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Scranton Gillette Communications www.wwdmag.com
The SoluTionS Source of The WaTer & WaSTeWaTer induSTry
Media Kit2014
market dominaTor
2 Media Kit 2014 | Water & Wastes Digest
subscribers refer to WWD as “the big one.”
WWD’s print audience consists of more than 80,000 2
consulting engineers, corporate managers/government administrators and operators in the municipal market, plus industrial system authorities. In combination with a database of 90,000 3
email addresses, WWD delivers the most dominant coverage in the industry.
WWD mails print issues to more qualified subscribers every month than any other industry publication — with a print open rate of 70%.4
Standard vs. Tabloid Page
1 American Business Press 2 June 2013 BPA Statement, December 2012 BPA Statement (WE&T) 3 Publisher's Own Data, June 2013 4 Signet AdStudy, February 2013
WWD
WaterWorld
WE&T
AWWA Journal
Supply
Treatment
Distribution
Collection
Treatment
Disposal
Chemical Processing
Food/Bev. Processing
Pulp & PaperProcessing
Fabricated Metals
Petroleum Refining
Machinery
Electric/Gas Utilities
Other
Municipal industrial
consultingengineers
Water WasteWater
Bigger paleTTe. Bigger iMpression.dynamic format
dominant reach
print matters
Next to color, size affects readership more significantly than any other variable.1
Oversized layout allows ads to be surrounded by editorial/product information.
Total Qualified Circulation 2
72,165
44,320
7,899
15,682
total: 80,064
total: 60,002
total: 42,025*
30,789
39,515
34,306
Print Only Digital Only tOtal qualifieD circulatiOn
60,00040,00020,0000 80,000
As impressions go, no other industry publication makes as big of one, nor gives advertisers greater flexibility in the design of their creative.
*Unique Total Qualified, not the sum of Print and Digital
Visited an advertiser’s website
referred an ad/article to someone else in the company
Discussed an ad/article with someone else in the company
recommended/specified products
requested additional information
Bought products or services advertised
decision driver
www.wwdmag.com 3
A third-party State of the Industry Survey defined our audience — your customers — by job function, principal activity and purchasing authority. By the numbers, WWD readers are the lynchpins in the water and wastewater industry.
1 ABR Research Inc., 2012 State of the Industry Survey 2 Publisher’s Own Data, based on total number of respondents who have authority to specify, approve, or buy 3 Signet AdStudy, February 2013, based on 182 respondents
engineering
Operations
government/admin/corp. Mgmt
technical
Wastewater Only
audience profile Which of the following best describes your primary job function?1
Process Systems, Equipment 66%
Structures, Storage Facilities 62%
Piping, Fittings 71%
Pumps, Valves, Seals, Packing 72%
Chemicals, Biochemicals 61%
Flow Pressure, Level Measuring Equipment 65%
SCADA 56%
Sampling, Analyzing Equipment 62%
Corrosion Control Systems, Materials 57%
Engineering, Construction, Operational, 58% Maintenance, Services
Electrical, Mechanical Equipment 59%
Laboratory Equipment, Supplies, Services 55%
Computer Hardware, Software 66%
Filtration Equipment 60%
Security, Safety Equipment 57%
Storm Water Technologies 70%
dominantpurchasing authorityWWD subscribers have the authority to specify, approve or buy the following products and services: 2
of recipients have taken one or more actions as a result of reading WWD in the past year: 372%
2.5 millionaverage annual BudgeT 1
35%
31%
23%
12%
Water & Wastewater
Water Only
Which of the following best describes your principal activity? 1
67%
15% 19%
82% involved in water
86% involved in wastewater
54%
31%
38%
26%
29%
18%
4 Media Kit 2014 | Water & Wastes Digest
2014 supplements
a guide for pump users
INSIDEPump Stations
Pump Maintenance
Remote Monitoring
WWW.WWDMAG.COM FALL 2013
Moving Water,Moving Forward
pump SourceEditorial Focus: Pumps maintenance, operation and case studies Distribution: March and August 2014Circulation: 30,000
Buyer’s guide digital package:product & service guideEditorial Focus: Comprehensive water and wastewater products and services guideDistribution: June 2014Digital Circulation: 50,000 — digital-version notification; additional views from website exposure
w w w.w wdmag.com Scr anton gillet te communicationS
the Solut ion S Source of the water & waSte water induStry
Product & ServiceDigital Guide
2012
WATER & WASTES
DIGEST
Shel
ter W
orks
Page
6
Tuf-
Lok
Intl.
Page
6
Literature Guide
SPRING 2013
Grey
line
Inst
rum
ents
Inc.
Page
4
Pipe
line
Pigg
ing
Prod
ucts
Inc.
Page
5
Litc
hfie
ld In
tl.Pa
ge 5
literature & Website profile guideEditorial Focus: Overview of solutions providers’ literature and websites (6” x 10”)Distribution: Spring and Fall 2014 Circulation: 60,000
JUL/AUG 2013 • WWW.WWDMAG.COM • SCRANTON GILLETTE COMMUNICATIONS
Industrial Water & Wastes Digest
High-Quality Effl uentBeverage producer addresses wastewater pretreatment processes
industrial Water & Wastes digestEditorial Focus: Industrial water and wastewater trends and applications Distribution: January/February, April/May, July/August and October/November 2014Circulation: 27,000
2014 inTegraTed opporTuniTieS
WWD’s integrated opportunities cover every avenue of your customers’ search options so that you are front and center, however they choose to find you.
why use integrated marketing?
truly integrateD Marketing is the holy grail fOr the Marketer.
Colin Green Marketing Director, Land Rover U.K.
emailWeB
Social
media
even
TS
moBileinTegraTed
marketing
”
“
BlogsEstablish your company as a knowledgeable industry leader by participating in blogs on relevant topics.
Rate: • $2,000 net, per month (six-month and one-year placements; 1 transmission per month)
Mediapress StudiosA highly functional website is your round-the-clock sales force. Applying now + tomorrow solutions to “now” problems is the philosophy of the in-house MediaPress Studios Web development team as they design and build sophisticated, fully responsive, content-rich and totally device-independent sites.
Online training? Search Engine Optimization? E-commerce? MediaPress Studios does it all.
Custom Media CapabilitiesNeed a marketing resource? WWD’s award-winning Custom Media Division can create and execute integrated marketing solutions that tell your story to a targeted audience, so you can concentrate on growing your business. We partner with you to create turnkey, multi-media solutions, from custom-branded publications, to educational videos, to in-depth focus groups. The possibilities are endless.
Marketing with distinction garners results. Whether you need big ideas or one small solution that delivers your message in a unique way, WWD’s Custom Media Division is at the ready to deliver solutions, on time and on target.
Contact Diane Vojcanin at [email protected].
www.wwdmag.com 5
continuing education
website development
White PapersProminently showcase your technical solutions by featuring your white papers on www.wwdmag.com. An alert for each new white paper is sent to 32,425 industry professionals to increase exposure and views.
Through required registration, detailed lead data is guaranteed.
Rate: • $1,700 net, 6 month hosting • $3,000 net, 12 month hosting
WebinarsIncrease your visibility to prequalified prospects with your sponsorship of editorial or commercial webinars. Through a one-hour online presentation of your product or technical information, solidify your position as a valued industry leader.
WWD will promote your webinar with print and e-mail advertising, and grow your impact by archiving the presentation online for repeat viewings.
Rate: • $7,800 net
wwd 2014
device-independent, fully responsive websites
captivate. engage. drive results.
Need help building a new or
enhancing an existing website:
Contact [email protected]
www.mediapressstudios.com
5
6
7
4
3
2
1
6 Media Kit 2014 | Water & Wastes Digest
WWD readers use websites, white papers or online videos for continuing education. Show up in their searches by participating in streaming video, Web advertising and Buyer’s guide listings on www.wwdmag.com.
2014 inTegraTed opporTuniTieS
Banner unitsYour ad in a four-ad rotation
(per ad size) ensures your
company’s presence in
buyers’ and specifiers’
searches for new
technology solutions.
ZonesSponsorship of all content
related to a particular
market segment, such as
membranes or pumps.
BlogsBe a blogger on a relevant
topic and position your
company as a knowledgeable
industry leader.
White papersShare your industry knowledge
and experience by hosting
your white papers on
www.wwdmag.com; choice of six-
month and 12-month packages.
case StudiesSuccess stories benefit
everyone and position your
company as a thought leader
on critical issues. Case
studies are archived on
www.wwdmag.com for
12 months.
videosYour corporate or product
demonstration videos on
www.wwdmag.com are a 24/7
sales tool. Detailed reader
service, video playback and
click-through reports deliver
real ROI and lead generation.
products+ServicesShowcase new product
launches with a color photo
and description on our online
Product Spotlights; inclusion
in a bimonthly e-mail to 50,000
industry professionals.
1
2
5
5
6
3
7
4
5
e-newslettersEach WWD e-newsletter* helps your brand achieve a unique marketing objective — from showcasing new technologies to targeting a niche audience of decision-makers. Reserve your sponsorships now to ensure comprehensive reach to your customers and prospects.
WWD product SpotlightCirculation: 45,000Focus: Bimonthly transmissions of up to 15 new products, services and technologies.Rate: $900 gross
iWWD product SpotlightCirculation: 30,000Rate: $700 gross
WWD Tech reviewCirculation: 30,000Rate: $1,800 gross
marketing partners programYour exclusive sponsored e-mail broadcast is delivered to 50,000 water and wastewater professionals. MPPs are ideal instant messengers to: • Launch new technologies or services• Promote webinars• Make company announcements• Drive Web traffic
Post-transmission, sponsors can measure their impact with reader service and click-through reports.
Rate: $1,400 (min. order) and an extra $280 per thousand over min. order.
online storefrontExclusive storefronts keep your doors open 24/7. Includes company logo, bio, contact information, products and product categories, case studies, white papers, videos, news and articles. WWD drives traffic to your “online store” with a Storefront e-newsletter and e-mail transmissions.
Rates: platinuM storefront package $18,500/year netgold storefront package $10,900/year netBasic listing – Free
case of the WeekCirculation: 56,000Focus: Solutions to a specific challenge and details on the latest advancements.Rates: • 1x: $2,900 gross • 3x: $2,700 gross
5% premium for June and September
iWWD case Study alertsCirculation: 30,000Rate: $1,600 gross
Water & Wastes Digest enewsCirculation: 60,000 Focus: Weekly recap of relevant news, projects and industry events. Exclusive sponsors receive a boom box and leaderboard ad.Rates: • Weekly: $2,900 gross • Special monthly rates available • 5% premium for June and September
*Client will be billed for any contracted e-newsletter not cancelled 30 days prior to scheduled transmission.
www.wwdmag.com 7
Print packages available.
wwd 2014
January feBruary march april
may
awwa ace show issue
June
buyer's guide
July auguSTSepTemBer
weftec show issue
ocToBer novemBer
decemBer
reference guide
Advertising Close Dec. 2, 2013 Jan. 13, 2014 Feb. 5, 2014 March 3, 2014 April 2, 2014 May 3, 2014 June 3, 2014 July 3, 2014 Aug. 1, 2014 Aug. 29, 2014 Oct. 3, 2014 Dec. 31, 2014
Editor’s Focus Green Infrastructure
Water Conservation Regulatory Update Emergency
PreparednessFacility Management
& UpgradesStandard Size Issue
Trim: 8” x 103⁄4”
Alphabetical Supplier Directory by Product
Category
Go to www.wwdmag.com
to Include or Update Your
Company Listing
Bold Listing Available to Issue Advertisers
Buyer’s Guide Digital Package:
• Standard Page• 2 PRs• Downloads
$495 for issue advertisers
Product Portfolios (½ Page or Larger Advertisers Only)
Storm Water Management
Asset ManagementFacility
Management & Operation
Infrastructure Management
& Maintenance
Water Conservation
Standard Size IssueTrim: 8” x 103⁄4”
State of the Industry Report
WWD Top Project Winners
2015 Events Calendar
Case Studies (½-Page or Larger Advertisers Only)
Plant Profile
How To Sampling & Analyzing Equipment
Leak Detection Flow Control Pumps & Valves Meters/AMI/AMR Pumps Valves Instrumentation AutomationSewer
Maintenance & Replacement
Technology EmphasisTanks:
Coatings, Covers & Lining
Membrane TechnologyStorm Water
TreatmentSludge Management
Pipe Maintenance & Repair
DisinfectionBiosolids
ManagementNutrient Removal Aeration SCADA
Applications in Action: Water
Meters/AMR/AMI SCADAPipe & Distribution
SystemsFiltration Systems
Membrane Technology
Utility SoftwareTanks/Storage
FacilitiesWater Reuse
Sampling & Analyzing Equipment
Valves
Applications in Action: Wastewater
Odor Control Sludge Treatment Water Reuse Aeration Nutrient Removal Small Systems Energy Efficiency Sludge Treatment PumpsBiogas
Management
Problem Solver Energy Efficiency Disinfection Food & Beverage Process SystemsMonitoring Technology
Power Generation HydrofracturingPipe Maintenance
& ReplacementGreen Infrastructure Disinfection
Special Section Pipe & Distribution Systems
Meter SourceOperation
& MaintenanceAWWA ACE14
Pipe & Distribution Systems Meter Source WEFTEC.14
Young Water Professionals
Supplement iWWDPump Source (AWWA ACE14
Bonus Distribution)
iWWD iWWDPump Source
(WEFTEC.14 Bonus Distribution)
iWWD
(WEFTEC.14 Bonus Distribution)
Literature/ Show Guides
Literature & Website Profile Guide
Literature & Website Profile Guide
Value Added Brand Awareness Study: Tanks
Signet AdStudy (½-Page or Larger Advertisers Only)
Brand Awareness Study: Pumps
AWWA ACE14 Show Package
Brand Awareness Study: Disinfection
Signet AdStudy (½-Page or Larger Advertisers Only)
WEFTEC.14 Show Package
Brand Awareness
Study: Valves & SCADA
EventsStorm Water Solutions
Virtual Expo April 2, 2014
Bonus Distribution
AMTA/AWWA Membrane Technology
Conference & Expo March 10-13
Las Vegas, NV
WATERCON 2014 March 17-20 Springfield, IL
IFAT 2014May 5-9
Munich, Germany
AWWA ACE14 June 8-12
Boston, MA
All 2014 Show WWD Exhibits
StormCon 2014Portland, OR
Aug. 3-7
WEFTEC.14 Sept. 27-Oct.1
New Orleans, LA
International Water Conference 2014
Nov. 16-20 San Antonio, TX
All 2014 Show WWD Exhibits
Editorial content is due no less than 45 days before the ad close date of each issue.
8 Media Kit 2014 | Water & Wastes Digest
An Overview of a New or Recently Upgraded Facility
2014 ediTorial calendar
January feBruary march april
may
awwa ace show issue
June
buyer's guide
July auguSTSepTemBer
weftec show issue
ocToBer novemBer
decemBer
reference guide
Advertising Close Dec. 2, 2013 Jan. 13, 2014 Feb. 5, 2014 March 3, 2014 April 2, 2014 May 3, 2014 June 3, 2014 July 3, 2014 Aug. 1, 2014 Aug. 29, 2014 Oct. 3, 2014 Dec. 31, 2014
Editor’s Focus Green Infrastructure
Water Conservation Regulatory Update Emergency
PreparednessFacility Management
& UpgradesStandard Size Issue
Trim: 8” x 103⁄4”
Alphabetical Supplier Directory by Product
Category
Go to www.wwdmag.com
to Include or Update Your
Company Listing
Bold Listing Available to Issue Advertisers
Buyer’s Guide Digital Package:
• Standard Page• 2 PRs• Downloads
$495 for issue advertisers
Product Portfolios (½ Page or Larger Advertisers Only)
Storm Water Management
Asset ManagementFacility
Management & Operation
Infrastructure Management
& Maintenance
Water Conservation
Standard Size IssueTrim: 8” x 103⁄4”
State of the Industry Report
WWD Top Project Winners
2015 Events Calendar
Case Studies (½-Page or Larger Advertisers Only)
Plant Profile
How To Sampling & Analyzing Equipment
Leak Detection Flow Control Pumps & Valves Meters/AMI/AMR Pumps Valves Instrumentation AutomationSewer
Maintenance & Replacement
Technology EmphasisTanks:
Coatings, Covers & Lining
Membrane TechnologyStorm Water
TreatmentSludge Management
Pipe Maintenance & Repair
DisinfectionBiosolids
ManagementNutrient Removal Aeration SCADA
Applications in Action: Water
Meters/AMR/AMI SCADAPipe & Distribution
SystemsFiltration Systems
Membrane Technology
Utility SoftwareTanks/Storage
FacilitiesWater Reuse
Sampling & Analyzing Equipment
Valves
Applications in Action: Wastewater
Odor Control Sludge Treatment Water Reuse Aeration Nutrient Removal Small Systems Energy Efficiency Sludge Treatment PumpsBiogas
Management
Problem Solver Energy Efficiency Disinfection Food & Beverage Process SystemsMonitoring Technology
Power Generation HydrofracturingPipe Maintenance
& ReplacementGreen Infrastructure Disinfection
Special Section Pipe & Distribution Systems
Meter SourceOperation
& MaintenanceAWWA ACE14
Pipe & Distribution Systems Meter Source WEFTEC.14
Young Water Professionals
Supplement iWWDPump Source (AWWA ACE14
Bonus Distribution)
iWWD iWWDPump Source
(WEFTEC.14 Bonus Distribution)
iWWD
(WEFTEC.14 Bonus Distribution)
Literature/ Show Guides
Literature & Website Profile Guide
Literature & Website Profile Guide
Value Added Brand Awareness Study: Tanks
Signet AdStudy (½-Page or Larger Advertisers Only)
Brand Awareness Study: Pumps
AWWA ACE14 Show Package
Brand Awareness Study: Disinfection
Signet AdStudy (½-Page or Larger Advertisers Only)
WEFTEC.14 Show Package
Brand Awareness
Study: Valves & SCADA
EventsStorm Water Solutions
Virtual Expo April 2, 2014
Bonus Distribution
AMTA/AWWA Membrane Technology
Conference & Expo March 10-13
Las Vegas, NV
WATERCON 2014 March 17-20 Springfield, IL
IFAT 2014May 5-9
Munich, Germany
AWWA ACE14 June 8-12
Boston, MA
All 2014 Show WWD Exhibits
StormCon 2014Portland, OR
Aug. 3-7
WEFTEC.14 Sept. 27-Oct.1
New Orleans, LA
International Water Conference 2014
Nov. 16-20 San Antonio, TX
All 2014 Show WWD Exhibits
Editorial content is due no less than 45 days before the ad close date of each issue.
www.wwdmag.com 9
An Overview of a New or Recently Upgraded Facility An Overview of a New or Recently Upgraded Facility
wwd 2014
general advertising ratesfour-color rates Based on frequency,* rate earned is determined by the number of insertions or different advertisements (regardless of size) placed in any one or more issues within the 12-month contract period from date of first insertion. Each unit used in an ad composed of multiple units counts as an insertion toward earning a frequency rate. Advertising schedules composed of mixed space units (¼ page or larger) are entitled to frequency rate for each unit with one exception. The exception is a mixed schedule in which the use of either the smaller units or smallest unit lowers the total cost of the campaign below the amount which the larger units taken alone would cost. Rateholders not acceptable.*Frequency Determination: To select the proper frequency for calculating your basic advertising rate for WWD, please add together the total number of insertions of ¼ page or more in size that you plan to schedule in WWD within the same 12-month period.
color 2-color ................................................................................space cost minus $500Black and White ..............................................................space cost minus $1,000
BleedRates for Bleed .................................................................................$500 per page
Tabloid issues are trimmed to 11” x 15” by trimming 1⁄8” from all sides.Live matter should be kept at least 3⁄8” from the trimmed sides.
coversRates for Covers: Cover positions are all tabloid pages and cannot be cancelled. Total insertions of full and tabloid pages and covers determines rate earned.Second Cover, earned B&W rate plus ............................................................ 15%Third Cover, earned B&W rate plus ................................................................ 10%Fourth Cover, earned B&W rate plus ............................................................... 20%
special positionsRates for Preferred Positions (other than Covers) .................... B&W rate plus 5%
Rate Card No. 113 | Rates Effective Nov. 1, 2013 | Published 12 Times Per Year
10 Media Kit 2014 | Water & Wastes Digest
general regulationsterMsAgency Commission of 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. 1.5% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
short-rates & reBatesAdvertisers will be short-rated if, within the 12-month period from date of first insertion, they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if, within the 12-month period, they have used sufficient additional insertions to earn a lower rate than that at which they had been billed.
rate protective clauseRates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short-rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
puBlishers’ copy protective clauseIn consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
advertising that siMulates editorial contentAdvertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10 pt. type at top or bottom. regulations not stated elsewhere in rate cardSee specific and detailed references in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).
insertsinsert specifications & costsContact publication office for insert specifications and rates. Send sample to publisher for approval. Fold-out or gatefold inserts are
accepted; rates and specifications will be given by publisher on request.
insert handling chargesCharges for inserts requiring tip-in, trimming or other special handling available from publisher on request. All special handling charges are in addition to space rates and are non-commissionable.
1x 3x 6x 9x 12x 18x 24x 30x
Standard Full Page**
$9,895 $9,285 $8,880 $8,500 $8,085 $7,725 $7,310 $6,900
2/3 Page 7,665 7,210 6,900 6,600 6,295 5,980 5,675 5,360
1/2 Island*** 6,170 5,800 5,550 5,305 5,050 4,810 4,560 4,380
1/2 Page 5,735 5,355 5,145 4,915 4,690 4,460 4,220 4,005
1/3 Page 4,210 3,970 3,800 3,630 3,460 3,300 3,120 2,955
1/4 Page 3,350 3,140 3,010 2,870 2,740 2,610 2,470 2,335
1/6 Page 2,180 2,035 1,950 1,855 1,770 1,690 1,595 1,510
Tabloid Page 12,050 11,330 10,850 10,300 9,880 9,400 8,910 8,475
1/2 Tab Page 7,735 7,260 6,955 6,650 6,335 6,030 5,715 5,410
1/3 Tab Page 5,770 5,420 5,190 4,955 4,730 4,510 4,265 4,040
**Standard product wrap available for $500.***Applies only to Buyer’s Guide and Reference Guide Issues. Rates for special ad sizes available on request. Buyer’s Guide and Reference Guide Issues — Standard Size (8” x 10¾”).
four-color rates
2014 raTeS
classified adsWWD Marketplace .......................................................................... $145 per inchWWD Directory of Engineers & Consultants: 12 insertionsSingle card 2¼” x 1” ....................................................................................... $900Double card 2¼” x 2” .................................................................................. $1,4504-color ............................................................................................................. $450No agency commission. Display is regular rates. General Advertising Rates.
mailing instructionsSpace contracts, insertion orders, correspondence, advertising material, proofs and copy should be addressed to Traffic Department, Water & Wastes Digest, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.
ad art upload instructionsTo download instructions and accepted format information, visit www.scrantongillette.com/adart.
accepted digital formatsPress-optimized PDF using Acrobat Distiller’s PDF/x-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Unless a SWOP ad is submitted, publisher will not accept responsibility for the integrity of the ad.
mechanical datapuBlication triM size: 11” x 15” (except June and December — 8” x 10¾”)
Printing: Web offset
Binding: Saddlestitch, with the exception of June perfect-bound Buyer’s Guide.
standard unit size in inchesSpaces to be charged for at standard unit rates can be used only in the forms and dimensions shown below. Unit exceeding size in any dimension is considered bleed or oversize, except for gutter bleed on two-page spread.
Mechanical requireMentsSWOP specifications apply.
ad Sizes2014 advertiser prograMsRate Protection: Any advertiser turning in a 3x contract before Dec. 31, 2013 is eligible. 3x contracts receive rate protection for the first quarter. 6x advertisers are protected the entire first half, and 12x advertisers are protected for the entire year. Any advertiser who submits at least a 3x contract by Dec. 31, 2013 will not be subject to bleed charges in 2014.First-Time Advertisers: Any first-time advertiser will receive a 10% discount on their first ad. To qualify as a first-time advertiser, you must not have run an ad in the past year (2013).Increased Business: Any current advertiser who runs more space in 2014 over 2013 is eligible for a 10% discount per ad increase.Prepay Program: Anyone who prepays their entire contract by Jan. 16, 2014 will receive an additional 8% off the cost of their program.
5% Bonus planadvertisers May apply 5% of their gross Billing toward the purchase of any of the following prograMs:Additional Advertisements: WWDAdvertisements in: WWD Literature & Website Profile Guides ($1,450)List Rental: WWD’s mailing list can be sorted by geographic location, business class, title, as well as buying influence. We will supply you with Cheshire labels. Approximate delivery time is 10 working days (Base rate — $140/thousand).Brand Awareness Study: WWD will help design and execute a customized brand awareness study. The questionnaire will be mailed to 1,000 WWD subscribers of your choice. Cost includes postage, tabulation and graphic presentation of results ($1,500).Reprints: Reprints of your full-page ad or an editorial of your choice ($1,000 for 500).
collateral ServicesDirect Mail — list rental service available.
Space Unit Non-Bleed Bleed
taBloid Tabloid Page 10¼” x 14” 111⁄4” x 151⁄4”Tabloid Spread — 22¼” x 151⁄4”½ Page Tab Spread 211⁄2” x 63⁄4” 221⁄4” x 73⁄4”½ Page Vertical Tab 45⁄8” x 14” 51⁄2” x 151⁄4”
½ Page Horizontal Tab 101⁄4” x 63⁄4” 111⁄4” x 73⁄4”
1/3 Page Vertical Tab 33⁄8” x 14” 37⁄8” x 151⁄4”1/3 Page Square Tab 75⁄8” x 63⁄4” —
standard*Jr. Page 7” x 10” 81⁄4” x 11”2/3 Page 45⁄8” x 10” —1/2 Page Vertical 33⁄8” x 10” —1/2 Page Horizontal 7” x 47⁄8” —1/2 Page Island 45⁄8” x 73⁄8” —1/3 Page Vertical 21⁄8” x 10” —1/3 Square 45⁄8” x 47⁄8” —1/4 Page 33⁄8” x 47⁄8” —1/6 Page 21⁄8” x 47⁄8” —
Full Tabloid Page 101⁄4” x 14”
Standard Page 7” x 10”
2 ⁄3 P
age V
ertic
al45 ⁄8
” x
10”
½ P
age V
ertic
al33 ⁄8
” x
10”
½ Page Horizontal7” x 47⁄8”
½ P
age
Isla
nd
45 ⁄8”
x 73 ⁄8
”
1 ⁄6 P
age V
ertic
al21 ⁄8
” x
47 ⁄8”
1⁄3 Page Square
45⁄8” x 47⁄8”
1 ⁄3 P
age V
ertic
al21 ⁄8
” x
10”
1⁄2 Tab. Page Horizontal 101⁄4” x 63⁄4”1 ⁄2
Tab
. Pag
e Ver
tical
45 ⁄8”
x 14
”
1 ⁄3 T
ab. P
age V
ertic
al33 ⁄8
” x
14”
1⁄4 Page Standard
33⁄8” x 47⁄8”
1⁄3 Tab. Page Square
75⁄8” x 63⁄4”
www.wwdmag.com 11
*June and December are standard-size issues; however, standard-size ads also run in tabloid issues
wwd 2014
corporate office3030 W. Salt Creek Lane, Suite 201Arlington Heights, IL 60005-5025847.391.1000F: 847.390.0408www.wwdmag.com
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