2 keynotes, 11 sessions, 4 awards, 400 faces

In a world where mediocre will no longer cut it, what are the common strengths that the world’s most dominant brands bring to market? How exactly do top companies innovate to create uncontested market space? Most importantly, what pitfalls do great innovators avoid that most others fall into?

Referencing years of research, Doug Stephens - Founder of Retail Prophet, World-Renowned Brand Specialist, Futurist and leading market researcher, inspiring talk examines the surprising links between the world’s most successful businesses and provides actionable ideas and steps to emulate their success. It’s an uplifting and mind-expanding peek into the realm of radical innovation and strategy.

It’s time to take millennials seriously. This digital generation is notoriously hard to reach

despite their near-constant use of technology to communicate. They may be the most

elusive target, but they are also the largest. In just over 10 years, Millennials will make

up 50% of the world’s workforce—meaning they will be the highest-spending generation

in history. In a study of 4000 interviews which included 2000 Millennials,

Ted Langschmidt, Qi Value Systems Inc., studied, in great detail, “The Why of Y”.

Don’t miss out on this presentation!

Learn how hotel owners and operators can best

leverage the OTA’s and Media Companies to

complement their strategy while driving incremental

room nights and revenue.

Vito Curalli Hilton WorldwideReetu Gupta Easton’s Group of HotelsJason Sarracini TravelZooSusan Spinney ExpediaLise Struwing Eaton Chelsea Toronto Hotel

Customers’ expectations have evolved in terms of how they want to be engaged and communicated to during the buying process. Today’s sales professional needs to be solutions focused, know how to leverage technology and be innovative and move beyond selling “rates, dates and space.”

In this highly interactive panel discussion, delegates will better understand:✦ What is Sales 2.0✦ How has technology changed the way customers want be engaged in the sales process✦ What is the new role for hotels sales professionals✦ What do customers value and not value in a sales person✦ How can sales professionals leverage technology to enhance the sales process and

drive greater value to their customers

Tammy Gillis Gillis Consulting & Training Inc.Nancy Johnson Jonview CanadaSharlene Ketwaroo-Nanoo Canadian TireLaura Pallotta Delta Hotels and ResortsMark Sergot FRHI Hotels & Resorts

We’ll glimpse into the near future based on Sean Moffitt’s (Managing Director at Wikibrands) understanding of culture, the marketplace, trends, new media and technology, and itemize the 30 high leverage activities that yes, you too can execute over the next 12 months. The presentation will be split into these 6 facets of new branding; 1 Brand Purpose, Storytelling and Content2 Technology, Data and New Media Applications3 The Customer Experience4 So-Lo-Mo—Social, Local and Mobile5 New and Extended Business Models6 Building Transparent and High-Performing Hotel Operations

Lessons froM tHe worLd’s Most innoVatiVe coMPanies

tHe MiLLenniaL consUMer— How to win tHeM oVer

Best Practices for onLine saLes

saLes 2.0

fUtUre-ProofinG yoUr HoteL Brand 30 of tHe Best BUsiness-driVinG, PraGMatic ideas to eXecUte oVer tHe neXt 12 MontHs

2 keynotes

session HiGHLiGHts

Doug Stephens Founder of Retail Prophet

Sean Moffitt Managing Director at Wikibrands

reGister now

HAC Conference

SINGLE REGISTRATION $569 2

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GEN Y PASSFor Hotel General Managers / Owners or Senior Level Hotel Executives who would like to bring a “Gen Y” member of their team

$250* *anyone who is under 30 yrs old at time of the event, i.e. born between FEB 2 1985-FEB 2 2015* anyone who is an intern in the hospitality industry

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BECOME A SPONSORVicki Welstead | Director, Sponsorship Development

BIG PICTURE CONFERENCES INC.

DIRECT (705) 924-9374 | OFFICE (416) 924-2002 x233 | FAX (416) 961-7737

vickiwelstead@bigpictureconferences.ca

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“the essense of hospitality management”

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GREEN KEY ENVIRONMENT AWARD SPONSOR

HAC HALL OF FAME AWARDS

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