2014 IT Priorities – By

Geography

What’s driving IT managers’ technology

decisions

Jon Brown

VP, Market Intelligence

TechTarget

© TechTarget

Highlights

● Global budget growth in 2014 is ahead of 2013.

● Virtualization is a pervasive technology driving infrastructure

in all areas

● Mobility becoming a fact of life

● Cloud infrastructure is enabled by virtualization and enables

mobility, DR and other important initiatives. For now, cloud is

supplementing on-premises efforts

● Windows 8 migration almost matches Windows 7 migration,

showing that some firms that waited on W7 are now jumping

from XP directly to W8

Asia Pacific and Middle East regions most bullish

on budgets for 2014

Global: Virtualization, Disaster Recovery, lead initiatives.

Mobility gaining and security remains strong

0%

10%

20%

30%

40%

50%

60%Global - Most Popular IT Projects for 2014

Private/Hybrid Cloud, Big Data Storage, VDI, and

Windows all above 25% adoption plans for 2014

0%

5%

10%

15%

20%

25%

30%

35%

40%

Important Regional Differences In Major Projects

Europe

(incl UK) North

America Asia-Pacific

South

America Middle East

+ Africa

Consolidation 32% 25% 28% 27% 27%

Big data 21% 23% 31% 19% 26%

Compliance 21% 30% 21% 29% 27%

ITIL 18% 12% 18% 28% 25%

Wide Disparities in Planned Adoption of Cloud

Services

Europe

(including

the UK)

North

America Asia-Pacific

South

America Middle East

+ Africa

Storage as a

Service 39% 35% 45% 59% 40% Network as a

Service 8% 12% 19% 6% 22% Disaster

Recovery/busi

ness

continuity

19% 29% 29% 30% 34%

Private cloud

design and

deployment 20% 20% 26% 14% 29%

Infrastructure

as a Service 54% 49% 52% 53% 39%

Latin American 2014 – well above world averages

in virtualization backup, Tablet PCs, IAM

0%

10%

20%

30%

40%

50%

60%

70%

Latin American 2014 – well above world averages

in virtualization backup, Tablet PCs, IAM

0%

5%

10%

15%

20%

25%

30%

35%

Additional Reports Available from TechTarget for

IT & Services Marketers in Latin America

● Cloud Adoption – Private, Hybrid, SaaS

● Storage Purchasing – Primary Storage, Backup,

● Desktop / Mobile / Endpoint Management & Security

including BYOD

● Business Applications / Analytics / Warehousing / Big Data

● Security

● Networking

European

Drilldown

Cloud Plans: Nordics lead in IaaS adoption plans

Russia strong hybrid / private cloud plans

Dateneigentum / Datenschutz Grenzen Cloud-Storage*

Storage as a

Service

Disaster

Recovery/

business

continuity

Infrastructure as

a Service Hybrid cloud

integration

Private cloud

design and

deployment

Germany /

Austria

Switz. 9% 17% 44% 32% 15%

Benelux 37% 22% 42% 22% 14%

Nordics 46% 26% 68% 14% 29%

France 32% 45% 33% 33% 17%

Rest of

Europe 55% 3% 57% 37% 22%

Russia 39% 6% 38% 42% 42%

UK 37% 23% 48% 39% 20%

All of Europe 39% 20% 48% 33% 21%

*literally “Data Privacy / Data Ownership kills cloud storage” in the German speaking world

Leaders and Laggards in European Infrastructure

Purchase Intentions

Topic Leader Leader % Laggard Laggard % comment

Upgrade to

Windows

Server 2012

Benelux 62%

upgrading in

2014

Central

/Southern

Europe

20%

upgrading in

2014

33%

average

across

Europe

Disaster

Recovery

Nordics 56%

spending

Germany /

Switz /

Austria

31%

spending

France

leads in

cloud DR

Energy

Efficient /

Sustainable

Compute

Benelux 23% Nordics &

Germany

area

3-6%

spending

Overall 1 in

10 euro

firms

spending for

‘green’

European Software Initiatives – Mobile

Applications and BI / Big data initiatives strong

0%5%

10%15%20%25%30%35%40%

UK Leads Europe in BI, Benelux in Content

Management and France in Collaboration Software

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

UK BusinessIntelligence

Europe BI Benelux ContentManagement

Europe ContentManagement

FranceCollaboration Apps

EuropeCollaboration Apps

Additional Reports Available from TechTarget for

IT & Services Marketers in EMEA

● Cloud Adoption – Private, Hybrid, SaaS

● Storage Purchasing – Primary Storage, Backup,

● Desktop / Mobile / Endpoint Management & Security

including BYOD

● Business Applications / Analytics / Warehousing / Big Data

● Security

● Networking

APAC Drilldown

Asia Pacific IT Priorities 2014 – Virtualization, DR,

BI & Mobility lead expenditure forecast

0%

10%

20%

30%

40%

50%

60%

Asia Pacific IT Priorities 2014 – Virtualization, DR,

BI & Mobility lea expenditure forecast

0%

5%

10%

15%

20%

25%

30%

35%

Storage: Asia Pacific Region has most aggressive plans for storage

spending in all categories – Led by China, India and ASEAN countries

ANZ has some of the weakest plans

0%5%

10%15%20%25%30%35%40%

Asia Pac

World

Desktop Virtualization strong in Asia Pac. Europe ups

BYOD / SaaS based productivity app purchase plans

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Implementdesktop

virtualization

ImplementBYOD

Adopt onlineproductivity

apps

Europe (including the UK)

North America

Asia-Pacific

Windows 8 Adoption is weakest in North America and

strongest in Asia Pacific and Middle East & Africa regions

0%

5%

10%

15%

20%

25%

30%

35%

Migrate to Windows 8

Asia-Pacific

North America

Additional Reports Available from TechTarget for

IT & Services Marketers in APAC

● Cloud Adoption – Private, Hybrid, SaaS

● Storage Purchasing – Primary Storage, Backup,

● Desktop / Mobile / Endpoint Management & Security

including BYOD

● Business Applications / Analytics / Warehousing / Big Data

● Security

● Networking