2014 luckyrice festival

2014 Festival

May 3 August 2 September 5 October 4 November 15

New York Los Angeles San Francisco Las Vegas Miami

2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami

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Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.

A MULTI-CITY CULINARY EXPERIENCE that captivates global citizens

The world is captivated by Asia – and hungry to consume more. brings the sights, sensations and flavors of Asia so we can travel across Asia’s diverse culinary landscape without a passport. After all, if we are what we eat, we're all part Asian.


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The critics say:

the LUCKYRICE Festival is a hit!

“...a delirious celebration of Asian food and culture

featuring top chefs, mixologists and

influencers.”

In a city with so many culinary goings-ons, the Asian culinary

extravaganza that is the LUCKYRICE Festival has earned a

permanent place on my annual must-do list.”

“New York’s LUCKYRICE Festival is once again proving to be a striking showcase of some of the city’s top chefs who are dedicated to bringing a modern flair to dishes and ingredients rooted in China, Japan, Korea and other Asian countries.”


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It’s LUCKYRICE’s 5th Anniversary and we’re celebrating in 5 key markets

After four years of launching successful sold-out festivals across the country, LUCKYRICE continues to bring the East to the West as we grow into 5 keys markets across the U.S. We are the only food festival to create a branded national platform.

LUCKYRICE will reach over 10,000 consumers and generate a billion media impressions.

San Francisco launched September 2013

Los Angeles launched August 2012

Las Vegas launched June 2012 2012

New York launched May 2010

Miami launched November 2012


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The LUCKYRICE Culinary Council is proud to have some of the biggest names in the food world

Daniel Boulud Floyd Cardoz David Chang Susur Lee Anita Lo Masaharu Morimoto Pichet Ong

Zak Pelaccio Charles Phan Eric Ripert Marcus Samuelsson

Jean-Georges Vongerichten

Sang Yoon

José Andrés

Angelo Sosa Tadashi Ono


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Todd English with guests

Masaharu Morimoto

Angelo Sosa with guests

Anita Lo Susur Lee

Daniel Boulud with chefs from Singapore

The LUCKYRICE Culinary Council attends and hosts the LUCKYRICE Festival

“Since the California roll made its way to the U.S. in the mid-1980s, the popularity of Asian food has been on the rise stateside. Today, you can find sushi everywhere from grocery stores to $1,000-a-plate fine-dining establishments. Entire sections of Whole Foods are even dedicated to Asian cuisine. ‘It’s the zeitgeist,’ said Danielle Chang, founder of Luckyrice. ‘In recent years, the understanding and appreciation for Asian culture has grown by leaps and bounds, and I think it’s due to the influence of increased trade and travel between Asia and the U.S.’ The Luckyrice Festival…features a dazzling array of chefs preparing some of the most beautiful, mouthwatering creations Asian cuisine has to offer. The Daily Feast talks to five acclaimed chefs (who have participated in LUCKYRICE) – Eric Ripert, Masaharu Morimoto, Todd English, David Chang and Ming

Tsai – about why Asian food is all the rage stateside.”

Eric Ripert +

David Chang Zakary Pelaccio


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NEW YORK

Saturday, May 3, 2014 | Location TBD | 1,500+ guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 – 10:00 p.m. ($88) 50 chefs, with a spotlight on local rising star and celebrity chefs + 8 mixologists

It's our 5th anniversary for LUCKYRICE, and we are throwing one grand party to salute the city where it all started--New York! We will gather the best of the LUCKYRICE's Festival as executed over the years to bring Grand Tastings, Cocktail Parties and Night Market Feasts together for one-night only.


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NEW YORK

“It’s hard to believe that just a few decades ago the depth of Asian culinary culture was barely

on Manhattan’s fine dining map…that obviously has all changed. There’s no better proof than the

LUCKYRICE Asian culinary food fest here in NYC.”

“On Friday night, the LUCKYRICE Asian Food Festival had its most ambitious event, the Grand Feast. At the ballroom of the Mandarin Oriental hotel in Columbus Circle, guests were treated to some delicious and innovative bites from chefs like Ming Tsai, Todd English, Masaharu Morimoto, Susur Lee, and other famous chefs from around the world. It was incredible to see, smell, and taste how all these chefs took Asian cuisine to whole new levels with dishes like edamame dumplings, pig blood popsicles, and snapper with dashi and trout roe.”

LUCKYRICE Grand Feast at the Mandarin Oriental


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LOS ANGELES hosted by Sang Yoon

Saturday, August 2, 2014 | BookBindery, Culver City | 1,000 guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 – 10:00 p.m. ($88) 20 chefs, with a spotlight on local rising star and celebrity chefs + 8 mixologists

Jet Tila, The Charleston

Susan Feniger, Susan Feniger’s STREET


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LOS ANGELES

Erik Bruner-Yang, Toki Underground

Kris Yenbamroong, Night + Market

“There's something you should know about LUCKYRICE Night Market. Actually, like, a lot of things: it's NYC's premier Asian food & drink fest, it debuts for the first time ever in LA on Aug 4th, and it fills a warehouse loft with all-you-can-consume street eats & elixirs from the country's top toques and liquor-ologists.”

“There was quite the turnout for the inaugural LUCKYRICE Night Market ... it brought together some of the city’s top chefs, including Susan Feniger, Bryant Ng and Sang Yoon among others, all serving really fantastic bites.”

“The success of this weekend’s night market, which sold more than 1,000 tickets, is validation for a city that, despite a large Asian population and a wave of nouveau Asian cooking, had not yet played host to such an event.”

“This is the brainchild of one of my dearest friends. She has a wildly successful food festival that sells out every year and we’ve been begging her to bring it to LA for years.”

LISA LING


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SAN FRANCISCO Friday, September 5, 2014 | The Ferry Building on the Embarcadero | 800 guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 -10:00 p.m. ($88) 20 star chefs + 8 mixologists

San Francisco is not only home to one of the country's largest Asian American populations, it also leads in terms of the country's food and cocktail culture. We will bring the LUCKYRICE Feast to the historic Ferry Building, which is already home to the many local artisanal vendors and restaurants and the site of the city's most bountiful food market. The event will spotlight San Francisco's culinary and cocktail talents as well as its Asian influence.


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SAN FRANCISCO

“The chef line-up for LUCKYRICE San Francisco is impressive: Morimoto, Francis Ang, Sharon Nahm, Greg Dunmore and many more. The San Francisco Ferry Building on Embarcadero in San

Francisco is the venue for this one night stand where the mantra is eat, drink and get lucky.”


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LAS VEGAS

Saturday, October 4, 2014 | The Boulevard Pool at the Cosmopolitan of Las Vegas | 1,500 guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 – 10:00 p.m. ($88) 40 star chefs from around the country + 8 mixologists

“The LUCKYRICE Festival taps into America’s heightened interest in Asian cuisine as

increasing travel to and trade with Asia results in growing

consumer awareness of Asian cultures and flavors. With so

many participating restaurants and chefs, the LUCKYRICE

Festival allows attendees to eat their way across Asia without

leaving the Cosmopolitan of Las Vegas”, says LUCKYRICE founder

Danielle Chang.”


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LAS VEGAS

“Everywhere, there are people eating, drinking, laughing... the ‘inaugural’ LUCKYRICE is a delicious success...”

“We’re jazzed in particular on the LUCKYRICE Festival,

an all-Asian-cuisine event meant to mimic a night

market, but markedly more bourgeois, since it’ll be at

the Cosmopolitan’s Boulevard Pool.”

“The LUCKYRICE field was stacked with Asian-food stars from New York (Dale Talde, Eddie Huang, Angelo Sosa and Pichet Ong) alongside San Francisco’s Charles Phan and LA’s Sang Yoon...”


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MIAMI Friday, November 15, 2014 | The Raleigh Hotel Pool & Oasis | 1,000 guests VIP: 7:30 – 11:00 p.m. ($125) | GA: 8:30 – 11:00 p.m. ($88) 20+ chefs with a spotlight on local rising star and celebrity chefs + 8 mixologists

The LUCKYRICE Festival returns to Miami where the Raleigh Hotel Pool & Oasis will again be transformed into an international culinary bazaar of food and cocktails. The tasting experience will feature Asian-meets-Latino bites and globally spirited cocktails from over 20 of Miami’s finest chefs and mixologists.


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MIAMI

“Miami food mongers rejoice, because…LUCKYRICE festival is coming here. The festival will bring a talented, celebrity group of chefs and mixologists together. ”

Iron Chef Masaharu Morimoto butchering a whole fish

Chef Michelle Bernstein, Chef Michael Schwartz, and LUCKYRICE Founder, Danielle Chang


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Alan Wong, Roy Yamaguchi, Chai Chaowasari, + Vikram Garg

Eddie Huang + Dale Talde

Duff Goldman Brad Farmerie Paul Qui Sang Yoon

David Chang with guests James Murphy Humberto Leon + Carol Lim

WHO WE REACH

Global epicureans and innovative cosmocrats who consume lifestyle, travel and cultural experiences

Lisa Ling with guests Ming Tsai Floyd Cardoz


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MEET OUR TARGET CONSUMERS urbane, professional, social, well-traveled seekers of cultural experiences

CINDY 26 years old single works in fashion PR self described "foodie" eats out 5 nights a week attends the LUCKYRICE Night Market

GEOFF 36 years old single works in banking eats out 7 nights a week travels weekly domestically and internationally 6 times a year collects luxury watches and vintage champagnes attends the LUCKYRICE Grand Feast

LAURIE AND MARC 45 years old married, no children takes 4 trips aboard a year eats out 2 nights a week entertains frequently at home attends several LUCKYRICE events every year


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LUCKYRICE connects world-class sponsors with an ever-growing

audience of globally-thinking tastemakers with an affinity for Asia

Select sponsors across industries (2010 – 2013)


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Our strategic partners enhance and extend our brand to

discerning tastemakers

Select partners (2010 – 2013)


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The LUCKYRICE Festival is on target to generate a billion

media impressions in 2013

Select media coverage (2010 – 2013)


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From event design to award-winning graphics,

LUCKYRICE communicates with style and wit


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CROSS-PLATFORM MARKETING We reach our consumers year-round through targeted communications

Media Advertising

Partnership Promotion

Press

Live Events Digital + Social Media


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CASE STUDY Bombay Sapphire

OBJECTIVE: Leverage the LUCKYRICE platform to effectively launch Bombay Sapphire® East into key U.S. markets and drive business amongst consumers and industry while engaging key influencers SOLUTION: As the presenting sponsor of the LUCKYRICE Festival, Bombay Sapphire was poured exclusively throughout all festival events. LUCKYRICE connected the gin brand with key consumers as well as influential bartenders and chefs to penetrate new accounts and gain market share. The sponsorship also built a robust base of supporters who endorsed the brand through a multi-platform communications strategy which resulted in high-impact media placements.

“Bombay Sapphire, which sponsored the festival last year, will be back as a presenting sponsor, promoting its new brand, Bombay Sapphire East, a gin infused with

Thai lemongrass and Vietnamese peppercorns. Bombay Sapphire, owned by Bacardi Ltd, paid a six-figure sponsorship fee to the LUCKYRICE Festival that combines funding for product and staff support, according to Giles Woodyer, Vice President and Brand Managing Director for House of Bombay and Prestige Brands. 'For us, it's about creating an experience for the guests,' Mr. Woodyer said. 'We don't just want to basically be a pour. We want people to go to an environment where they

can actually feel the brand come to life.’"


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CASE STUDY HSBC Bank

OBJECTIVE: Align the HSBC Premier brand with LUCKYRICE to communicate the bank's "locally global" brand story. Retain key customers and launch a campaign to acquire new customers. SOLUTION: Engage internationally renowned LUCKYRICE culinary council members including Daniel Boulud, Masaharu Morimoto, Susur Lee and Anita Lo to create the "HSBC Dinner Series" where the chefs hosted private dinners with key HSBC executives and clients. Reach thousands of LUCKYRICE consumers through sponsorship of VIP lounges at large-scale festival events such as the Grand Feast at the Mandarin Oriental.


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CONTACT

For sponsorship and partnership opportunities, please contact: Danielle Chang Founder [email protected] (646) 415-8661

2014 luckyrice festival

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