20140324 sdsc for id_tech_ex thorsten schroeer
DESCRIPTION
This is the executive presentation I held at IDTechEx conference on Printed Electronics in April 2014 in Berlin on "Software Defined Supply Chain".TRANSCRIPT
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The New Software Defined Supply Chain:How New Technology Is Re-Writing The Rules for Manufacturing, Global Trade & Investment
IBM Institute for Business Value Berlin, April 1st 2014
© 2014 IBM Corporation© 2014 IBM Corporation
Thorsten Schrö[email protected]+49 172 2039067
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People can have the Model T in any
© 2014 IBM Corporation© 2013 IBM Corporation2
People can have the Model T in any color – so long as it’s black.
HENRY FORD
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Ford Automotive Output, 1901-1914
$5 Daily Wage IntroducedAssembly time down to 1.5 hours
© 2014 IBM Corporation3
Shift to moving production line
Model T IntroductionAssembly Time Per Car: 14 Hours
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Ford Automotive Output, 1901-1924
© 2014 IBM Corporation4
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STANDARDIZATION MODULARIZATION DIGITIZATION
© 2014 IBM Corporation5
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PARTSCUSTOM STANDARD
3 KEY RULESOF PRODUCT DESIGN
© 2014 IBM Corporation6
COMPONENTS MODULESASSEMBLY
MECHANICAL DIGITALCONTROLS
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3 CHARACTERISTICSOF INDUSTRY STRUCTURE & TRADE
Economies of Scale BIG
© 2014 IBM Corporation7
Multi-Tier Supply Chains COMPLEX
Low Cost Supply Chains GLOBAL
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© 2014 IBM Corporation8
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3 NEWTECHNOLOGIES
3D PRINTING OPEN SOURCEINTELLIGENT ROBOTICS
© 2014 IBM Corporation9
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STANDARDIZATION
3D PRINTING
NO ECONOMIES OF SCALE
COST PER UNIT VOLUME PRINTED$/CUBIC CM - BLENDED AVERAGE
-
© 2014 IBM Corporation10
ON DEMAND MANUFACTURING
LOCATION ELASTIC
-79% -
92%
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MODULARIZATION
ROBOTICS
HARD AUTOMATION
FLEXIBLE
TYPICAL COST PER ROBOTIC ASSEMBLY STATION
© 2014 IBM Corporation11
FLEXIBLE ROBOTICS
INTELLIGENT ROBOTICS
-90%
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DIGITIZATION
INTELLIGENCE
MOORE’S LAW
OPEN SOURCE HARDWARE DESIGNS ON THINGIVERSE
© 2014 IBM Corporation12
OPEN SOURCE
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HARDWARE CONSTRAINED
BUILD A MOLD OR
CAST
HARDWIRE PRODUCTION
LINE
DEVELOP EMBEDDED
CHIP
© 2014 IBM Corporation13
SOFTWARE DEFINED
PRINT PARTS DIRECTLY BY SOFTWARE
RECONFIGURE ASSEMBLY THROUGH
SOFTWARE
DIGITAL CONTROLS USING SOFTWARE
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SOFTWARE DEFINED
© 2014 IBM Corporation14
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© 2014 IBM Corporation15
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Will be most affected by
Strategies should you
Are the best locations to
Will these technologies
Do I need to re-engineer my
▶▶▶▶ WHO ▶▶▶▶ WHAT ▶▶▶▶ WHERE ▶▶▶▶ WHEN ▶▶▶▶ WHY
© 2014 IBM Corporation16
these technologies?
adopt to be competitive?
invest going forward?
impact investment decisions?
end-to-end business processes?
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4 DIFFERENT PRODUCTS COSTVOLUMESIZECOMPLEXITYPERSONALIZATION
© 2014 IBM Corporation17
WASHING MACHINE
INDUSTRIAL DISPLAY
MOBILE PHONE
HEARING AID
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5 GLOBAL LEADERS
IBM RESEARCHJohn Cohn
Phil Reeves Leo Bonnanni
© 2014 IBM Corporation18
John Cohn
PLANT LOCATION INTERNATIONALDavid Zaharachuk
Mike Watson Alex Scott
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation19
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation20
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation21
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation22
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation23
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation24
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1 INTEGRATED MODEL
© 2014 IBM Corporation25
PLANT LOCATION INTERNATIONAL
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3 AMAZING RESULTS
COST
SCALE
© 2014 IBM Corporation26
SCALE
CO2 IMPACT
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LOWER COST
23%
AGGREGATE NORMALIZED UNIT COST
© 2014 IBM Corporation27
23%CHEAPER
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LOWER SCALE
90%
AGGREGATE NORMALIZEDMINIMUM ECONOMIC SCALE
© 2014 IBM Corporation28
90%LESS VOLUME
REQUIRED
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NOT NECESSARILY GREENERAGGREGATE NORMALIZED CO2 ANALYSIS
9%HIGHER
© 2014 IBM Corporation29
HIGHER
67%LOWER
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SMALL
SIMPLE
© 2014 IBM Corporation30
SIMPLE
LOCAL
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RECOMMENDATIONSFOR INDUSTRY
© 2014 IBM Corporation31
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FULL REPORT & MODEL NOW AVAILABLE
© 2014 IBM Corporation© 2013 IBM Corporation32
FULL REPORT & MODEL NOW AVAILABLE ONLINE AND ON YOUR MOBILE DEVICE