RJI INNOVATION PROJECT

JOURN 4992

FALL 2012

QING TIAN & XINRUI ZHU

PROJECT OBJECTIVES

Futures Lab

A vodcast about innovations in journalism

Releases every week

Three to four stories

Total runtime: around 10 minutes

EDITORIAL MISSION

Focus on innovations in journalism Technology

Ethnics

Management

EDITORIAL MISSION

Reporting include: Behind-the-scenes case studies of cutting-edge work

Profiles and interviews with leading innovators

Tips on integrating new technologies across multiple platforms

Insights from the latest industry research

Management tips for fostering innovation at all levels, in all types and sizes of newsroom

SWOT ANALYSIS

Strength:

Support from Reynolds Journalism Institute

Support from Missouri School of Journalism

Weakness Student reporters and producers

First try for us

SWOT ANALYSIS

Opportunities There is no single publication or website that

dominates the market

Diverse needs from the consumers

Threats: Long established competitors

MARKET RESEARCH

RJI INNOVATION SURVEY: 11 questions in total

7 open ended questions, 4 multiple choice questions

Touches on issues as:

Devices

Time

Potential competitors

Consumers’ needs

Show format

Delivery methods

Demographic questions

MARKET RESEARCH

Survey Distribution Director Brian Steffens

Missouri Press Association

Broadcasters Association of various states

Mizzou Mafia: News Managers by Professor Randy Reeves

Mizzou Mafia: News Anchor / Reporters by Professor Reeves

MARKET RESEARCH

Research Result Potential Competitors

Most referred: Ponyter

However, no single dominating website

What’ s missing in the publications

Divided answers

MARKET RESEARCH

Consumption Time During the day In office

Devices Through computers

Concerned Topics Innovations in digital news Newsroom Culture HR management

MARKET RESEARCH

Demographic Information Mostly from newspapers

MARKET RESEARCH

Demographic Information Most are from small market newsrooms

Most are from small newsroom with stall less than 50 employees.

PRODUCTION CYCLE

Five-week production cycle

SUN MON TUE WED THU FRI SAT

Story idea meeting

Content decision

Schedule interviews

Interviews done

Scripts done Editors check video

package editing done

Studio recording

and editing done

Content posting,

delivery and social media

PRODUCTION CYCLE

Two-week production cycle

SUN MON TUE WED THU FRI SAT

Story Idea Meeting

Schedule interviews

Finish interviews

Studio recording

and editing done

Content posting, delivery

and social media

STORY IDEAS

Our sources for stories

Reading stories online

Story feeds from other websites

Drawback: timeliness, originality

Contacting previous and current RJI fellows

Received a number of good story ideas

Methods recommended for future development

STORY IDEAS

Some highlights

Collaborations between New York Times and BuzzFeed

Coverage on GOP and National Conventions

Legacy media and online news and entertainment platform

Case Study of innovations in legacy media

STORY IDEAS

Ideas from Bill Densmore

Individualized news feed to readers

Successful example for print media to boost up subscriptions

FINAL STORIES

Interviews with Missouri Honor Medalists

Adam Moss from New York Magazine

Print Media: Innovations in online publications

His insights on how traditional news media can implement innovations in online publications

FINAL STORIES

KETC’ s experiment with Google + Hangouts Stay Tuned, a new public affairs program, is

integrating Google+ hangout in the show

Try to create a public forum for the citizens

Topics include Youth at risk

Infrastructure

Economic development

Art

Health Care

FINAL STORIES

A research on how journalists can engage with public

Partners:

Dallas Morning News

Jacksonville Times Union

Seattle Times

Encourage readers to exchange ideas with reporters during the presidential elections

WHAT WE LEARNED

Our learning objectives

Enhance multimedia skills

Learn the skills of show production

Gain experiences in leadership and teamwork

Exchange ideas with mentors and teammates

FUTURE DEVELOPMENT

Mobile Applications

Continued Capstone Projects

Rotation Teams:

Graduate Students

Capstone Projects

Marketing Strategies

REFLECTIONS

What is show design and production?

A social job

A editorial job

Vigorous Discussions with teammates and mentors

Skills enhanced

REFLECTIONS

Research skills are important. Survey design Data processing

Enthusiasm blossomed

Innovation matters

Confident in the future

SPECIAL THANKS TO…

Reynolds Journalism Institute

Reuben and Olga

Mike

Travis

FINALLY

Please watch our final products….

THANK YOU!

QUESTIONS?