2015 partner and sponsorship marketing opportunities final · pdf filecanadian investor...

2015 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES 1

Canadian Investor Relations Institute – Visit us at CIRI.org 601-67 Yonge Street, Toronto, ON M5E 1J8 Tel: 416-364-8200 Be informed. Be connected. Be current.

2015 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES


What’s Inside

Who We Are 3

How IROs Want to Learn About Products and Services 3

Where IROs Are Spending Their Money 4

2015 Sponsorship Opportunities:

CIRI’s 28th Annual Investor Relations Conference 5 Essentials of IR Program 12

CIRI/Ivey Investor Relations Certification Program 13 IR Skills Development Workshops 13

Advertising 15

Exhibitor Opportunities 18

2015 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES

Be informed. Be connected. Be current.


Who We Are The Canadian Investor Relations Institute (CIRI) is a not-‐for-‐profit professional association of executives responsible for strategic communication between public corporations, investors and the financial community. CIRI contributes to the transparency and integrity of the Canadian capital markets by advancing the practice of investor relations, the professional competency of its members and the stature of the profession. CIRI members are decision makers with annual investor relations (IR) budgets ranging from $335,000 to $1.5 million. Corporate members spend over half a billion annually on products and services, such as proxy solicitation, shareholder administration, shareholder identification and targeting, competitive intelligence, perception audits, retail investor relations, IR websites, annual reports and events. CIRI MEMBER PROFILE

• 72% corporate IRO members; 18% vendors; and 11% IR consultants • Members representing 53 companies in the TSX 60 Index • Members representing 51% of companies in the TSX Composite Index • 2012 total cash compensation for IROs averaged $180,5001

Member Market Cap.1,3 Budget < $100 M $335K $100 M to $999 M $575K $1 B+ $1.5M

Member by Industry2 Mining 30% Oil & Gas 19% Diversified 14% Financial Services 14% Other 23% Member Geography2 % Ontario 39% Alberta 31% BC 13% Quebec 11% Other 6%

1 Data provided by CIRI’s 2012 Investor Relations Compensation and Responsibilities Survey. 2 Data represents current corporate members as at October 15, 2014. 3 39% of members are dual listed and 6% are triple listed.

Member by Market Cap.2 < $25 M 10% $25 M to $99 M 6% $100 M to $1 B 20% $1 B+ 64%

How IROs Want to Learn About Products and Services Last year, we ask IROs how they wanted to learn about IR products and services in CIRI’s 2014 Member Needs Survey. Here’s what they had to say. Top three ways IROs want to learn about your products and services:

1. Exhibiting (Annual Conference, Essentials of IR, etc.) 2. CIRI.org (Homepage ads, Supplier Central) 3. Publications (IR leader, IR focus and wIRed ads)


The IR Budget: Where IROs are Spending Their Money Through sponsorship, your organization will engage with IROs who need and actively seek out IR products and services to execute their IR programs.

The IR Job – Level of Responsibility by Job Activity4 Primary Responsibility IR website 97% Event planning 94% Presentations/relationships with buy-‐side/sell-‐side 93% Retail investor relations 92% Shareholder analysis 90% Presentations to analysts/investors/managers 89% News releases 86% Quarterly conference calls 81% Shareholder meetings 71% Research (audits, intelligence) 70% Annual report 69% Media relations 66% Monitoring social media sites 58% Quarterly reports 58% Presentations/reports to the Board 57% Shareholder administration 51% Compliance with securities regulators 51% Monitoring external databases 47% Governance/disclosure policy 42% MD&A 37% Proxy solicitation 36% Financial analysis 36% Corporate social responsibility (CSR) reporting 35% Debtholder relations 33%

IR Spending on Services/Vendors5 % of Use Proxy solicitation 18-‐23% Shareholder administration 16-‐17% Research identification/analysis 12-‐13% Research (audits, intelligence) 11-‐13% Annual report 9-‐17% IR website 8-‐13% Shareholder meetings 8-‐12% Event planning 8-‐11% Compliance with security regulators 4-‐11% Media relations/news releases 4-‐9% Governance/disclosure policy 2-‐10% Quarterly conference call 5-‐8% Retail investor relations 1-‐8% Presentations/relations with buy-‐side/sell-‐side 1-‐6% Quarterly reports/MD&A 1-‐5% Monitoring Internet chat/blogs/external databases 1-‐4% Financial analysis 1-‐3% Presentations/reports to the Board 1-‐2% Corporate social responsibility (CSR) reporting 0-‐3%

4,5 Data from CIRI’s 2012 Compensation and Responsibilities Survey


CIRI’s 2015 Annual Conference Committee Kaitlin Beca, CIRI Shirley Chenier, Bombardier Inc. (Co-‐Chair) Brian Ector, Baytex Energy Corp. (Co-‐Chair) Melanie Hennessey, NOVAGOLD Resources Inc. Salisha Hosein, CIRI Yvette Lokker, CIRI Stephanie MacVicar, Newalta Corporation Nathalie Megann, Chorus Aviation Inc. Jason Patchett, CIBC Grace Pollack, Industrial Alliance Insurance and Financial 2014 CIRI Annual Conference Sponsors

Aequitas Innovations Broadridge Business Wire CNW Group Davies Ward Phillips & Vineberg LLP IR Magazine Marketwired RR Donnelley Scotiabank TD Bank TMX | TSX Company Services The Works Design Communications

2013 CIRI Annual Conference Sponsors Broadridge Business Wire Canadian Stock Transfer Company Cision Canada CNW Group Computershare | Georgeson Corbin Perception Group Infomart IR Magazine Marketwired Norton Rose Renmark Financial Communications Inc. RR Donnelley S&P Capital IQ Sutton Compliance Communications The Works Design Communications

Signature Reception Sponsored by Broadridge

CSR Breakfast Battle Sponsored by The Works Design Communications

Moderated Session Sponsored by Scotiabank

CIRI’s 28th Annual Investor Relations Conference will be held on

May 31-June 2, 2015 in Banff, AB.

Remembering CIRI’s 27th Annual Investor Relations Conference in Ottawa, ON.


National Strategic Partnership (NSP) -‐ $50,000 National Strategic Partners (NSPs) are CIRI’s top-‐tier partners that receive the most exclusive and comprehensive sponsorship benefits, which are designed to maintain a high national profile with existing and prospective clients all year round. NSPs are thought leaders in their respective fields looking to enhance exposure to existing and new clients through targeted investor relations events offered by CIRI. These events aim to broaden sponsor visibility amongst CIRI members and other event attendees and to showcase NSPs’ expertise, while engaging with investor relations and related capital market professionals. National Strategic Partners receive the following:

2015 Annual Conference Benefits NSP Benefits

A customized session to showcase sponsor expertise and build brand awareness (Sunday) Introducing and thanking a speaker at a general session Booth space (3) and complimentary registration (5) Signage recognition and acknowledgement by presentation of the prestigious President’s Award

Company logo and product and service description on the conference section of CIRI.org; includes company logo, contact information and link to sponsor website

A half page ad in the 2015 conference program Thought Leadership and Engagement Benefits

A customized strategic IR session delivered by CIRI staff to NSP staff A customized item (e.g. case study or white paper) for electronic distribution to all CIRI members

One complimentary new membership for every two new non-‐company members recruited All National Strategic Partners also receive two of the following: Recognized sponsor, including opportunity to introduce/thank speaker(s) and moderate, if appropriate format, at an event in 2015

An online survey of CIRI members; survey is to be compiled by NSP and approved by CIRI An award (category to be agreed on) at the 2015 Annual Conference A thought leader interview video, to be showcased and archived on CIRI.org

Year-‐Round Advertising and Marketing Benefits

Full colour interactive ad in each of the six issues of IR leader Recognition of partnership on signage at all national programs Recognition of partnership in membership renewal and new member recruitment packages Recognition of partnership in the sponsor section on CIRI.org and throughout the website in the website footer giving partners enhanced year-‐round visibility

Sponsor profile on homepage of CIRI.org Recognition of partnership in weekly professional development email distribution footer Recognition of partnership in footer of IR leader and IR focus publications Use of CIRI logo on your marketing materials, including commentary such as “Proud National Strategic Partner of CIRI since …”

Platinum website advertising link (unlimited categories), with your logo linked to your website on CIRI.org

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CIRI’s 28th Annual Investor Relations Conference – BANFF, ALBERTA High-‐value, comprehensive marketing packages centered on the Annual Conference, May 31-‐June 2, 2015, as well as year-‐round, national exposure at varying levels -‐ Platinum, Gold and Silver -‐ to help build your business. Leave a lasting impression with 240+ conference delegates and the 2,500+ IR community throughout the year. Platinum Sponsorship Opportunities -‐ $12,500 -‐ $20,000 Signature Dinner on Monday Evening …………………………………………………………………………….……$20,000 Be part of the excitement as we celebrate the conference with 240+ delegates at this themed event, which is a long-‐standing conference favourite. Sponsor(s) will be recognized with signage throughout the dinner venue, along with floor decals featuring your company logo/artwork. Sponsor(s) will have the opportunity to address delegates with opening remarks. Power Lunch (Tuesday) …..…………….………….……………………………………...…………………………………$12,500 This is a highly anticipated portion of the conference program, which offers an exclusive opportunity to moderate a panel discussion on a hot topic. This event positions your organization as a thought leader, while providing widespread visibility to delegates. The sponsor will also be recognized via branded signage at the live event and on the archived webcast accessible throughout the year. Annual Conference Platinum Sponsors Receive:

Event Benefits Platinum Benefits

Complimentary registration 2 Moderating opportunity or group address Sponsor recognition in the program guide and on signage Advanced attendee list with contact information* Sponsor profile (300-‐word description), logo, contact information and website link on the conference section of CIRI.org

Recognition as a sponsor at the event Exhibit booth Year-‐Round Advertising and Marketing Benefits Ability to use CIRI logo on marketing materials including commentary such as “Proud Platinum Sponsor of CIRI since …”

Email to members highlighting importance of supporting valued sponsors Recognition as a sponsor in the sponsor section of CIRI.org A complimentary new membership for every three new non-‐company members recruited Sponsor profile on the homepage of CIRI.org Full colour interactive ad, IR leader (May/June Issue) Sponsor logo (to be prominently displayed on the category listing page), a 1,000-‐character company description, company logo with a link to your site, product listings with links to specified pages on your site and unlimited category selections on Supplier Central of CIRI.org

*Please note that this list can only be used in conjunction with inviting delegates to CIRI 2015 Annual Conference related activities or events. This list cannot be used for any other promotional purpose.


Gold Sponsorship Opportunities -‐ $9,500 -‐ $10,500

Awards Lunch Sponsor (Monday).…………………………….….….……………………………………….….…...…$10,500 This conference event recognizes leaders in the field of investor relations. As the sponsor you will have the opportunity to make opening remarks to 240+ delegates alongside branded signage throughout the venue. Congratulate and interact with IR leaders and be associated with excellence by being part of this exclusive event! General Session ……………………………………….…………………………………………………………..………..……$10,500 Raise your company’s profile by introducing, moderating (if appropriate) and thanking speaker(s) at a general session at the conference. Your brand will be visible on branded signage at the live event in front of the entire delegation and on the archived webcast accessible throughout the year. (Four general session sponsor opportunities available.) “Know Your Clients” Research …..…………………………………………..…………………………………………...$10,500 Partner with CIRI to showcase your thought leadership through relevant investor relations research. Research findings will be shared with CIRI members across Canada and discussed at a CIRI event (such as the conference, a workshop or seminar/webinar), where your company can present key findings and engage with investor relations professionals. Research topics for 2015 TBC. Signature Reception (Monday) …………………………………………….………………….……………….………….$10,500 Be part of the excitement as we celebrate the conference with 240+ delegates during this much anticipated evening. The sponsor will have the opportunity to address the entire delegation with opening remarks at the networking night of the year. Branded signage will also be visible throughout the reception venue, along with a signature drink created in recognition of your support. Monday Evening Lounge ……...............………………………………………………………………………………….$10,000 This event provides delegates with a place to meet and mingle (and enjoy a couple of drinks) in a comfortable and relaxing environment. The lounge will be branded with your logo and you will be featured on conference promotional materials announcing your company as the official Monday evening lounge sponsor. Welcome Reception (Sunday) ………………….……….……………………………………………….………………….$9,500 As the sponsor you will have the opportunity to make opening remarks as we kick off the conference. This sponsorship provides your company with a unique opportunity to interact with delegates by reuniting IROs from across Canada. Branded signage will be visible throughout the room, along with a signature drink created in recognition of your support.

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Annual Conference and Research Gold Sponsors Receive:

Event Benefits Gold Benefits Complimentary registration 1 Moderating opportunity or group address Sponsor recognition in the program guide and on conference signage Advanced attendee list with contact information* Sponsor profile (300-‐word description), logo, contact information and website link on the conference section of CIRI.org

Recognition as a sponsor at the event Year-‐Round Advertising and Marketing Benefits Ability to use CIRI logo on marketing materials including commentary such as “Proud Gold Sponsor of CIRI since …”

Email to members highlighting importance of supporting valued sponsors Recognition as a sponsor in the sponsor section of CIRI.org A complimentary new membership for every three new non-‐company members recruited Sponsor profile on homepage of CIRI.org A 750-‐character company description, company logo with a link to your website and five category selections on Supplier Central of CIRI.org

*Please note that this list can only be used in conjunction with inviting delegates to CIRI 2015 Annual Conference related activities or events. This list cannot be used for any other promotional purposes.

SPONSOR PROFILES are a unique benefit offered only to NSP, platinum and gold Annual Conference sponsors. This benefit prominently features your company (profile, logo and tagline) on CIRI.org for two weeks and links to a webpage of your choice. Companies featured in 2014 include: Aequitas Innovations, Davies Ward Phillips & Vineberg, Marketwired, RR Donnelley, Scotiabank, TD Bank and TMX | TSX Company Services.


Silver Sponsorship Opportunities -‐ $5,000 -‐ $8,500 Breakout Session .………………………………………………………………………………………………………….………..$8,500 Introduce, moderate (if appropriate) and thank speakers at a breakout session. Get brand visibility at the live event with 60-‐80 delegates and on the archived webcast. Conference Bags ..…………………………………………………………………………………………………………………….$8,000 A cherished conference staple, these bags will be branded with your company logo to provide conference-‐wide visibility. Breakfast (Monday, Tuesday) ………………………………………………………………………………………….…$8,000 ea. Your company logo will be prominently featured throughout the breakfast venue for widespread visibility. Registration Desk Sponsor ..…. .………………………………………………………………………………..……….…….$7,500 Be the first to welcome delegates to the conference. Your company logo will be placed on branded t-‐shirts to be worn by registration desk staff and will also be placed on signage at the registration desk for the duration of the conference. Badge Holders and Pocket Program..………………………………………………………………………………………..$7,500 Sponsor will feature their company logo on the front of the delegate badge holders and on the pocket program, which will be included with every holder making the conference schedule easily accessible. Charging Lounge ………..………….……………………………………..……………………………………………….………..$7,000 Come to the rescue by sponsoring this valuable conference service, which provides charging cables for smartphone and tablet devices. This charging lounge will feature a comfortable seating area, a coffee station and signage featuring your company logo. Photography ......……………………………………………………………………………………..……………………….……..$6,500 As photography sponsor, you will support capturing special moments from the conference, which will be displayed at the conference and on CIRI.org for delegates and the CIRI community to enjoy year-‐round. Branded Room Keys …..………….…………………………………………………………………………………………..……$6,500 Wide-‐spread conference visibility is guaranteed, with prominent placement of company artwork on all delegate hotel room keys. Technology Sponsor ………………………………………………………………………………………….…..……………..…$6,000 This opportunity will provide conference delegates with wireless Internet access during the conference. A landing page will greet all users with your company logo and a personalized message. Elevator Decals …………………………………………………………………………………………….………………………….$5,500 Feature your company logo with high-‐impact elevator decals placed in high traffic areas in view of all conference delegates.

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Health and Wellness Sponsor (Monday, Tuesday) ………….………………………………………..…...…..……$5,000 Be CIRI’s first Health and Wellness Sponsor by supporting morning yoga sessions with fellow delegates. Relax with delegates after their workout as they enjoy a fresh fruit smoothie. Networking Break (Monday, Tuesday) …………………………………………………………………………………….$5,000 Sponsor a unique and memorable delegate networking session at conference break. Delegates will network while enjoying refreshments, while your company logo is prominently featured on signage throughout the networking room. Annual Conference Silver Sponsors Receive:

Event Benefits Silver Benefits

Complimentary registration 1 Moderating opportunity or group address Select* Sponsor recognition in the program guide and on signage Advanced attendee list with contact information Sponsor profile (300-‐word description), logo, contact information and website link on the conference section of CIRI.org

Recognition as a sponsor at the event Year-‐Round Advertising and Marketing Benefits

Ability to use CIRI logo on marketing materials including commentary such as “Proud Silver Sponsor of CIRI since …”

Email to members highlighting importance of supporting valued sponsors Recognition as a sponsor in the sponsor section of CIRI.org A complimentary new membership for every three new non-‐company members recruited A 500-‐character company description, link to your site and three category selections on Supplier Central of CIRI.org

*Please note that this list can only be used in conjunction with inviting delegates to CIRI 2015 Annual Conference related activities or events. This list cannot be used for any other promotional purposes.


Essentials of Investor Relations Program – TORONTO, ONTARIO Target IROs new to the profession from across Canada during CIRI’s popular two-‐day Essentials of Investor Relations (IR) Program. Be a silver sponsor of this annual professional development program, which takes place in Toronto in 2015. Silver Sponsorship Opportunities -‐ $2,500 -‐ $4,500 Lunch and Moderator Opportunity – Monday or Tuesday….…………………………………………………….$4,500 Introduce, moderate (if appropriate) and thank speakers at a lunch session. The sponsor will also be recognized via branded signage at the live event. Networking Dinner – Monday ………………………………………………….………………………………………………$4,300 Our members value networking opportunities as they support their personal and professional development. As sponsor of the networking dinner, your company will have the opportunity to address this dedicated group of IROs. Increase your organization’s brand visibility while helping to connect fellow IROs. Registration Desk Sponsor ..…. .………………………………………………………………………………..……….…….$3,000 Be the first to welcome delegates to the program. Your company logo will be placed on branded t-‐shirts to be worn by registration desk staff and will also be placed on signage at the registration desk for the duration of the program. Name Badge Holders ……………………..………………………………………………………………………………………..$2,500 Your company logo will be featured on the front of the delegate badge holders, giving your company brand visibility throughout the two-‐day program. Welcome/Networking Reception – Sunday or Monday …………………..………………………………….……$2,500 Welcome IROs from across Canada to this long-‐standing program. In addition to meeting and mingling with IROs in an intimate gathering, the sponsor will have the added benefit of gaining visibility by providing a welcome address to the group. Networking Breaks – Monday or Tuesday ….………………………………………………………………………..….$2,500 Sponsor a unique and memorable delegate networking session with a themed break. As sponsor, your company logo will be prominently featured on signage throughout the networking room, as you engage with delegates.

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CIRI/Ivey Investor Relations Certification Program Target experienced IROs from across Canada during the CIRI/Ivey Investor Relations Certification Program. This rigorous 10-‐month program, conducted with the Ivey Business School at Western University, raises the bar for IR professionals in Canada. Build company awareness and relationships with IROs committed to enhancing their knowledge of the investor relations field. The final session for the 2014-‐2015 class finishes May 29 – 30, 2015 in Banff, AB in advance of CIRI’s Annual Conference. Students of the 2015-‐2016 class begin the program with a three-‐day in-‐class session, in September in Toronto. Silver Sponsorship Opportunities -‐ $2,500 -‐ $4,500 Graduation Networking Dinner (End of Program -‐ May 2015) …………………..…………………………….$4,500 Our members value networking opportunities as they support their personal and professional development. As sponsor of the networking dinner, your company will have the opportunity to address the graduating class of IROs. Signage at the event will be prominently placed, recognizing your organization’s support and increasing your organization’s brand visibility, while helping to connect fellow IROs. Welcome Reception (Beginning of Program -‐ September 2015) ...…………………………..………….……$3,000 Welcome IROs from across Canada to the CIRI/Ivey Investor Relations Certification Program. Mingle and meet with dedicated IROs from across Canada in an intimate gathering. The sponsor will have the benefit of gaining visibility by providing a welcome address to the group. IR Skills Development Workshops – TORONTO, ONTARIO Raise your company’s profile and thought leadership reputation by supporting an IR Skills Development Workshop. Potential workshop topics for 2015 include the following:

• IR Strategy and Planning Workshop • Building a Financial Model Workshop

Silver Sponsorship Opportunities -‐ $2,500 -‐ $4,500 Exclusive Workshop Sponsor (Full Day) ………………………..………………………………………………………….$4,500 Introduce, moderate (if appropriate) and thank speaker(s) at a session during a workshop. As the exclusive workshop sponsor, your brand ambassadors will be visible throughout the day, interacting with participants, including during breakfast, lunch and breaks. Signage in recognition of your company’s support will be widely visible throughout the workshop venue. Workshop Networking Lunch ……………………….…………….……………………………………………………………$2,700 Network with IROs from across Canada while your company brand is visible throughout the workshop venue, during the lunch break. Your brand ambassador is invited to attend to network with participants during lunch. Networking Breakfast ………….………………………………………………….………………………………………………$2,500 As a sponsor, your company brand will be visible throughout the workshop venue during breakfast. Your brand ambassador is invited to network with participants during breakfast.


Essentials, Certification and Workshop Silver Sponsors Receive:

Event Benefits Essentials Certification Workshop Complimentary registration 1 n/a 1 Moderating opportunity or group address Select* Select* Sponsor recognition in the program guide and on event signage Advanced attendee list with contact information** Sponsor profile (75-‐word description), logo, contact information and website link on the Essentials of IR/ Workshop section of CIRI.org

n/a

Recognition as a sponsor at the event Distribution of one marketing document (research, case study, white paper) to participants

Year-‐Round Advertising and Marketing Benefits Essentials Certification Workshop Ability to use CIRI logo on marketing materials including commentary such as “Proud Silver Sponsor of CIRI since …”

Email to members highlighting importance of supporting valued sponsors

Recognition as a sponsor in the sponsor section of CIRI.org A complimentary new membership for every three new non-‐company members recruited

*Only select Silver sponsorship options offer moderating or group address opportunities. **Please note that this list can only be used in conjunction with inviting delegates to the CIRI event you are sponsoring or activities related to your sponsored event. This list cannot be used for any other promotional purposes.


Advertising in CIRI Publications Build awareness of your company and product/services by interactive advertising in CIRI’s three digital publications. IR leader is a members only, bi-‐monthly digital publication covering changes in regulatory and accounting issues, capital markets and IR practices. Columns written by senior IR practitioners and other business leaders respected for their expertise. IR focus is a members only bi-‐monthly digital publication providing in-‐depth insight on a specific IR issue or challenge, and offers suppliers an exclusive advertising opportunity to feature their products and services to CIRI members. IR focus features only one ad per issue, with six issues published each year. IR leader and IR focus Ad Size and Location Price 300 x 250 IR leader home page $750 300 x 250 IR leader inside page $575 300 x 600 IR focus (only one ad available per issue) $1,000

wIRed is a weekly e-‐newsletter distributed to more than 2,500 individuals who work in IR or IR-‐related fields. Articles are selected with the goal of keeping readers abreast of everything they need to know in the ever-‐changing IR environment. wIRed Ad Size Location Price 720 x 100 wIRed banner ad $500

IR focus AD IR leader INSIDE PAGE AD


Advertising on CIRI.org Banner ad, homepage……………………………………………………………………………………………………………....$250/week Right column ad, inside page…………………………………….……………………………………………...……………...$175/week

New 2015 advertising bundles save you 20% off list rates. “One-‐of-‐a-‐Kind” Bundle, includes: One IR leader (inside) ad

$1,660 One IR focus ad One wIRed banner ad “Double Decker” Bundle, includes: Two IR leader (inside) ads

$2,120 Two banner ads on CIRI.org Two wIRed banner ads

“Triple Threat” Bundle, includes: Three IR leader (inside) ads

$3,180 Three banner ads on CIRI.org Three wIRed banner ads

Choose one of these “Six-‐Pack” Bundles Six IR leader (inside) ads $2,760 Six banner ads on CIRI.org $1,200 Six wIRed banner ads $2,400

wIRed Advertising Advertise in CIRI’s popular weekly newsletter, which helps IR and capital market professionals stay up-‐to-‐date on recent news. This widely read publication is distributed to 2,500 subscribers and offers advertisement placements in a new centre-‐panel format.

HOMEPAGE ADVERTISING on CIRI.org Be the first IR service provider to greet IROs on CIRI.org and increase your brand exposure. Traffic averages over 3,600 unique visitors per month on CIRI.org.


Advertising on CIRI.org – Supplier Central, ChatIR and CIRI’s IR Document Library Platinum, Gold and Silver company advertising listings are also offered on the Supplier Central section of CIRI.org. This is the go-‐to place for IROs to learn about specific services, consultants and vendors. Platinum Listing -‐ $1,500 Gold Listing -‐ $1,000 Silver Listing -‐ $500 Offers: • Company logo prominently

displayed on category listing page

• 1,000-‐character company description

• Company logo with a link to your website

• Product listing with hyperlinks to specific pages on your site

• Unlimited number of categories

Offers: • 750-‐character company

description • Company logo with a link to

your website • Selection of five categories

Offers: • 500-‐character company

description • Link to your company website • Selection of three categories

CIRI Website Advertising Bundle ..….………..……………………………………………………………$2,100 (save $400) Includes a platinum listing in Supplier Central section of CIRI.org and a homepage banner ad on CIRI.org for 4 weeks. Thought Leadership Interview (ChatIR) …...………..…………………………………………………………………….$2,500 Display your expertise with a video interview showcased for two weeks on the homepage of CIRI.org. All interviews will be archived and can be used in your company’s marketing efforts. Research or White Paper Postings (An Exclusive Sponsor Benefit) .………………………………………….$2,500 Existing sponsors can enhance their thought leadership by posting company branded research, reports or white papers to the CIRI IR document library on CIRI.org. By posting your company’s research and white papers to CIRI.org you will position yourself as a subject matter specialist to over 500 CIRI members. Post additional reports or white papers and receive a $500 discount per posting. Event-‐Based Advertising Opportunities CIRI also offers direct advertising opportunities at the Annual Conference. Hotel Room Drop …………………………………………………………………..………………………………………………..$3,000 Guestroom Door Hangers….……………………………………………………………………………………………………..$3,000 Registration Kit Supplement.....………………………………………………………………………………………………..$2,000 Program Guide Advertising – 2015 Annual Conference Full page, colour ad………………………………………………….……………………………………………………...……………...$1,000 Half page, colour ad…………………………………….……………………………………………...…………………………………......$575


Exhibitor Opportunities -‐ $3,500 -‐ $4,000 2015 Annual Investor Relations Conference This is an opportunity to engage with clients, meet potential new clients and to showcase your organization’s products or services with signage and promotional materials. Activities, such as breakfasts, breaks, luncheons and receptions, take place in the exhibit hall ensuring the delegates presence in the hall. Exhibit booth pricing is as follows:

Exhibitor booth only (non-‐partner or sponsor price) $4,000 For Silver Sponsors (Annual Conference) $3,750 For Gold Sponsors (Annual Conference) $3,500

ALL EXHIBITORS RECEIVE:

• One 8’D x 10’W x 8’H exhibit booth • One complimentary registration, which includes access to sessions, opening reception, all breaks,

breakfasts, lunches, themed reception and dinner • Company profile in conference program (300-‐word limit) • Company listing (name and booth location) on the conference section of CIRI.org • Three registrant lists, time spaced, in advance of the event • Your choice of an inside page ad in IR leader during 2015 or a half page ad in the

conference program EXHIBITOR BOOTH RENTAL TERMS

• 100% payment is required upon commitment. • Exhibit space may not be shared with other organizations unless they are part of the same

ownership structure. • Booth selection order will be based first on an organization’s total spend with CIRI National. An

organization’s total spend includes sponsorship, exhibit booths, events, membership and advertising.

• All booth cancellations must be received in writing. Cancellations received more than 60 days prior to the exhibitor arrival date (May 31, 2015) are subject to a $500 cancellation fee. Cancellations received less than 60 days prior to the event are liable for the entire cost.

NOT INCLUDED IN YOUR EXHIBITOR PACKAGE Booth carpet, electrical outlets, audio visual equipment, Internet access, janitorial services, storage, booth furnishings and shipping are not included in exhibitor packages. Exhibitors in need of these services, incur them at their own cost. EXHIBIT HALL POLICY Only exhibiting companies may engage delegates in the exhibit hall area. Service and product solicitation is not appropriate by vendors not sponsoring or exhibiting at the conference. We ask delegates not to accept invitations to events from vendors not sponsoring or exhibiting at the conference and to notify CIRI staff of any occurrences of this behavior. Exhibit booths are not to be dismantled prior to the official closing of the Exhibit Hall. Exhibit booth set up and dismantle times are outlined in the Exhibitor package.

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Exhibitor Opportunities -‐ $1,550-‐$2,000 2015 Essentials of Investor Relations (IR) Program This is an opportunity to meet with potential new clients and to showcase your organization’s products or services with signage and promotional materials. Activities, such as breakfasts, breaks, luncheons and receptions, take place in the exhibit hall ensuring the delegates presence in the hall. EXHIBITOR PACKAGE PLUS EXHIBITORS RECEIVE:

• One exhibitor table • One complimentary registration, which includes access to sessions, opening reception, all breaks,

breakfasts, lunches, reception and dinner • Company profile in program materials (300-‐word limit) • Company listing (name and booth location) on the event section of CIRI.org • A registrant list, in advance of the event • Your choice of a homepage banner or an inside page column ad on CIRI.org to be used in 2015 • One 4-‐5 minute speaking spot to introduce your company and your company’s products and

services to new IROs from across Canada Price: $2,000

STANDARD EXHIBITORS RECEIVE:

• One exhibitor table • One complimentary registration, which includes access to sessions, opening reception, all breaks,

breakfasts, lunches, reception and dinner • Company profile in program materials (300-‐word limit) • Company listing on the event section of CIRI.org • A registrant list, in advance of the event • Your choice of a homepage banner or an inside page column ad on CIRI.org to be used in 2015 Price: $1,550

EXHIBITOR BOOTH RENTAL TERMS

• 100% payment is required upon commitment. • Exhibit space may not be shared with other organizations unless they are part of the same

ownership structure. • Booth selection order will be based first on an organization’s total spend with CIRI National. An

organization’s total spend includes sponsorship, exhibit booths, events, membership and advertising.

• All booth cancellations much be received in writing. Cancellations received more than 30 days prior to the exhibitor arrival date are subject to a $500 cancellation fee. Cancellations received less than 30 days prior to the event are liable for the entire cost.

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2015 partner and sponsorship marketing opportunities final · pdf filecanadian investor...

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