2014.2 heros,warriors complete
TRANSCRIPT
Making Heroes, Warriors, Cheerleaders and Brand Ambassadors
Laura GallagherThe Creative Company
1989
Push vs. Pull
Our System
Agenda
• Keys to a great story• The tools to make your brand stand out.• Real engagement• Promotion to rock star!
What do you think?
Who is telling a great story on social media?
A person OR
A brand
WHY? What do you like about their story?
A favorite…
Anne Sayers
Anne Sayers
A favorite…
Tim Metcalfe
Tim Metcalfe
Tom’s Shoes
Elements of the Story
Strong theme
A fascinating plot
Unforgettable characters
A well-chosen setting
An appealing style
Moosejaw Mountaineering
Moosejaw Mountaineering
Moosejaw Mountaineering
Elements of the Story
Strong theme
A fascinating plot
Unforgettable characters
A well-chosen setting
An appealing style
Message Strategy for LawnBott
Theme: Enjoy your life! It’s the good life!
Plot: Never mow again.
Unforgettable Characters: The robot and dogs.
A well-chosen setting: A beautifully manicured lawn.
An appealing style – your neighbors will have
robot envy.
LawnBott of the Great Lakes
LawnBott of the Great Lakes
LawnBott of the Great Lakes
Message Strategy for Invisible Fence of the Badgerland
Theme: LOVE your pets.
Plot: Don’t let Poochy get run over. Keep them safe.
Unforgettable characters: The dogs!
A well-chosen setting: Your backyard.
An appealing style: Giving animals voices/characters.
Invisible Fence of the Badgerland
Invisible Fence of the Badgerland
Quick gut check
Will what I am about to post:
• Create engagement?
• Make the audience smarter?
• Look out for the interests of my audience?
• Be convenient – is content easy to access?
• Give readers something to talk about?
Agenda
• Keys to a great story• The tools to make your brand stand out.• Real engagement• Promotion to rock star!
Questions?
Connect with Us!
Facebookwww.facebook.com/thecreativecompany
Twitterwww.twitter.com/creativecompany
LinkedInwww.linkedin.com/in/gallagherlaura