2015 media planner - southcommmedia.cygnus.com/files/cygnus/document/ll/2013/oct/... · locksmith...

www.locksmithledger.com Locksmith Ledger International 1

Your Total Solution

2015 Media Planner

THE TECHNICAL RESOURCE FOR THE PHYSICAL & ELECTRONIC SECURITY SPECIALIST

LSL_2015MediaKit.indd 1 10/10/14 11:59 AM

2 Locksmith Ledger International www.LocksmithLedger.com

Mobile• New responsive

design advertising

Banner Ads

Text Ads

• Customized apps

Events• Secured Cities

• Secured Campus

• Secured Transit

• Secured Healthcare

Social• Facebook

• Linkedin

• Twitter

Market Intelligence• TRACKtion Lead

Program

• Lead Profiler Report

• Campaign Analytics

• Engagement Report

• Brand Satisfaction Surveys

• Advertising Awareness Study

• Market Research

Print• Locksmith Ledger

International

• BIG Book (Spring & Winter)

• Automotive Supplement

• Access Control Solutions

• Security Register

• Inserts & Ride-Alongs

• Front Cover Strips & Bellybands

Digital• LocksmithLedger.com

• E-Newsletters

E-Product Showcase

Notes from the Editor

EventWatch

Monthly E-Newsletter

• Online Buyer’s Guide

• E-Mail Marketing

• Webcasts & Podcasts

• Featured Video

• Industry Insights Blog

Your Total Marketing SolutionWe deliver the power of multiple media platforms – print, digital, mobile, events,

social media and proven lead generation – to customize a program just for you.

When you partner with Locksmith Ledger, you reach the entire universe of locksmith

and security professionals.

We will help you thrive in today’s marketplace with cost-effective, flexible programs

that leverage the best of traditional and cutting-edge marketing technologies.



LocksmithLedger.com (avg. Jan. - Aug. 2014)4

Page Views ................................................96,262 Visits ............................................................32,094 Unique Visitors ...........................................25,185

E-blast reach:4

Notes from the Editor – Opt-in subscribers .................................... 11,997 Average Open Rate .......................................43%

(Jan. – Aug. 2014)

Event Watch E-Newsletter – Opt-in subscribers ...................................12,000 Average Open Rate .......................................30%

(Jan. – Aug. 2014)

Product Watch E-Newsletter – Opt-in subscribers ................................... 12,080 Average Open Rate ....................................... 35%

(Jan. – Aug. 2014)

Locksmith Ledger Issue E-Newsletter – Opt-in subscribers ................................... 12,068 Average Open Rate .......................................40% (Jan. – Aug. 2014)

Locksmith Ledger 3rd Party Opt-in Email – Opt-in subscribers .................................... 11,801 Average Open Rate .......................................20% (Jan. – Aug. 2014)

The Undisputed LeaderWhere the industry’s physical and electronic security specialists turn to – 24/7, 365 days a year – for information to help them be leaders in their field.

You should too.

LocksmithLedger.com delivers the audience you’re looking for.

Locksmith Ledger Makes Lead Generation Dynamic

Client Benefits

• Higher quality leads

• Increased conversion rates

• Brand engagement measurement

• Shortened sales cycle

• Increased sales

No other media source can deliver

results like we do!

Email Stats Marketers Need To Know

• Email marketing has a ROI of 4,300% 1

• 76% of email opens occur in the first two days after an email is sent 2

• 48% of emails are opened on mobile devices 3

• 69% of mobile users delete emails that aren’t optimized for mobile 3

Email is still the biggest driver of new leads and has fantastic ROI. Using our new responsive design technology platform optimizes the delivery of your message, both online and through emails, for unprecedented reach and return on investment.1. Direct Marketing Association2. Alchemy Worx3. Litmus

4 Publisher’s own data



New Responsive Design

300 x 250Med. Rectangle

970 x 90 Leaderboard

300 x 600Half Page

970 x 90 Leaderboard

Leaderboard

300 x 250 Med. Rectangle

Featured Video

Half Page

Starting at $3,550 for one month

$700 per month(300 x 600)

$600 per month per position

$800 per month(970 x 90, 728 x 90, 300 x 50)

Expandable Ads Ask your sales rep about Expandable Ads!

• 970 x 90 > 970 x 415 $960/month

• 300 x 250 > 600 x 250 $720/month

• 300 x 600 > 600 x 600 $840/month

Channel Sponsorship(970 x 90 and 300 x 250) $1,500/month

Sub-Channel Sponsor Position

Half Page 300 x 600 $600/month

Medium Rectangle 300 x 250 $500/month

Leaderboard 970 x 90, 728 x 90, 300 x 50

$500/month

The Industry’s First and Only Responsive Design WebsiteProviding advanced technology to serve “in-view” banner impressions, LocksmithLedger.com can now integrate your marketing message through-out featured content with variable placement, increasing user engagement and delivering a stronger click-thru rate and return on investment!

• Responsive Design Enhancements - Eye-popping new design

• In-View Ads - Pay only for ads that are seen

• Channels - Content-specific placement

• Responsive Design - View on any device (desktop to smartphone)

• Dynamic Page Load - Content appears dynamically as visitor scrolls

Wallpaper Ad $2,000 for 2 weeks

Welcome Page (550 x 480) on homepage: $2,000/month

Page Peel Ad on homepage: $2,000/month

Featured Video on homepage, video library, e-Newsletter, social media: $3,550/month

Premium Positions

Be Seen in Focused Channels• Alarms & Video• Door Hardware• Keys/Tools• Locks• Electronics & Access Control• Safes

*All digital prices are net rates



Interactive Marketing

Online Buyer’s GuideStand out in the crowd with our online Buyer’s Guide, newly redesigned to be more engaging to our readers, increase lead generation and optimize ad sizes.

Online Buyer’s Guide:

Category sponsor................ $2,000/year

Sub-category ....................... $1,200/year

Featured Listing ................... $900/year

Industry InsightsA new blog for manufacturers to distribute relevant content to the security marketplace. Includes homepage position, monthly eNewsletter and Engagement Report.

Outbound Marketinge-Newsletters/e-Blasts

Event Watch ........................... 12,000 Subscribers ..................................$750 per month

Notes from the Editor ......... 11,997 Subscribers ............................... $1,000 per month

Product Watch ....................... 12,080 Subscribers ...............................$500 per product

Customized e-Blast : .......... 12,068 Entire List Subscribers .....$1,800 per campaign

Event Watch Product Watch

Online MarketingIndustry Insights Blog:........ $1,500 /month

Webcasts: .............................. $5,000

Appended Lead ProgramWho are your customers? On the surface it may be easy to categorize them

into a neat little package. The Appended Lead Program helps fill in the blanks

on your potential customer resulting in a highly qualified, engaged sales lead.

Appended Leads Program: $500 per program

TRACKtion LeadsCombine direct marketing with social media and primary research to

generate highly-qualified leads that convert into sales. Use multiple

marketing products to drive a unified message.

TRACKtion Leads Program: $4,000 per programSocial MediaLet us help build your social media footprint through our fast-growing social media brand extensions.

Educational webcasts, white papers and training can motivate customers to buy as much as promotional information.1

1. Josh Gordon Group 2014 Research

Industry Insights

Notes from the Editor

*All digital prices are net rates



Put your products in front of an audience with Proven Buying Power1

Documented Purchasing PowerLocksmith Ledger subscribers recommend, specify and purchase:

95%

Locks & door hardware

83%94%

Keys Padlocks High Security Locks

76%

Locksmith Tools

84%

65%64%

70%

Safes & Safelocks

Electrified Door Hardware

Access Control Systems

86%

Key Cutting, Programming.

Duplicating Machines

63%

Bought Products and Services as a Result of

Reading an Ad

Preferred Publication

state Locksmith Ledger is their preferred industry publication1

80%January 2014 Volume 74, Number 1

$6.00$6.00

Learn more about all of our brands at allegion.com. © 2013 AllegionA danger perceived. A solution realized. A crisis averted.

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www.locksmithledger.com

ALSO IN THIS ISSUE:• Electronic Pushbutton Locks• Video Surveillance:

Overview & Education• Upgrading Existing Locks To

Networked Access Control

HIGH SECURITY SYSTEMSAdded protection for customersAdded customer base for locksmiths

Superior Readership1

85% have management/executive management titles

75% visited an advertiser’s website as a result of reading an ad in Locksmith Ledger

68% spend more than 30 minutes reading an issue of Locksmith Ledger

53% prefer to read Locksmith ledger in print; 41.76% both print and online

82% go to LocksmithLedger.com for product information

1.651 pass-along for a total

potential print audience of

29,1161. September 2014 Audience Survey2. June 2014 BPA

Purchase Products/Lines of Equipment from a Distributor

95%

Audience Profile

10,987

Total Qualified Circulation2



March 2014 Volume 74, Number 3

$6.00

Lockdown is at your fingertips. See page 15.

ALSO IN THIS ISSUE:• Video Surveillance: Migrating from VCR to DVR to NVR

• Electric Strike Evolution

• 25 New Products At ISC Westwww.locksmithledger.com

Editorial

Locksmith Ledger International provides the detailed

informational foundation for today’s progressive

locksmith/security access professional. While

continuing to serve the traditional locksmith,

Locksmith Ledger is the leader in providing forward

thinking editorial and services in the emerging

new technologies of Electronics, Access Control

and CCTV.

Locksmith Ledger International is the leader in

providing cutting edge product information and

installation techniques for the Locksmith and Installing

Security Access Professional.

Every month, Locksmith Ledger International

highlights new products as well as their step by step

installation process, making it a must read for all

security professionals.

Locksmith Ledger International covers: • Access Control

• Automotive

• Door Hardware

• Electronics

• CCTV

• Safes & Safe Locks

• Tools and more

Primary Business Classification1

• Locksmith Shop ........................73%• Institutional ............................15.7%• Hardware .................................. 7.4%

Advertorial Design a high-impact, highly credible advertorial that presents your company’s technology or application expertise in a powerful and comprehensive presentation.

Belly Bands & Wrappers Using a belly band or full wrapper to advertise your product or service is a sure way to gain visibility.

e-Reader Service The only publication to provide you with immediate e-mail reader service response.

Inserts Put your company’s product sample, CD-ROM or brochure directly in the hands of our readers by inserting it in the magazine.

List Rentals Whether you’re interested in an industry, function or geographic selection, Locksmith Ledger International’s qualified list can be customized to your requirements.

Poster Go BIG with a poster tipped into the magazine. Adhered to the issue with releasable glue, the poster can be removed, unfolded and displayed in your prospect’s work environment for a non-stop reminder of your company’s capabilities.

Reprints Using reprints of articles that have featured your products and services is an excellent way to position your company as an expert for a given application or technology. Contact your Sales Manager for pricing and availability.

Cover Strip Industry leaders need to lead the way. Ask about our cover positions!

February 2014 Volume 74, Number 2

$6.00


13-AG-014_7.375x.75_.indd 1 11/8/13 2:53 PM


ALSO IN THIS ISSUE:• Specialty Locks: Doing

More With Fewer Keys• Gate Lock Solutions• Upgrading To

Continuous Hinges• Wireless Lockdown Options

THE PHONE

ACCESS SOLUTION

Strong competition for metal keys

1. June 2014 BPA statement



2015 Editorial CalendarISSUE SPACE CLOSING /

MATERIAL DEADLINE COVER FOCUS PRODUCT FOCUS SPECIAL REPORT TECHNIQUES & INSTALLATIONS ELECTRONIC FEATURES AUTOMOTIVE FEATURES VALUE ADDED BENEFITS SPECIAL SECTIONS SHOWS & BONUS DISTRIBUTION

JANUARY 11/28/14 / 12/5/14 High Security Systems Decorative Hardware Fire Door Inspections & Codes Guard Plate Install Electronic ABC’s Key Cloning: Facts, Rumors and Realities Full page ads receive 1000 e-subscriber name eblast 2014 Editorial Index

FEBRUARY 12/26/14 / 1/2/15 Single Door Access Home Automation When to Convert from Mechanical to Electronic Security

Real Life Installations Power Transfer Automotive Essentials Full page spread advertisers receive 1 month FREE banner advertising on LocksmithLedger.com

NFMT: 3/10 – 3/12, Baltimore, MD

MARCH 1/26/15 / 2/2/15 Securing Schools Fire Door Locking Systems and Hardware

Specialty “Green” Product Report Real Life Installations Electronic ABC’s Decoding Vehicle Locks Free Security showcase with 1/2 page or larger Security Showcase NFMT: 3/10 – 3/12, Baltimore, MDISC-WEST 4/ 14 – 4/16, Las Vegas, NV

APRIL 2/27/15 / 3/6/15 Know Your Distributor Delayed Egress SHDA Interview Electronic Safelock Retrofit Connecting Wires: Tools & Techniques

Automotive Essentials Full page spreads receive 2500 name e-blast or 1 month FREE banner advertising

Know Your Distributor Listings SAVTA: 4/20 – 4/25 Las Vegas, NVSHDA: 4/28 – 5/1 Phoenix, AZDHI: 4/28 – 5/1 Baltimore, MD

MAY

AUTOMOTIVE SUPPLEMENT

3/27/15 / 4/3/15 Securing Aluminum Doors Padlocks, Hasps & Accessories Keypads & Readers Keyboard Set-up for Todays Keys Electronic ABC’s Special AUTOMOTIVE SUPPLEMENT Harvey AD-Q Door Hardware Showcase

3/27/15 Locksmith Ledger continues to reach out to the Automotive community with its 9th Annual Automotive supplement. Automotive Locksmithing will be reviewed from all directions and an overall view is provided for our readers. The Automotive Supplement will be distributed throughout the year at many automotive venues. Don’t miss this BONUS opportunity!!!

JUNE

SPRING BIG BOOK

4/24/15 / 5/1/15 Access Control Credentials: Adding & Upgrading

Door Closer Update Key Machine Review Electric Strike Installation Integrating Electronics Automotive Essentials Run in both June issue and Spring Big Book Supplement & receive a FREE supplied 4-page insert

Safes & Safelocks Showcase NFPA: 6/22 – 6/25 Chicago, ILESX: 6/25 – 6/27 Baltimore, MD

4/17/15 SPRING BIG BOOK – Reach an audience of over 80,0001 with the ONLY ALL PRODUCTS Tabloid Supplement in the industry. The Leading Security Group – Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive come together with a comprehensive supplement of ONLY products. Don’t miss this opportunity to reach your buying customers as well as perspective customers – your competition wont!

JULY

ACCESS CONTROL SUPPLEMENT

5/25/15 / 6/1/15 New Products Review Maglocks: What’s New? When Wireless Makes Sense Real Life Installations Electronic ABC’s Programming Remotes New Products Showcase & Run in both July issue and Access Control Supplement & receive a FREE supplied 4-page insert

Corporate Profiles ALOA: 7/23 – 7/25, Reno, NV

6/8/15 The 11th Annual Access Control Supplement will reach over 80,0001 subscribers! Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive again come together to focus on access Control from all directions. Reach the Locksmith, Institutional Locksmith, Installer, Integrator, Dealer and End User ALL at the same time!

AUGUST 6/26/15 / 7/3/15 Securing Office Buildings Specialty Utility Locks Keys and Code Information From Mechanical Deadbolts to Electronic Security

Weatherizing Exterior Lock Components

Automotive Essentials Full page advertisers receive 1 Basic Listing in the Winter BIG BOOK

SEPTEMBER 7/27/15 / 8/3/15 Wireless Revolution Specialty Safes Servicing Cylinders Real Life Installations Electronic ABC’s New Opening Options Free Security showcase with 1/2 page or larger Security Showcase ASIS: 9/28 – 10/1 Anaheim, CAGPLA: Philadelphia, PA

OCTOBER 8/24/15 / 8/31/15 Securing Hospitals Electric Strike Review Window Security: Locks & Guards Installing Mortise Locks CCTV Installation Automotive Essentials Full page spread advertisers receive 1 month FREE banner advertising on LocksmithLedger.com

Healthcare Showcase Yankee Security, Sturbridge, MANFMT, Las Vegas, NVCANASA Toronto, CANADAILA

NOVEMBER 9/25/15 / 10/2/15 Securing Residential Exit Devices for Every Situation Cabinet Locking Solutions Real Life Installations Power Supplies Antique Auto Report Full page ads receive 1000 e-subscriber name eblast & Security Showcase

ISC East, New York, NY

DIRECTORY 2013

Winter BIG BOOK

10/21/15 / 11/2/15 A Year Long Reference Guide For Locksmiths and Security Professionals. Since 1969, this has been the best Industry resource for product identification and Manufacturer/Distributor products and locations. Distributed throughout the year to schools, industry leaders, trade shows, association & organizations including: ISC, NFMT, SHDA, IACP, NBFAA, SIA, ALOA, DHI and more

11/10/15 Winter BIG BOOK - Reach an audience of over 80,0001 with the ONLY ALL PRODUCTS Tabloid Supplement in the industry. The Leading Security Group – Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive come together with a comprehensive supplement of ONLY products. Don’t miss this opportunity to reach your buying customers as well as perspective customers – your competition won’t

DECEMBER 10/26/15 / 11/2/15 Best of 2015 Selling Impulse Items MasterKey Essentials Continuous Hinge Installations Biometrics Moving Forward Auto Essentials Run a Page in December, Directory and Winter BIG BOOK and receive a Bonus Page and Free Supplied 4 page Insert



ISSUE SPACE CLOSING / MATERIAL DEADLINE

COVER FOCUS PRODUCT FOCUS SPECIAL REPORT TECHNIQUES & INSTALLATIONS ELECTRONIC FEATURES AUTOMOTIVE FEATURES VALUE ADDED BENEFITS SPECIAL SECTIONS SHOWS & BONUS DISTRIBUTION

JANUARY 11/28/14 / 12/5/14 High Security Systems Decorative Hardware Fire Door Inspections & Codes Guard Plate Install Electronic ABC’s Key Cloning: Facts, Rumors and Realities Full page ads receive 1000 e-subscriber name eblast 2014 Editorial Index

FEBRUARY 12/26/14 / 1/2/15 Single Door Access Home Automation When to Convert from Mechanical to Electronic Security

Real Life Installations Power Transfer Automotive Essentials Full page spread advertisers receive 1 month FREE banner advertising on LocksmithLedger.com

NFMT: 3/10 – 3/12, Baltimore, MD

MARCH 1/26/15 / 2/2/15 Securing Schools Fire Door Locking Systems and Hardware

Specialty “Green” Product Report Real Life Installations Electronic ABC’s Decoding Vehicle Locks Free Security showcase with 1/2 page or larger Security Showcase NFMT: 3/10 – 3/12, Baltimore, MDISC-WEST 4/ 14 – 4/16, Las Vegas, NV

APRIL 2/27/15 / 3/6/15 Know Your Distributor Delayed Egress SHDA Interview Electronic Safelock Retrofit Connecting Wires: Tools & Techniques

Automotive Essentials Full page spreads receive 2500 name e-blast or 1 month FREE banner advertising

Know Your Distributor Listings SAVTA: 4/20 – 4/25 Las Vegas, NVSHDA: 4/28 – 5/1 Phoenix, AZDHI: 4/28 – 5/1 Baltimore, MD

MAY

AUTOMOTIVE SUPPLEMENT

3/27/15 / 4/3/15 Securing Aluminum Doors Padlocks, Hasps & Accessories Keypads & Readers Keyboard Set-up for Todays Keys Electronic ABC’s Special AUTOMOTIVE SUPPLEMENT Harvey AD-Q Door Hardware Showcase

3/27/15 Locksmith Ledger continues to reach out to the Automotive community with its 9th Annual Automotive supplement. Automotive Locksmithing will be reviewed from all directions and an overall view is provided for our readers. The Automotive Supplement will be distributed throughout the year at many automotive venues. Don’t miss this BONUS opportunity!!!

JUNE

SPRING BIG BOOK

4/24/15 / 5/1/15 Access Control Credentials: Adding & Upgrading

Door Closer Update Key Machine Review Electric Strike Installation Integrating Electronics Automotive Essentials Run in both June issue and Spring Big Book Supplement & receive a FREE supplied 4-page insert

Safes & Safelocks Showcase NFPA: 6/22 – 6/25 Chicago, ILESX: 6/25 – 6/27 Baltimore, MD

4/17/15 SPRING BIG BOOK – Reach an audience of over 80,0001 with the ONLY ALL PRODUCTS Tabloid Supplement in the industry. The Leading Security Group – Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive come together with a comprehensive supplement of ONLY products. Don’t miss this opportunity to reach your buying customers as well as perspective customers – your competition wont!

JULY

ACCESS CONTROL SUPPLEMENT

5/25/15 / 6/1/15 New Products Review Maglocks: What’s New? When Wireless Makes Sense Real Life Installations Electronic ABC’s Programming Remotes New Products Showcase & Run in both July issue and Access Control Supplement & receive a FREE supplied 4-page insert

Corporate Profiles ALOA: 7/23 – 7/25, Reno, NV

6/8/15 The 11th Annual Access Control Supplement will reach over 80,0001 subscribers! Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive again come together to focus on access Control from all directions. Reach the Locksmith, Institutional Locksmith, Installer, Integrator, Dealer and End User ALL at the same time!

AUGUST 6/26/15 / 7/3/15 Securing Office Buildings Specialty Utility Locks Keys and Code Information From Mechanical Deadbolts to Electronic Security

Weatherizing Exterior Lock Components

Automotive Essentials Full page advertisers receive 1 Basic Listing in the Winter BIG BOOK

SEPTEMBER 7/27/15 / 8/3/15 Wireless Revolution Specialty Safes Servicing Cylinders Real Life Installations Electronic ABC’s New Opening Options Free Security showcase with 1/2 page or larger Security Showcase ASIS: 9/28 – 10/1 Anaheim, CAGPLA: Philadelphia, PA

OCTOBER 8/24/15 / 8/31/15 Securing Hospitals Electric Strike Review Window Security: Locks & Guards Installing Mortise Locks CCTV Installation Automotive Essentials Full page spread advertisers receive 1 month FREE banner advertising on LocksmithLedger.com

Healthcare Showcase Yankee Security, Sturbridge, MANFMT, Las Vegas, NVCANASA Toronto, CANADAILA

NOVEMBER 9/25/15 / 10/2/15 Securing Residential Exit Devices for Every Situation Cabinet Locking Solutions Real Life Installations Power Supplies Antique Auto Report Full page ads receive 1000 e-subscriber name eblast & Security Showcase

ISC East, New York, NY

DIRECTORY 2013

Winter BIG BOOK

10/21/15 / 11/2/15 A Year Long Reference Guide For Locksmiths and Security Professionals. Since 1969, this has been the best Industry resource for product identification and Manufacturer/Distributor products and locations. Distributed throughout the year to schools, industry leaders, trade shows, association & organizations including: ISC, NFMT, SHDA, IACP, NBFAA, SIA, ALOA, DHI and more

11/10/15 Winter BIG BOOK - Reach an audience of over 80,0001 with the ONLY ALL PRODUCTS Tabloid Supplement in the industry. The Leading Security Group – Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive come together with a comprehensive supplement of ONLY products. Don’t miss this opportunity to reach your buying customers as well as perspective customers – your competition won’t

DECEMBER 10/26/15 / 11/2/15 Best of 2015 Selling Impulse Items MasterKey Essentials Continuous Hinge Installations Biometrics Moving Forward Auto Essentials Run a Page in December, Directory and Winter BIG BOOK and receive a Bonus Page and Free Supplied 4 page Insert




Special Sections with Bonus Distribution

March & November ISC West (March) and ISC East (Nov.) Targets the locksmith, installer, alarm dealer and specifier looking for products and services. Bonus distribution of nearly 2,500 copies at both shows.

April Know Your Distributor One of the most informative and highly acclaimed sections of the year. A comprehensive listing of every distributor and supplier in North America. If you are a distributor, this is a must advertise issue.

June & December Big Book The Cygnus Security Media Group: Locksmith Ledger International, Security Dealer & Integrator and Security Technology Executive launched the industry’s only true Product Tabloid in 2010. Again, this annual Product Supplement will target over 80,0001 industry professionals. Sectioned by category you won’t want to miss this opportunity. Bonus distribution through-out the year.

May The 9th Annual “Original” Automotive Supplement Reach the automotive sector with an industry one-of-a-kind supplement. Complete automotive focus highlights your product in editorial & showcase. Bonus distribution through-out the year. In 2014 an additional 5,000 were distributed.1

Harvey AD-Q Advertisers (1/2 page or larger) will receive an exclusive FREE Harvey AD-Q study that measures the effectiveness of their advertising campaign.

Supplement to Locksmith Ledger International

May 2014

• The 2014 Chevy Impala: Not Your Father's Chevrolet

• Programming and Cloning Transponder-Equipped Keys, Remotes & Fobs

• Duplicating High-Security Automotive Keys

April 2014 Volume 74, Number 4

$6.00

Lockdown is at your fingertips. See page 15.

ALSO IN THIS ISSUE:• Residential Security Upgrades• Access Control Site Surveys• SHDA Report


Comprehensive Guide to 200+ Locksmith Distributors

KNOW Your Distributor

2015 Programs

THE SECURITY INDUSTRY’S PRODUCT GUIDE

A supplement to Security Dealer & Integrator, Locksmith Ledger and Security Technology Executive

BIG BOOKwww.SecurityInfoWatch.com

A supplement

Bolide’s iCube All-in-One Wifi IP Camera Bolide’s iCube Wifi network camera is the latest addition to the iPac series and loaded with features including wireless connection, built-in SD card for record-ing, two-way audio communication, high power IR for night operation and innova-tive PIR for accurate motion detection.

With a built-in advanced CPU and web server, iCube offers a complete day and night monitoring system for homes, offices and large-scale applications. Featuring simple installation and user friendly web-based interface, consumers can easily integrate the iCube into an existing network and view the streaming video from a PC, notebook, as well as access with their smart phone such as Apple or Android smart phone.

If quality is what you are looking for, iCube is your best choice. Unlike other VGA cameras, iCube comes equipped with an advanced image sensor that delivers not only crisp clear images but also 720p high resolution for your sur-veillance needs.

iCube is also built with an advanced PIR Motion Alert System — Passive Infra-red that can detect objects more accu-rately compared to traditional motion detection. With the Motion Alert System, iCube can easily capture the intruder by

activating the attractive alert sound when motion is detected. With the help of IR, this camera is prefect for night operation and delivers clear high resolution images 24/7. With the built-in web server, iCube allows you access to the most common activities, such as viewing live video, playback your recordings, exporting videos and taking snapshots with a touch of single button. iCube is a small camera loaded with tons of features for all your surveillance needs.

Request more information: www.SecurityInfoWatch.com/10836423

www.bolideco.com

Easily Add Mobile Duress Panic Buttons to Any Security System

Inovonics’ wireless panic buttons provide a simple, discreet way to signal for help and can reduce response times when it matters most. The Inovonics wireless add-on receivers, signal repeaters, and mobile duress pendants are easily installed into any commercial security system, increasing safety by lowering response times and increasing the overall effectiveness of security staff, all while adding to the investment value of existing systems.

The Inovonics wireless network is proven in commercial environments to provide the highest performance and reliability required for life safety appli-cations. The Inovonics wireless repeater network scales to allow room-level to campus coverage, including difficult areas such as underground tun-nels, out-buildings and

parking structures. Learn how Inovonics panic buttons can expand your security offerings in education, hospital, banking, government and other commercial mar-kets at the link below.


www.inovonics.com

Compact and Cost-Effective Bullet-Style IP Cameras from Axis

The AXIS P14 Series encompasses seven day-and-night network cameras with an innovative, all-in-one mechan-ical design. With camera models ranging from HDTV 1080p to 4K Ultra HD, AXIS P14 Series offers a number of valuable features, includ-ing remote zoom and focus, a built-in slot for a micro SD/SDHC/SDXC memory card and I/O connectors for interfacing with external devices — all of which make the camera ideal 24/7 surveillance of large areas like parking lots, shopping malls and stadiums while being able to capture fine details.

AXIS P14 Series Network Cameras offer easy installation with remote zoom and focus for fine tuning of the picture from a computer as opposed to at the camera itself. Furthermore, AXIS P14 Series cameras are equipped with a compact, low-weight casing and integrated bracket for wall or ceiling mount that puts all electronic connec-tions inside the base. The cameras in the new AXIS P14 Series are equipped with a powerful processor allowing for great image processing performance

and high image quality with lower noise, higher light sensitivity for sharper images and more efficient video com-pression with H.264 Main Profile. They also provide improved support for simultaneous streaming of multiple, individually optimized video streams, providing video management systems with increased flexibility and manage-able network and storage use.


www.axis.com

ET4500C PoE Network Switch from Nitek

Nitek proudly announces the introduc-tion of the ET4500C to the rapidly expanding family of Etherstretch IP over Coax transmission products. The ET4500C is a unique four-port PoE network switch which integrates our Etherstretch technology allowing the IP data to transmit over coaxial cable up to 1,640 feet (500 Meters).

This new addition to the Etherstretch product line is capable of transmitting 100Mbps while supplying power over Ethernet to its connected edge devices. In addition to being ONVIF compli-ant, it has an extreme operating tem-perature which ensures the ET4500C is environmentally hardened, making it a perfect solution no matter where it is being deployed. This transmitter works in conjunction with any of the available Etherstretch multi-port receiver and requires very little installation time and no set up and/or configuration. These units quickly turn any ordinary RG59 coax cable into a high speed network communication and PoE pathway.

The ET4500C is transparent to the network thus requiring no IP and MAC addressing. LED indicators show the

status of network communication and PoE power. Nitek’s Etherstretch extends network communications to overcome cable distance limitations offering con-nections to devices in locations tradi-tional networking does not allow.

Nitek proudly manufacturers Ether-stretch in the United States of America.


www.nitek.net

SPRING 2014

July Annual Corporate Profile Issue Highlight your company in a two-page, four-color spread containing your ad message and your company’s profile complete with text, corporate logo and photos.

August The 11th Annual Access Control Security Supplement Reach over 80,0001 subscribers. Locksmith Ledger, Security Technology Executive and Security Dealer & Integrator once again come together to focus on access control. This supplement will be polybagged in all three publications. Don’t miss this!

September ASIS/Security Showcase Target institutional installers and end users with your showcase product

December Directory, Security Register 2015/2016 The #1 year-long industry directory reference guide for security professionals. Reach an audience of more than 15,000 subscribers and bonus circulation at ISC, ASIS, NFMT, ALOA, DHI, NBFAA and more.1

The State of

Biometrics2014

TRENDS TECHNOLOGY

ACCESS CONTROL

&

July/August

Supplement to Locksmith Ledger International, Security Dealer & Integrator, Security Technology Executive

www.LocksmithLedger.com

www.SecurityInfoWatch.com

Exclusive roundtable

examines how the technology

is overcoming negative perceptions

to become a viable security solution

www.uslock.com 800-925-5000

As a partner in growing your business, US Lock has expertise in Automotive, Access Control, Hardware, Residential and Commercial Security. With National Distribution and a commitment to same-day shipping, count on us to help you get the job done.

AUTOMOTIVE

ACCESS CONTROL

HARDWARE

COMMERCIAL

US Lock is a proud member of the following National associations:

that Your Customers are Seeking

that Increase Your Bottom Line

Account Managers Who Know and Understand Your Business

that Your Customers are Seeking

that Increase Your Bottom Line

Account Managers Who Know and Understand Your Business

Branded Products

U.S. Lock: Supplying Security Solutions Since 1972Established in 1972, U.S. Lock has been supplying security hardware and access control products for over 40 years. U.S. Lock remains the distributor of choice for thousands of security professionals and locksmiths nationwide for our expansive product selection, industry-leading exper-tise, rapid product delivery, and unparalleled customer service. With a national distribution footprint, U.S. Lock provides next-day and second-day delivery to any loca-tion coast-to-coast. We also know our products and your market; our sales and service professionals have an av-erage of 15 years of experience in the security products industry.

Name Brands Your Customers DemandChoose U.S. Lock for our leading selection of the brands you know and trust. From mechanical locks to electronic access control and hardware, U.S. Lock stocks over 10,000 residential and commercial security products from over 100 world-class manufacturers. We have expanded our automotive product offering and now stock the latest transponder keys, blades, key blanks, ignition locks, au-tomotive protection, and entry products from Ilco, Strat-tec, Keyline, HPC and Pro-Lok. U.S. Lock is a national distributor for Alarm Lock, AMSEC, Arrow, Corbin Russ-win, Kaba, Kwikset, Norton, Sargent, Schlage, Weiser, and many more brands. We are proud to carry products from companies that share our commitment to quality and innovation.

Exclusive Brands: More Options, More Value Security professionals have depended on U.S. Lock’s exclu-sive brand products since 1979 for steadfast performance in residential, commercial, and institutional settings. Choose the U.S. Lock brand for more options in cylinders, lock-sets, door closers, electric strikes, hinges, latches, lever and handle sets, key blanks, padlocks, door hardware, and

more. We offer a comprehensive selection of Grade 1 and Grade 2 products—rely on U.S. Lock for more alternatives that improve your bottom line. For additional

value, our Legend brand of products includes more than 175 locksets, deadbolts, and latches.

Convenience ProductsU.S. Lock also stocks tens of thousands of convenience products in categories that include plumbing, electrical, lighting, HVAC, hardware, cleaning supplies, appliances, office supplies, and tools. Look to U.S. Lock for more choices from one supplier. For even more product options, our Special Orders department can source hard-to-find products from thousands of manufacturers.

Business Building SolutionsU.S. Lock is more than just a distributor; we’re your busi-ness partner. We created the U.S. Lock Dealer Program in 1985 to provide members with the tools needed to help their businesses grow. Today, our Dealer Program benefits include volume rebates, freight discounts, ad-ditional exclusive brand rebates, dealer-restricted key-ways, and referrals.

E-Commerce SolutionsU.S. Lock’s website, uslock.com, offers comprehensive account management features to maximize your pro-ductivity. View your order history, access invoices, build product favorites lists, print bin labels, see real-time prod-uct availability levels, and much more. Whether you are using the site to place orders, research new products, or track a shipment, you’ll discover that uslock.com will become your one-stop online resource for managing your security product purchases.

The Security Professional’s First ChoiceU.S. Lock has the right combination of product, pric-ing, service, and solutions to make security professionals more successful. Discover why U.S. Lock is the first choice for automotive solutions, access control, and hardware. For more information, call U.S. Lock today at 800-925-5000 or visit uslock.com.

Corporate Profiles

For FREE info, visit www.locksmithledger.com/magazine & click on e-inquiry 33576 — LOCKSMITH LEDGER [7/14] www.locksmithledger.com

December 2013 Volume 73, Number 13

$15.00


13-AG-014_7.375x.75_.indd 1 11/8/13 2:53 PM

■ Manufacturer Listing■ Distributor Listing■ Product & Trade Name Index■ Schools & Associations




2015 Rates

Security Marketplace: 1/9th page

1x 4x 8x 12x

$250 $205 $180 $160

Classified Advertising1x 4x 8x 12x

Per Column Inch For

Monthly Visibility.

$135 $125 $120 $110

Distributor Index1 inch 2 inch

$130 $215

Hot Spot: 1/8th page1x 4x 8x 12x

1/8 Page $405 $380 $355 $325

Product Showcase in Special Supplements ASIS • ISC Solutions • ISC West • DHI • ALOA - $500 Without Advertising, FREE If Advertising. Includes: Product Photograph, Reader Service Number and Product Description

Combination Rates Receive a multi-volume discount on ads* placed in any of our special supplements when you place an additional ad in the Locksmith Ledger. See your sales manager for details. * 1/2 page or larger

For Information Concerning Concerning Classified, Security Marketplace, Distributor Index, or Hot Spots Rates Please Contact Kristy Dziukala at (800) 547-7377 x1324, [email protected], fax: (920) 328-9014

Print Advertising Rates (Gross Rates)

Black & White Rates

1x 4x 7x 13x 18x 24x

Full Page $2,880 $2,735 $2,585 $2,370 $2,120 $2,025

2/3 page $2,220 $2,150 $2,030 $1,880 $1,735 $1,640

1/2 page island $1,995 $1,800 $1,705 $1,560 $1,395 $1,350

1/2 page $1,880 $1,645 $1,550 $1,430 $1,305 $1,285

1/3 page $1,220 $1,145 $1,130 $975 $910 $845

1/4 page $1,040 $970 $930 $890 $805 $780

1/6 page $725 $660 $650 $595 $540 $520

1/8 Page $596 $545 $525 $475 $420 $400

2 Page Spread $5,730 $5,450 $5,150 $4,740 $4,465 $4,145

Covers

Inside Cover $4,340

Inside Back Cover $4,230

Back Cover $4,475

Color Charges

Four-Color $1,170

Four-Color $1,830 (2 page spread)

Standard 2-Color $430

Matched Color $485

81.3% Trade

magazines are the most

preferred source of

professional information in

the security industry by a

wide margin. eNewletters are

second at 53.4%1

1. Josh Gordon Group 2014 Research

July 2014 Volume 74, Number 7

$6.00

The key to security starts on page 5.

ALSO IN THIS ISSUE:• Mechanical Push Button Locks• Cam & Cabinet Lock Update• Delayed Egress for Schools

and Seniors• Double Door Replacement – Part 2


A Treasure of Innovative Products for Today's Security Professional

NEW PRODUCT REVIEW



Contact Info

For more information, please contact (800) 547-7377

Sales Nancy Levenson-Brokamp Group Publisher • Ext. 2702

[email protected]

Brian Lowy Midwest & East Coast Sales • Ext. 2724

[email protected]

Kristy Dziukala West Coast/Classifieds • Ext. 1324

[email protected]

Editorial Gale Johnson

Editor-in-Chief • Ext. 2703 [email protected]

Emily Pike Managing Editor • Ext. 2224

[email protected]

Jerry Levine Technology Editor • (818) 700-0640

[email protected]

Production Jane Pothlanski, Print

Production Manager • Ext. 6296 [email protected]

Anna Strasser, Interactive [email protected]

Circulation List Rental Elizabeth Jackson,

Account Executive • Merit Direct LLC (847) 492-1350 • Ext. 18

[email protected]

1/2 Page Island

1/2 Page Horizontal

1/3 Page Vertical

1/3 Page Horizontal

1/3 Page Square

1/4 Page Vertical

1/4 Page Horizontal

1/6 Page Vertical

1/8 Page Vertical

Live Area Essential elements should be kept 3/8” from outside edges, 1/2” in from the gutter.

Preferred file format: PDF X/1a The PDF X/1a format is the preferred format for file submission. Careful attention must be paid to the proper creation of PDF files to ensure that they will reproduce correctly. Choose “PDF X/1a” or “Press Quality” in your job options when creating high resolution PDF’s. the original files that you are making the PDF from should also be high resolution. Make sure images are CMYK and 300 dpi resolution and all fonts used are loaded and embedded.

Page file printouts • Note special instructions directly on your provided

laser proof.

• If fifth or spot colors (actual PMS color) are to be used, they should be clearly indicated.

FTP Digital File Transfer • Go to: http://webftp.cygnuspub.com

• Type in Jane Pothlanski.

• Fill in your name, subject, e-mail address and message.

• Press the browse button to attach a single file or compressed folder from your computer.

• Hit “continue.”

Please direct any questions regarding ad materials to: Jane Pothlanski, Production Manager Phone: (631) 963-6296 [email protected]

Mechanical Requirements

1/2 Page Vertical

Full Page

2/3 Page Vertical

Spread

Page Unit Width Depth Bleed Trim Size

Full Page Spread 14 9.875 16.25 x 11.125

Full Page 7 9.875 8.125 x 11.125 7.875 x 10.875

2/3 Page 4.5 9.875

1/2 Page Island 4.5 7.375

1/2 Page Vertical 3.375 9.875

1/2 Page Horizontal 7 4.875



1/3 Page Square 4.625 4.875




1/8 page Vertical 2.125 3.625


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