2015 - adventure sports journal

C a l i f o r n i a ’ s O r i g i n a l O u t d o o r M a g a z i n e • A d v e n t u r e S p o r t s J o u r n a l . c o m

2015

Feb/March 2014Issue #77

West Swells I Endless Summer I Gear We Love I Event Calendar

Hiking Monterey Bay

Chilnualna Falls

Backcountry

Enduro MTBXC Olympians

COMMITTED TO

Dec 2013 / Jan 2014Issue #76

Nel ly’s Pics I Angry Singlespeeder I Event Calendar I Gift Giving Guide

Big Wave Rescue

Ski Resort GuideSalton Sea

McConkey

Backcountry Ice Skating

Seasonal BrewsYosemite’s Dewey Point

a l i fe remembered

Oct/Nov 2013Issue #75

Warren Mil ler I Cyclocross Season I Angry Singlespeeder I Event Calendar

Fall ColorsBreweries of Santa Cruz

40 Years of NHS

Tenaya Peak

Old YosemitePCT Odyssey

Aug/Sept 2014Issue #80

Gear We Love I Alex Gray Surf Photos I Green Goods I Event Calendar

jeff denholmone arm

for the planet

Ladiesof Enduro

rapid healing tuolumne riversierra high routeClimbing Mount Lyell

beer & the drought

on the

June/July 2014Issue #79

Kyle Thiermann

Surfing for Change

WOMEN of Whitewater

Pull Out

FestivalGuide

Hobie Cat Sailing

Backpacking with Kids

FAIRFAX:Birthplace of MTB

pg. 19

Gear We Love I Out and Back I Nat Young Surf Photos I Amelia Earhart Peak

with Erika Heineken

SUP Racing

Kiteboarding

California has some of the most diverse and amazing terrain for year-round outdoor sports, and much of it in close proximity to a large,

influential and active population of adventure sports enthusiasts. Adventure Sports Journal is the only publication devoted to chronicling this wealth, and the only regional magazine dedicated to informing and inspiring California outdoor athletes to experience the incredible range of outdoor activities and landscapes in their greater backyard.

Now in its thirteenth year, ASJ has become an established resource for outdoor athletes and


Warren Mil ler I Cyclocross Season I Angry Singlespeeder I Event Calendar

Fall Colors

Breweries of Santa Cruz

40 Years of NHS

Tenaya Peak

Old YosemitePCT Odyssey


Gear We Love I Alex Gray Surf Photos I Green Goods I Event Calendar

jeff denholmone arm

for the planet

Ladiesof Enduro

rapid healing tuolumne riversierra high routeClimbing Mount Lyell

beer & the drought

on the

April/May 2014Issue #78

FLOWdigging the

in Santa Cruz

KEEPER CALENDARSponsored by:

KEEPER CALENDAR

MTB Gear We Love I Ratboy Surf Photos I Cl imbing Pywiak Dome

Adaptive Shredder

Jeremy McGheeAdaptive Shredder

Jeremy McGhee

Rafting Cherry CreekRafting Cherry Creek

Sierra Nevada’s Founding BrewmasterSierra Nevada’s Founding Brewmaster

Women’s Pro Cycling:

Team TIBCOWomen’s Pro Cycling:

Team TIBCO

Strava Dream RunsStrava Dream Runs



Hiking Monterey BayChilnualna Falls

Backcountry

Enduro MTB

XC Olympians

COMMITTED TO

Since2001

June/July 2014Issue #79

Kyle Thiermann

Surfing for Change

WOMEN of Whitewater

Pull Out

FestivalGuide

Hobie Cat Sailing

Backpacking with Kids

FAIRFAX:Birthplace of MTB

pg. 19

Gear We Love I Out and Back I Nat Young Surf Photos I Amelia Earhart Peak

with Erika Heineken

SUP Racing

Kiteboarding

adventurers in California. With a wealth of original and spirited content in each issue, ASJ provides advertisers a targeted vehicle for reaching this audience.

In addition to our print and digital offerings, ASJ works closely with regional event producers to provide direct outreach to our audience. Our ASJ Roadshow travels to some of our region’s favorite places and events to meet with readers and introduce our publication to new ones.

Regionally Owned Regionally Written 14 Years Strong!



Hiking Monterey BayChilnualna Falls

Backcountry

Enduro MTB

XC Olympians

COMMITTED TO

California’s Original Outdoor Magazine

Benefits of working with ASJ• Reach a broad cross section of outdoor athletesTarget your audience, but don’t just preach to the choir! • Support California’s Outdoor IndustryBy working with ASJ, you’ll be supporting a vehicle that introduces new blood to outdoor retail and events.

• Custom Programs AvailableASJ offers the flexibility to develop a fully customized plan to stay in budget and reach your marketing objectives.

• Authentic PartnershipsWe are committed to developing long term partnerships across all levels of advertising.

National Network

ASJ is a proud member of Outdoor Adventure Media, aNational network of independent outdoor sports publications — reaching over 5 million active adults nationwide. We can help customize an efficient cost-effective campaign across multiple US markets. Members include: Adventure Sports Journal, A.T. Journeys, Blue Ridge Outdoors, Breathe Magazine, Mountain Gazette, Elevation Outdoors, Outdoors NW, Utah Adventure Journal,Out There Monthly, and Vermont Sports.

— Contact Us for More Details

We Know Publishing. From idea to published piece.

Professional publishing services for:

• Rack Cards & Posters• Complete Publications• Brochures or Catalogs• Stickers• What’s your idea?

Custom Publishing

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Why Work With Us?Adventure Sports Journal is the only media in California that offers an integrated marketing approach directly targeting outdoor recreational consumers.

This includes:

• Print Editions, bimonthly • Social Media• AdventureSportsJournal.com • Digital Marketing• On-Site Event Marketing • Event Sampling• Custom Publishing • Video Production

Adventure Sports Journal is published six times a year and distributed at over 1,000 carefully chosen locations to reach a broad cross section of outdoor enthusiasts from the San Francisco and Monterey Bay Areas, to Sacramento, Chico, Lake Tahoe, San Luis Obispo, LA and beyond.

CIRCULATION

ASJ works closely with independent retailers, outfitters and event producers to ensure that copies of ASJ make it in the hands of California’s core outdoor market. Distribution Breakdown

• Outdoor Specialty Stores and Outfitters: 27%• Health Clubs: 19% • Cycling Shops and Retail: 18%• Restaurants, Breweries & Cafe’s: 9%• Races and Events 9%• Grocery, Health Food & Juice Bars 8%• Miscellaneous 7%• University Campuses: 3%

Circulation: 42,000 copies per issue

Distribution: Over 1,000 sites

Readers Per Copy: 3.3

Readership: 138,600

Get Outside & PlayASJ travels to some of our region’s biggest and most interesting events with our Get Outside & Play Roadshow. This is a great way to get your name out to our readers and event participants.

• 25+ Events Per Year• Ad distribution• Rack Card Display• Product Demonstration• Product Samples

EVENTS

140,000+Event Attendees

DISTRIBUTION

ACTIVE ADULTS 75% Camp 64% Mountain Bike 56% Road Bike 35% Climb79% Hike 39% Paddle 40% Ski 35% Snowboard 30% Surf 50% Trail Run

READER PROFILE 54% Male I 46% Female

Median Age: 37

18–24: 11%25–29: 18%30–39: 41%40–49: 19% 60+: 3%

Average HHI: $95K

College Educated: 90%

OUR READERS

Adventure Sports Journal reaches the cream of the crop of California’s outdoor market. ASJ readers are educated, motivated and successful with the means and desire to participate in events, take classes and purchase outdoor gear.

ASJ is read by core athletes as well as casual outdoor enthusiasts, folks who are unlikely to subscribe to national, sport-specific publications.

Readers turn to Adventure Sports Journal for news and features that are specific to regional landscapes, athletes, events and destinations.

California’s Original Outdoor Magazine

2015 EDITORIAL CALENDARFeb/March — Backcountry Issue Skiing & Snowboarding, Backcountry Ski Tours, Cross-Country Skiing, Winter Running/Bike Training, Adventure Travel April/May — Biking & Essential Race Calendar Cycling (mountain and road), Endurance Training, Spring Skiing/Mountaineering, Whitewater Kayaking + Essential Race Calendar June/July — Summer & Water Issue Water Sports (rafting, kayaking, stand-up paddleboarding), Mountaineering/Backpacking, Road Trips, Summer Festivals Aug/Sept — Biking & Green Guide Cycling, Climbing, Hiking, Water Sports + Green Guide Oct/Nov — Fall Adventures Fall Adventures, Coastal Paddling/Surfing, Cyclocross + Brew Tours/Events Dec/Jan — Snowsports & Best of the Outdoors Snowsports, Winter Training/Racing, Best of the Outdoors + Gift Giving Guide

• Switchback

• Ear to the Ground

• The Duffle Bag

• Destination

• California Trails

• Event Profiles

• Gear Guide

• Event Calendar

REGULAR DEPARTMENTS

2015 STREET DATES

ISSUE ISSUE DATES

>> Custom Marketing Plans

California’s Original Outdoor Magazine • AdventureSportsJournal.com

Aug/Sept 2011

Issue #62

One Tough Mudder

Ride & Tie Championships

Infl ammation & Athletes

Woodfords Canyon Opens Up

Catahoula Climbing Companion

Miracle on The Nose

Fastpacking Yosemite

Lower Owens Revived

The Scoop on Poop

A Bike that Hauls

EDITORIAL

Feb/March Jan. 30 – March 26

April/May March 27 – May 28

June/July May 29 – July 30

Aug/Sept July 31 – Sept. 25

Oct/Nov Sept. 26 – Nov. 26

Dec/Jan Nov. 27 – Jan. 28

Published: Every other month

Circulation: 42,000 copies

Readership: 138,600

Distribution: Over 1,000 sites

DIGITAL MARKETING

WEB SITEwww.AdventureSportsJournal.com

AdventureSportsJournal.com

• Page Views: 110,000+ annually

• Unique Visitors: 75,000+ annually

• Pages/Visit: 1.54

Competitively priced — Call for Rates

April/May 2013Issue #72

River Festivals | Women Adventurers | World’s Toughest Half Triathlon | Event Profiles

Death Valley Canyoneering

2013

ESSEN

TIAL R

ACE CALE

NDAR

Spon

sored

by:

SSENTIA

L RACE C

AL

Spon

sored

by:

bike touring— S T E I N B E C K C O U N T R Y —

Bikes & Brews

MTB ACCESS

danger payD a v e “ N e l l y ” N e l s o n

June/July 2013June/July 2013IsIssusue e #7#733Isssusuee #7#73

Downievi l le Classic | Eppie’s Great Race | SUP Event Guide | Event Calendar

Summer Festivals

Bob Pearson— S H A P I N G T H E F U T U R E —

Surfer’s Start-Up

Session Beers

California’s Grand Canyon

The Cool Impossible

TAMBA Comes of Age

Over140,000Event Attendees


Eat and Run I SUP Mendocino I Whitewater Access I Event Calendar

SF OYSTER Urban Adventure Race pg. 26

First BIG WALL

Downieville— A s h o r t h i s t o r y o f M T B G o l d —

Shaun Tomson

Mt. Carl Heller

10 Green Companies


Iris “Lazz” Lazzareschi | San Rafael Wilderness | Mount Tamalpais State Park | Event Calendar

Mobile Canning for Small Breweries

Americans on EVEREST

50th Anniversary

TUOLUMNE Hut Skiing

Snowskating

Peter Mayfield

The Can Van:

hits his stride

INTEGRATED MARKETING


Zipline Adventures • Elkhorn Slough Trails • Sonora Pass

Jeremy Jones goes Further

Brand of the Brave

Three Sierra Peaks

Gearhead’s Paradise

Brewery Tours

Cyclocross

California’s Original Outdoor Magazine • AdventureSportsJournal.com

Backcountry MTB

Warren

Mille

r

Vaca

tion G

iveaw

ay

Page

9

eNewsletter12 eNewsletters annually. Reach a

quality opt in audience.

• 2,500 Recepients

• 23.5% Open Rate

• 27.8% Clicks/Unique Opens

• 2.6% Bounce

Competitively priced — Call for Rates

• Magazine Ad Dynamically Linked

• Video and Rich Media Marketing

• Competitively priced — Call for Rates

Social MediaBundle this into your marketing campaign.

Digital Edition

PRINT - Adventure Sports Journal

EVENT MARKETINGPartner with us to promote your products or services at top California events.

• 25+ Events Per Year • Product Demonstration

• Ad distribution • Product Samples

• Rack Card Display • Lead Generation

Competitively priced — Call for Details and Rates

EDITORIAL

[email protected] • www.adventuresportsjournal.com • 831-457-9453

2015 - adventure sports journal

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