2014 mediakit dash february

7/22/2019 2014 Mediakit Dash February

1/12

Media Kit2014


2/12

JAN/FEB 2014 dashrecipes.com

simple fast delicious

Featuring Tips and Recipes From

JANJ /FEB 20144 dashrecipes.com

simple fast deliicioouss

Featuring Tips and Recipes From

Start fresh in 2014with her nine great

suppers and snacks(the kids will love em!)

HEALTHYFAMILY

DINNERS

EasONE-POTMEALS

FunSUPER BOWL

IDEAS!

I try tolive abalancedlife ratherthan ayo-yo life.

iada's

VALENTINESSeetsxo

MEDIA KIT2014

Mission Statement

About dash

dash offers a fun mix of delicious, fast,easy recipes inspired from the brands Bon

Apptit, Epicurious, Gourmetand Parade.dashis a practical, brand-friendly guide

for consumers who lead busy lifestyles butstill want to savor the joyful moments andget easy and delicious food on the table.

Reach 36 million readersin this targetedfood environment with healthy, family-

friendly meals and healthy snack ideasserved up in a dash.


3/12

2014FOOD AND ENTERTAINING PRINT & DIGITAL EDITORIAL CALENDAR

dashoffers a fun mix of delicious, fast, easy recipes inspired from the brands Bon Apptit, Epicurious, Gourmetand Parade. dash

is a practical, brand-friendly guide for consumers who lead busy lifestyles but still want to savor the joyful moments and get easy

and delicious food on the table. Reach 36 millionreadersin this targeted food environment, with healthy, family-friendly meals and

great snack ideasserved up in a dash.

January | February

Game Day | Healthy New Year

Cover Story:

Game Day Foods Made Healthy

Features:

dashboard: Heart Health

Easy Entertaining: For the Big Game

Create Your Own

Remixed: Wings

5 Easy Ways to UseFinger Foods

Sweet Endings: Hot Chocolate

On-Sale Date: 1.1.14

Close Date: 11.26.13

March

The Cheese Issue

Cover Story:

All Things Cheese

Features:

dashboard: Frozen Food

Month/Breakfast

Label to Table: Breakfast

Create Your Own: Wine Pairings

5 Easy Ways to UseFrozen Veggies


Close Date: 1.28.14

April

Easter/Passover

Cover Story:

Spring Entertaining

Features:

5 Easy Ways to UseEggs

Good Stuff: Food Crafts


Close Date: 2.25.14

May

Grilling Issue

Cover Story:

Mothers Day

Features:

Create Your Own: Cinco de Mayo Party


Close Date: 4.1.14

June

Outdoor Entertaining/Celebrating Dads and Grads

Cover Story:

Summer BBQ

Features:

Label to Table: Condiments

Remixed: Sliders

Good Stuff: For Dad


Close Date: 4.29.14

July

Grilling/Picnics

Cover Story:

Old Fashioned Summer Fruit Desserts

Features:

Create Your Own: Sundaes

Fun Food: Road Trip Eats

5 Easy Ways to UseBerries


Close Date: 5.27.14Editorial subject to cha

Revised: 1


4/12

2014FOOD AND ENTERTAINING PRINT & DIGITAL EDITORIAL CALENDAR

dashoffers a fun mix of delicious, fast, easy recipes inspired from the brands Bon Apptit, Epicurious, Gourmetand Parade. dash

is a practical, brand-friendly guide for consumers who lead busy lifestyles but still want to savor the joyful moments and get easy

and delicious food on the table. Reach 36 million readersin this targeted food environment, with healthy, family-friendly meals and

great snack ideasserved up in a dash.

August

Tailgating

Cover Story:

Back-To-School Easy Lunches

+ Afternoon Snacks

Features:

Label to Table: Packaged Snacks

Good Stuff: Organization Tools

Sweet Endings: Juice Pops


Close Date: 7.1.14

September

Back-to-School/Fall

Cover Story:

Back To School Breakfast

Features:

5 Easy Ways to UseChicken


Close Date: 7.29.14

October

Halloween/Comfort Foods

Cover Story:

Family Budget Dinners

Features:

dashboard: Breast Cancer Awareness

5 Easy Ways to UsePumpkins

Sweet Endings: Baking with Apple Sauce


Close Date: 8.26.14

November

Thanksgiving

Cover Story:

The Thanksgiving Issue

Features:

dashboard: Diabetes

Label to Table: Stuffing

Create Your Own: Thanksgiving

Day Centerpiece

Remixed: Low Carb + Low Sugar

Sweet Endings: Pies

On-Sale Date: 11.5.14Close Date: 9.30.14

December

Holiday/New Years

Cover Story:

The Cookie + Craft Issue

Features:

Create Your Own: Holiday Gifts

Fun Food: Cookies

5 Easy Ways to UseGift Wrapping Paper

Good Stuff: Food Lovers Guide


Close Date: 10.28.14

Dash Monthly Editorial Features

Coffee Break

Create Your Own

dashboard

Easy Entertaining

Fun Food

Good Stuff

Label To Table

Opening Acts

Remixed

Sweet Endings

5 Easy Ways to Use...

Editorial subject to cha

Revised: 1


5/12

Profile of dashReaders

Adults

Men

Women

Age 25-54

Age 35-54

Moms

Median Age

Median HHI

Median HH Size

B/C County

Female Principle Shoppers

Aud % Cov. % Comp. Index

Source: GfK MRI Spring 2013 publisher-defined prototype

Updated: 11/13

MEDIA KIT2014

35,967

5,621

30,345

15

5

25

100

16

84

100

32

163

47.1

$65,147

3.4

24,362

18,515

19

22

68

52

126

143

21,440

25,703

20

26

60

72

132

169

13,782 26 38 172


6/12

Strong Purchasing Power

Total # of grocery shopping trips in an average week

Total # of times shopped warehouse/club stores in past month

Total amount spent by HH at food/warehouse/club stores in average week

Total amount spent at food/warehouse/club stores in average week

Spending time with my family is my top priority

I try to eat dinner with my family almost every night

I enjoy maintaining traditions

My children have a significant impact on brands I choose

I try to eat healthy these days and pay attention to my nutrition

I always prepare grocery shopping lists

I try to eat a healthy breakfast every day

Dinners in my home are usually planned ahead of time

I always check ingredients/nutritional content of food products before buying

I only buy food items that are name-brand, not generic brands

Im always on the lookout for quick and easy meal options

During a given week, I cook meals frequently

I enjoy being creative in the kitchen

I often use recipes when preparing meals

Searched for recipes online in past month

Bake at least once a month

Cook for fun at least once a month

Food/Beverage Influencers

Cooking Consumers Influencers

Grocery Shopping Influencers

People often ask my advice when it comes to food

Cleaning Products Influencers

New Food Items Influencers

I like to connect with brands through social-networking sites

My home is an expression of my personal style

Entertain friends/relatives at home at least once a month

AudRank vs. EpicureanMagazines

% Cov.

Family Comes First

Conscientious Food Shoppers

Home Cook Virtuoso

Word-of-Mouth Influencers

Home Entertainers

dash

49,911

33,451

$2.9 billion

$2.4 billion

30,345

27,770

25,757

23,731

13,231

26,385

25,038

21,604

21,104

20,543

8,587

25,509

24,837

23,454

22,811

18,927

8,547

8,479

23,003

18,420

14,454

14,160

11,326

6,509

5,749

21,575

8,296

25

28

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

27

25

27

29

25

26

27

26

27

26

27

26

27

27

24

27

26

27

28

36

33

34

27

29

28

28

29

31

24

B

W

E i

i

i

l d

B

A

t i t C

k i

L i h t C

k i

i t h P

l D

E

D

i t h R

h

l R

F

d N

t

k M

i M

t h

S t

t L i i

d T

t

f H

(000)

1

1

dash: Audience Leader Among Food Magazines

Women:


7/12

with Strong Purchasing Power

Total # of grocery shopping trips in an average week

Total # of times shopped warehouse/club stores in past month

Total amount spent by HH at food/warehouse/club stores in average week

Total amount spent at food/warehouse/club stores in average week

Spending time with my family is my top priority

I try to eat dinner with my family almost every night

I enjoy maintaining traditions

My children have a significant impact on brands I choose

I try to eat healthy these days and pay attention to my nutrition

I regularly eat organic food

I try to eat a healthy breakfast every day

I always check ingredients/nutritional content of food products before buying

Dinners in my home are usually planned ahead of time

I always prepare grocery shopping lists

During a given week, I cook meals frequently

Im always on the lookout for quick and easy meal options

I often use recipes when preparing meals

Searched for recipes online in past month

Cook for fun at least once a month

Bake at least once a month

People often ask my advice when it comes to food

Food/Beverage Influencers

Cooking Consumers Influencers

New Food Items Influencers

Grocery Shopping Influencers

Cleaning Products Influencers

My home is an expression of my personal style

Entertain friends/relatives at home at least once a month

AudRank vs. WomensService Magazines

% Cov.Moms:

Family Comes First

Conscientious Food Shoppers

Home Cook Virtuoso

Word-of-Mouth Influencers

Home Entertainers

dash

11,906

20,743

14,336

$1.3 billion

$1 billion

11,174

10,964

9,242

6,473

10,147

4,989

8,736

7,768

8,325

3,575

10,255

10,110

9,467

8,565

3,556

3,514

5,667

9,149

7,138

2,617

6,085

4,623

7,789

3,689

27.1

32.8

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

28.6

32.2

31.4

30.1

31.6

29.6

30.9

29.4

28.5

29.2

28.6

31.1

31.3

30.0

31.3

30.3

30.3

32.3

39.5

39.5

37.2

29.8

31.3

33.4

33.4

31.9

33.2

Base:Moms

W

S

l d

F

l C l W

D

B

H

& G

d

L d H

J

l O

T h

O

h M

G

d H

k

R d b

k

(000)

1

1

dashvs. Womens Service BooksdashRanks #1 in Reaching the CEO of the Household: Moms


8/12

2014Ad Material Closing Dates

January/Febraury

March

April

May

June

July

August

September

October

November

December

*Closing date, as indicated in bold, has been adjusted due to a holiday.

MEDIA KIT2014

Issue On-Sale Date Close Date Materials Due

January 8, 2014

March 5, 2014

April 2, 2014

May 7, 2014

June 4, 2014

July 2, 2014

August 6, 2014

September 3, 2014

October 1, 2014

November 5, 2014

December 3, 2014

November 26, 2013

January 28, 2014

February 25, 2014

April 1, 2014

April 29, 2014

May 27, 2014

July 1, 2014

July 29, 2014

August 26, 2014

September 30, 2014

October 28, 2014

December 6, 2013

February 7, 2014

March 7, 2014

April 11, 2014

May 9, 2014

June 6, 2014

July 11, 2014

August 8, 2014

September 5, 2014

October 10, 2014

November 7, 2014


9/12

dashNational Rates

Full Page

Half Page

Cover 2 or 3

Back Cover

Full Page

Half Page

All discount requirements apply. Rates subject to change with any publicly announced changes in circulation.Rates effective with rate card #6, January 2014. Advertiser acknowledges receipt of dashs rate card copy and

contract terms and conditions and agrees that those terms and conditions shall govern all Parade Media Group

advertising transactions.

Four Color Units

B/W Units

MEDIA KIT2014

Circulation 8,800,000

Open Gross CPM

Open Gross CPM

Open Gross Rate

Open Gross Rate

$41.12

$24.67

$45.23

$49.34

$34.95

$20.97

$361,900

$217,100

$398,000

$434,200

$307,600

$184,500


10/12

dashAd Units

For more information, please contact Shashika Baldwin, Senior Advertising Traffic Manager, at 212-450-7040 or [email protected]

Full Page7 11/16 x 9 1/2

(7.6875 x 9.5)

Half Page Vertical

3 3/4 x 9 1/2

(3.75 x 9.5)

Half Page Horizontal

7 11/16 x 4 3/4

(7.6875 x 4.75)

310 Page Vertical2 1/4 x 9 1/2

(2.25 x 9.5)

310 Horizontal7 11/16 x 2 7/8

(7.6875 x 2.875)

Full Page Spread15 5/8 x 9 1/2

(15.625 x 9.5)

OSU (Single Page)7 11/16 x 10 1/2

(7.6875 x 10.5)

OSU (Spread)

15 5/8 x 10 1/2

(15.625 x 10.5)

Cover Dish

2 1/8 round

(2.125 round)

MEDIA KIT2014

15 Page Horizontal

7 11/16 x 1 29/32

(7.6875 x 1.90)


11/12

Contacts

New York

711 Third Avenue

New York, NY 10017

Phone: 212.450.7000

Fax: 212.450.7287

[email protected]

Chicago

401 North Michigan Avenue

Suite 2900

Chicago, IL 60611

Phone: 312.661.1620

Fax: [email protected]

Detroit

Hannigan Media Services

4462 Berkshire Road

Royal Oak, MI 48073

Phone: 248.554.0710

Fax: 248.554.0730

[email protected]

Los Angeles

6300 Wilshire Boulevard

11th Floor

Los Angeles, CA 90048

Phone: 323.965.3649

Fax: 323.965.4971

[email protected]

San Francisco

50 Francisco Street

Suite 400

San Francisco, CA 94133

Phone: 415.955.8217

Fax: [email protected]

Direct Response

711 Third Avenue

New York, NY 10017

Phone: 212.450.7136

Fax: 212.450.7289

[email protected]

Atlanta

Sales & Marketing Solutions - South, Inc

4350 Quail Ridge Way

Norcross, GA 30092

Phone: 770.209.9858

Fax: 770.209.9881

[email protected]

MEDIA KIT2014

Parade Stella Araya-Weil| [email protected] | 212.450.0927dash Dana Sergenian| [email protected] | 212.450.0948

Digital Nate Kania | [email protected] | 212.450.0979

Direct Response Marie Tassini | [email protected] | 212.450.7136


12/12

ParadeMedia Group Solutionsare Growing and Thriving

Parade55.5 MM readers

32 MM circulation

Sunday distribution

Parade digital80.1 MM monthly uniques

1.7 billion monthly page views

Social Media CommunityFacebook

Pinterest

Twitter

dash36 MM readers

8.8 MM circulation

Monthly distribution

Source: GfK MRI Spring 2013, comScore Q3 (3 month avg) 2013 Parade Carriers & ParadePartners [E]

J AAM CAV 8 VAC P bli h St t t / /

Tablet/MobileSpecial Themed Apps

(Grilling, Holiday, Crafts)

Mobile Sponsorships

Instagram

YouTube

MEDIA KIT2014

2014 mediakit dash february

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