 19% 21% 25%14%Undecided� 14% 14% 16% 12% 15% 13% 15%

Q18. How optimistic or pessimistic are you about the newly elected representatives in City Council?


Q19. The city of Austin is now divided into 10 single member districts, each with its own council member, and one mayor who is voted on at‐large. How optimistic or pessimistic are you about the new 10‐1 City Council structure?


Q20. How supportive are you of the coming Innovation Zone in the northeast corner of downtown? This zone will include Austin’s new medical school and teaching hospital among other additions.

23%Very supportive� 28% 20% 23% 25% 21% 23% 24%28%Somewhat supportive� 24% 30% 25% 29% 28% 29% 27%23%Neutral� 19% 26% 20% 20% 26% 24% 23%4%Somewhat unsupportive� 4% 4% 1% 5% 5% 6% 2%3%Very unsupportive� 1% 4% 2% 4% 2% 3% 2%15%Unfamiliar� 21% 12% 24% 12% 13% 13% 17%4%Undecided� 4% 4% 4% 4% 4% 2% 5%

Q21. How familiar are you with the “10 Goals in 10 Years” effort (also known as “10‐10”)? This effort officially kicked off several years ago, and is related to enhancing Austin’s economic, healthcare, and technology infrastructure over the coming decade.

5%Very familiar� 7% 4% 3% 6% 5% 6% 4%23%Somewhat familiar� 26% 21% 23% 24% 21% 23% 22%72%Unfamiliar� 67% 75% 74% 70% 74% 71% 74%

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Q22. Assuming an increase in taxes for projects that involve lots of new construction, how supportive are you of the following transportation initiatives/infrastructure projects? (Reporting Very/Somewhat Supportive)

70%More dedicated express lanes on Austin’s major highways 71% 70% 71% 69% 71% 66% 74%69%Expanding service on the most frequently used bus routes 69% 69% 77% 69% 66% 75% 64%63%Above ground rail system 65% 62% 71% 65% 59% 66% 61%52%Underground subway system 61% 47% 62% 52% 47% 56% 48%49%Dedicated bicycle lanes throughout major Austin roadways 54% 46% 57% 51% 44% 54% 44%47%Moving I‐35 underground 53% 44% 47% 49% 45% 50% 44%41%Converting lanes in the downtown area to be for buses only 47% 39% 37% 45% 42% 43% 40%

Q23. Do you think the Austin Police Department (APD) treats people of all races and ethnicities fairly and equally?


Q24. Do you think APD officers should be equipped with body cameras?

82%Yes� 76% 85% 79% 82% 84% 79% 85%7%No� 8% 6% 12% 5% 5% 9% 5%11%Unsure� 16% 9% 9% 13% 11% 12% 10%

Q25. Which of the following do you support? (Select all that apply).

55%State policies to legalize same‐sex marriage� 62% 51% 62% 53% 53% 65% 45%52%State policies to legalize marijuana� 57% 50% 51% 47% 56% 60% 44%49%State policies to lessen the impact of climate change� 57% 45% 58% 47% 47% 58% 41%45%Allowing religious artifacts (e.g., Ten Commandments display)

in public spaces� 36% 50% 39% 45% 48% 37% 52%

44%Allowing religious activities (e.g., prayer) in government supported institutions (e.g., schools)

� 37% 48% 44% 43% 46% 35% 54%

41%Policies to change or end the Affordable Care Act (ObamaCare)

� 43% 40% 37% 38% 45% 33% 49%

5%None of the above� 5% 5% 4% 6% 5% 4% 7%

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Q26. In which of the following school districts do your children currently attend school? (Select all that apply)

32%Austin (AISD)� 32% 33% 16% 29% 39% 65% 7%12%Round Rock� 11% 13% 8% 11% 14% 5% 18%7%Leander� 6% 8% 16% 11% 2% 1% 12%5%Pflugerville� 4% 5% 0% 5% 7% 3% 7%3%Luling� 2% 4% 10% 3% 2% 0% 6%3%Manor� 2% 4% 0% 8% 1% 2% 5%3%Del Valle� 0% 5% 0% 0% 6% 5% 1%3%Hays� 5% 1% 0% 0% 5% 0% 5%3%Georgetown� 2% 3% 0% 2% 4% 0% 5%2%San Marcos� 2% 2% 4% 2% 1% 0% 3%2%Lockhart� 0% 3% 7% 3% 0% 0% 3%2%Bastrop� 0% 3% 0% 0% 3% 0% 3%2%Taylor� 2% 1% 0% 1% 2% 0% 3%1%Lake Travis� 1% 2% 2% 0% 2% 1% 1%1%Eanes� 0% 2% 0% 3% 0% 2% 0%1%Lago Vista� 0% 1% 0% 0% 1% 0% 1%0%Dripping Springs� 0% 0% 0% 1% 0% 0% 0%0%Johnson� 1% 0% 0% 0% 0% 1% 0%3%Other� 4% 2% 4% 4% 2% 4% 2%16%None of the above� 28% 8% 33% 18% 9% 13% 18%

Q27. Given the amount you pay in taxes, do you believe your children are getting a public education commensurate with your personal financial investment?


Q28. Why do you believe your child/children are not getting a public education commensurate with your financial investment? (Select all that apply)

68%Educational opportunities aren’t adequate� 76% 64% 85% 69% 64% 72% 63%38%The facilities are run down/need improvement� 42% 36% 49% 30% 40% 52% 23%25%Costs too much� 16% 30% 0% 46% 21% 22% 29%22%The schools my child/children attend aren’t safe� 23% 21% 0% 3% 36% 32% 10%11%Other� 2% 16% 7% 9% 13% 8% 15%

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Q29. If financially feasible, would you send your child/children to private school (a school established by a private group rather than by a government entity, usually charging tuition and often guided by a particular philosophy or viewpoint) instead of public school?

11%Yes, my child/children currently attend private school� 12% 10% 4% 4% 17% 7% 13%49%Yes, I would send them to private school� 64% 39% 61% 40% 52% 55% 45%26%No� 14% 35% 14% 36% 24% 27% 26%14%Unsure� 10% 16% 21% 20% 7% 10% 16%

Q30. A charter school is a school that receives public funding but operates independently of the established public school system in its area. Would you send your child/children to a charter school?

7%Yes, my child/children currently attend a charter school� 8% 5% 6% 4% 8% 8% 6%53%Yes, I would consider/am considering sending them to a

charter school� 51% 54% 55% 43% 59% 56% 51%

28%No� 24% 30% 15% 39% 25% 27% 28%13%Unsure� 16% 10% 24% 14% 8% 9% 16%

Q31. Did the schools in your neighborhood influence where you and your family chose to buy or rent a place to live?


Q32. Do you support state vouchers that would allow public school students to channel public funding to the private school of their choice?


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Q33. How much do you agree or disagree that the following characteristics describe the City of Austin? (Reporting Strongly/Somewhat Agree)

94%Musical 93% 95% 94% 97% 92% 94% 94%90%Active 90% 90% 93% 92% 87% 93% 87%89%Artistic 89% 89% 90% 90% 88% 91% 87%89%Creative 88% 89% 88% 91% 88% 91% 86%87%Technologically sophisticated 84% 88% 84% 88% 88% 90% 84%82%Innovative 82% 82% 82% 85% 81% 87% 77%81%Entrepreneurial 78% 82% 83% 81% 79% 84% 77%79%Environmentally friendly 79% 80% 77% 81% 79% 85% 74%77%Young 84% 74% 80% 79% 75% 80% 75%75%Liberal 75% 76% 80% 74% 74% 78% 73%74%Culturally diverse 77% 73% 79% 68% 76% 72% 76%72%Laid back 79% 68% 74% 73% 70% 74% 69%71%Hipsterish 81% 66% 80% 70% 68% 77% 65%69%Weird 74% 66% 70% 66% 69% 68% 69%55%Philanthropic 59% 53% 54% 54% 56% 55% 54%45%Segregated 42% 46% 38% 50% 44% 54% 37%42%Narcissistic 40% 43% 44% 37% 43% 45% 38%39%Spiritual 46% 35% 40% 37% 40% 42% 36%32%Unequal 29% 33% 22% 31% 37% 36% 27%29%Religious 26% 31% 23% 27% 34% 28% 31%25%Conservative 25% 25% 17% 25% 29% 26% 24%24%Affordable 32% 20% 33% 23% 21% 22% 26%

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Q34. How much do you agree or disagree that the following characteristics describe yourself? (Reporting Strongly/Somewhat Agree)

75%Laid back 83% 71% 77% 69% 77% 78% 72%74%Environmentally friendly 72% 75% 71% 71% 78% 78% 71%69%Active 75% 65% 70% 70% 67% 70% 67%65%Creative 73% 60% 69% 63% 64% 67% 62%62%Technologically sophisticated 70% 58% 65% 59% 63% 65% 60%56%Spiritual 50% 59% 52% 53% 59% 53% 58%52%Innovative 60% 48% 55% 51% 52% 56% 48%50%Liberal 57% 47% 52% 47% 52% 63% 39%46%Artistic 57% 39% 47% 42% 48% 50% 41%45%Religious 41% 48% 41% 43% 49% 43% 47%45%Musical 58% 38% 46% 45% 45% 50% 41%43%Conservative 39% 45% 42% 44% 43% 35% 51%40%Weird 57% 31% 48% 32% 41% 45% 35%40%Young 82% 17% 57% 32% 37% 49% 31%37%Entrepreneurial 43% 34% 41% 36% 37% 40% 35%37%Philanthropic 38% 36% 33% 36% 39% 40% 34%19%Hipsterish 30% 13% 24% 14% 20% 21% 17%14%Narcissistic 21% 10% 20% 11% 13% 15% 12%

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Q35. Which three landmarks do you most strongly associate with Austin? (Select up to three)

51%The Texas State Capitol � 51% 52% 53% 55% 49% 53% 50%37%University of Texas Tower � 33% 38% 32% 36% 39% 41% 33%32%6th Street � 39% 29% 44% 36% 25% 32% 33%23%Zilker Park � 26% 21% 21% 17% 27% 26% 20%22%Lady Bird Lake/Town Lake and Butler Hike� 27% 19% 24% 20% 22% 25% 18%19%Barton Springs Pool � 15% 21% 15% 12% 25% 20% 17%18%Ann W. Richards Congress Avenue Bridge (Bat Bridge) � 14% 20% 21% 20% 16% 20% 16%15%Darrell K Royal Texas Memorial Stadium� 16% 14% 12% 11% 18% 12% 18%13%Pennybacker/360 Bridge � 12% 14% 5% 18% 14% 12% 15%12%Lake Travis � 9% 13% 12% 14% 10% 6% 17%7%Frost Bank Tower � 10% 6% 8% 10% 5% 8% 7%7%Mount Bonnell � 7% 7% 5% 5% 9% 4% 9%6%Stevie Ray Vaughan Statue � 5% 7% 4% 6% 8% 6% 7%5%The Bullock Texas State History Museum � 3% 5% 1% 4% 6% 5% 4%4%The Driskill Hotel � 2% 5% 5% 4% 4% 4% 4%2%The Moody Theater (ACL Live) � 1% 3% 2% 4% 2% 3% 2%2%Graffiti Park at Castle Hills (Baylor Street) � 5% 1% 3% 3% 2% 3% 1%2%Texas Governor's Mansion � 3% 2% 1% 3% 2% 2% 2%2%Long Center � 1% 2% 1% 2% 2% 2% 2%2%Rainey Street � 3% 1% 3% 1% 1% 3% 0%1%LBJ Presidential Library � 1% 1% 1% 3% 1% 1% 1%

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Q36. Which of the following brands do you think are most representative for Austin’s identity? (Select up to five)

61%The University of Texas at Austin � 59% 62% 65% 54% 63% 62% 60%50%Austin City Limits Music Festival � 47% 52% 55% 49% 49% 48% 52%46%SXSW (South by Southwest) � 46% 46% 53% 50% 40% 46% 46%32%Dell � 20% 38% 30% 37% 29% 26% 37%31%Whole Foods Market � 29% 33% 32% 37% 28% 32% 31%29%Alamo Drafthouse Cinema � 35% 26% 30% 35% 26% 30% 29%29%Capital City of Texas � 23% 32% 27% 30% 29% 29% 29%19%Amy’s Ice Creams � 23% 16% 16% 15% 22% 24% 13%16%Broken Spoke Dance Hall � 8% 21% 12% 11% 22% 14% 18%15%Chuy’s � 16% 14% 12% 17% 14% 13% 17%15%Torchy’s Tacos � 25% 9% 24% 15% 11% 22% 8%11%Kerbey Lane Cafe � 15% 9% 17% 11% 9% 12% 10%10%Waterloo Records � 7% 12% 7% 10% 12% 12% 9%10%Formula One United States Grand Prix (at Circuit of the

Americas) � 6% 12% 8% 12% 9% 8% 11%

9%Tito’s Handmade Vodka � 9% 9% 10% 12% 7% 9% 9%8%Threadgill’s � 4% 9% 4% 6% 11% 9% 7%7%BookPeople � 8% 6% 7% 6% 7% 10% 4%6%Matt’s El Rancho � 2% 9% 2% 4% 10% 7% 6%4%Republic of Texas Biker Rally � 2% 5% 1% 2% 6% 3% 5%4%Schlotzsky’s � 5% 4% 3% 3% 5% 3% 5%3%Deep Eddy Vodka � 6% 2% 3% 4% 3% 5% 2%3%Juan in a Million � 4% 2% 1% 4% 3% 3% 3%3%AMD (Advanced Micro Devices) � 1% 4% 1% 1% 4% 2% 4%3%Sweet Leaf Tea Company � 4% 2% 2% 3% 3% 2% 3%2%El Arroyo � 2% 2% 0% 1% 4% 2% 2%2%Tacodeli � 5% 1% 3% 4% 1% 3% 1%2%McBride’s Guns � 1% 2% 2% 1% 2% 1% 3%1%Austin Aztex � 2% 1% 1% 1% 2% 1% 2%1%Sup ATX � 1% 1% 0% 0% 1% 1% 0%1%Love Puppies Brownies � 1% 0% 1% 0% 1% 1% 0%0%LaRue Tactical � 0% 0% 0% 0% 0% 0% 0%0%Other� 1% 0% 1% 1% 0% 0% 1%

Q37. Which one of the following do you consider the top thing Austin has gained due to its growth over the past five years?

42%Stronger economy� 35% 45% 37% 51% 37% 42% 41%22%More diversity� 27% 19% 30% 18% 20% 23% 20%7%More creativity� 11% 4% 10% 3% 7% 4% 9%4%Stronger sense of community� 6% 2% 4% 4% 4% 4% 4%7%Mass transit� 8% 6% 5% 6% 9% 8% 6%19%None of the above� 13% 23% 14% 18% 23% 20% 19%

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Q38. Which one of the following do you consider the top thing Austin has lost due to its growth over the past five years?

31%Lower cost of living� 37% 27% 32% 31% 30% 35% 26%23%Ease of transportation� 21% 24% 27% 24% 20% 17% 29%23%Less congested roads� 21% 24% 26% 27% 19% 21% 24%14%Small town feel� 11% 15% 9% 10% 18% 15% 13%3%Green space� 4% 3% 2% 3% 4% 4% 3%3%Stable neighborhoods� 2% 3% 1% 3% 3% 3% 2%2%Historic homes throughout Austin� 2% 2% 1% 0% 3% 3% 1%3%None of the above� 3% 2% 2% 2% 3% 2% 3%

Q39. Which one of the following cities do you believe Austin is most similar to?

21%Portland� 24% 19% 25% 25% 16% 27% 15%14%Seattle� 9% 16% 11% 13% 15% 11% 16%13%San Francisco� 15% 12% 16% 15% 11% 12% 14%11%San Antonio� 14% 9% 4% 12% 14% 10% 12%10%Dallas� 11% 10% 6% 9% 12% 9% 11%9%Nashville� 6% 11% 12% 8% 9% 9% 10%7%Houston� 7% 7% 5% 5% 10% 5% 9%3%Raleigh� 2% 3% 3% 2% 3% 3% 2%2%Boston� 1% 3% 3% 3% 2% 2% 3%2%New York City� 4% 0% 5% 1% 1% 3% 1%2%Washington, D.C.� 1% 2% 3% 2% 1% 1% 2%7%Other� 6% 8% 7% 6% 8% 8% 6%

Q40. If you had to move somewhere else in Texas, which one of the following cities/areas would you prefer to move to?

27%San Antonio� 33% 24% 34% 24% 27% 28% 27%23%Further away from Austin� 10% 29% 15% 19% 28% 18% 27%17%Dallas/Ft. Worth� 23% 14% 18% 19% 16% 19% 15%10%Houston� 15% 8% 13% 15% 7% 13% 8%2%El Paso� 1% 2% 2% 3% 1% 2% 2%20%Other� 17% 22% 18% 20% 22% 20% 21%

Q41. Is Austin more a town of the past, present or future?8%Past� 7% 9% 9% 8% 9% 9% 8%41%Present� 45% 39% 45% 42% 39% 41% 41%37%Future� 36% 37% 38% 35% 37% 37% 36%14%Unknown� 12% 15% 8% 14% 16% 13% 14%

Q42. If you were in charge of Austin, what would your main plan for the city be?

58%Build for the future� 62% 56% 59% 67% 52% 57% 59%21%Protect Austin as it is now� 20% 22% 26% 20% 20% 21% 21%21%Return Austin to how it was in the past� 18% 22% 15% 13% 28% 22% 20%

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Q43. What slogan best represents the Austin of today?29%“Keep Austin Weird”� 37% 26% 44% 23% 27% 32% 27%26%“Live Music Capital of the World”� 26% 27% 22% 27% 28% 21% 31%22%There’s no one slogan that best represents the Austin of

today� 18% 25% 16% 26% 23% 23% 22%

10%“Don’t Dallas My Austin”� 12% 8% 7% 10% 10% 14% 6%1%“Bat City”� 0% 1% 1% 1% 1% 1% 1%7%I don’t know� 4% 9% 8% 7% 7% 5% 10%4%I have my own� 3% 5% 3% 6% 4% 5% 4%

Q44. Please rank the following that you would like prioritized for the future development of Austin: Transportation (e.g., Speed and efficiency)

56%1st Priority� 48% 61% 53% 57% 57% 54% 58%27%2nd Priority� 29% 27% 24% 28% 28% 31% 24%16%3rd Priority� 23% 13% 22% 15% 15% 15% 17%

Q44. Please rank the following that you would like prioritized for the future development of Austin: People (e.g., Quality of life)


Q44. Please rank the following that you would like prioritized for the future development of Austin: Commerce (e.g., Jobs, businesses and institutions)


Q45. Which feature of other major cities would most benefit Austin?

18%Major sports team� 18% 18% 19% 17% 18% 13% 22%26%Major art and cultural institutions and museums� 31% 24% 32% 28% 23% 31% 22%33%Both� 34% 32% 30% 33% 34% 34% 31%23%Neither� 18% 26% 19% 22% 25% 21% 24%

Q46. Whose town is this anyway? (A haven for Millennials (born 1980 or after)/ young person’s town)(A Gen X/Baby Boomer town (born before 1980))

74%A haven for Millennials (born 1980 or after)/ young person’s town

� 88% 67% 82% 73% 72% 74% 74%

26%A Gen X/Baby Boomer town (born before 1980)� 12% 33% 18% 27% 28% 26% 26%Q46. Whose town is this anyway? (University of Texas’ town)(Texas State Government’s town)

75%University of Texas’ town� 80% 73% 80% 76% 73% 78% 72%25%Texas State Government’s town� 20% 27% 20% 24% 27% 22% 28%

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Q46. Whose town is this anyway? (A town for families)(A town for singles)

31%A town for families� 27% 33% 33% 23% 36% 33% 30%69%A town for singles� 73% 67% 67% 77% 64% 67% 70%

Q47. Do you think Austin has enough green and/or open spaces?21%Definitely� 25% 18% 24% 25% 16% 21% 20%51%Somewhat� 55% 48% 55% 50% 49% 52% 49%24%Not really� 18% 28% 15% 21% 31% 21% 27%5%Not at all� 1% 6% 5% 5% 4% 5% 4%

Q48. How concerned are you that rapid development and new construction projects threaten Austin’s green and/or open spaces?

35%Very concerned� 31% 37% 28% 30% 41% 37% 33%43%Somewhat concerned� 45% 41% 45% 45% 40% 43% 42%15%Not very concerned� 15% 15% 16% 17% 13% 13% 17%5%Not concerned at all� 6% 5% 6% 7% 4% 6% 5%2%Unsure� 4% 1% 5% 1% 1% 2% 2%

Q49. Which green and/or open spaces in and around Austin do you personally enjoy the most? (Select up to three)

57%Zilker Park� 63% 54% 53% 58% 58% 61% 53%34%Lake Travis and the surrounding area� 31% 36% 31% 36% 35% 30% 39%27%Your neighborhood park� 24% 28% 24% 29% 27% 30% 24%24%Barton Creek Greenbelt� 35% 19% 26% 21% 26% 30% 19%22%Ann and Roy Butler Hike‐and‐Bike Trail at Lady Bird Lake (aka

Town Lake Trail)� 21% 23% 17% 24% 24% 28% 17%

17%The Boardwalk Trail at Lady Bird Lake� 18% 17% 17% 24% 14% 19% 16%7%Shoal Creek� 6% 7% 7% 3% 9% 9% 4%5%Colorado River Wildlife Sanctuary� 7% 5% 7% 4% 6% 5% 6%3%Waller Creek Greenbelt� 7% 2% 5% 3% 3% 4% 3%2%Butler Park� 3% 1% 2% 1% 2% 2% 2%3%Other� 3% 3% 2% 3% 4% 5% 2%10%None� 6% 12% 10% 10% 10% 6% 14%

Q50. Do you believe that pets in Austin are in public spaces, such as restaurant patios, too much?

23%Definitely� 13% 28% 19% 25% 23% 17% 29%24%Somewhat� 22% 26% 21% 24% 26% 24% 25%32%Not really� 38% 29% 36% 33% 30% 33% 31%20%Not at all� 28% 16% 23% 19% 20% 26% 15%

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Q51. In your life, with which group do you feel the strongest sense of community?

19%People from your neighborhood� 14% 21% 11% 21% 20% 14% 23%18%People from work� 19% 17% 15% 16% 20% 18% 18%13%People you know through hobbies� 19% 10% 22% 14% 9% 14% 13%12%People from your religious community� 10% 14% 10% 12% 13% 11% 13%11%People from your city generally� 8% 12% 11% 12% 10% 13% 8%10%People you know through school� 16% 7% 14% 7% 10% 11% 10%7%People you know through non‐work organizations� 2% 9% 5% 8% 6% 7% 6%6%People from your ethnic background� 8% 5% 7% 7% 6% 8% 4%5%Online communities� 3% 5% 5% 4% 5% 4% 5%

Q52. In your opinion, how often do you take advantage of Austin’s cultural offerings?

14%Frequently� 19% 12% 12% 14% 15% 19% 10%48%Sometimes� 46% 50% 48% 48% 49% 52% 45%31%Rarely� 27% 34% 33% 34% 29% 26% 36%6%Never� 8% 5% 7% 4% 7% 3% 9%

Q53. How often do you attend religious services?21%Weekly or more often� 17% 24% 19% 23% 21% 16% 27%10%1‐2 times per month� 10% 9% 6% 8% 12% 11% 9%6%Every 1‐2 months� 7% 5% 6% 5% 6% 8% 4%14%A few times per year� 11% 16% 15% 13% 14% 11% 17%17%Once a year or less� 12% 20% 12% 19% 19% 17% 18%3%Don’t know� 4% 2% 2% 3% 3% 2% 4%29%I am not religious� 39% 23% 39% 30% 24% 36% 22%

Q54. Please rate, on a scale from zero to ten, how well‐suited Austin is as a place to live for the following groups. (Reporting 6‐10 Well‐suited)

88%Young adults without children 93% 86% 92% 91% 85% 89% 88%82%LGBT (lesbian, gay, bisexual, and transgender) 86% 80% 83% 83% 82% 86% 78%76%Asian Americans 78% 75% 80% 78% 73% 78% 74%75%Young college graduates looking for work 77% 75% 81% 77% 72% 74% 77%72%Hispanics 78% 68% 78% 71% 69% 76% 68%70%Families with young children 74% 69% 70% 74% 68% 74% 67%66%The middle class 77% 60% 66% 70% 62% 67% 65%59%People over the age of 50 58% 59% 58% 60% 59% 60% 58%58%Single parents 60% 57% 56% 60% 58% 62% 54%58%African Americans 64% 55% 62% 56% 58% 56% 61%53%Immigrants 57% 51% 62% 47% 53% 53% 53%25%The poor 27% 24% 28% 24% 24% 25% 25%

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Q55. Do you follow any specific diet? (Select all that apply) 79%No, I don’t have a specific diet� 78% 80% 76% 79% 81% 75% 83%6%Gluten� 9% 5% 6% 5% 7% 7% 5%5%Vegetarian� 7% 5% 10% 5% 4% 8% 3%5%Lactose Intolerant� 5% 5% 4% 6% 6% 7% 3%4%Paleo� 5% 3% 4% 4% 4% 4% 4%2%Vegan� 3% 1% 2% 1% 2% 3% 1%5%Other special diet� 4% 6% 3% 6% 6% 8% 3%

Q56. How important do you think these organizations, events, and/or festivals are to Austin’s identity? (Reporting Extremely/Very Important, and excluding Don't know)

86%SXSW (South by Southwest) 86% 86% 92% 87% 83% 87% 86%86%Austin City Limits Music Festival 88% 84% 90% 86% 83% 87% 84%80%UT Football Games 83% 79% 84% 81% 79% 79% 82%72%ACL Live at The Moody Theater 74% 71% 79% 75% 67% 75% 69%63%Pecan Street Festival 67% 61% 59% 60% 66% 65% 61%60%Zilker Kite Festival 73% 53% 68% 57% 59% 61% 59%57%Formula One United States Grand Prix (at Circuit of the

Americas)62% 55% 60% 61% 54% 54% 61%

55%Austin Food & Wine Festival 67% 49% 69% 54% 50% 54% 56%52%Blues on the Green 65% 45% 55% 49% 52% 56% 48%48%FUN FUN FUN FEST 60% 42% 61% 45% 45% 51% 45%48%The Texas Relays 48% 47% 47% 44% 50% 43% 52%45%Republic of Texas Biker Rally 53% 41% 48% 43% 45% 42% 48%44%X Games 53% 40% 48% 44% 43% 39% 49%44%Ballet Austin 54% 39% 39% 39% 49% 49% 39%44%Marley Fest/Austin Reggae Festival 60% 35% 53% 42% 42% 45% 42%40%Eeyore’s Birthday Party 49% 35% 41% 33% 43% 46% 33%39%Austin Startup Week 60% 28% 61% 37% 32% 43% 36%37%Austin Lyric Opera 45% 33% 40% 32% 39% 37% 37%35%African American Community Heritage Festival (AACHF) 48% 29% 47% 32% 33% 38% 33%25%Brazilian Carnival 38% 18% 40% 23% 21% 26% 24%25%Fusebox Festival 38% 18% 34% 21% 24% 22% 28%

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Q57. How important are these organizations, events, and/or festivals are to you personally? (Reporting Extremely/Very Important, and excluding Don't know)

42%Austin City Limits Music Festival 52% 37% 42% 43% 41% 49% 36%40%SXSW (South by Southwest) 52% 33% 46% 39% 37% 44% 36%38%UT Football Games 42% 36% 33% 37% 41% 39% 38%34%Pecan Street Festival 36% 33% 25% 30% 40% 35% 33%32%ACL Live at The Moody Theater 35% 31% 34% 35% 30% 38% 27%28%Zilker Kite Festival 37% 24% 28% 27% 28% 32% 24%26%Blues on the Green 38% 20% 27% 26% 26% 32% 21%25%Austin Food & Wine Festival 34% 20% 31% 23% 24% 26% 23%23%FUN FUN FUN FEST 32% 18% 32% 20% 21% 26% 20%22%Formula One United States Grand Prix (at Circuit of the

Americas)27% 20% 25% 20% 23% 22% 23%

19%Eeyore’s Birthday Party 22% 17% 19% 13% 22% 24% 13%18%Ballet Austin 22% 16% 17% 18% 19% 21% 15%18%Marley Fest/Austin Reggae Festival 27% 13% 20% 16% 18% 20% 16%16%The Texas Relays 22% 14% 16% 14% 18% 16% 17%15%X Games 24% 11% 18% 15% 14% 15% 15%14%Republic of Texas Biker Rally 17% 13% 12% 13% 16% 13% 16%14%African American Community Heritage Festival (AACHF) 22% 9% 15% 14% 13% 15% 12%14%Austin Startup Week 24% 8% 17% 13% 12% 13% 14%14%Austin Lyric Opera 17% 12% 12% 13% 14% 15% 12%11%Brazilian Carnival 17% 8% 9% 11% 11% 12% 9%7%Fusebox Festival 13% 5% 9% 8% 6% 7% 8%

Q58. Which two of the following events would you most support Austin hosting? (Select up to two.)

31%Summer Olympic Games� 36% 28% 33% 29% 32% 30% 33%30%Super Bowl� 34% 27% 29% 27% 32% 26% 33%22%Presidential Debate� 21% 23% 23% 24% 21% 27% 18%19%Democratic or Republican National Convention� 16% 20% 13% 24% 18% 22% 16%17%Soccer World Cup� 22% 15% 20% 20% 14% 23% 12%14%Major Professional Golf Association (PGA) tournament� 8% 17% 9% 17% 14% 10% 17%8%Miss America/Miss Universe� 11% 6% 12% 6% 8% 7% 9%2%Other� 1% 2% 4% 2% 1% 2% 2%19%None of the above� 16% 21% 17% 18% 20% 18% 20%

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Q59. Why would you not want Austin to host those major events? (Select up to three.)

71%Traffic congestion� 59% 76% 61% 74% 74% 63% 78%35%Too expensive� 35% 35% 44% 34% 31% 35% 34%31%Lacking infrastructure� 15% 37% 22% 35% 32% 36% 26%28%Would not benefit me� 32% 26% 22% 30% 28% 26% 29%16%Austin should pull back from the “big events” business� 11% 17% 10% 16% 17% 18% 14%14%Too corporate� 15% 13% 11% 18% 12% 16% 11%13%Too political� 15% 13% 8% 25% 9% 9% 17%8%Don’t want Austin to lose its “weird” factor� 12% 6% 10% 4% 8% 11% 5%2%Other� 0% 3% 0% 0% 5% 3% 2%

Q60. How satisfied are you with the following creative offerings in Austin? (Reporting Extremely/Very Satisfied)

67%Festivals (e.g., South by Southwest, ACL Music Festival, Austin Chamber Music Festival, FUN FUN FUN FEST)

77% 61% 75% 70% 61% 69% 64%

63%Free Concerts (e.g., Blues on the Green, Texas Radio Live) 73% 58% 70% 60% 62% 67% 59%60%Museums (e.g., Blanton Museum of Art, Mexic 62% 59% 64% 53% 63% 62% 58%57%Performing Arts (e.g., Ballet Austin, ZACH Theatre) 65% 52% 58% 51% 60% 61% 52%53%Comedy Shows (e.g., Esther’s Follies, Cap City Comedy Club,

Moontower Comedy Festival)62% 48% 58% 53% 51% 52% 54%

50%Art (e.g., The East Austin Handmade Arts Market, Art City Austin, East Austin Studio Tour)

61% 43% 59% 46% 48% 56% 43%

49%Creative camps/classes geared toward children 55% 46% 51% 51% 48% 52% 47%Q61. Which of the following statements best characterizes your feelings about Austin’s creative culture?

41%The creative culture in Austin is what makes this a great city to live in

� 51% 35% 51% 40% 37% 44% 38%

26%The creative culture in Austin has been pushed out by a booming population and changing economy

� 23% 28% 15% 23% 32% 31% 21%

21%The creative culture in Austin has a minimal impact on my life� 13% 26% 19% 26% 20% 17% 26%6%I don’t care about the creative culture in Austin� 5% 7% 7% 5% 7% 3% 9%6%Don’t know� 8% 4% 8% 7% 4% 5% 6%

Q62. How many tattoos do you have?71%0� 63% 74% 67% 71% 72% 69% 72%8%1� 11% 7% 9% 8% 8% 10% 7%7%2� 8% 7% 10% 6% 7% 6% 8%4%3� 7% 3% 5% 3% 4% 5% 3%2%4� 3% 2% 2% 2% 2% 2% 2%7%5 or more� 8% 7% 7% 9% 6% 8% 7%1%Prefer not to answer� 0% 1% 1% 1% 0% 1% 0%

S1. In which language would you prefer to take this survey?99%English/Inglés� 98% 99% 100% 96% 99% 97% 100%1%Spanish/Español� 2% 1% 0% 4% 1% 3% 0%

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S2. In which of the following Texas counties do you live?58%Travis� 66% 54% 59% 55% 60% 100% 19%24%Williamson� 22% 25% 22% 30% 20% 0% 46%11%Hays� 9% 12% 12% 11% 10% 0% 21%5%Bastrop� 3% 6% 3% 1% 8% 0% 9%3%Caldwell� 1% 3% 4% 2% 2% 0% 5%

S3. What is your zip code? (Responses netted)23%Central Austin� 35% 17% 30% 20% 21% 45% 2%77%Not Central Austin� 65% 83% 70% 80% 79% 55% 98%

S4. Do you live in the City of Austin?48%Yes� 60% 42% 52% 46% 49% 100% 0%52%No� 40% 58% 48% 54% 51% 0% 100%

S5. What is your gender?50%Male� 40% 55% 46% 57% 47% 49% 51%50%Female� 60% 45% 54% 43% 53% 51% 49%

S6. What is your age? (Generational netted categories reported.)35%18‐34� 100% 0% 58% 29% 28% 43% 27%20%35‐44� 0% 30% 16% 25% 17% 21% 18%34%45‐64� 0% 52% 22% 34% 40% 29% 39%12%65+ years� 0% 18% 4% 11% 15% 7% 16%

S7. Which of the following income groups includes your estimated total household income last year before taxes?

19%Up to $25,000� 31% 13% 27% 16% 18% 22% 17%24%$25,000 ‐ $49,999� 28% 21% 23% 21% 25% 25% 22%31%$50,000 ‐ $99,999� 24% 34% 30% 29% 32% 30% 31%21%$100,000 ‐ $199,999� 13% 25% 16% 29% 18% 17% 24%6%$200,000 or more� 4% 7% 4% 6% 7% 6% 6%

S8. Are you of Hispanic, Latino or Spanish origin?68%No, not of Hispanic, Latino, or Spanish origin� 57% 74% 72% 69% 66% 66% 70%23%Yes, Mexican, Mexican American, Chicano� 32% 18% 22% 19% 25% 21% 24%2%Yes, Puerto Rican� 2% 2% 1% 4% 1% 3% 1%1%Yes, Cuban� 2% 1% 1% 2% 1% 2% 1%6%Yes, another Hispanic, Latino, or Spanish origin� 9% 5% 4% 7% 7% 9% 4%

S9. What is your race? (Please select all that apply.)79%White� 70% 84% 79% 78% 80% 74% 83%7%Black, African American� 11% 6% 8% 7% 7% 9% 6%1%American Indian or Alaska Native� 1% 2% 2% 1% 2% 1% 2%5%Asian� 9% 3% 9% 6% 3% 6% 4%1%Native Hawaiian/Other Pacific Islander� 1% 1% 0% 2% 1% 2% 0%7%Other� 11% 5% 4% 7% 9% 8% 6%

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S10. Do you have any children under age 18 currently living in your household?

31%Yes� 36% 28% 23% 32% 33% 28% 34%69%No� 64% 72% 77% 68% 67% 72% 66%

S11. How many children under 18 do you have living at home?49%1� 48% 50% 39% 49% 52% 51% 47%32%2� 30% 33% 30% 26% 36% 36% 28%15%3� 19% 12% 24% 18% 10% 10% 18%3%4� 3% 3% 2% 6% 1% 1% 4%2%5 or more� 0% 3% 5% 2% 1% 2% 2%

D1. Were you raised in the Austin area?29%Yes� 38% 24% 0% 0% 59% 32% 25%71%No� 62% 76% 100% 100% 41% 68% 75%

D2. In what year did you move to the Austin area? (Reported as number of years in Austin netted, including the life span of those raised in Austin D1.)

21%0‐5 years� 35% 14% 100% 0% 0% 23% 20%30%6‐20 years� 26% 33% 0% 100% 0% 28% 32%49%21+ years� 39% 54% 0% 0% 100% 49% 48%

D3. What is the last grade of school you completed? (Responses netted)

16%High school grad or less� 18% 15% 6% 16% 20% 11% 21%43%Some college� 47% 41% 52% 31% 47% 41% 45%41%College+� 35% 44% 41% 53% 33% 48% 34%0%Prefer not to answer� 1% 0% 1% 0% 0% 0% 0%

D4. Which of the following best describes your current employment status?

48%Employed full time� 48% 47% 35% 59% 46% 58% 38%10%Employed part time� 16% 8% 15% 10% 9% 11% 10%1%Under‐employed given my skills, but working full time� 1% 1% 2% 0% 1% 1% 1%2%Under‐employed given my skills, working part time� 2% 2% 4% 1% 1% 2% 2%7%Full‐time homemaker� 10% 6% 9% 6% 7% 4% 10%6%Student� 15% 1% 15% 2% 5% 7% 6%16%Retired� 0% 25% 10% 14% 20% 8% 24%7%Unemployed� 8% 7% 8% 5% 9% 8% 7%3%Other� 1% 4% 3% 3% 3% 2% 3%

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D5. In which sector have you primarily worked over the course of your career?

14%Technology� 10% 16% 12% 17% 13% 13% 15%13%Education� 16% 12% 15% 13% 13% 13% 15%11%Service industry (hotels, retail, restaurants, bars)� 23% 4% 18% 10% 10% 12% 10%10%Federal, state or local government� 4% 14% 9% 12% 9% 8% 13%9%Healthcare/Medicine� 9% 10% 14% 7% 9% 12% 5%5%Accounting and Finance� 4% 5% 3% 2% 8% 5% 5%3%Real estate� 5% 2% 3% 2% 3% 3% 3%3%Creative (design, fashion, art, music, writing)� 4% 2% 3% 1% 3% 3% 2%3%Law/Legal Services� 2% 3% 2% 1% 4% 3% 2%2%Transportation� 2% 2% 2% 3% 2% 3% 2%2%Consulting� 0% 3% 2% 2% 1% 2% 1%1%Entrepreneurial/Business Owner� 0% 2% 0% 1% 2% 2% 1%1%Communications� 1% 1% 3% 1% 1% 2% 1%1%Energy or Utilities� 0% 2% 1% 2% 0% 1% 1%1%Entertainment/Festivals� 0% 1% 0% 1% 1% 1% 0%1%Farming or Agriculture� 1% 1% 0% 1% 1% 2% 0%0%Public Relations/Public Affairs� 0% 1% 0% 0% 1% 0% 1%19%None of these� 19% 18% 14% 23% 17% 14% 25%

D6. Have you voted in the last 4 years?73%Yes� 52% 84% 57% 81% 74% 75% 71%27%No� 48% 15% 42% 19% 24% 25% 28%1%Don’t know� 1% 1% 0% 0% 1% 1% 1%

D7. Generally speaking, which of the following best describes your political party affiliation?

45%Democrat� 41% 47% 38% 46% 47% 57% 33%29%Republican� 26% 31% 33% 32% 25% 20% 38%8%Independent� 5% 9% 5% 9% 8% 7% 8%19%Other/Don't know/ Prefer not to answer� 29% 14% 23% 13% 21% 16% 21%

D8. Did you or do you attend any of the following universities or colleges located in Austin? (Select all that apply.)

24%Austin Community College� 25% 23% 8% 14% 36% 29% 19%16%The University of Texas at Austin� 17% 16% 13% 12% 21% 23% 10%3%St. Edwards University� 3% 3% 0% 2% 4% 4% 2%2%Concordia University Texas� 2% 2% 1% 1% 3% 2% 2%1%Acton School of Business (Hardin–Simmons University)� 1% 1% 0% 1% 2% 0% 2%1%Huston–Tillotson University� 0% 1% 0% 0% 1% 1% 1%1%Texas Health and Science University� 0% 1% 0% 0% 1% 0% 1%62%None of the above� 57% 64% 79% 74% 46% 52% 70%

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D9. Which of the following best describes your marital status?48%Married� 25% 61% 41% 54% 48% 36% 60%29%Single, never married� 52% 17% 35% 26% 29% 39% 20%11%Single and living with a partner� 20% 6% 17% 7% 11% 14% 8%7%Divorced� 1% 11% 4% 7% 9% 8% 6%3%Widowed� 0% 4% 1% 5% 3% 1% 5%1%Separated� 1% 1% 1% 1% 0% 1% 0%1%Prefer not to answer� 1% 1% 1% 1% 0% 0% 1%

D10. Do you own or rent your current place of residence?57%Own� 27% 73% 29% 63% 65% 45% 68%41%Rent� 68% 27% 68% 35% 33% 53% 30%1%Don’t know� 3% 0% 1% 1% 2% 0% 2%1%Prefer not to answer� 2% 0% 2% 1% 0% 1% 1%

D11/12. How many languages, besides English or Spanish, are spoken in your home on a daily basis?

72%None, just English/Spanish� 67% 75% 70% 70% 75% 73% 72%20%1� 23% 19% 19% 21% 21% 20% 21%7%2� 9% 5% 10% 8% 4% 6% 7%1%3 or more� 1% 1% 1% 1% 0% 1% 0%

D13. Through which method do you get the majority of your news?

45%Online� 57% 39% 54% 49% 39% 51% 40%40%TV� 29% 46% 29% 35% 48% 33% 47%5%Radio� 7% 4% 8% 5% 4% 6% 4%5%Print� 1% 7% 3% 5% 6% 5% 5%4%I don’t keep up with news� 7% 3% 7% 5% 3% 4% 5%0%Other � 0% 1% 0% 1% 0% 1% 0%

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Research Methodology The Zandan Poll: Voices of Austin Community survey was sponsored and directed by Peter Zandan, Ph.D. Cambia Information Group interviewed 814 Austin-area residents from the entire Austin Metropolitan Statistical Area (MSA). Interviewing was conducted March 16 – 27, 2015, using an online survey. The survey could be taken on a computer or on any mobile device and was offered in both English and Spanish. Cambia used an online sample vendor as the primary sample source. Both Cambia and the sample vendor comply with, or exceed, all applicable industry standards published by ESOMAR, the MRS and CASRO. Respondents were required to be at least 18 years of age to participate. They represented a broad spread across age, income, ethnicity, political interest and area in which they live. Once the data collection was complete, Cambia undertook a careful comparison of all demographics to the 2013 American Community Survey (U.S. Census Bureau) data for the Austin MSA. The Zandan Poll was weighted to Census on the following demographic variables: gender, income, ethnicity, college-educated and children in household. A small number of interviews and questions were removed for concerns regarding reliability. The final results are demographically representative. Data collection successfully came close to the Census results so that the largest weight was 2.65. For example, the un-weighted proportion of males in the study was 44.8%. After weighting the proportion of males was 49.8%, almost exactly the same as the proportion of males in the Austin MSA according to the US Census Bureau (49.7%). After weighting was implemented the largest difference between the relevant demographic groups proportion in the study compared to the US Census is 3.3 percentage points.

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