2014 rji mobile media research report 9: credibility of mainstream news media fares better among...
DESCRIPTION
Mobile media users are more likely than nonusers to give higher credibility rankings to national newspapers and most other mainstream news media (see charts 9.8 and 9.9), according to the latest mobile media news consumption survey from the Donald W. Reynolds Journalism Institute (RJI). They also tend to place greater importance on getting news every day and on the source of news (see charts 9.19 and 9.20).TRANSCRIPT
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
Charts for Research Report 9
donald w.reynolds journalism instituterji
Donald W. Reynolds Journalism Institute CHART 9.1 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
* Mobile media users are participants who said they had used a smartphone and/or tablet in the week prior to participating in the 2014 RJI Mobile Media News Consumption Survey.
Opinions about the news media and journalism[ Chart index ]
CREDIBILITY AGREEMENT GROUPINGS
9.2 9.13 All 2014 participants
9.3 9.14 All 2014 participants aged 18-34
9.4 9.15 All 2014 participants aged 35-54
9.5 9.16 All 2014 participants aged 55 or older
9.6 9.17 All 2014 male participants
9.7 9.18 All 2014 female participants
9.8 9.19 All 2014 participants who were mobile media users*
9.9 9.20 All 2014 participants who were not mobile media users*
9.10 9.21 All 2014 participants who read news found on social media
9.11 9.22 All 2014 participants who were newspaper subscribers
9.12 9.23 All 2014 participants who were not newspaper subscribers
Donald W. Reynolds Journalism Institute CHART 9.2 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants ]
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
7Not Credible | Credible 8 1 2 3 4 5NEWS MEDIA
National NewspapersYour Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
3.73.5
3.83.7
3.5
3.53.2
3.1
3.3
2.1
Donald W. Reynolds Journalism Institute CHART 9.3 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants aged 18-34 ]
3.93.6
3.73.63.6
3.73.4
3.1
3.3
2.3
7Not Credible | Credible 8 1 2 3 4 5
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.4 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants aged 35-54 ]
3.83.5
3.83.7
3.5
3.63.3
3.1
3.5
2.2
7Not Credible | Credible 8 1 2 3 4 5
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.5 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants aged 55 or older ]
3.43.5
3.83.7
3.5
3.33.0
3.2
3.3
1.9
7Not Credible | Credible 8 1 2 3 4 5
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.6 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 male participants ]
7Not Credible | Credible 8 1 2 3 4 5
3.63.5
3.63.6
3.4
3.43.03.0
3.2
2.0
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.7 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 female participants ]
7Not Credible | Credible 8 1 2 3 4 5
3.83.6
3.93.8
3.7
3.73.5
3.2
3.5
2.3
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.8 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants who were mobile media users ]
7Not Credible | Credible 8 1 2 3 4 5
3.83.5
3.83.7
3.6
3.53.3
3.1
3.4
2.2
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.9 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants who were not mobile media users ]
7Not Credible | Credible 8 1 2 3 4 5
3.43.6
3.63.6
3.4
3.53.3
3.2
3.3
2.2
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.10 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants who read news found on social media ]
7Not Credible | Credible 8 1 2 3 4 5
3.93.5
3.83.7
3.6
3.63.4
3.1
3.3
2.4
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.11 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants who were newspaper subscribers ]
7Not Credible | Credible 8 1 2 3 4 5
3.83.8
3.93.8
3.6
3.63.2
3.1
3.4
1.9
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.12 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Perceived credibility of the news media[ All 2014 participants who were not newspaper subscribers ]
7Not Credible | Credible 8 1 2 3 4 5
3.63.4
3.73.6
3.5
3.53.3
3.2
3.3
2.2
Average credibility ranking for each news source on a 1 to 5 scaleParticipants were asked: “For each of the following news sources, please tell me how credible
you think it is on a scale of 1 to 5 where 1 is ‘Not Credible at All’ and 5 is ‘Very Credible.’ ”
NEWS MEDIANational Newspapers
Your Local Newspaper(s)
Public TV NewsLocal TV News
National Network TV News
Cable News NetworkMSNBC Cable News
Fox Cable News
Radio News
Social Media Networks
Donald W. Reynolds Journalism Institute CHART 9.13 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.9
3.9
3.8
2.2
Donald W. Reynolds Journalism Institute CHART 9.14 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants aged 18-34 ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.6
3.8
3.6
2.2
Donald W. Reynolds Journalism Institute CHART 9.15 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants aged 35-54 ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.9
3.9
3.8
2.2
Donald W. Reynolds Journalism Institute CHART 9.16 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants aged 55 or older ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
4.2
4.0
3.9
2.3
Donald W. Reynolds Journalism Institute CHART 9.17 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 male participants ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.9
3.8
3.7
2.2
Donald W. Reynolds Journalism Institute CHART 9.18 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 female participants ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
4.0
4.0
3.8
2.3
Donald W. Reynolds Journalism Institute CHART 9.19 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants who were mobile media users ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.9
3.9
3.8
2.1
Donald W. Reynolds Journalism Institute CHART 9.20 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants who were not mobile media users ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.7
3.8
3.8
2.5
Donald W. Reynolds Journalism Institute CHART 9.21 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants who read news found on social media ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.9
3.9
3.8
2.1
Donald W. Reynolds Journalism Institute CHART 9.22 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants who were newspaper subscribers ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
4.2
4.0
4.0
2.1
Donald W. Reynolds Journalism Institute CHART 9.23 Roger Fidler • 10/8/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Agreement with statements about news [ All 2014 participants who were not newspaper subscribers ]
Average agreement ranking for each statement on a 1 to 5 scaleParticipants were asked: “For each of the following statement, please tell me how much you
agree or disagree on a scale of 1 to 5 where 1 is ‘Strongly Disagree’ and 5 is ‘Strongly Agree.’ ”
7Disagree | Agree 8 1 2 3 4 5STATEMENTS
It is very important for me to get the news
every day
The source of news is very important
to me
I prefer news stories produced and selected by
professional journalists
News is news; it doesn’t matter to me
who produced it
3.8
3.9
3.7
2.3
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news
may change over time. The research reports can be found at: www.rjionline.org/research/rji-mobile-media-project.
For more information, contact:
Roger FidlerRJI Program Director for Digital Publishing
donald w.reynolds journalism instituterji