life-story poll results

8/3/2019 Life-Story Poll Results

1/63

'The troubleBritishwith youngsterschildren areChildren inis that they'rebeginning tothis countryangry, violentbehave likeare becomingand abusive'animalsferal

210221022102Unweighted base

210221022102Weighted base

9971035935Net: Agree47%49%44%

354354300Agree strongly (5)17%17%14%

643680635Tend to agree (4)31%32%30%

486433522Neither agree nor (3)23%21%25%disagree

410409370Tend to disagree (2)20%19%18%

166187185Disagree strongly (1)

8%9%9%

577596554Net: Disagree27%28%26%

423891Don't know2%2%4%

3.303.293.25Mean

1.201.221.18Standard deviation

0.030.030.03Standard error

Page 1

Life Story SurveyONLINE Fieldwork : 19th-20th October 2011

Absolutes/col percents

Table 1

Q.1 Below are a number of comments that have been made about young people in the UK. Could you tell us how much you agree or disagree with each of the statements?

Summary TableBase: All respondents

Prepared on behalf of Barnardos by ICM Research


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RegionSocial ClassAgeGenderWales &North

N.Scot-SouthEng-Mid-SouthIrelandlandWestlandlandsEastDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal

9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

207611623823724822921624924119014215421214394468467935Net: Agree32%43%40%47%44%48%47%49%41%42%43%45%43%53%43%37%44%45%44%

5183470898464966674614648814816138162300Agree strongly (5)7%10%12%14%17%16%13%22%11%13%14%15%13%20%14%6%13%16%14%

165882168147164165120184167129961061319578330305635Tend to agree (4)25%33%28%33%27%32%34%27%30%29%29%30%30%33%28%31%31%30%30%

2150781331351051321161481251028493869462270251522Neither agree nor (3)34%28%27%26%25%20%27%26%24%22%23%27%26%21%28%25%25%24%25%disagree

13314883102936662128114996171555132183187370Tend to disagree (2)20%18%16%16%19%18%14%14%21%20%22%19%20%14%15%13%17%18%18%

616334539473627596331263132293710184185Disagree strongly (1)10%9%11%9%7%9%7%6%10%11%7%8%9%8%9%15%9%8%9%

1947801281401401028818817713087102878069283271554Net: Disagree30%27%27%25%26%27%21%20%31%31%29%27%29%22%24%27%26%26%26%

2519132626202124251929151927504191Don't know4%3%7%3%5%5%4%5%4%4%4%1%2%4%6%11%5%4%4%

3.003.183.143.273.293.303.343.473.123.143.223.243.203.453.263.023.223.283.25Mean

1.091.131.201.161.191.221.121.181.171.231.171.171.171.211.171.201.181.191.18Standard deviation

0.120.090.080.050.050.060.050.070.050.050.060.060.060.060.060.090.040.040.03Standard error

Page 2



Table 2


Children in this country are becoming feralBase: All respondents



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RegionLondon/

SouthSouthEast-Mid-Yorks &NorthNorthScot-N.WestWalesEasternlandsHumberWestEastlandIrelandTotal

16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

75412488215494105397620935Net: Agree40%38%48%43%44%52%44%42%43%32%44%

1717843455272915185300Agree strongly (5)9%16%16%18%16%15%12%16%10%7%14%

582416448996876245816635Tend to agree (4)31%22%32%25%29%38%32%26%33%25%30%

493010553824065285021522Neither agree nor (3)26%28%20%28%24%22%27%31%28%34%25%disagree

36129334682841143113370Tend to disagree (2)19%11%18%18%20%15%17%15%18%20%18%

161747112814229166185Disagree strongly (1)9%15%9%6%8%8%9%10%9%10%9%

522814044964263234719554Net: Disagree28%26%27%23%28%23%26%25%27%30%26%

1192612144725291Don't know6%8%5%6%4%2%3%2%3%4%4%

3.143.143.303.343.263.373.213.233.183.003.25Mean

1.131.311.221.161.201.161.151.201.131.091.18Standard deviation

0.090.140.060.090.060.080.070.120.090.120.03Standard error

Page 3



Table 2


Children in this country are becoming feralBase: All respondents



4/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

25791272622802632702392792471971501722361661135295061035Net: Agree39%44%43%51%52%51%56%54%46%44%45%47%48%59%49%45%49%49%49%

625448397100841058184635052937225160195354Agree strongly (5)9%14%15%16%18%19%17%24%13%15%14%16%14%23%21%10%15%19%17%

195483179183163186134198163134991201449489369311680Tend to agree (4)30%30%28%35%34%31%38%30%33%29%30%32%34%36%28%35%34%30%32%


1331648610411086731271241086075635747208202409Tend to disagree (2)21%18%22%17%19%21%18%16%21%22%24%19%21%16%17%19%19%20%19%


21479813713915411910618618513792106948977314282596Net: Disagree33%27%33%27%26%30%25%24%31%33%31%29%30%24%27%30%29%27%28%

-11439115910154217915182038Don't know-1%5%1%2%2%1%2%2%3%1%1%*2%3%6%2%2%2%

3.043.233.143.313.383.323.423.473.193.163.213.243.243.523.363.143.253.333.29Mean


0.120.090.080.050.050.060.050.070.050.050.060.070.060.060.070.090.040.040.03Standard error

Page 4



Table 3


British children are beginning to behave like animalsBase: All respondents



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RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

8443263105175901294379251035Net: Agree45%40%51%55%50%50%54%47%44%39%49%

23211003265333615256354Agree strongly (5)12%19%19%17%19%18%15%16%14%9%17%

6122163731105793295419680Tend to agree (4)33%20%31%38%32%32%39%31%30%30%32%


451911034712943143113409Tend to disagree (2)24%18%21%18%20%16%18%15%18%21%19%


603815443964867214721596Net: Disagree32%35%30%23%28%27%28%23%27%33%28%

94113712-1-38Don't know5%4%2%1%2%*1%-1%-2%

3.193.063.323.443.353.313.313.323.233.043.29Mean


0.100.140.060.080.060.090.080.120.090.120.03Standard error

Page 5



Table 3


British children are beginning to behave like animalsBase: All respondents



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9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

2681121250272247263230251253198142160225163110513484997Net: Agree41%46%41%49%50%48%54%52%41%45%45%45%45%56%48%44%48%47%47%

51637871061031011037081664656886731159195354Agree strongly (5)8%9%12%17%20%20%21%23%11%14%15%15%16%22%20%12%15%19%17%

216485163166144162127181173132961041379678354289643Tend to agree (4)33%36%29%32%31%28%34%29%30%30%30%30%29%34%28%31%33%28%31%


184158841091007181136123966977715344207203410Tend to disagree (2)29%23%20%16%20%19%15%18%22%22%22%22%22%18%16%17%19%20%20%


26588512114414210510219717312592103947885301276577Net: Disagree42%33%29%24%27%27%22%23%32%31%28%29%29%23%23%34%28%27%27%

-21151113961315512121013192342Don't know-1%4%1%2%3%2%1%2%3%1%**3%3%5%2%2%2%

2.933.133.163.363.383.333.473.483.113.203.253.233.243.513.393.063.263.333.30Mean


0.120.090.070.050.050.060.050.070.050.040.060.060.060.060.060.100.040.040.03Standard error

Page 6



Table 4


The trouble with youngsters is that they're angry, violent and abusiveBase: All respondents



7/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

843724710316994113448126997Net: Agree45%34%48%54%49%52%47%48%46%41%47%

18191034363333421165354Agree strongly (5)10%17%20%22%18%18%14%22%9%8%17%

6619144601056179236421643Tend to agree (4)36%17%28%32%30%34%33%25%36%33%31%


372110030793040144118410Tend to disagree (2)20%19%19%16%23%17%17%15%23%29%20%


503514246974359195826577Net: Disagree27%33%27%24%28%24%25%21%33%42%27%

74133923-2-42Don't know4%4%3%1%2%1%1%-1%-2%

3.223.063.333.443.343.403.293.433.132.933.30Mean


0.090.130.060.090.060.090.070.120.090.120.03Standard error

Page 7



Table 4


The trouble with youngsters is that they're angry, violent and abusiveBase: All respondents



8/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

3114101812101715151613913612434570 - 4 (2)4%1%5%2%3%2%2%4%3%3%4%4%2%3%2%*2%3%3%

216193948403535425052232628201375871635 - 7 (6)3%9%6%8%9%8%7%8%7%9%12%7%7%7%6%5%7%8%8%

43627817859704483876662445046171081762858 - 10 (9)6%20%9%16%14%11%15%10%14%15%15%20%12%12%14%7%10%17%14%

1116324089664660836459364652421812013325311 - 12 (11.5)17%9%11%8%17%13%10%14%14%11%13%11%13%13%13%7%11%13%12%

21526624154455249543416464733258911220013 - 14 (13.5)4%9%9%12%8%10%9%12%8%9%8%5%13%12%10%10%8%11%10%

35144129402225473982020293124656713215 - 16 (15.5)4%3%5%8%5%8%5%6%8%7%2%6%5%7%9%10%6%7%6%

3884147229212224246182265241195135156165143140556379935Never too late

60%47%50%45%39%43%51%41%43%42%44%43%44%41%42%55%52%37%44%

14161023238252519101110171414354277Don't know2%2%5%2%4%4%2%6%4%3%2%4%3%4%4%6%3%4%4%

10.319.989.9910.6810.1010.7110.2410.3710.5710.299.359.7710.6210.6410.9711.7710.5110.2710.38Mean


0.630.320.360.200.200.220.220.290.210.180.250.260.240.230.250.380.160.140.11Standard error

Page 8



Table 5

Q.2 When you think about children who behave in an inappropriate/disruptive/badly or anti-social way, at what age do you think it is too late to help change them for the better?

Base: All respondents



9/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

14-1251381213570 - 4 (2)8%-2%3%4%4%*2%1%4%3%

145402424181281621635 - 7 (6)8%4%8%12%7%10%5%9%9%3%8%

16115927512737173642858 - 10 (9)9%10%11%14%15%15%15%19%20%6%14%

151766325811227161125311 - 12 (11.5)8%16%13%17%17%6%9%7%9%17%12%

1795414272726815220013 - 14 (13.5)9%8%10%7%8%15%11%9%9%4%10%

9540722161695313215 - 16 (15.5)5%4%8%4%6%9%7%10%3%4%6%

91562246914369120408438935Never too late

49%52%43%36%41%38%50%44%47%60%44%

106231393614177Don't know5%6%4%7%3%2%3%1%2%2%4%

9.3711.1510.719.7610.2910.3611.0910.419.9810.3110.38Mean


0.510.400.220.330.250.370.270.490.320.630.11Standard error

Page 9



Table 5

Q.2 When you think about children who behave in an inappropriate/disruptive/badly or anti-social way, at what age do you think it is too late to help change them for the better?




10/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

26711201591622091721411952381628495144143119413335747Net: Agree42%40%41%31%30%40%36%32%32%42%37%27%27%36%42%47%38%32%36%

2918304243313130522416203327247569144Agree strongly (5)3%5%6%6%8%8%6%7%5%9%5%5%6%8%8%10%7%7%7%

2562102129121166142110165186138687611111695338266603Tend to agree (4)39%35%35%25%22%32%29%25%27%33%31%21%21%28%34%38%32%26%29%


155676137126126124117169126115105114887142251285536Tend to disagree (2)24%31%26%27%23%24%26%27%28%22%26%33%32%22%21%17%23%28%25%


207111120121517818718723818417814915614810264362435797Net: Disagree32%40%38%39%40%34%39%42%39%32%40%47%44%37%30%25%34%42%38%

3.052.962.972.852.823.042.902.812.873.082.882.702.772.923.113.233.012.822.92Mean


0.110.090.070.050.050.050.050.070.050.040.060.060.050.060.060.080.030.040.02Standard error

Page 10



Table 6

Q.4 How much to you agree or disagree with the following statement?

Children who get into trouble are often misunderstood and in need of professional helpBase: All respondents



11/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

7842209531105577277126747Net: Agree42%39%40%28%32%31%32%29%40%42%36%

1264316261610592144Agree strongly (5)6%6%8%8%7%9%4%5%5%3%7%

663516637843967226225603Tend to agree (4)36%33%32%19%24%22%28%24%35%39%29%


522412647795164235615536Tend to disagree (2)28%22%24%25%23%28%27%25%31%24%25%


7437178751397590377120797Net: Disagree40%34%34%39%40%42%37%40%40%32%38%

2.972.983.042.822.812.842.882.792.963.052.92Mean


0.090.110.050.080.060.080.070.110.090.110.02Standard error

Page 11



Table 6

Q.4 How much to you agree or disagree with the following statement?

Children who get into trouble are often misunderstood and in need of professional helpBase: All respondents



12/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

411031603263303422002674034322801872182292291606526511303Yes66%58%55%64%61%66%41%61%66%76%63%59%61%57%68%64%61%63%62%

227413418520817628317420613516212813917010892420379799No34%42%45%36%39%34%59%39%34%24%37%41%39%43%32%36%39%37%38%

Page 12



Table 7

Have you taken a foreign holiday in the last 3 years?




13/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

926834210522511515557103411303Yes50%63%66%55%65%64%65%61%58%66%62%

9440176861226585367422799No

50%37%34%45%35%36%35%39%42%34%38%

Page 13



Table 7

Have you taken a foreign holiday in the last 3 years?




14/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

19506912010114312285178116102656113122174264237501Single29%28%23%23%19%28%25%19%29%20%2%8%16%28%36%69%25%23%24%

38104190337366318274317361401340236241259201766556981353Married or co-habiting

60%59%65%66%68%61%57%72%59%71%77%75%68%65%60%30%61%68%64%(including civilpartnership)

7223254655083387139865360265-14289231Widowed, separated or11%12%11%11%12%10%17%9%12%7%20%17%17%6%1%-13%9%11%divorced

-1315742-114--28311617Refused-*1%*1%1%1%*-2%1%--*2%1%1%1%1%

Page 14



Table 8

Marital Status




15/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

432614337644157215019501Single23%24%28%19%19%23%24%23%28%29%24%

1236731812324312015562104381353Married or co-habiting

66%62%61%64%70%67%65%67%59%60%64%(including civilpartnership)

181450293619279227231Widowed, separated or10%13%10%15%10%10%11%10%12%11%11%divorced

21724-1-1-17Refused1%1%1%1%1%-*-*-1%

Page 15



Table 8

Marital Status




16/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

156211114518717513115317623433415879522644325368694Owned outright -23%35%38%28%35%34%27%35%29%41%76%50%22%13%8%17%30%36%33%without mortgage

346595195199147109140248239468818020314178357379736Owned with a mortgage

54%37%32%38%37%28%23%32%41%42%11%28%50%51%42%31%33%37%35%or loan

62325785884128774721224141705841148126273Rented from the council9%13%8%15%11%16%26%18%8%4%5%13%12%18%17%16%14%12%13%

11314293635592234132019252624148148129Rented from a housing2%7%5%6%7%7%12%5%6%2%4%6%7%7%7%6%8%5%6%association

61144615473534310054191028468167149101250Rented from someone10%6%15%12%10%14%11%10%16%10%4%3%8%11%24%27%14%10%12%else

1343543747*-426812820Rent free2%1%1%1%1%1%1%2%1%1%*-1%1%2%3%1%1%1%

Page 16



Table 9

Tenure




17/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

6843175691186068176215694Owned outright -37%40%34%36%34%33%28%18%35%23%33%without mortgage

6035147701296196386534736Owned with a mortgage

32%33%28%37%37%34%40%41%37%54%35%or loan

159841741322522236273Rented from the council8%9%16%9%12%18%10%23%13%9%13%

953515212207131129Rented from a housing5%5%7%8%6%1%8%8%7%2%6%association

311473193525289116250Rented from someone17%13%14%10%10%14%12%10%6%10%12%else

3242313-3120Rent free2%1%1%1%1%*1%-1%2%1%

Page 17



Table 9

Tenure




18/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

1972902252321462742201821072481551631375524398385783Under 1630%41%30%44%43%28%57%50%30%19%56%49%46%34%16%10%37%37%37%

11339198118109959814612390787189637026419646117-18

18%19%31%19%22%21%20%22%24%22%20%25%20%22%19%28%25%19%22%

21518111712317261871752436564941241497025930756519-2434%29%27%23%23%33%13%20%29%43%15%20%26%31%44%28%24%30%27%

28112318418113055176133434-406410425-344%5%4%4%3%8%2%2%5%10%4%2%4%8%10%-4%6%5%

1--3321123-332--53835-441%--*1%****1%-1%1%*--***

1-12*--22*211---*4445-541%-***--******---***

-2-----2---2-----2255-64

-1%-----*---*-----**

-------------------65+-------------------

79723232211954182-13978642892Still in full time12%5%2%5%4%4%2%2%9%3%*-*1%3%31%6%3%4%education

--2124324*2--322279Never had any full time--1%**1%1%*1%**--1%1%1%*1%*education

1139278266224382111022Don't know1%*1%2%*1%2%*1%1%1%1%1%1%3%1%1%1%1%

-1811171522891313565176272552Refused-*3%2%3%3%5%2%1%2%3%2%2%1%5%2%3%2%2%

19.3718.7918.7118.3418.1319.2317.1117.9918.8720.1417.3718.0518.3919.1820.4118.8318.3418.9118.62Mean


0.510.400.240.180.160.180.130.250.180.140.200.260.190.190.190.210.110.140.09Standard error

Page 18



Table 10

At what age did you finish your full time education?




19/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

60301468215079108387219783Under 1632%28%28%43%43%44%45%42%41%30%37%

65261094573344519331146117-18

35%24%21%24%21%19%19%20%19%18%22%

43371723984494722512156519-2423%34%33%21%24%27%20%24%29%34%27%

744161271248210425-344%4%8%3%3%4%5%4%5%4%5%

--211-2*-1835-44--*1%*-1%*-1%*

-1-*-2---1445-54-1%-*-1%---1%*

--------2-255-64

--------1%-*

-----------65+-----------

342281571259792Still in full time2%4%4%4%4%4%5%5%5%12%4%education

-24*2--1--9Never had any full time-2%1%*1%--1%--*education

127112421122Don't know1%2%1%1%*1%2%3%*1%1%

71158101911-52Refused4%1%3%4%3%1%4%1%*-2%

18.4019.2719.2318.1318.1318.5918.2418.0918.7919.3718.62Mean


0.250.470.180.300.180.350.250.340.400.510.09Standard error

Page 19



Table 10

At what age did you finish your full time education?




20/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

30931612953222403523083041782731942102061401176425001142Secondary school, high48%53%55%58%60%46%73%70%50%31%62%62%59%52%42%46%60%49%54%school, NVQ levels 1 to

3, etc.

17679414815418373962332611249210914512866292371663University degree or27%38%32%29%29%35%15%22%38%46%28%29%31%36%38%26%27%36%32%equivalent professional

qualification, NVQlevel 4, etc.

9152442385515244010531183338481679104183Higher university14%8%8%8%7%11%3%5%7%19%7%6%9%10%14%6%7%10%9%degree, doctorate, MBA,

NVQ level 5, etc.

524161113942512---2246321950Still in full time8%1%1%3%2%2%2%1%4%2%---1%1%18%3%2%2%education

-15531215253751571121325No formal education-*2%1%1%2%3%1%1%1%2%1%*1%2%*1%1%1%

3-66915207387653117152339Refused4%-2%1%2%3%4%2%1%1%2%2%1%1%3%3%1%2%2%

Page 20



Table 11

What is the highest educational level that you have achieved to date?




21/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

111502401202021051395193301142Secondary school, high60%46%46%63%58%58%58%56%53%48%54%school, NVQ levels 1 to

3, etc.

5241183461085669246717663University degree or28%38%35%24%31%31%29%26%38%27%32%equivalent professional

qualification, NVQlevel 4, etc.

18755182114208159183Higher university10%6%11%9%6%8%8%9%8%14%9%degree, doctorate, MBA,

NVQ level 5, etc.

-4133831032550Still in full time-4%2%2%2%1%4%4%1%8%2%education

1412311-41-25No formal education*3%2%1%*1%-4%*-1%

421518122-339Refused2%2%3%1%2%1%1%2%-4%2%

Page 21



Table 11

What is the highest educational level that you have achieved to date?Base: All respondents



22/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

5616627048149146445641254651339529433838131620210318961927NET: Yes half or more89%94%92%94%91%90%94%93%90%90%90%93%95%95%94%80%96%87%92%

3077140263269266275222309241198159218218164896723741046Yes, solely47%44%48%51%50%51%57%50%51%42%45%50%61%55%49%35%63%36%50%responsible

1238761221281221101191171521147577978848246253499Responsible for more19%22%26%24%24%24%23%27%19%27%26%24%22%24%26%19%23%25%24%than half (but not

all)

1450549593757172119120836043666565113270382About half23%28%18%19%17%15%15%16%20%21%19%19%12%17%19%26%10%26%18%

711243147542829645446211918205041134175NET: Less than half11%6%8%6%9%10%6%7%10%10%10%7%5%5%6%20%4%13%8%

7915292637182343402818121414382994123Less than half11%5%5%6%5%7%4%5%7%7%6%6%3%3%4%15%3%9%6%

-21022117106211418474613124052None - someone else-1%3%*4%3%2%1%3%3%4%1%2%1%2%5%1%4%2%does it

Page 22



Table 12

Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of theitems to be bought from supermarkets and food shops?Base: All respondents



23/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

1729746417431717022585166561927NET: Yes half or more93%90%90%91%91%95%94%93%94%89%92%

835726698171931333877301046Yes, solely45%53%51%51%49%52%56%41%44%47%50%responsible

512512246834851233812499Responsible for more27%23%24%24%24%27%21%25%22%19%24%than half (but not

all)

38167531632941255014382About half21%14%15%16%18%16%17%27%28%23%18%

141154173010147117175NET: Less than half7%10%10%9%9%5%6%7%6%11%8%

69377191013697123Less than half3%8%7%4%5%5%5%6%5%11%6%

8217911-112-52None - someone else4%2%3%5%3%-1%1%1%-2%does it

Page 23



Table 12

Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of theitems to be bought from supermarkets and food shops?Base: All respondents



24/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

736361071011361866512054606667848267249175425None12%21%12%21%19%26%38%15%20%9%13%21%19%21%24%26%23%17%20%

2487121219219201207211249204238124140179125644254468711

38%49%41%43%41%39%43%48%41%36%54%39%39%45%37%25%40%43%41%

264199159163128731161892381189911212110561287329616241%23%34%31%30%25%15%26%31%42%27%31%31%30%31%24%27%32%29%

6133826555318495272252639162560111801913+10%7%13%5%10%10%4%11%9%13%6%8%11%4%7%24%10%8%9%

Page 24



Table 13

How many cars are there in your household?Base: All respondents



25/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

17191363467415115367425None9%17%26%18%19%23%21%17%21%12%20%

744620186133681074487248711

40%43%39%45%38%38%45%48%49%38%41%

7030128511126665294126616238%27%25%26%32%37%27%31%23%41%29%

251353203451741361913+13%12%10%11%10%3%7%5%7%10%9%

Page 25



Table 13

How many cars are there in your household?Base: All respondents



26/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

621732844835034234484085575164273123323672792129819481929White99%98%97%94%94%82%93%92%91%91%97%99%93%92%83%84%92%92%92%

1372625842929424691202652378363146NET: Non-white

1%1%2%5%5%16%6%6%7%8%2%*6%7%15%15%8%6%7%

1-2367537311264413517Mixed1%-1%1%1%1%1%1%1%1%**1%1%1%1%1%*1%

*1216154610221631418113224443580Asian or Asian British**1%3%3%9%2%5%3%5%1%*2%3%10%10%4%3%4%

-1162221311354-8199181433Black or Black British-1%*1%*4%3%*2%1%1%-2%*3%4%2%1%2%

--22251333--154-4610Chinese--1%**1%*1%1%*--*1%1%-*1%*

-1--14--24---42-426Other ethnic group-*--*1%--*1%---1%1%-***

-13310116510662565381928Prefer not to say-1%1%1%2%2%1%1%2%1%1%1%2%2%2%1%1%2%1%

Page 26



Table 14

To which of the following ethnic groups do you consider you belong?Base: All respondents



27/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

18110342318531917422287173621929White97%95%82%97%92%96%93%94%98%99%92%

3484520617331146NET: Non-white

2%4%16%3%6%3%7%4%1%1%7%

*1724-3--117Mixed*1%1%1%1%-1%--1%1%

2-464114931*80Asian or Asian British1%-9%2%3%2%4%4%**4%

-122-215-1-33Black or Black British-1%4%-1%1%2%-1%-2%

115-211---10Chinese*1%1%-1%**---*

--4-1---1-6Other ethnic group--1%-*---*-*

2111191121-28Prefer not to say1%1%2%*3%**2%1%-1%

Page 27



Table 14

To which of the following ethnic groups do you consider you belong?Base: All respondents


P 28


28/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

31721352262162459620031831132113200258215108349576925Working full time (30+49%40%46%44%40%47%20%45%52%55%7%36%56%65%64%43%33%56%44%hrs a week)

4183952657344551005332394956463018765252Working part time (8-29

7%10%13%10%12%14%9%12%16%9%7%13%14%14%14%12%17%6%12%hrs a week)

3151333302574161712-21312221246256119Not working but seeking5%8%4%6%6%5%15%4%3%2%-7%9%5%6%9%6%5%6%work or temporarily

unemployed/sick

2316152014515781201917112383270Not working/Not seeking3%1%5%3%4%3%10%1%1%1%*6%5%4%3%1%4%3%3%work

171736323098127510517----8835122Retired on state2%4%6%7%6%6%20%3%1%1%24%5%----8%3%6%pension ONLY

8424283107723095901392697510---121233354Retired with a private13%24%14%16%20%14%6%22%15%25%61%24%3%---11%23%17%pension

68620232215549162--2873622385Student9%5%2%4%4%4%3%1%8%3%*--1%2%29%6%2%4%

8122647453676532224-304845361616510175House person/Housewife/13%7%9%9%8%7%16%12%4%4%-10%13%11%11%6%15%1%8%Househusband

Page 28



Table 15

Which of the following best describes your current working status?Base: All respondents


Page 29


29/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

9343245751418996427231925Working full time (30+50%40%47%39%41%49%40%45%40%49%44%hrs a week)

241673224415326184252Working part time (8-29

13%14%14%11%13%8%13%6%10%7%12%hrs a week)

66258214209153119Not working but seeking3%6%5%4%6%2%8%10%8%5%6%work or temporarily

unemployed/sick

79141297633270Not working/Not seeking4%8%3%6%2%4%2%3%1%3%3%work

1153012201219571122Retired on state6%5%6%6%6%6%8%5%4%2%6%pension ONLY

2418723869343812428354Retired with a private13%17%14%20%20%19%16%13%24%13%17%pension

24228157948685Student1%4%4%4%4%4%4%5%5%9%4%

207361728142012128175House person/Housewife/11%6%7%9%8%8%8%14%7%13%8%Househusband

Page 29



Table 15

Which of the following best describes your current working status?Base: All respondents


Page 30


30/63



508615628929531414118337649044155263353281945826081190Unweighted base

3590175278281318140255418364641522493142601385366411177Weighted base

342026433312254646242529261774782129Owner manager or9%5%12%9%15%10%8%10%11%13%38%16%12%8%7%5%9%13%11%proprietor

*1-411-125-1132-167Managing director or

1%1%-1%**-**1%-1%*1%1%-*1%1%managing partner

1-1-32--43--241-246Board level director or2%-1%-1%1%--1%1%--1%1%*-*1%1%partner

--2132-2-6-122-2268Director - not board--1%*1%1%-1%-2%-*1%1%-2%*1%1%level

2166710--1022221199-82432Senior management7%1%4%2%2%3%--2%6%3%1%4%3%3%-1%4%3%

512925223337286861022353113571106Middle management15%14%5%9%8%10%2%3%7%19%9%7%9%11%12%1%7%11%9%

4514211822363244-72227227404484Management12%5%8%8%6%7%2%2%8%12%-4%9%9%8%5%8%7%7%

41451214-572943413134182241Executive13%2%2%2%4%4%-2%2%8%6%2%1%4%5%3%3%3%3%

72959896893183720287104370928545195150345Office worker, clerical19%32%34%32%24%29%13%15%48%24%16%28%28%29%33%32%36%23%29%or office junior

36112728284729189315202717215845104Unskilled manual worker8%7%6%10%10%9%34%11%4%2%5%10%8%9%7%16%11%7%9%

3162449404035101201612263243302945127172Skilled manual worker8%18%14%18%14%13%25%40%5%4%18%17%13%14%12%21%8%20%15%

11166321421-5363121619Craftsman, tradesman,2%2%1%2%2%1%1%5%1%*-3%1%2%1%1%*3%2%etc.

-31381591173*7655723731Support functions --4%1%1%3%5%7%4%2%1%1%4%2%2%2%5%4%1%3%e.g. cleaner, security

guard, etc.

2921162422111838273725222513593695Other6%10%12%6%9%7%8%7%9%8%5%5%10%7%10%9%11%6%8%

Page 30



Table 16

What level of seniority are you within the organisation you work for?Base: All respondents who work full/ part time


Page 31


31/63

RegionLondon/


10056314961991071354786501190Unweighted base

11658318971851031284790351177Weighted base

155332122814443129Owner manager or13%8%10%22%12%8%11%8%5%9%11%proprietor

--1-121*1*7Managing director or

--*-*2%1%1%1%1%1%managing partner1-23-----16Board level director or1%-1%3%-----2%1%partner

2-2-31----8Director - not board2%-1%-1%1%----1%level

6-10253211232Senior management6%-3%2%3%3%2%2%1%7%3%

72335168115125106Middle management6%3%10%5%9%8%9%12%14%15%9%

952251351235484Management8%9%7%5%7%5%9%7%5%12%7%

23144814-1441Executive1%5%4%4%4%1%3%-2%13%3%

3326931850304613297345Office worker, clerical29%45%29%18%27%29%36%27%32%19%29%or office junior

1012812161311363104Unskilled manual worker8%1%9%12%9%13%8%7%7%8%9%

167401426221810163172Skilled manual worker14%13%13%14%14%21%14%22%18%8%15%

1-3512221119Craftsman, tradesman,1%-1%5%1%2%2%4%2%2%2%etc.

-115261-23-31Support functions --2%5%2%3%1%-5%4%-3%e.g. cleaner, security

guard, etc.

128227187739295Other11%15%7%7%10%6%5%6%10%6%8%

g



Table 16

What level of seniority are you within the organisation you work for?Base: All respondents who work full/ part time


Page 32


32/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

461262113623883713633044364014252902111692032067477571504No73%71%72%71%72%72%75%69%72%71%96%92%59%42%60%82%70%74%72%

174881147143141117133170155102614622912244318258576NET: Yes

27%27%27%29%27%27%24%30%28%27%2%8%41%57%36%17%30%25%27%11122551656742656163421179953914190230Yes: Aged under 517%7%8%10%12%13%9%15%10%11%1%1%3%20%28%15%13%9%11%

6203562544346516261-7331205010110109219Yes: Aged 5-109%12%12%12%10%8%9%12%10%11%-2%9%30%15%4%10%11%10%

5232962454451445361311769619311197208Yes: Aged 11-159%13%10%12%8%9%10%10%9%11%1%3%21%24%6%1%10%9%10%

3921303136321849325156044346763130Yes: Aged 16-185%5%7%6%6%7%7%4%8%6%1%5%17%11%1%2%6%6%6%

-42376443116-1211271522Refused-2%1%1%1%1%1%1%1%2%1%-**3%1%1%1%1%



Table 17

Do you have any children aged 18 or under?Base: All respondents


Page 33


33/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

1347837114624213217258126461504No72%72%72%77%70%74%72%63%71%73%72%

5030141421014866334817576NET: Yes

27%28%27%22%29%26%28%36%27%27%27%1776718471423151211230Yes: Aged under 59%7%13%10%14%8%9%16%7%17%11%

2213432133133316206219Yes: Aged 5-1012%12%8%11%9%7%14%17%12%9%10%

1810441332203011235208Yes: Aged 11-1510%10%9%7%9%11%13%12%13%9%10%

138366251213593130Yes: Aged 16-187%7%7%3%7%7%5%5%5%5%6%

2-635-214-22Refused1%-1%1%1%-1%1%2%-1%



Table 17

Do you have any children aged 18 or under?Base: All respondents


Page 34

Lif St S


34/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

31516293315749242517221911347138109Up to 7000 (3.5)4%8%5%6%6%3%15%2%4%*1%5%6%5%3%14%7%4%5%

421369569601435077158140443741421701152857001-14000 (10.5)

6%12%12%19%13%12%30%11%13%3%18%13%12%9%12%17%16%11%14%1427479694861209710344104595566453620915636514001-21000 (17.5)22%15%16%19%18%17%25%22%17%8%24%19%15%17%13%14%19%15%17%

1226366075583092826564424751392313013826821001-28000 (24.5)19%15%12%12%14%11%6%21%13%11%15%13%13%13%12%9%12%13%13%

71733525152284471695234433534149012221228001-34000 (31)11%10%11%10%9%10%6%10%12%12%12%11%12%9%10%6%8%12%10%

5194142514913427776403732494469311520834001-41000 (37.5)8%11%14%8%9%10%3%9%13%13%9%12%9%12%13%2%9%11%10%

31516282026619394713131636257407011041001-48000 (44.5)5%8%6%6%4%5%1%4%6%8%3%4%4%9%7%3%4%7%5%

25916323313112350691522252050469748001-55000 (51.5)3%3%3%3%6%6%3%3%4%9%1%3%4%5%7%8%5%4%5%

16121819203517511172214101026507655001-62000 (58.5)1%3%4%4%4%4%1%1%3%9%3%2%6%4%3%4%2%5%4%

211181015*78314510861422254762001-69000 (65.5)3%1%4%2%2%3%*2%1%6%1%2%3%2%2%5%2%2%2%

2345415-482143661047253369001-76000 (72.5)3%2%2%1%1%3%-1%1%4%1%1%2%1%3%2%1%2%2%

123227-221315623-891776001-83000 (79.5)2%1%1%**1%-**2%*1%2%1%1%-1%1%1%

242210173-141955610825313783001 or more (86)4%2%1%*2%3%1%-2%3%1%2%2%2%2%1%1%3%2%

617285967645161656449403445343815090240Refused9%9%9%12%12%12%11%14%11%11%11%13%10%11%10%15%14%9%11%

32.0728.7430.0726.0028.6533.4516.8526.3229.7142.5125.6328.2630.9231.7533.1827.0226.1732.7529.49Mean ('000s)



Table 18

What is the combined annual income of your household, prior to tax being deducted?Base: All respondents


Page 35

Lif St S


35/63



63177294512538518483441610568441315357399336252107210302102Weighted base


2.231.571.180.770.851.000.610.850.810.750.891.041.060.941.061.740.550.670.44Standard error



Table 18



Page 36

Life Story Survey


36/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

881517169119153109Up to 7000 (3.5)4%7%3%9%4%5%5%10%8%4%5%

22146025442458122142857001-14000 (10.5)12%13%12%13%13%14%24%13%12%6%14%

3116863164414114271436514001-21000 (17.5)16%15%17%16%18%23%17%15%15%22%17%

2313583045192713261226821001-28000 (24.5)12%12%11%16%13%11%11%14%15%19%13%

211252133823191017721228001-34000 (31)12%11%10%7%11%13%8%11%10%11%10%

202149153515161119520834001-41000 (37.5)11%20%10%8%10%9%6%12%11%8%10%

97265151310615311041001-48000 (44.5)5%6%5%3%4%7%4%6%8%5%5%

81338243103529748001-55000 (51.5)4%1%6%4%7%2%4%3%3%3%5%

75207123114617655001-62000 (58.5)4%5%4%3%4%2%5%4%3%1%4%

1011574324124762001-69000 (65.5)5%1%3%3%1%1%1%4%1%3%2%

4-152232-323369001-76000 (72.5)2%-3%1%1%2%1%-2%3%2%

127-211-211776001-83000 (79.5)1%2%1%-1%**-1%2%1%

2-177311-423783001 or more (86)1%-3%4%1%1%*-2%4%2%

20864244321326176240Refused11%8%12%13%12%12%13%6%9%9%11%

31.3327.9733.4528.9428.4926.8224.8827.2028.7432.0729.49Mean ('000s)



Table 18



Page 37

Life Story Survey


37/63

RegionLondon/


18610851819134718024092177632102Weighted base


1.601.681.001.670.951.291.131.771.572.230.44Standard error



Table 18



Page 38

Life Story Survey


38/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

10164158567253568261-----2521777525218-2416%9%14%11%10%14%11%13%13%11%-----100%17%7%12%

182346817396616911097----336-19414333625-3428%13%16%16%14%18%13%16%18%17%----100%-18%14%16%

93343101116968472133110---399--17422639935-4415%19%15%20%22%19%17%16%22%19%---100%--16%22%19%

103355998279927510289--357---18717035745-5416%19%19%19%15%15%19%17%17%16%--100%---17%17%17%

10294588727184708874-315----16415131555-6416%16%15%17%13%14%17%16%14%13%-100%----15%15%15%

644638413910510910095137441-----17626544165+10%25%22%16%26%20%23%23%16%24%100%-----16%26%21%



Table 19

What was your age on your last birthday?Base: All respondents


Page 39

Life Story Survey


39/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

2912721838162913161025218-2416%11%14%9%11%9%12%14%9%16%12%

2719962449263619231833625-3415%17%18%13%14%14%15%20%13%28%16%

232096417644401733939935-4413%18%19%21%22%25%17%18%19%15%19%

3817792853334619331035745-5421%16%15%15%15%18%19%21%19%16%17%

2223712448274713291031555-6412%21%14%12%14%15%20%14%16%16%15%

4518105578233401144644165+24%17%20%30%24%18%17%12%25%10%21%



Table 19

What was your age on your last birthday?Base: All respondents


Page 40

Life Story Survey


40/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

259813825527024519821728633026515117022614375-10301030Male39%55%47%50%50%47%41%49%47%58%60%48%48%57%42%30%-100%49%

38791562572692732852253242381761641871741941771072-1072Female61%45%53%50%50%53%59%51%53%42%40%52%52%43%58%70%100%-51%



Table 20

GenderBase: All respondents


Page 41

Life Story Survey


41/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

8950245102167981084998251030Male48%46%47%53%48%54%45%54%55%39%49%

975827389180821324379381072Female52%54%53%47%52%46%55%46%45%61%51%

y yONLINE Fieldwork : 19th-20th October 2011


Table 20

GenderBase: All respondents


Page 42

Life Story Survey


42/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

---3185185049614561222747262298108206ITV1 Anglia---1%34%3%10%11%10%8%14%7%8%12%8%9%9%10%10%

-16-8--23711654253121124ITV1 Border-9%-1%--*1%1%2%1%2%1%*1%1%1%1%1%

12106288972818676664555705128160155315ITV1 Central1%1%4%1%53%2%15%18%14%13%15%14%16%17%15%11%15%15%15%

-182192167426855404745422829128104232ITV1 Granada-1%3%43%**14%10%11%10%9%15%13%11%8%12%12%10%11%

-1-1293116955101117693951636852180162342ITV1 London-*-*5%60%14%12%17%21%16%12%14%16%20%21%17%16%16%

--21141744259435640353036283110793200ITV1 Meridian--7%*1%34%9%13%7%10%9%11%8%9%8%12%10%9%10%

-1-972-281827281716211619114456100ITV1 Tyne Tees-1%-19%*-6%4%4%5%4%5%6%4%6%4%4%5%5%

--1033--192333301821181520135947105ITV1 Wales--35%1%--4%5%5%5%4%7%5%4%6%5%5%5%5%

--671321211341517111591110403272ITV1 West--23%*1%*3%3%6%3%4%4%4%2%3%4%4%3%3%

--8411-261525202481691315424486ITV1 Westcountry--29%**-5%3%4%4%5%3%4%2%4%6%4%4%4%

---1722514150594840283551281793105198ITV1 Yorkshire---34%5%*9%11%10%9%9%9%10%13%8%7%9%10%9%

11561-12392743503828313222107090160STV1%88%*-**8%6%7%9%9%9%9%8%6%4%7%9%8%

62-----15823166101081710382462UTV98%-----3%2%4%3%1%3%3%2%5%4%4%2%3%

y yONLINE Fieldwork : 19th-20th October 2011


Table 21

Which of the following ITV regions do you live in?Base: All respondents


Page 43

Life Story Survey


43/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

--181602412---206ITV1 Anglia--3%84%7%1%1%---10%

------8-16-24ITV1 Border------3%-9%-1%

10-9328433-21315ITV1 Central6%-2%2%82%1%1%-1%1%15%

-81-2-219-1-232ITV1 Granada-8%*-1%-92%-1%-11%

--311245--11-342ITV1 London--60%12%2%--1%*-16%

21-17412-1---200ITV1 Meridian11%-34%1%1%-1%---10%

---1*8-891-100ITV1 Tyne Tees---1%*5%-96%1%-5%

3100----21--105ITV1 Wales2%92%----1%1%--5%

67-2-3-1---72ITV1 West36%-*-1%-*---3%

84---1-1---86ITV1 Westcountry45%---*-*---4%

--112316822--198ITV1 Yorkshire--*1%7%93%1%2%--9%

1-2-1---1561160STV*-*-*---88%1%8%

---------6262UTV---------98%3%

ONLINE Fieldwork : 19th-20th October 2011Absolutes/col percents

Table 21

Which of the following ITV regions do you live in?Base: All respondents


Page 44

Life Story SurveyONLINE Fi ld k 19th 20th O t b 2011


44/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

165872128130163---56813774891109761238330568AB25%33%25%25%24%31%---100%31%23%25%28%29%24%22%32%27%

235098146153141--610-958810213311082324286610C137%28%33%29%28%27%--100%-22%28%29%33%33%32%30%28%29%

92964107128104-441--1007075726956225217441C214%17%22%21%24%20%-100%--23%22%21%18%20%22%21%21%21%

154060131127111483---1098492846153285198483DE24%23%21%26%24%21%100%---25%27%26%21%18%21%27%19%23%


Table 22

Social classBase: All respondents


Page 45

Life Story SurveyONLINE Field ork 19th 20th October 2011


45/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

442816347834556265816568AB24%26%31%25%24%25%23%28%33%25%27%

6335141531005070265023610C134%32%27%28%29%28%29%29%28%37%29%

38261044385504414299441C220%24%20%23%25%28%18%15%17%14%21%

411911148793570264015483DE22%18%21%25%23%19%29%28%23%24%23%


Table 22

Social classBase: All respondents


Page 46

Life Story SurveyONLINE Fieldwork : 19th 20th October 2011


46/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

-177----402950584429333323167998177Scotland-100%----8%7%8%10%10%9%9%8%7%6%7%9%8%

---92--26142626111319171913434992North East---18%--5%3%4%5%3%4%5%4%6%5%4%5%4%

---240--70447056404746403629132108240North West---47%--14%10%11%10%9%15%13%10%11%11%12%10%11%

---180--355050453327334426168298180Yorks & Humber---35%--7%11%8%8%7%9%9%11%8%6%8%9%9%

----189-4541535039242845332010187189West Midlands----35%-9%9%9%9%9%7%8%11%10%8%9%8%9%

--108---192635281823172019125850108Wales--37%---4%6%6%5%4%7%5%5%6%5%5%5%5%

----191-4843534757242841241889102191Eastern----36%-10%10%9%8%13%7%8%10%7%7%8%10%9%

-----25653407094531838465843134122256London-----49%11%9%11%16%12%6%11%12%17%17%13%12%12%

-----26258647170525441503728139123262South East-----51%12%14%12%12%12%17%11%12%11%11%13%12%12%

--186---413863444522382327299789186South West--63%---9%9%10%8%10%7%11%6%8%12%9%9%9%

----158-344447334425263016187880158East Midlands----29%-7%10%8%6%10%8%7%8%5%7%7%8%8%

63-----15923166101091810382563Northern Ireland100%-----3%2%4%3%1%3%3%2%5%4%4%2%3%


Table 23

GO RegionsBase: All respondents


Page 47



47/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

--------177-177Scotland--------100%-8%

-------92--92North East-------100%--4%

------240---240North West------100%---11%

-----180----180Yorks & Humber-----100%----9%

----189-----189West Midlands----54%-----9%

-108--------108Wales-100%--------5%

---191------191Eastern---100%------9%

--256-------256London--49%-------12%

--262-------262South East--51%-------12%

186---------186South West100%---------9%

----158-----158East Midlands----46%-----8%

---------6363Northern Ireland---------100%3%


Table 23

GO RegionsBase: All respondents


Page 48



48/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

385---12915202517141323176424689Glasgow4%48%---*6%3%3%4%4%4%4%6%5%2%4%5%4%

-63--1-1052127211016646283663Edinburgh-35%--*-2%1%4%5%5%3%5%2%1%2%3%3%3%

---902-23152726111718151911395391Newcastle---17%*-5%3%4%5%3%5%5%4%6%4%4%5%4%

---78--152318221461422149354478Leeds---15%--3%5%3%4%3%2%4%5%4%4%3%4%4%

---233-8486783521151126Hull---5%*-2%1%1%1%1%2%1%1%1%*1%1%1%

---5831111323141210101884283362Sheffield---11%1%*2%3%4%2%3%3%3%5%2%1%3%3%3%

-14164111493552443130393128229685180Manchester-1%1%32%2%*10%8%8%8%7%9%11%8%8%9%9%8%9%

2-1552222013221910171116136433173Liverpool3%-5%10%**4%3%4%3%2%5%3%4%4%2%4%3%3%

---31031193631192717181712155353106Nottingham---1%19%*4%8%5%3%6%6%5%4%3%6%5%5%5%

-11-161-384042433020264327178480163Birmingham-1%*-30%-8%9%7%8%7%6%7%11%8%7%8%8%8%

---175-2120201426991886284776Norwich---*14%-4%5%3%2%6%3%3%4%2%2%3%5%4%

---24410116211998715810332457Milton Keynes---*8%2%2%1%3%3%2%2%2%4%3%4%3%2%3%

----1501318137101351273282351Brighton----*10%3%4%2%1%2%4%1%3%2%1%3%2%2%

--8-52053916445658141933Oxford--3%-1%4%1%1%1%3%1%1%1%2%2%3%1%2%2%

ONLINE Fieldwork : 19th 20th October 2011Absolutes/col percents

Table 24

Nearest City:Base: All respondents


Page 49



49/63



63177294512538518483441610568441315357399336252107210302102Weighted base

*-22583719186115142984965738762223211433London1%-1%*11%72%19%19%19%25%22%16%18%18%26%24%21%20%21%

--251145151518232010913515413071Southampton--8%**9%3%3%3%4%4%3%3%3%1%6%4%3%3%

--90-1-18104222131025141811504192Bristol

--31%-*-4%2%7%4%3%3%7%4%5%4%5%4%4%

--50---151413717611438262450Plymouth--17%---3%3%2%1%4%2%3%1%1%3%2%2%2%

--7012-1714241715131311129363672Cardiff--24%**-4%3%4%3%3%4%4%3%4%4%3%4%3%

58263139651653577056514638383925132104236None of these92%15%10%8%12%3%11%13%11%10%12%15%11%9%11%10%12%10%11%


Table 24



Page 50



50/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

--1-----85389Glasgow--*-----48%4%4%

----1---63-63Edinburgh----*---35%-3%

---1*3285--91Newcastle---1%*2%1%92%--4%

-----762---78Leeds-----42%1%---4%

----322-1--26Hull----1%12%-1%--1%

--1-358----62Sheffield--*-1%32%----3%

-41-113160*1-180Manchester-3%*-3%2%67%*1%-9%

-152-2-52--273Liverpool-14%*-1%-22%--3%3%

--14983----106Nottingham--*2%28%1%----5%

-1--161---1-163Birmingham-1%--46%---1%-8%

---741--1--76Norwich---39%*--1%--4%

--102520-2---57Milton Keynes--2%13%6%-1%---3%

--501------51Brighton--10%*------2%

8-20-5-----33Oxford4%-4%-2%-----2%


Table 24



Page 51


Ab l / l


51/63

RegionLondon/


18610851819134718024092177632102Weighted base

2-371571-11-*433London1%-72%30%*-*1%-1%21%

25-451--1---71Southampton13%-9%*--*---3%

901--1-----92Bristol

48%1%--*-----4%

50---------50Plymouth27%---------2%

-70--2-1---72Cardiff-64%--1%-*---3%

1318162837152042658236None of these7%17%3%15%11%9%8%4%15%92%11%


Table 24



Page 52




52/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

45961793073043382982733773211981542022552502097205481269Facebook71%54%61%60%57%65%62%62%62%57%45%49%57%64%74%83%67%53%60%

19244883781087371113103323458887573192168360Twitter31%13%16%16%14%21%15%16%19%18%7%11%16%22%22%29%18%16%17%

9113368668463687169343446495948164106270Google+14%6%11%13%12%16%13%15%12%12%8%11%13%12%18%19%15%10%13%

413233741762129568722173452482170123193LinkedIn6%7%8%7%8%15%4%7%9%15%5%5%9%13%14%8%7%12%9%

37932204222362727128172523295459113MySpace4%4%3%6%4%8%5%8%5%5%3%2%5%6%7%11%5%6%5%

281019252621172725949242717593190Facebook Places3%5%3%4%5%5%4%4%4%4%2%1%2%6%8%7%6%3%4%

1311283182010178-661620342256Google Latitude2%2%*2%2%6%2%5%2%3%2%-2%2%5%8%3%2%3%

1737622121571432481119321547bebo2%4%1%1%1%4%2%3%1%2%1%1%1%2%3%7%3%1%2%

12174185107111-74614201333hi52%1%*1%1%3%1%2%1%2%*-2%1%2%6%2%1%2%

-224422414510--431411221033orkut-1%1%1%1%4%1%3%1%2%--1%1%4%4%2%1%2%

142621741486--5581322931foursquare1%2%1%1%*3%1%3%1%1%--1%1%2%5%2%1%1%

-1-3518211592-5521319827Friendster-1%-1%1%3%*3%1%2%*-1%1%1%5%2%1%1%

-12221751233--4221615924Gowalla-1%1%**3%1%3%1%1%--1%1%1%6%1%1%1%

41113293039362338281513182424306956125Another site (that I6%6%4%6%6%8%7%5%6%5%3%4%5%6%7%12%6%5%6%use once a week or

more)


Table 25

Do you regularly use any of the following social media services on a computer?Base: All respondents


Page 53




53/63



63177294512538518483441610568441315357399336252107210302102Weighted base

1374931631871391551431841882111371241076130293377670None of these20%42%32%32%35%27%32%32%30%33%48%43%35%27%18%12%27%37%32%


Table 25



Page 54




54/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

104753381022031141395496451269Facebook56%69%65%53%58%63%58%59%54%71%60%

242410822563137152419360Twitter13%22%21%11%16%17%15%17%13%31%17%

2211841353253310119270Google+12%10%16%7%15%14%14%11%6%14%13%

131076132717155134193LinkedIn7%10%15%7%8%9%6%5%7%6%9%

6442812915773113MySpace3%3%8%4%3%5%6%8%4%4%5%

82266197948290Facebook Places4%2%5%3%6%4%4%4%5%3%4%

1-31266333156Google Latitude*-6%1%2%3%1%4%2%2%3%

3-22153147147bebo1%-4%1%2%1%*5%4%2%2%

-1181226-2133hi5-1%3%1%1%1%2%-1%2%2%

2-222222-2-33orkut1%-4%1%1%1%1%-1%-2%

1117112224131foursquare1%1%3%1%*1%1%2%2%1%1%

--184122-1-27Friendster--3%2%*1%1%-1%-1%

2-171121-1-24Gowalla 1%-3%1%*1%*-1%-1%

5839102010145114125Another site (that I3%7%8%5%6%5%6%6%6%6%6%use once a week or

more)


Table 25



Page 55




55/63

RegionLondon/


18610851819134718024092177632102Weighted base

6628139721155577327413670None of these35%26%27%38%33%31%32%34%42%20%32%

p

Table 25



Page 56




56/63



9415926254554150148831454975134434939145637718511319712102Unweighted base

63177294512538518483441610568441315357399336252107210302102Weighted base

28497513310814996109175162162567132149153321221542Facebook45%28%25%26%20%29%20%25%29%29%4%8%19%33%44%61%30%21%26%

1115214038562330666169234855399783180Twitter17%8%7%8%7%11%5%7%11%11%1%3%6%12%16%15%9%8%9%

4411141727171422253-2162531572078Facebook Places6%2%4%3%3%5%4%3%4%4%1%-1%4%7%12%5%2%4%

2571716148131922149161614293261Google+3%3%2%3%3%3%2%3%3%4%*1%2%4%5%6%3%3%3%

2334102148141722515155202444LinkedIn4%2%1%1%2%4%1%2%2%3%1%1%1%4%4%2%2%2%2%

324559131211-16884131528Google Latitude5%1%1%1%1%2%*1%2%2%-*2%2%2%2%1%1%1%

-33547-75101-1511513922MySpace-2%1%1%1%1%-2%1%2%*-*1%3%2%1%1%1%

233-48315101-188191019foursquare3%2%1%-1%2%1%*1%2%*-*2%2%1%1%1%1%

--22372343-1116410313orkut--1%**1%*1%1%1%-***2%2%1%*1%

*31211*413--1-52538bebo*1%*****1%*1%--*-2%1%1%**

--13312412--1242448hi5--*1%1%**1%**--*1%1%1%***

--11241142--1151628Friendster--***1%**1%*--**1%1%1%**

--1-13-113--121*3*4Gowalla --*-*1%-***--*******

-4310911125111023261212211638Another site (that I-2%1%2%2%2%3%1%2%2%*1%1%1%4%5%2%2%2%use once a week or

more)

Table 26

Do you regularly use any of the following social media services on a mobile phone?Base: All respondents


Page 57



T bl 26


57/63



63177294512538518483441610568441315357399336252107210302102Weighted base

29124208353399331368309400368409279277243156816957501445None of these46%70%71%69%74%64%76%70%66%65%93%88%78%61%46%32%65%73%69%

Table 26



Page 58



Table 26


58/63

RegionLondon/


16110150118535619225499159942102Unweighted base

18610851819134718024092177632102Weighted base

383614930773668294928542Facebook21%34%29%16%22%20%28%32%28%45%26%

8135612261018121511180Twitter4%12%11%6%8%6%7%12%8%17%9%

92272151854478Facebook Places5%2%5%1%4%1%3%5%2%6%4%

61142146835261Google+3%1%3%1%4%3%3%3%3%3%3%

3-215631-3244LinkedIn2%-4%2%2%2%*-2%4%2%

129*4-232328Google Latitude1%2%2%*1%-1%3%1%5%1%

3-712-233-22MySpace2%-1%1%1%-1%3%2%-1%

218-4---3219foursquare1%1%2%-1%---2%3%1%

2-711-2---13orkut1%-1%1%*-1%---1%

1-1-1--23*8bebo*-*-*--2%1%**

1-121-12--8hi5*-*1%*-*2%--*

1-4-2-1---8Friendster*-1%-1%-*---*

1-3-1-----4Gowalla *-1%-*-----*

1211183534-38Another site (that I*2%2%1%2%1%2%3%2%-2%use once a week or

more)

Table 26



Page 59



Table 26


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RegionLondon/


18610851819134718024092177632102Weighted base

1377133114625313615859124291445None of these74%65%64%76%73%76%66%64%70%46%69%

Table 26




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Page 3

Page Table Title Base Description Base 36 18 What is the combined annual income of your household, prior to tax being deducted? Base: All respondents 2102 37 18 What is the combined annual income of your household, prior to tax being deducted? Base: All respondents 210238 19 What was your age on your last birthday? Base: All respondents 2102


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39 19 What was your age on your last birthday? Base: All respondents 2102 40 20 Gender Base: All respondents 2102 41 20 Gender Base: All respondents 2102 42 21 Which of the following ITV regions do you live in? Base: All respondents 2102 43 21 Which of the following ITV regions do you live in? Base: All respondents 2102 44 22 Social class Base: All respondents 2102 45 22 Social class Base: All respondents 2102 46 23 GO Regions Base: All respondents 2102 47 23 GO Regions Base: All respondents 2102 48 24 Nearest City: Base: All respondents 2102 49 24 Nearest City: Base: All respondents 2102 50 24 Nearest City: Base: All respondents 2102 51 24 Nearest City: Base: All respondents 2102 52 25 Do you regularly use any of the following social media services on a computer? Base: All respondents 2102 53 25 Do you regularly use any of the following social media services on a computer? Base: All respondents 2102 54 25 Do you regularly use any of the following social media services on a computer? Base: All respondents 2102 55 25 Do you regularly use any of the following social media services on a computer? Base: All respondents 2102 56 26 Do you regularly use any of the following social media services on a mobile phone? Base: All respondents 2102 57 26 Do you regularly use any of the following social media services on a mobile phone? Base: All respondents 2102 58 26 Do you regularly use any of the following social media services on a mobile phone? Base: All respondents 2102

Page 4

Page Table Title Base Description Base 59 26 Do you regularly use any of the following social media services on a mobile phone? Base: All respondents 2102


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life-story poll results

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