Live Online Giving Challenge

Lynne M. Wester

@donorguru

• $60 – Average online one-time gift in 2012

• $19 – Average online monthly gift in 2012

• 40% of Americans under the age of 35 said they used a mobile device like a phone or a tablet to make a donation. Another half of them said that they used their smart phone or tablet to browse non-profit websites and emails.

• Wednesday seems to be the day that the most people donate (number of transactions) but in the smallest amounts (average gift size.)• The average gift donated at 5:00 am is $140, which is more than double the 9:00 am average of $65.

• Only 4 percent of donors had given online in 2001. This year, about 65 percent have given to charity through the Internet.

Are You Turning Off Online Donors?

• On average 47% of people who visit donation sites don’t

convert into donors

Security is Key

Remember Your Tone

Is the number of possible funds to give to overwhelming?

Is it clear who to contact if the donor runs into trouble?

Have you limited the number of fields to the bare minimum?

• Do you ask questions unrelated to making this gift?

NO!

Your Turn!

Thank You!

• Lynne M. Wester

• lynne@donorrelationsguru.com

• www.donorrelationsguru.com

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• Follow me on Twitter @donorguru