20140327 소셜미디어pr 페이스북_공개용
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TRANSCRIPT
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소셜미디어 PR 론
페이스북과 광고
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소셜 미디어 이용 현황 - 글로벌
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소셜 미디어 이용 현황 - 글로벌
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소셜 미디어 이용 현황 - 글로벌
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소셜 미디어 이용 현황 (2012) - 국내
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소셜 미디어 이용 현황 (2013) - 국내
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소셜 미디어 이용 현황 (2013) - 국내
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Facebook – 해외 사용자
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Facebook - 국내 사용자
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Facebook – 국내 사용자
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Facebook – 국내 사용자
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Facebook – How to manage?
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Facebook – How to manage?
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Facebook – How to manage?
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Facebook – How to manage?
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Facebook – How to manage?
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Facebook – How to manage?
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Facebook – How to manage?
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Facebook – How to manage?
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Facebook – KFC
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Facebook – 롯데리아
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Facebook – 버거킹
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Facebook – 맥도날드
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Facebook – Insight
1. User’s Perspective
2. Facebook’s Per-spective
old) 기업 /Client Per-spective
old) Mass Media Per-spective
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Facebook – Newsfeed
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Facebook – Newsfeed
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Facebook – Edgerank
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Facebook – Edgerank
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Facebook – Edgerank
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Facebook – Engagement
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Facebook – Engagement
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Facebook – Engagement
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Facebook – Engagement
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Facebook – Mobile
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Facebook – Mobile
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Facebook – 광고
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Facebook – 광고
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Facebook – 광고
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Facebook – 광고
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Facebook – 광고
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Facebook – 광고
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Facebook – Epilogue
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Facebook – Epilogue
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Facebook – Epilogue
캠페인 집행 보고서 (Domain ad)
순번 Campaign Impressions Clicks CTR CPC CPM Spend Actions Page Likes CPL
1 [Viral 캠페인 _domian ad]_[D] 개콘 정사장 & 김여사가 아침을 ATTACK 한다 !_$1,436_28 일 51641 121 0.23% 0.59 1.37 70.96 81 4 17.74
2 [Viral 캠페인 _domian ad]_[C] 개콘 정사장 & 김여사가 아침을 ATTACK 한다 !_$1,436_28 일 48017 116 0.24% 0.62 1.51 72.34 79 7 10.33
3 [Viral 캠페인 _domian ad]_[B] 개콘 정사장 & 김여사가 아침을 ATTACK 한다 !_$1,436_28 일 71186 868 1.22% 0.16 1.92 136.38 613 45 3.03
4 [Viral 캠페인 _domian ad]_[A] 개콘 정사장 & 김여사가 아침을 ATTACK 한다 !_$1,436_28 일 76176 718 0.94% 0.20 1.84 140.37 465 32 4.39
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Facebook – Epilogue
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Facebook – Epilogue
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Facebook – Epilogue
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