2015 hubspot keynote address recap
TRANSCRIPT
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Launch Recap#NewHubSpot
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What does inbound mean?
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INTERRUPTIVEIMPERSONAL
INSENSITIVE
ValuableRespectful
Lovable
INBOUND
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Why I Fell In Love With Marketing
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direct mail junk mail vs.
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THE NOT-SO-GOOD NEWS We expected them all to use the product in English.
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The HubSpot Platform now supports five new languages. Japanese, French, German, Portuguese and Spanish.
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I’ve picked SIX new things to share with you.
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6!
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The problem with most content management
systems:
too much focus on MANAGEMENT
not enough on MARKETING
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Optimize Your Content For Search & Conversions.
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The Problem With Most Content Editors:
WYSIWYG(What You See Is
What You Get)
:-)
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WYSISWYG(What You See Is Sometimes
What You Get)
:-(
The Problem With Most Content Editors:
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What You See!Is What It Is
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What You See!Is What It Is
We call it WYSIWII
(pronounced wizzy-weeeee!)
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$
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We want to make the Internet safer sowe’re calling for “HTTPS Everywhere.”
(Oh, and we’re starting to use SSL as a ranking signal)
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How to enable SSL support in the HubSpot Website
Platform
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HubSpot Website
$100/month or $300/month add-on!
Not just content management, content marketing.
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5!
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Too many ads are irritating and inane.
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Is there such a thing as inbound-y ads?
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Two Types Of Inbound-y Ads
Satisfy expressed
need
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Amplify engaging content
Two Types Of Inbound-y Ads
Satisfy expressed
need
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(Content Marketing Institute)
80% of B2B marketers use at least one paid channel.
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(A stat we made up but feel pretty good about)
Of them are not confident about the ROI. 99%
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Managing paid channels can be
complicated.
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The HubSpot Ads Add-On
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Create ads. Calculate returns.
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Creating an Ad
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Source: Content Marketing Institute
Measuring ROI
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HubSpot Ads
$100/month add-on!
Put your money where your metrics are.
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4!
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How do you separate a good lead from a bad lead?
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Humans are really good at seeing patterns.
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Humans are really good at seeing patterns.
Especially ones that don’t exist.
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Why not leave the hard-core computing
to the computers?
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Predictive Lead Scoring
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Automagically create a custom lead scoring formula based on data.
(it’s science!)
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A Transparent Formula
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Predictive Lead Scoring
Included in HubSpot Enterprise!
Stop Guessing. Start Knowing.
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3!
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Step 1: Log into marketing tools. Step 2: Log into CRM. Step 3: Open many tabs. Step 4: Curse. Step 5: Export and import some data. Step 6: Make sacrificial offering to Excel. Step 7: Cancel dinner plans.
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Marketers should spend less time reporting the numbers
and more time making the numbers.
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The HubSpot Reporting Add-On
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Choose from 20+ commonly used
reports
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Fine.
But what if I want to make my own custom report?
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You can easily build a report from scratch.
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Then add visualization.
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Drag & drop reports to build a
custom dashboard
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Reporting Add-On
$200/month!
Spend Less Time Reporting. More Time Growing.
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Not just content management,
content marketing.
Put your money where your metrics
are.
Stop guessing,start knowing
Spend less time reporting. More time growing.
HubSpot Website HubSpot Ads Predictive LeadScoring
HubSpotReporting
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2!
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SALES.
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TODAY’S SELLING is about a partnership, not a power struggle.
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PROSPECT RESEARCH FOLLOW UP MEETCONNECT
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The Problem with Prospecting…
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PROSPECTS
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19 MILLION+ COMPANIES
PROSPECTS
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PROSPECTS
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619 TARGETED
PROSPECTS
PROSPECTS
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PROSPECTS
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PROSPECTS
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PROSPECT RESEARCH FOLLOW UP MEETCONNECT
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The Problem with Research…
Photo: Wikipedia
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INSIGHTS
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INSIGHTS
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INSIGHTS
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PROSPECT RESEARCH FOLLOW UP MEETCONNECT
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The Problem with Connecting…
Photo: Seattle Municipal Archives on Flickr
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CONNECTIONS
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CONNECTIONS
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CONNECTIONS
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CONNECTIONS
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PROSPECT RESEARCH FOLLOW UP MEETCONNECT
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The Problem with Following Up…
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SEQUENCES
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SEQUENCES
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SEQUENCES
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SEQUENCES
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Kristen WyattOpened Your Email “Saw This, Thought of quantify.ly”
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Kristen WyattIs viewing “Pricing Page”
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PROSPECT RESEARCH FOLLOW UP MEETCONNECT
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The Problem with Meetings…
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MEETINGS
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MEETINGS
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PROSPECT RESEARCH FOLLOW UP MEETCONNECT
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+
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Ads Blogging Website Pages Social SEO
Calls-to-action Landing Pages Email 2.0 Scoring
Sidekick Analytics CRM
REPORTING
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1!
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CONNECTGives your company a unified
view of the customer.
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Included in both our marketing and sales
products.
CONNECT
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hubspot.com/new