SFR2014 Display Advertisng Rates

Rates are per ad, per insertion,

based on frequency agreement.

Color charge is included at no

extra charge.

Native Advertising RatesNative Advertising – Native

Advertising is in “article”

format. SFR native ad rates

include the production and

writing. All SFR native ads

are identified as an

“advertisement” header

at the top of the ad.

Full Page $1650

Half Page $1200

Full Bleed Rates

Full Page Contract + $500

Double Truck $3000

* Non-Profits with a 501(c) (3)

may use the 26x rate.

OPEN RATE 6X 12X 26X 52XAD SIZE

Full

Page

9.75W x 11.5H

Half

Horizontal

9.75W x 5.625H

Half

Vertical

4.75W x 11.5H

Quarter

Page

4.75W x 5.625H

Eighth

Page

4.75W x 2.688H

2290 1948 1834 1492 1254

1126 958 903 736 622

1126 958 903 736 622

568 484 457 376 276

280 240 226 186 149

Full Page9.75W x 11.5H

Half Horizontal9.75W x 5.625H

Half Vertical4.75W x 11.5H

Quarter Page4.75W x 5.625H

Eighth Page4.75W x 2.688H

DeadlinesSPACE RESERVATIONS & AD MATERIALS Thursday at 3 pm prior to date of publication. (including copy and photos)

Press-ReadyDigital ArtworkFRIDAY at 3 pm prior to date of publication.

NO SPACE CANCELLATIONS AFTER 5pm FRIDAY PRIOR TO DATE OF PUBLICATION

Agency / National, Political and Non-Profit RatesAn Agency discount of 15% is available on the open rate to advertising agencies pre-qualifiedby the Reporter who also submitpress-ready digital files.

Supplement and insert rates are NET.

Political advertising must be paid in advance. RATE 6X

Non-profits with a 501(c)(3) pre-qualified by the Reporter may use the 26x contract rate. No other discounts apply.

Contract TermsAll contract rates are NET. All rates are subject to change with 30 days notice. This rate cardreplaces all previous rate cards.

Ad Production / CostsThere is no charge for ad production including design, layout and business logo scan byour award winning in-house production department (initial design and one-proof revision.)

Ad SubmissionsAll ads must be submitted in digital form. Min. 300dpi at final size.

If your file is larger than 15MB,please contact our Production Deptartment or your Ad Rep for FTP info.

Build ads to the exact dimensionsstated on the reverse, andsubmit on CD or via email to: production@sfreporter.com or sfreporterpro@gmail.com

Acceptable file formats include:PDFs created in Adobe Acrobat using press optimized joboptions and Acrobat 5 compatibility.

InDesign CS6 files pleaseinclude all image files (TIF, EPS,JPG or BMP), and both screen and printer fonts.

EPS files in which all fonts areturned into paths (outlines) and all images are included in the EPS file ONLY.

TIFs or JPGs contact our Production Department for more information and tips on how to submit your files for the bestreproduction quality.

Fixed Placement PositionsAll guaranteed premium positions are subject to availability and are priced at a 25% surcharge to the rates listed on this rate card. Every effort will be made to accommodate position requestshowever, no page or positionis guaranteed unless the surcharge is applied.

Credit / Payment TermsUpon completion and approval of a credit application, a line of credit will be issued. Thisprocess takes a minimum of 15 working days.

Payment Terms: Net 30 A service charge of 1.5% is addedto all unpaid balances more than30 days old.We accept VISA, MASTERCARD andAMERICAN EXPRESS.

Pre-Printed Inserts1-2 Pages: $75 per thousand3-5 Pages: $85 per thousand6-8 Pages: $95 per thousand9 or more pages: Call for a special quote.

Minimum 10,000 per issue.Inserts must be delivered one week in advance of publicationdate, boxed or skidded, and marked for the Santa Fe Reporter.

Ship directly to:Santa Fe Reporterc/o New Mexican Printing1 New Mexican PlazaSanta Fe, NM 87507505-428-7630

PublisherPublisher reserves the right, up to the day of publication, to rejector revise any ad or agreement (as determined at the publisher’ssole discretion). Position requestsare given full consideration, butpublisher cannot be held liablefor failure to accommodate such requests. It is agreed that the advertiser / agency will indemnifyand hold the publisher harmlessfrom and against any loss, expenseor other liability resulting from anyclaims or suits for libel, violation of right of privacy, plagiarism,copyright infringement, and/or any other claims or suits that mayarise out of the publication of suchadvertisements. Publisher shall notbe held liable, in any fashion, forthe effectiveness, or lack thereof,of any advertising.

Monthy Averages• 126,000 Page Views• 67,000 Visits• 43,000 Unique Visits• 23 min. Total Time Reading

30% of SFReporter.com visitorsare on tablets or smartphones.

Geographic LocationSanta Fe, Taos, Albuquerque, Los Alamos, Rio Rancho 54% of total audienceremaining 46% are primarily from CA, TX, AZ and NY

Demographics• 54% male• 46% female

Average Age 33

Children in HouseholdNo kids 67%Has kids 33%

Househould Income $74,860

Education45% college24% postgraduate

Online Ad Submission Information

• Deadline for art submission is 48 hours prior to flight date.

• SFR provides free design services for static and animated digital ads. (We do not build Flash ads.)

• Maximum file size: 20k Ads submitted exceeding maximum file size will be adjusted (for optimum load time). Standard formats accepted are GIF (static or animated) and JPEG. Image should be 72dpi and RGB.

Digital Display Ad Sizes In PixelsDetails to the right

Mobile Leaderboard

Weekly eNewsletter Ad Sizes In PixelsDetails to the right

SFRTablet ApplicationInterstitial Ads

$750 one month min.

Rich Media Permitted

SFR2014 Digital Advertisng Specs

Medium RectangleWeb/Tablet300w x 250h pixels

$20 CPM

1 month: $400

20,000 min. impressions

6x contract: $15 CPM

12x contract: $10 CPM

Half Page300w x 600h pixels

$35 CPM

1 month: $700

20,000 min. impressions

6x contract: $30 CPM

12x contract: $25 CPM

Leaderboard Mobile Leaderboard728w x 90h pixels 320w x 50h pixels

$25 CPM $20 CPM

1 month: $500 1 month: $160

20,000 min. impressions 8,000 min. impressions

6x contract: $20 CPM 6x contract: $15 CPM

12x contract: $15 CPM 12x contract: $10 CPM

Inside SFR and SFR Weekend Newsletters (Wednesday and Friday, respectively, 8000 subscribers)

Readers get a chance to check out our latest weeklynews, blogs, culture listings, check up on past issues,and register for contests and giveaways.

Newsletter Ad Sizes• 579w x 90h pixelsInside SFR and SFR Weekend

• 300w x 250h pixels (Inside SFR only)Please see facing page for diagram

COST: $200/ad

• 6-12x contract: $165/ad

• 26-52x contract: $145/adFor digital display ad sizes and rates, please see facing page

Home Page Takeover $750 Wednesday only, all home page ads, single advertiser

Section Sponsorship $600 Food, Art, Music, etc. single advertiser in section, one month

For more information: 505.988.5541 • advertising@sfreporter.com

Circulation & Readership19,500 copies distributed in Santa Fe, Taos, Albuquerque, LosAlamos, and Rio Rancho at morethan 260 locations.

THE REPORTER’S OBVIOUS ADVANTAGES

Proven Results:Our customers get great results. Talk to SFR advertisers who runconsistant schedules and they’ll tellyou the same thing: advertising inthe Reporter works – usually betterthan the more expensive daily.

More Readers Then The DailyIn greater Santa Fe, The Reporterprints and distributes more newspapers than the daily sells and delivers. As a free weekly with a very low return rate, The Reporterreaches more readers than the daily(or any magazine distributed in thecity).

A Better Return For Your InvestmentWith the most readers in the CityDifferent, and the lowest CPM (costper thousand readers), SFR givesyou more bang for your advertisingbuck than any other publication intown.

CLASSIFIED LINE ADS

Mind Body Spirit • Service Directory35 words, 4 weeks, $100 + Free Photo

Real Estate25 words, 4 weeks, $80 + tax

Marketplace • Garage Sales • Automotive20 words, 2 weeks, $20 + tax + Free Photo

Employment25 words, 1 week, $50 + tax

Liner Extras: (all extra costs are per week)Border: $8 per week • Color Image $8 per weekExtra Words: .35¢ per word • Extra Bold: $2 per word

Community Announcements: For Profit Organizations: $35 + tax, 1 week501(C)3 Organizations: $25 + tax, 1 week

Each additional word is .25¢ per word.

Payment and text approval are required before your ad will run. All entries are edited for Associated Press style and formatted to fit space.

Legals: Flat rate of $60 + tax for Name Change & Notice to Creditors. All others, only $1.00/line for the first week, .85¢/line each additional week. Plus FREE affidavits!

Deadlines:Ads cancelled after deadline will not receive a refund. Early cancellation may result in backrating of discounts.

MONDAY 12 NOON: Mind Body Spirit • Service Directory Marketplace • Real Estate

TUESDAY 12 NOON: Backpage

TUESDAY 12 NOON: Community Announcements

TUESDAY 12 NOON: Employment

BACKPAGE RATES

Black Headline: $12Red Headline $15

Small Line: $10Top Highlight: Additional $12Full Highlight: Additional $20

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Special Issue

Space & Copy Deadlines for Regular Issues

Ad Deadlines for Regular Issues

Special Issue Deadlines

Supplements

Special Events

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2014 Special Issue and Event Schedule

Jan. 29 Southside Special Issue

Feb. 12 Valentine’s Love & Sex IssueFeb. 12 Valentine’s Party

Mar. 12 Mind, Body & Spirit IssueMar. 12 Mind, Body & Spirit Expo Day

Apr. 23 Santa Fe Annual Manual

May 21 Summer Arts PreviewMay 21 Walk Up Movie

June 11 Summer GuideJune 11 Secret Supper

June 25 40th Anniversary IssueJune 25 Summer Block Party

July 16 Best of Santa FeJuly 16 Best of Santa Fe Party

Aug 20 Indian Market

Aug 27 Best of Santa Fe in a Day

Sept 10 Outdoor Sports Issue

Sept 12-14 Santa Fe Reporter Cup Cycling Race

Oct 21 Secret Supper

Oct 22 Restaurant Guide

Oct 31 Halloween Party

Dec 3 Winter Guide / Holiday Gift GuideDec 3 Party with a Purpose

NEW SPECIAL ISSUE

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